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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen "E M O R" YUME : Journal of Management Jambura Science of Management Value: Jurnal Manajemen dan Akuntansi Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan GANESHA: Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS MES Management Journal SENTRI: Jurnal Riset Ilmiah Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Applied Business and Administration Journal (ABAJ) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Penelitian dan Pengkajian Ilmiah Journal of Ekonomics, Finance, and Management Studies eJEBA
Andi Juanna
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Gorontalo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Eskalasi Efektivitas Pemasaran Media Sosial: Dampak Konten Iklan TikTok dan Perilaku Konsumen terhadap Pembelian Produk Fashion di Platform Shopee Kahfiansyah, Muh. Ade; Juanna, Andi; Kusuma, Citra Aditya
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.219

Abstract

Social media marketing has gained popularity for its ease of access in promoting products. With platforms like TikTok, the social media marketing is proving effective in reaching and influencing target customers. This study aimed to examine the impact of advertising content and consumer behavior on the purchasing of fashion products on the Shopee platform. Employing causal associative quantitative methods, this research sought to explain the cause-and-effect relationships among the variables. The sample was selected through purposive sampling, with respondents invited to complete an online questionnaire via Google Forms. Data analysis was conducted using causal associative quantitative methods and the SPSS 26 software. The results indicated that TikTok advertisement content and consumer behavior simultaneously had a positive and significant impact on the purchase of fashion products on Shopee. These two independent variables accounted for 60% of the variation in fashion product purchases on Shopee, with the remaining 40% attributable to other unexamined factors.
Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Minat Beli dengan Kepuasan Konsumen Sebagai Pemediasi: Studi pada Warung Kopi Tropical Space Khafifah Rahmasari; Idris Yanto Niode; Andi Juanna
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6640

Abstract

This study aims to determine the Influence of Store Atmosphere and Experiential Marketing on Purchase Interest with Consumer Satisfaction as a Mediator at the Tropical Space Coffee Shop. The approach in this study is quantitative with a correlational method. Data collection in this study was carried out using a questionnaire. The number of samples was 75 people obtained through a saturated sampling process. Data analysis in this study was quantitative inferential path analysis. The results of the study show that (1) Store atmosphere has a positive and significant effect on consumer satisfaction at the Tropical Space coffee shop with a path coefficient of 28.60%. (2) Experiential marketing has a positive and significant effect on consumer satisfaction at the Tropical Space coffee shop with a path coefficient of 41.90%. (3) Store atmosphere has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 19.50%. (4) Experiential marketing has a positive but insignificant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 7.60%. (5) Consumer satisfaction has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 50.40%. (6) Store atmosphere through consumer satisfaction has a positive and significant effect on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 33.90%. The results of a significant influence mean that consumer satisfaction is able to be a good intervening variable in increasing the influence of store atmosphere on consumer purchasing interest at the Tropical Space coffee shop. (7) Experiential marketing through consumer satisfaction has a positive and significant influence on consumer purchasing interest at the Tropical Space coffee shop with a path coefficient of 28.70%. The results of a significant influence mean that consumer satisfaction is able to be a good intervening variable in increasing the influence of experiential marketing on consumer purchasing interest at the Tropical Space coffee shop.
Co-Authors Abdullah, Amnawati Abdullah, Hikmawati Abdullah, Karmila Abdullah, Muhamad Al Faruq Abdussamad, Zulfia K. Agus Hakri Bokingo Alkatiri, Munasar Alpianto Zakaria Andi Yusniar Mendo Anggraini, Sherina Annisa Aprilia Antoni, Elpina Y. Apniati Kiraman Aprilia Massie Arnol Kusmin Asnawi, Melan Angriani Badaru, Defrianto Banjarnahor, Ari Biki, Syamsul B. Citra Aditya Kusuma Citra Ningsih Korompot Citrawati Fadjar Clara Rizky Triani Rauf Danial, Yulyan Diajeng Reztrianti Djafar, Sri Winda Djoko Lesmana Radji Elviansri Katili Farmin Olii Fernatubun, Jumiati Ferry, Setyo Frenisya Atuna Fritania Bonde Halid Ahmad Hamdatai, Emil Salim Hamid, Febriyanti Putri Hapsawati Taan Haykal, Azzahra Putri Heldy Vanni Alam Hepat, Devita Aulia R Husain, Indriyani S Idris Yanto Niode Idrus, Fadel H. Al Imam Prawiranegara Gani Irdayanti, Wa Ode Irwan Yantu Isa, Ramlan Amir Jiartia Gobel Kahfiansyah, Muh. Ade Karmoy, Moh. Fadhel Khafifah Rahmasari Khafifah Rahmasari Kidam, Tasya Lapalanti, Mohamad Zidhan Hidayat Lidya Hikolo Madjid, Lia Yustika Maku, Nurlaila Agustin Mansur, Saiful M. Mardjun, Nur Alfi Mark Brian Melisawati Kau Melysa Rahmola Moh Owen Palangit Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Mohamad Ichsan Adjunu Mohamad Zidhan Hidayat Lapalanti Mohamad, Thirsa Mohehu, Fazri Muchtar Ahmad Muhammad Ade Kahfiansyah Muhammad Sapta Ramadhan Ginting Suka Mulyadi, Dwiandra Venayla Putri Napu, Fajar Sidic Nasib Rianto Hasan Nuryan Danial Pansu, Oku Payuyu, Defriansyah Pidu, Sumaya Gusman Podungge, Azfar Raflin Hinelo Rahmawati Muharam Ramadani, Firni Rasyid, Mohamad Fathahudin Rezkiawan Tantawi Ria Restika Halid Riska Annisa Abdjul Risky Ismail Rivaldy Ardin, Mohamad Nur Rizan Machmud Rizka Nur Safira Robiyati Podungge Rusli Isa Setyo Ferry Wibowo Siti Chairunnisa Sri Mulyani Wakiden Srisetia Ningrum Suciyati Maruf Syamsul B Biki Syamsul B. Biki Tineke Wolok Tomina, Santri A. Umar, Fitriyanti Umin Kango Villy Epifania Suruata Wibowo Yuli Isnawati Yulianti Toralawe Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad