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All Journal Agregat: Jurnal Ekonomi dan Bisnis Jurnal Ilmu Administrasi Publik (JIAP) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Transparansi Jurnal Ilmiah Ilmu Administrasi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen dan Bisnis Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abdi Masyarakat Jurnal Abdimas Sangkabira Jurnal of Applied Business and Banking (JABB) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Journal of Community Empowerment Jurnal Abdimas Independen JER Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital International Journal of Economics, Commerce, and Management
Baiq Reinelda Tri Yunarni
Universitas Muhammadiyah Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Hybrid Work Implementation dan Kesejahteraan Karyawan Terhadap Produktivitas Karyawan di Era Pasca-Pandemi: (The Impact of Hybrid Work Implementation and Employee Well-being on Employee Productivity in the Post-Pandemic Era) Ramayanto; Baiq Reinelda Tri Yunarni; Candra; Sulhan Hadi; Rahmad Hidayat; Saskia Anggun Khairunnisa; Nazilatus Syiam
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 9 No. 1: Juni 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/ejp2tz73

Abstract

This study aims to analyze the influence of hybrid work implementation and employee well-being on employee productivity at Grab in the Bali–Nusa Tenggara (Nusra) region in the post-pandemic era. This study employs a quantitative approach using a correlational research design. The sample size was determined using Lemeshow’s formula, resulting in 70 respondents selected through purposive sampling. Data collection was conducted through observation, interviews, and a questionnaire using a Likert scale. Data analysis employed multiple linear regression using SPSS, preceded by validity, reliability, and classical assumption tests. The results indicate that the implementation of hybrid work has a positive and significant effect on employee productivity, with a coefficient of 0.338 and a p-value of 0.012 (<0.05). Additionally, employee well-being also has a positive and significant effect with a coefficient of 0.434 and a significance level of 0.000 (<0.05), and is the more dominant variable. Simultaneously, both independent variables have a significant effect on employee productivity with a calculated F-value of 14.926 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.288 indicates that the variables of hybrid work implementation and employee well-being account for 28.8% of the variation in employee productivity, while the remainder is influenced by other variables outside the scope of this study. This study concludes that increases in employee productivity are not solely determined by the implementation of a hybrid work system but are also significantly influenced by the level of employee well-being.
AKUISISI PERUSAHAAN STARTUP OLEH KORPORASI BESAR: TREN, MOTIVASI, DAN DAMPAK Astrid Octavia Bahari; Baiq Reinelda Tri Yunarni; handoyo wirastomo; Alfian Eikman; Abdul Hafiz; Amil Amil; Abdurrahman Abdurrahman
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 5, No 2 (2024): November
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v5i2.27988

Abstract

Studi ini menganalisis akuisisi startup oleh korporasi besar, mengkaji motivasi, dampak, dan faktor kesuksesan dan kegagalan. Fokus pada pertumbuhan, akses inovasi, dan sinergi, penelitian ini mengeksplorasi bagaimana akuisisi memengaruhi operasi, budaya, dan pertumbuhan startup serta kinerja finansial dan strategi korporasi. Menggunakan tinjauan literatur dari tahun 2018-2023, studi ini menyoroti risiko umum seperti kurangnya due diligence dan overpayment dalam proses akuisisi. Makalah ini berkontribusi memberikan wawasan komprehensif tentang dinamika akuisisi dalam konteks pasar teknologi yang berubah cepat.
Digital Financial Literacy and Digital Payment Behavior Among Millennials and Generation Z Nurul Hidayati Indra Ningsih; Baiq Reinelda Tri Yunarni; Erwin Asidah
Agregat: Jurnal Ekonomi dan Bisnis Vol. 10 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol10.i1/23299

Abstract

This study aims to analyze the influence of digital financial literacy on the behavior of using digital payment methods among Millennials and Generation Z in Mataram City. The background of this research is based on the growing use of digital financial services in Indonesia and the importance of financial literacy in supporting sound financial decision-making. A quantitative approach was employed through a survey method involving 100 respondents consisting of Millennials and Gen Z, using simple linear regression analysis and independent t-tests. The results revealed that digital financial literacy has a significant effect on digital payment behavior. However, the study also found a gap between high literacy levels and suboptimal actual behavior. The implications of this study highlight the need for financial literacy education programs tailored to generational characteristics and local contexts to foster sustainable financial inclusion
Optimizing Marketing Strategies in Encouraging the Adoption of Mobile-Based Digital Financial Services among Students Baiq Reinelda Tri Yunarni; Diana Sulianti K. Tobing; Dedy Iswanto
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7072

Abstract

This study analyzes effective marketing strategies to enhance the adoption of mobile application-based financial services among university students, particularly in Indonesia, where mobile banking and e-wallet penetration is high among the youth. The primary aim of this study is to identify and optimize marketing strategies that drive the adoption of digital financial services. Using a Systematic Literature Review (SLR) approach and PRISMA 2020 guidelines, this research analyzes 30 relevant peer-reviewed articles. The synthesis identifies key factors that promote and hinder the adoption of digital financial services. Key findings indicate that digital marketing strategies, particularly through social media, influencer marketing, and personalized content, are effective in increasing students' intention to adopt financial applications. Adoption factors include ease of use, perceived financial benefits, trust in data security, and digital financial literacy. However, major barriers remain, such as low financial literacy and distrust in data security. This research extends TAM and UTAUT models by highlighting the role of modern marketing strategies as external variables influencing adoption. Practically, the study emphasizes the need for integrated education-communication strategies and transparent trust-building mechanisms to enhance adoption. It also recommends focusing on financial literacy education and improving data privacy features to foster broader acceptance among student populations.
Co-Authors -, Mintasrihardi - Abdul Hafiz Abdul Haris Abdurrahman Abdurrahman Alfian Eikman Amil Amil Armiani Armiani Artika Widiandari Astrid Octavia Bahari Candra Chairunissa, Ariffina Dedy Iswanto Dedy Iswanto Diana Sulianti K Tobing Dimitri Irfan Saputra Eikman, Alfian endar pituringsih, endar Ersa Wahyuliati Erwin Asidah Fatabi, Rioni Citra Firmus Yudal Hadi, Sulhan Hamami, Fathin Hery Susanto Ilmi Yanti Indra, Nurul Hidayati Isti Fadah Iswanto, Dedy Junaidi Junaidi Juriani, Juriani K.Tobing, Diana Sulianti Kahlil Gibran Kawsar, Rizqa Hikmatul Lalu Hendra Maniza M Taufik Rachman Maniza, Lalu Hendra Mos Indrawati Muhammad Muharam Lubis NAZILATUS SYIAM Ningsih, Nurul Hidayati Indra Ningtias, Karmelia Sasmita Nur Lia Nuraini Nuraini Nuraini Nuraini Nurul Huda Nurul Rahmania Putri, Baiq Fera Susmita Rachman, M. Taufik Rahmad Hidayat Ramadhan, Johanandha Fandhy Ramayanto Ramayanto, Ramayanto Ramlah Budiarti Ria Indriani Saiful Bahri Salmin Salmin Sapitri, Dinda Tiara Saskia Anggun Khairunnisa Selva Selva Serlin Hardianti Sudarta, Sudarta Sulhan Hadi YASYIFA DIAN URFINA Yeni Setiawati Yuliani, Rasmi YUSLI MARIADI