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The Silent Communication of Penghayat Kepercayaan: Identity Negotiation and Co-cultural Strategies in a Muslim-Majority Community Ramadhan, Hafizh Faikar Agung; Menzelthe, Caecilia; Novianti, Wiwik; Widjanarko, Wisnu; Sutikna, Nana
Ijtimā iyya Journal of Muslim Society Research Vol. 10 No. 2 (2025)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v10i2.15720

Abstract

This research highlights the paradox of pluralism in Indonesia, where Penghayat Kepercayaan (indigenous faith practitioners) frequently employ defensive communication strategies despite having constitutional guarantees. This study aims to analyze the phenomenon of 'Silent Communication' within the Paguyuban Budaya Bangsa (PBB) community in Kebumen as a mechanism for identity negotiation amidst a Muslim-majority society. Utilizing a qualitative collective case study approach framed by Co-Cultural Theory and Impression Management, this research dissects how minority groups construct communication boundaries. The findings demonstrate that this community adopts 'Pseudo-Administrative Affiliation' and 'Digital Silence' as primary survival strategies. Furthermore, the study identifies an internal 'Spiral of Silence' within the organization that obstructs leadership regeneration and reveals that the younger generation continues to practice self-censorship in digital spaces despite achieving legal recognition. This research concludes that minority silence is not merely a cultural trait but a structural response to social insecurity, necessitating an ethical shift from the majority group to foster inclusive dialogue. Moreover, the Muslim community—theologically anchored by the principles of la ikraha fiddin (no compulsion in religion), qaulan layyinan (gentle speech), and haqqul jawar (the rights of neighbors)—is challenged to actualize these values in daily practice, spanning administrative policies, social interactions, and digital media ethics.
Optimalisasi Media Digital dalam Pengelolaan Public Relations di UIN Raden Mas Said Surakarta Atiya Aena Rahma; Wisnu Widjanarko; Wiwik Novianti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5965

Abstract

The advancement of digital communication technology has significantly transformed public relations practices, particularly within higher educations institutions. This study aims to explore how digital media optimized in managing public relations at UIN Raden Mas Said Surakarta. Using a gualitative descriotive approach within the constructivist paradigm, data were collected through in depth interviews with the head and staff of the Public Relations Division, as well as documentation of digital communication activities. The findings show that Uin Raden Mas Said Surakarta has implemented an integrated Digital Public Relations strategy tha combines informative, persuasive and educational content across social media platforms. This digital approach effectively strenghens institusional image, build public engagement and enchaces brand awareness. However, the study also indentifies challenges related to limited human resources and the sustainability of content management. Overall, the optimization of digital media in public relations contributes to improving institutional credibility and supports the realization of transparent, interactive and sustainable public communication.