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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen "E M O R" YUME : Journal of Management Jambura Science of Management Value: Jurnal Manajemen dan Akuntansi Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan GANESHA: Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS MES Management Journal SENTRI: Jurnal Riset Ilmiah Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Applied Business and Administration Journal (ABAJ) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Penelitian dan Pengkajian Ilmiah Journal of Ekonomics, Finance, and Management Studies eJEBA
Andi Juanna
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Gorontalo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH SISTEM KEUANGAN DESA TERHADAP KINERJA PEMERINTAH DESA DI KECAMATAN ATINGGOLA KABUPATEN GORONTALO UTARA Pansu, Oku; Yantu, Irwan; Juanna, Andi; Wolok, Tineke; Asnawi, Melan Angriani
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2025): JIMB - VOLUME 8 NOMOR 1 MEI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i1.31955

Abstract

Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh sistem keuangan desa terhadap kinerja pemerintah desa di Kecamatan Atinggola Kabupaten Gorontalo Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan metode yang digunakan dalam penelitian ini adalah metode kuantitatif kolerasional dengan jumlah sampel 100 orang. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dan dokumentasi serta teknik analisis data pada penelitian ini menggunakan regresi sederhana. Hasil Penelitian menunjukan bahwa terdapat pengaruh positif dan signifikan antara sistem keuangan desa terhadap kinerja pemerintah desa di Kecamatan Atinggola Kabupaten Gorontalo Utara. Nilai koefisien determinasi dari model regresi yang telah diperoleh sebelumnya menunjukkan bahwa ada pengaruh system keuangan desa terhadap kinerja apparat desa sebesar 0,266 atau 26,6% dan sisanya sebesar 73,4% ditentukan oleh faktor lain di luar model yang tidak diteliti.
PENGARUH TINGKAT PENDIDIKAN DAN ANALISIS JABATAN TERHADAP KINERJA PEGAWAI DI DINAS PERHUBUNGAN PROVINSI GORONTALO Rasyid, Mohamad Fathahudin; Podungge, Robiyati; Juanna, Andi
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2025): JIMB - VOLUME 8 NOMOR 1 MEI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i1.32003

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tingkat pendidikan dan analisis jabatan terhadap kinerja pegawai pada Dinas Perhubungan Provinsi Gorontalo. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linier berganda. Sampel penelitian terdiri dari 61 orang. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan perangkat lunak SPSS 27.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara Tingkat Pendidikan dan analisis jabatan terhadap kinerja pegawai. Secara simultan, tingkat pendidikan dan analisis jabatan berpengaruh signifikan terhadap kinerja pegawai dengan nilai koefisien sebesar 56,7% sedangkan sisanya sebesar 43,3% dipengaruhi oleh faktor lain di luar penelitian ini.
Ethnic Festivals and Revisiting Intentions: A Study of Cultural Tourism at Bali's Ogoh-Ogoh Festival Reztrianti, Diajeng; Juanna, Andi; Haykal, Azzahra Putri; Wibowo, Setyo Ferry
Jambura Science of Management Vol 7, No 2 (2025): Jambura Science of Management - July 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i2.31410

Abstract

Purpose: This study aims to map the trends, major themes, theoretical frameworks, and key determinants of revisit intention within the literature on ethnic festivals, with a special focus on Bali’s cultural tourism context.Design/Methodology/Approach: A mixed-method approach was employed, integrating bibliometric analysis and systematic literature review (SLR) based on the SPAR-4-SLR protocol, encompassing the stages of assembling, arranging, and assessing. Literature searches and selections were conducted through the Scopus-indexed Emerald and ScienceDirect databases for the period May 2014–May 2025, yielding 22 core articles for analysis.Findings: The findings reveal that cultural authenticity, symbolic experience, and local community engagement are critical factors in creating memorable experiences and fostering tourists’ intention to revisit. The Ogoh-Ogoh and Nyepi festivals demonstrate distinctive symbolic and spiritual dimensions, although the international database on Ogoh-Ogoh remains scarce. These results underscore the need for collaborative, interdisciplinary research and broader theoretical integration to advance understanding of ethnic festivals’ roles in sustainable tourism. This study provides both conceptual and practical foundations for developing innovative, authentic, and sustainable strategies for cultural destination management at both local and global levels.
Paid vs. Organic in Sustainability Performance: Which Approach Delivers Greater Long-Term Value? Reztrianti, Diajeng; Abdullah, Muhamad Al Faruq; Juanna, Andi; Ferry, Setyo; Wibowo
Applied Business and Administration Journal Vol. 4 No. 2 (2025): Financial Accountability, Technological Innovation, and Sustainable Development
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i02.209

