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SRI UTAMI ADY
Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia
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Journal : Jurnal ABM Mengabdi

 1 
Penguatan Pemasaran Online, Inovasi Produk, dan Penerapan Akuntansi Sederhana pada Bisnis Kuliner Depot Ceria Gresik Mustika Winedar; Maria Agustini; Sri Utami Ady; Wahyu Widayati
Jurnal ABM Mengabdi Vol 9 No 2 (2022): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v9i2.1118

Abstract

Empowerment of women entrepreneurs by opening access to business, encouraging increased digital capabilities and creating a fair and safe work environment is a global issue in order to reduce inequality in women's equality in the economic field. As part of the global community, this community service program aims to provide solutions to the problems faced by Ceria entrepreneurs, namely problems in product, marketing, and financial aspects. The short-term solution offered to overcome the problems above is the first to create product innovation. Second, optimize online marketing. And third, increasing knowledge and application of simple accounting for MSME businesses. Transfer of knowledge and skills is carried out using training and mentoring methods. And the results of this community service activity are the creation of innovative products in the form of Sushi Krawu, the use of social media Tik Tok, Instagram and the Go-food and Grab-food delivery order applications and the preparation of balance sheet and income statement. The implications of the implementation of this community service program are an increase in the variety of culinary products offered through the interaction of business actors with customers on social media and the integration of online sales applications into levers to increase sales, increase financial accountability, and professionalism so as to create economic independence and increase empowerment for entrepreneurs woman.
Co-Authors Abdur Rachman Alkaf Achmad Choiron Adhitya Ananda, Nova Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Apriyanto, Eko Ardian Pratama Aries Widya Gunawan asnawi, anita AWALI PRASETYA HANIF Azizah, Intachfidul Brilliant Handyman Manalu Brumadyadisty, Garry Djoko Baruno, Agustiawan Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Fany Meyranda Putri Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Liwang, Arianto Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Sampouw, Yulius Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shely Silvia Silvia, Shely Sirfefa, Arifin Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Supratikto Supratikto Supriyanto Supriyanto Suratman, Sunarto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie