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All Journal Jurnal Ilmu Administrasi Publik (JIAP) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Pendekar : Jurnal Pendidikan Berkarakter JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen dan Bisnis Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abdi Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Abdimas Sangkabira Jurnal of Applied Business and Banking (JABB) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Abdimas Independen JER International Journal of Economics, Commerce, and Management Journal of Sharia Economy and Islamic Tourism
Baiq Reinelda Tri Yunarni
Universitas Muhammadiyah Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Role Of Internships In Building Students Professional Competencies (An Analysis Of The Internship Program At Bank BTN Mataram Main Branch) Sudarta, Sudarta; Yunarni, Baiq Reinelda Tri; Fatabi, Rioni Citra; Yuliani, Rasmi; Indriani, Ria
Abdi Masyarakat Vol 7, No 2 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i2.9169

Abstract

In the era of globalization and increasing competition, professional competence has become a key factor determining individual success in the workforce. The internship program at Bank BTN serves as an effective means to develop students' professional competencies, encompassing the knowledge, skills, and attitudes necessary in a work context. Through practical experience, students not only acquire technical skills but also build character and a strong work ethic. This program encourages the development of interpersonal skills, such as communication and teamwork, which are essential in the workplace. Although students face challenges such as adapting to new work environments and pressure to meet expectations, this experience provides valuable learning opportunities. Therefore, collaboration between educational institutions and industries, including Bank BTN, is crucial to create optimal internship experiences that support the professional competency development of students. 
Optimizing Marketing Strategies in Encouraging the Adoption of Mobile-Based Digital Financial Services among Students Tri Yunarni, Baiq Reinelda; K. Tobing, Diana Sulianti; Iswanto, Dedy
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7072

Abstract

This study analyzes effective marketing strategies to enhance the adoption of mobile application-based financial services among university students, particularly in Indonesia, where mobile banking and e-wallet penetration is high among the youth. The primary aim of this study is to identify and optimize marketing strategies that drive the adoption of digital financial services. Using a Systematic Literature Review (SLR) approach and PRISMA 2020 guidelines, this research analyzes 30 relevant peer-reviewed articles. The synthesis identifies key factors that promote and hinder the adoption of digital financial services. Key findings indicate that digital marketing strategies, particularly through social media, influencer marketing, and personalized content, are effective in increasing students' intention to adopt financial applications. Adoption factors include ease of use, perceived financial benefits, trust in data security, and digital financial literacy. However, major barriers remain, such as low financial literacy and distrust in data security. This research extends TAM and UTAUT models by highlighting the role of modern marketing strategies as external variables influencing adoption. Practically, the study emphasizes the need for integrated education-communication strategies and transparent trust-building mechanisms to enhance adoption. It also recommends focusing on financial literacy education and improving data privacy features to foster broader acceptance among student populations.
ETHICAL ORGANIZATIONAL: IS IT JUST A DISPLAY? Amol, Febriyanti; Halawa, Forman; Iswanto, Dedy; Yunarni, Baiq Reinelda Tri
Journal of Management Small and Medium Enterprises (SMEs) Vol 16 No 3 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v16i3.11412

Abstract

The purpose of this research is to find out what are the antecedents and consequences of organizational ethics in the era of Society 5.0 so that they can assist practitioners in making decisions and academics in conducting research related to organizational ethics. This study used a systematic literature review method of 6 articles from the Scopus database relevant to the research problem's formulation. The results show that two factors can influence ethical organizational existence in the era of Society 5.0 i.e. transformational leadership and servant leadership. Meanwhile, the impact of ethical organizational in the organizational system includes moral agency, promotion focus, authentic leadership, work-related stress, employee well-being, creating an ethical organizational, unethical behavior, and job satisfaction. However, this research is still limited to one database and many other things are important to research. So the researcher suggests further research. Keywords: Organizational Ethics; Organizational Behavior; Era of Society 5.0
Peran Transformasi Digital terhadap Pengelolaan Keuangan Bisnis untuk Peningkatan Daya Saing Perusahaan Puspita, Febi Laeli; Hamami, Fathin; Yunarni, Baiq Reinelda Tri
Pendekar: Jurnal Pendidikan Berkarakter Vol 9, No 1 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/pendekar.v9i1.38456