Abstract

Digital transformation has driven fundamental changes in marketing practices, compelling companies to shift their focus beyond economic gain toward broader sustainability goals. Paid advertising and organic reach represent two primary approaches in digital marketing, each with distinct strategic advantages. The objective of this study is to compare the effectiveness of these two approaches in supporting sustainability performance, while also exploring the potential for their integration into a sustainability-oriented hybrid strategy. Employing a Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, a total of 20 articles were selected and analysed from Scopus-indexed databases. The findings indicate that paid advertising is highly effective in achieving rapid reach and initial conversions, while organic reach is more effective in fostering long-term engagement and customer loyalty. The hybrid strategy is shown to be the optimal approach, combining the strengths of both methods in a synergistic manner. The present study makes a conceptual contribution to the field of sustainable digital marketing by offering a novel framework for industry practitioners to design strategies that balance operational efficiency with long-term sustainability objectives.
PENGARUH SERVANT LEADERSHIP DAN KNOWLEDGE SHARING TERHADAP KEAKTIFAN MASYARAKAT PENERIMA PROGRAM PKH DI KECAMATAN TIBAWA Napu, Fajar Sidic; Podungge, Robiyati; Juanna, Andi
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2025): JIMB - VOLUME 8 NOMOR 1 MEI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i1.32027

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Servant Leadership dan Knowledge Sharing terhadap Keaktifan Penerima PKH di Kecamatan Tibawa. Hasil penelitian menunjukkan bahwa secara parsial Servant Leadership berpengaruh signifikan terhadap kinerja pegawai, dilihat dari hasil perhitungan t hitung (2,963) t tabel (1,988) artinya Ho1 ditolak dan Ha1 diterima. Secara parsial Knowledge sharing berpengaruh signifikan terhadap keaktifan masyarakat, dilihat dari hasil perhitungan t hitung (4,070) t tabel (1,966) artinya Ho2 ditolak dan Ha2 diterima. Secara simultan variabel bebas servant leadership dan knowledge sharing secara bersama-sama berpengaruh signifikan terhadap variabel terikat Kinerja Pegawai dilihat dari hasil perhitungan F hitung (16,714) F tabel (3,021) artinya Ho3 ditolak dan Ha3 diterima. Kemudian nilai R Square sebesar 0,088 nilai ini menunjukkan bahwa sebesar 8% pengaruh Servant leadership dan knowledge sharing mampu mempengaruhi Keaktifan Penerima PKH di Kecamatan Tibawa.
Pengaruh Harga dan Brand Awareness terhadap Keputusan Pembelian pada Konsumen Air Minum Kemasan Merek Boneva di PT. Davincy Airindo Kota Gorontalo Antoni, Elpina Y.; Taan, Hapsawati; Juanna, Andi
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 9 (2025): SENTRI : Jurnal Riset Ilmiah, September 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i9.4531

Abstract

The aim of this study is to determine (1) the influence of price on purchasing decisions for Boneva brand bottled drinking water products; (2) the influence of brand awareness on purchasing decisions for Boneva brand bottled drinking water products; and (3) the influence of price and brand awareness on purchasing decisions for Boneva brand bottled drinking water. The study used a quantitative approach with independent variables of price (X1) and brand awareness (X2), and dependent variable of purchasing decisions (Y). The population in the study were all consumers of Boneva brand drinking water in Gorontalo City with a sample of 100 respondents obtained through purposive sampling technique. Data analysis used multiple linear regression, partial test (t test), and simultaneous test (F test) with the help of SPSS. The results of the study show that (1) partially price has a positive and significant effect on purchasing decisions with a significant value of 0.002 < 0.05 and Thitung 3.150 > Ttable 1.984 (2) partially brand awareness has a positive and significant effect on purchasing decisions with a significant value of 0.001 < 0.05 and Thitung 2.603 > Ttable 1.984 (3) Simultaneously, the price and brand awareness variables have a significant influence on purchasing decisions with a significance value of 0.001 < 0.05 and Fcount 68.239 > Ftable 3.09. With an adjusted R Square value of 0.576  which means that 5.76 % of variations or changes in purchasing decisions can be explained by price and brand awareness variables, while the remaining 42.4 % are influenced by other factors not examined in this study.
The Influence of Brand Image and Product Variation on Consumer Buying Interest of Geprek Bensu (Case Study in Gorontalo City) Mulyadi, Dwiandra Venayla Putri; Mendo, Andi Yusniar; Juanna, Andi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.424

Abstract

This study aims to determine whether brand image and product variety influence consumer purchasing interest at Geprek Bensu restaurants in Gorontalo City. This research method uses a quantitative approach with three variables, namely brand image (X1), product variety (X2), and purchasing interest (Y). The sample used in this study amounted to 96 respondents, who had never made a purchase at Geprek Bensu in Gorontalo City and were the general public of Gorontalo City and students of Gorontalo State University. The sampling technique used was purposive sampling. Data analysis used was descriptive analysis and multiple linear regression analysis. The results showed that brand image had a positive and significant effect on purchasing interest, indicated by a regression coefficient value of 0.551. Product variety also had a positive and significant effect on purchasing interest with a coefficient value of 0.345. Simultaneously, brand image and product variety had a significant effect on consumer purchasing interest. This was indicated by the results of the multiple linear regression test with an F-value of 147.696 and a significance of 0.001. These findings reflect that strengthening brand image and providing product variations that suit consumer preferences can increase purchasing interest, especially among the younger generation.
Pengaruh Komitmen Afektif terhadap Perilaku Sportsmanship Pegawai melalui Mediasi Budaya Organisasi Di BPJS Gorontalo: The Influence of Affective Commitment on Employee Sportsmanship Behavior through Organizational Culture Mediation at BPJS Gorontalo Maku, Nurlaila Agustin; Machmud, Rizan; Tantawi, Rezkiawan; Hinelo, Raflin; Juanna, Andi
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 12 No. 2 (2025): e-JEBA Volume 12 Number 2 Year 2025
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v12i2.53723

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komitmen afektif terhadap perilaku sportsmanship pegawai dengan mempertimbangkan peran budaya organisasi sebagai mediator, dalam konteks organisasi penyelenggara jaminan sosial ketenagakerjaan di Kota Gorontalo. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan teknik pengambilan sampel berupa sensus terhadap seluruh pegawai yang menjadi responden. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode pemodelan persamaan struktural berbasis partial least squares dengan bantuan perangkat lunak analisis statistik. Hasil penelitian menunjukkan bahwa komitmen afektif tidak berpengaruh secara langsung terhadap perilaku sportsmanship, namun memiliki pengaruh yang signifikan terhadap budaya organisasi, dan budaya organisasi memiliki pengaruh signifikan terhadap perilaku sportsmanship pegawai. Dengan demikian, budaya organisasi terbukti sebagai mediator penuh dalam hubungan antara komitmen afektif dan perilaku sportsmanship. Kesimpulan dari penelitian ini adalah bahwa peningkatan perilaku sportsmanship pegawai sangat bergantung pada kekuatan budaya organisasi yang dibentuk oleh komitmen afektif. Rekomendasi yang diberikan mencakup penguatan nilai-nilai budaya kerja yang terbuka, kolaboratif, dan menghargai kinerja, serta pengembangan program pelatihan, kegiatan membangun tim, dan sistem penghargaan yang mendukung perilaku positif di tempat kerja.
The Influence of Brand Image and Product Variation on Consumer Buying Interest of Geprek Bensu (Case Study in Gorontalo City) Mulyadi, Dwiandra Venayla Putri; Mendo, Andi Yusniar; Juanna, Andi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.424

Abstract

This study aims to determine whether brand image and product variety influence consumer purchasing interest at Geprek Bensu restaurants in Gorontalo City. This research method uses a quantitative approach with three variables, namely brand image (X1), product variety (X2), and purchasing interest (Y). The sample used in this study amounted to 96 respondents, who had never made a purchase at Geprek Bensu in Gorontalo City and were the general public of Gorontalo City and students of Gorontalo State University. The sampling technique used was purposive sampling. Data analysis used was descriptive analysis and multiple linear regression analysis. The results showed that brand image had a positive and significant effect on purchasing interest, indicated by a regression coefficient value of 0.551. Product variety also had a positive and significant effect on purchasing interest with a coefficient value of 0.345. Simultaneously, brand image and product variety had a significant effect on consumer purchasing interest. This was indicated by the results of the multiple linear regression test with an F-value of 147.696 and a significance of 0.001. These findings reflect that strengthening brand image and providing product variations that suit consumer preferences can increase purchasing interest, especially among the younger generation.
Pengaruh Merek dan Country of Origin Terhadap Sikap Konsumen dalam Memilih Handhone Iphone Di Kota Gorontalo Rivaldy Ardin, Mohamad Nur; Niode, Idris Yanto; Juanna, Andi
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9691

