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All Journal Jurnal Ilmu Administrasi Publik (JIAP) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen dan Bisnis Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abdi Masyarakat Jurnal Abdimas Sangkabira Jurnal of Applied Business and Banking (JABB) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT IIJSE Jurnal Abdimas Independen JER International Journal of Economics, Commerce, and Management Journal of Sharia Economy and Islamic Tourism
Baiq Reinelda Tri Yunarni
Universitas Muhammadiyah Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pemberdayaan Perekonomian Masyarakat Melalui Pemberdayaan Usaha Mikro Kecil Dan Menengah (UMKM) Di Kawasan Ekonomi Khusus (KEK) Mandalika Lombok. Yunarni, Baiq Reinelda Tri; Haris, Abdul
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 4, No 3 (2020): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v4i3.1224

Abstract

Provinsi Nusa Tenggara Barat merupakan wilayah yang memilikipotensi pariwisata yang beraneka ragam dan sangat prospektif untuk dikembangkandiantaranya Kawasan Ekonomi Khusus (KEK) Pariwisata Mandalika di KabupatenLombok tengah Kawasan Ekonomi Khusus Mandalika memberikan dampak pertumbuhan Usaha Mikro Kecil dan Menengah(UMKM). Namun Ternyata masih kurangnya Pemberdayaan dari pemerintah. Pembangunan kepariwisataan mempunyai peranan penting dalam meningkatkan penyerapan tenaga kerja, mendorong pemerataan kesempatan berusaha, mendorongpemerataan pembangunan nasional. Tujuan peneliti ini adalah untuk mengetahui pemeberdayaan perekonoian masyarakat melalui Usaha Mikro Kecil dan Menengah di Kawasan Ekonomi Khusus Mandalika Lombok . Hasil penelitian menunjukkan bahwa Kawasan Ekonomi Khusus memberikan dampak yang positif terhadap Pertumbuhan Usaha Mikro Kecil dan Menengah di Mandalika, karena Usaha Mikro Kecil dan Menengah mengalami peningkatan omzet penjualan dan pertumbuhan pelanggan karena meningkatnya jumlah wisatawan ke Mandalika setelah paska gempa. Untuk pemberdayaan masyarakat pemerintah sudah mulai melaksanakan pelatihan-pelatihan untuk membuka pikiran bagi para pelaku usaha. Dan strategi yang di gunakan juga sudah di arahkan dan di persiapkan dalam perkembangan Usaha Mikro Kecil dan Menengah di Kawasan Ekonomin Khusus Mandalika untuk menghadapi ajang bergenngsi Moto GP 2021 mendatang.
"The Role Of Internships In Building Students' Professional Competencies (An Analysis Of The Internship Program At Bank BTN Mataram Main Branch)" Sudarta, Sudarta; Yunarni, Baiq Reinelda Tri; Fatabi, Rioni Citra; Yuliani, Rasmi; Indriani, Ria
Abdi Masyarakat Vol 7, No 2 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i2.9169

Abstract

In the era of globalization and increasing competition, professional competence has become a key factor determining individual success in the workforce. The internship program at Bank BTN serves as an effective means to develop students' professional competencies, encompassing the knowledge, skills, and attitudes necessary in a work context. Through practical experience, students not only acquire technical skills but also build character and a strong work ethic. This program encourages the development of interpersonal skills, such as communication and teamwork, which are essential in the workplace. Although students face challenges such as adapting to new work environments and pressure to meet expectations, this experience provides valuable learning opportunities. Therefore, collaboration between educational institutions and industries, including Bank BTN, is crucial to create optimal internship experiences that support the professional competency development of students. 
Optimizing Marketing Strategies in Encouraging the Adoption of Mobile-Based Digital Financial Services among Students Tri Yunarni, Baiq Reinelda; K. Tobing, Diana Sulianti; Iswanto, Dedy
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7072

Abstract

This study analyzes effective marketing strategies to enhance the adoption of mobile application-based financial services among university students, particularly in Indonesia, where mobile banking and e-wallet penetration is high among the youth. The primary aim of this study is to identify and optimize marketing strategies that drive the adoption of digital financial services. Using a Systematic Literature Review (SLR) approach and PRISMA 2020 guidelines, this research analyzes 30 relevant peer-reviewed articles. The synthesis identifies key factors that promote and hinder the adoption of digital financial services. Key findings indicate that digital marketing strategies, particularly through social media, influencer marketing, and personalized content, are effective in increasing students' intention to adopt financial applications. Adoption factors include ease of use, perceived financial benefits, trust in data security, and digital financial literacy. However, major barriers remain, such as low financial literacy and distrust in data security. This research extends TAM and UTAUT models by highlighting the role of modern marketing strategies as external variables influencing adoption. Practically, the study emphasizes the need for integrated education-communication strategies and transparent trust-building mechanisms to enhance adoption. It also recommends focusing on financial literacy education and improving data privacy features to foster broader acceptance among student populations.
Co-Authors -, Mintasrihardi - Abdul Haris Abdurahman Abdurrahman AHMAD HULAIMI, AHMAD Alfian Eikman Amil, Amil Ariani, Zaenafi Armiani Armiani Artika Widiandari Ati, Suci Canda Bahari, Astrid Octavia Budiman Budiman Chairunissa, Ariffina Dedy Iswanto Dedy Iswanto Edrian, Veni Eikman, Alfian endar pituringsih, endar Ersa Wahyuliati Fatabi, Rioni Citra Firmus Yudal Hadi, Sulhan Hafiz, Abdul Hamami, Fathin Hery Susanto Hidayanti, Nur Fitri Indra, Nurul Hidayati Isti Fadah Iswanto, Dedy Junaidi Junaidi Juriani, Juriani K. Tobing, Diana Sulianti K.Tobing, Diana Sulianti Kawsar, Rizqa Hikmatul Lalu Hendra Maniza M Taufik Rachman Maniza, Lalu Hendra Mos Indrawati Muhammad Muharam Lubis Ningsih, Nurul Hidayati Indra Ningtias, Karmelia Sasmita Nur Lia Nur'aini, Nur'aini Nurul Huda Nur’aini Nur’aini Nur’aini, Nur’aini Putri, Baiq Fera Susmita Rachman, M. Taufik Rahmad Hidayat Ramadhan, Johanandha Fandhy Ramayanto, Ramayanto Ramlah Budiarti Ria Indriani Saiful Bahri Salmin Salmin Sapitri, Dinda Tiara Selva Selva Sudarta, Sudarta Sulhan Hadi Suwandi Suwandi Syahrul R, Syahrul YASYIFA DIAN URFINA Yeni Setiawati Yuliani, Rasmi YUSLI MARIADI