Abstract

Abstract: This study aims to analyze the role of digital transformation in business financial management and its contribution to enhancing corporate competitiveness. The methodology employed is a Systematic Literature Review, utilizing literature sources from Scopus, Google Scholar, and DOAJ for the period from 2015 to 2025. Studies were selected through a process of identification, screening, and analysis of relevant research. The results indicate that digital transformation strengthens the effectiveness of financial management by improving data accuracy, accelerating accounting processes, and reinforcing financial reporting and control systems. Technologies such as big data, artificial intelligence, and modern financial information systems enhance decision-making quality by providing faster, more comprehensive, and more reliable data. Moreover, digitalization fosters innovation, increases company adaptability, and promotes transparency and accountability, all of which support enhanced competitiveness. The literature review identified several challenges, including data security issues, limitations in human resource capabilities, gaps in technology adoption, and incomplete digital integration, which hinder the ability to make long-term strategic decisions. These findings affirm that digital transformation plays a strategic role in strengthening financial management and enhancing corporate competitiveness in an increasingly competitive business environment.Abstrak: Penelitian ini bertujuan untuk menganalisis peran transformasi digital dalam manajemen keuangan bisnis serta kontribusinya terhadap peningkatan daya saing perusahaan. Metodologi yang digunakan adalah Tinjauan Pustaka Sistematis, dengan memanfaatkan sumber-sumber pustaka dari Scopus, Google Scholar, dan DOAJ untuk periode tahun 2015 hingga 2025. Penelitian dipilih melalui proses identifikasi, penyaringan, dan analisis penelitian yang relevan. Hasilnya menunjukkan bahwa transformasi digital memperkuat efektivitas manajemen keuangan dengan meningkatkan akurasi data, mempercepat proses akuntansi, serta memperkuat sistem pelaporan dan pengendalian keuangan. Teknologi seperti big data, kecerdasan buatan, dan sistem informasi keuangan modern meningkatkan kualitas pengambilan keputusan dengan menyediakan data yang lebih cepat, lebih komprehensif, dan lebih andal. Selain itu, digitalisasi mendorong inovasi, meningkatkan kemampuan adaptasi perusahaan, serta mempromosikan transparansi dan akuntabilitas, yang semuanya mendukung peningkatan daya saing. Tinjauan literatur mengidentifikasi beberapa tantangan, termasuk masalah keamanan data, keterbatasan kemampuan sumber daya manusia, kesenjangan dalam adopsi teknologi, dan integrasi digital yang belum tuntas, yang menghambat kemampuan untuk mengambil keputusan strategis jangka panjang. Temuan ini menegaskan bahwa transformasi digital memainkan peran strategis dalam memperkuat manajemen keuangan dan meningkatkan daya saing korporat di lingkungan bisnis yang semakin kompetitif. 
Co-Authors -, Mintasrihardi - Abdul Haris Abdurahman Abdurrahman Alfian Eikman Amil, Amil Amol, Febriyanti Armiani Armiani Artika Widiandari Bahari, Astrid Octavia Budiman Budiman Chairunissa, Ariffina Dedy Iswanto Dedy Iswanto Eikman, Alfian endar pituringsih, endar Ersa Wahyuliati Fatabi, Rioni Citra Firmus Yudal Hadi, Sulhan Hafiz, Abdul Halawa, Forman Hamami, Fathin Hery Susanto Indra, Nurul Hidayati Isti Fadah Iswanto, Dedy Junaidi Junaidi Juriani, Juriani K. Tobing, Diana Sulianti K.Tobing, Diana Sulianti Kawsar, Rizqa Hikmatul Lalu Hendra Maniza M Taufik Rachman Maniza, Lalu Hendra Mos Indrawati Muhammad Muharam Lubis Ningsih, Nurul Hidayati Indra Ningtias, Karmelia Sasmita Nur Lia Nuraini Nuraini Nurul Huda Nur’aini Nur’aini Nur’aini, Nur’aini Puspita, Febi Laeli Putri, Baiq Fera Susmita Rachman, M. Taufik Rahmad Hidayat Ramadhan, Johanandha Fandhy Ramayanto, Ramayanto Ramlah Budiarti Ria Indriani Saiful Bahri Salmin Salmin Sapitri, Dinda Tiara Selva Selva Sudarta, Sudarta Sulhan Hadi Suwandi Suwandi YASYIFA DIAN URFINA Yeni Setiawati Yuliani, Rasmi YUSLI MARIADI