Abstract

Penelitian ini bertujuan mengetahui seberapa besar pengaruh Merek Dan Country Of Origin Terhadap Sikap Konsumen Dalam Memilih Handphone Iphone Di Kota Gorontalo secara parsial dan simultan. Penelitian ini menggunakan 96 sampel responden pengguna handphone iphone di Kota Gorontalo. Metode sampling yang digunakan dalam penelitian ini adalah sampel accindetal sampling dan jenis yang digunakan dalam penelitian ini adalah data primer. Metode analisis data yang digunakan adalah analisi regresi linier berganda, uji parsial dan uji simultan. Hasil penelitian menunjukkan bahwa secara parsial Merek berpengaruh terhadap Sikap Konsumen ditunjukan dengan nilai Thitung 4,178>1,661, sedangkan Country Of Origin berpengaruh terhadap Sikap Konsumen dengan nilai Thitung 3,840>1,661. Sedangkan hasil penelitian uji F menunjukan Fhitung 49,936>3,09 dengan taraf signifikan 0,05. Artinya Merek dan Country Of Origin secara simultan mempengaruhi Sikap Konsumen Dalam Memilih Handphone Iphone Di Kota Gorontalo. Nilai R Square dalam penelitian ini adalah variabel Merek dan Country Of Origin dalam menjelaskan variabel Sikap Konsumen sebesar 0,518 atau 51,8%, 48,2% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.
Co-Authors Abdullah, Amnawati Abdullah, Hikmawati Abdullah, Karmila Abdullah, Muhamad Al Faruq Abdussamad, Zulfia K. Agus Hakri Bokingo Alkatiri, Munasar Alpianto Zakaria Andi Yusniar Mendo Anggraini, Sherina Annisa Aprilia Antoni, Elpina Y. Apniati Kiraman Aprilia Massie Arnol Kusmin Asnawi, Melan Angriani Badaru, Defrianto Banjarnahor, Ari Biki, Syamsul B. Citra Aditya Kusuma Citra Ningsih Korompot Citrawati Fadjar Clara Rizky Triani Rauf Danial, Yulyan Diajeng Reztrianti Djafar, Sri Winda Djoko Lesmana Radji Elviansri Katili Farmin Olii Fernatubun, Jumiati Ferry, Setyo Frenisya Atuna Fritania Bonde Halid Ahmad Hamdatai, Emil Salim Hamid, Febriyanti Putri Hapsawati Taan Haykal, Azzahra Putri Heldy Vanni Alam Hepat, Devita Aulia R Husain, Indriyani S Idris Yanto Niode Idrus, Fadel H. Al Imam Prawiranegara Gani Irdayanti, Wa Ode Irwan Yantu Isa, Ramlan Amir Jiartia Gobel Kahfiansyah, Muh. Ade Karmoy, Moh. Fadhel Khafifah Rahmasari Khafifah Rahmasari Kidam, Tasya Lapalanti, Mohamad Zidhan Hidayat Lidya Hikolo Madjid, Lia Yustika Maku, Nurlaila Agustin Mansur, Saiful M. Mardjun, Nur Alfi Mark Brian Melisawati Kau Melysa Rahmola Moh Owen Palangit Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Mohamad Ichsan Adjunu Mohamad Zidhan Hidayat Lapalanti Mohamad, Thirsa Mohehu, Fazri Muchtar Ahmad Muhammad Ade Kahfiansyah Muhammad Sapta Ramadhan Ginting Suka Mulyadi, Dwiandra Venayla Putri Napu, Fajar Sidic Nasib Rianto Hasan Nuryan Danial Pansu, Oku Payuyu, Defriansyah Pidu, Sumaya Gusman Podungge, Azfar Raflin Hinelo Rahmawati Muharam Ramadani, Firni Rasyid, Mohamad Fathahudin Rezkiawan Tantawi Ria Restika Halid Riska Annisa Abdjul Risky Ismail Rivaldy Ardin, Mohamad Nur Rizan Machmud Rizka Nur Safira Robiyati Podungge Rusli Isa Setyo Ferry Wibowo Siti Chairunnisa Sri Mulyani Wakiden Srisetia Ningrum Suciyati Maruf Syamsul B Biki Syamsul B. Biki Tineke Wolok Tomina, Santri A. Umar, Fitriyanti Umin Kango Villy Epifania Suruata Wibowo Yuli Isnawati Yulianti Toralawe Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad