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Journal : Jurnal Abdimas Bina Bangsa

PENGEMBANGAN UMKM BONTOT SALMINAH SEBAGAI KULINER KHAS KOTA SERANG MENUJU ERA INDUSTRI 5.0 Hadi Kurniawanto; Hafidz Hanafiah; Ardi Hidayat
Jurnal Abdimas Bina Bangsa Vol. 1 No. 1 (2020): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.342 KB) | DOI: 10.46306/jabb.v1i1.8

Abstract

Bontot Salminah yang merupakan salah satu kuliner khas Kota Serang. Seiring perkembangan jaman serta menghadapi era industri 5.0, Bontot Salminah masih saja memasarkan produknya secara offline. Metode Penelitian menggunakan deskriptif kualitatif dengan melakukan pendekatan rasionalistik. Pengumpulan data didapat dari eksplorasi informasi dari berbagai sumber. startegi yang optimal untuk Bontot Salminah dalam menyongsong era industri 5.0, yaitu dengan menggunakan Sosial Media Marketing dan Toko Online. Kedua opsi tersebut dirasakan cukup melihat kondisi sekarang mengingat internal Bontot Salminah baik dari segi teknologi, SDM, serta modal menyesuaikan keuangan dari pengelola Bontot Salminah. pengembangan produk Bontot Salminah melakukan label dan kemasan yang menarik (baik dari nama, gambar, ukuran bontot dan desain kemasan) dengan baik. Pemasaran online oleh Bontot Salminah dilakukan melalui Jejaring Sosoal baik Facebook dan Instagram serta masuk ke market place toko online. Karena diyakini sangat efektif mendorong pemasaran. Serta dibuatkan testimoni baik gambar maupun video yang di upload via Youtube
INTERAKSI SOSIAL KKM 46 PADA KEGIATAN KHITAN MASSAL DI DESA BANJARSARI KECAMATAN WARUNG GUNUNG KABUPATEN LEBAK TAHUN 2017 Fatari; Asnawi; Ahmad Munawir; Surachman; Gatot Hartoko; Ardi Hidayat; Hadi Kurniawanto
Jurnal Abdimas Bina Bangsa Vol. 2 No. 1 (2021): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.951 KB) | DOI: 10.46306/jabb.v2i1.57

Abstract

Khitan atau sunatan sudah sangat familier dan biasa kita dengar. Dibeberapa tempat, acara khitanan anak anak bahkan dijadikan acara hajatan. Namun kegiatan yang dilakukan oleh kelompok 46 merupakan kegiatan pengabdian berupa interaksi social masyarakat. Tujuan dari penulisan ini untuk penyampaian informasi tentang kegiatan Kuliah Kerja Mahasiswa (KKM) Kelompok 46 di desa Banjarsari kecamatan Warung Gunung kabupaten Lebak, dari beberapa program kegiatan, KKM Kelompok 46 melaksanakan program pokok yaitu kegiatan Khitan Massal yang meliputi (1) partisipasi masyarakat dalam kegiatan dan langkah evaluasi terhadap pelaksanaan program dan (2) capaian program kerja dan dampak kegiatan bagi masyarakat khususnya dampak manfaat bagi masyarakat desa Banjarsari. Dalam pelaksanaan Kuliah Kerja Mahasiswa (KKM) STIE Bina Bangsa tahun 2017 oleh kelompok 46 menggunakan  metode Participatory Rural  Appraisal (PRA) dan metode pendekatan social kemasyarakatan. Pelaksanaan kegiatan Khitan Massal ini, diikuti oleh 10 (sepuluh) anak dari keluarga yang kurang mampu perwakilan setiap RT, yang berada di desa Banjarsari, dan berjalan lancar dari awal sampai akhir pelaksanaannya
PELATIHAN MANAJEMEN USAHA KEPADA PARA PELAKU USAHA INDUSTRI KECIL DAN MENENGAH (UIKM) KERIPIK TALAS BENENG DI KAMPUNG CINYURUP KECAMATAN KARANGTANJUNG KABUPATEN PANDEGLANG Suhandi Suhandi; Hadi Kurniawanto; Abdul Rauf Chaerudin; Listiawati Listiawati
Jurnal Abdimas Bina Bangsa Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.866 KB) | DOI: 10.46306/jabb.v3i1.179

Abstract

The majority of the residents of Cinyurup village are beneng taro farmers and entrepreneurs of beneng taro chips, but the management is still simple and is not managed systematically and wellplanned, so that it cannot provide maximum results. The aim of this training is to increase competitiveness for the small and medium entrepreneurs of taro chips into independent small industries. The method of implementation is through: seminars of material delivery, discussion, practice, mentoring, monitoring and evaluation. The results of this training show that not all small and medium industrial entrepreneurs are taro beneng chips those in Cinyurup village who have not implemented business management, have not processed distribution permits, halal certificates, produced product innovations and online marketing, due to limited funds and human resources
PEMANFAATAN DIGITAL MARKETING MELALUI SEMINAR STRATEGI SUKSES UMKM UNTUK MENINGKATKAN EKONOMI KELUARGA BAGI MASYARAKAT PESISIR PULO PANJANG BANTEN Furtasan Ali Yusuf; Laksmi Evasufi Widi Fajari; Jaka Wijaya Kusuma; Hadi Kurniawanto; Syamsul Hidayat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.893

Abstract

This service activity aims to optimize the use of digital marketing through seminars on successful MSME strategies to improve the family economy for the coastal communities of Panjang Island, Banten. The total respondents involved in this survey were 20 MSME owners salting and boiling anchovies, banana chips, dola-dola dodol seaweed and seaweed cultivation. In this service activity, there are several stages of implementation including: (1) survey; (2) measure prior knowledge; (3) digital marketing assistance; and (4) evaluation. In addition, this activity also includes MSME mentoring activities in the form of continuous support. Results of the series of activities: (1) survey: Long Island coastal communities have great potential to develop their MSME businesses through digital marketing; (2) measuring prior knowledge to confirm survey findings, with the majority of seminar participants having a limited understanding of digital marketing; (3) mentoring activities involving seminars on digital marketing success strategies succeeded in providing in-depth insights to participants; and (4) the evaluation results of the seminar activities showed a significant increase in participants' understanding of digital marketing. Overall, this service activity proves that training and mentoring in digital marketing can provide tangible benefits for the coastal communities of Panjang Island
PEMBERDAYAAN ANGGOTA KELOMPOK TANI HUTAN MANGROVE SEGARA BIRU DESA LONTAR TIRTAYASA PADA PELATIHAN PENGOLAHAN BUAH MANGROVE MENJADI KOPI MANGROVE Saepudin, Saepudin; Ende, Ende; Hidayat, Ardi; Wijaya Kusuma, Jaka; Kurniawanto, Hadi; Suhandi, Suhandi
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1238

Abstract

This community service activity focuses on the Segara Biru Mangrove Forest Farmers Group (KTH) community, Lontar Village in an effort to increase awareness of the use of natural resources, namely mangrove forests. The distribution of mangrove forests on the coast of Lontar Village, Tirtayasa District, Serang Regency, Banten Province has experienced an increase in 2018 and 2022. The recorded mangrove area in 2018 was 32.94 ha. Then the mangrove area will increase in 2022 by 39.12 ha. There has been an increase in area of ​​6.18 ha due to routine planting, perhaps in 2024 it will reach more than 42 ha. The aim of this service is for KTH members to have abilities or skills in the fields of production, management and marketing, and technology in processing mangrove fruit coffee. The method of this activity is holding technopreneur training, training to improve product quality and quantity, management and marketing training, as well as training to introduce the use of grinding machines, roasting machines, cutting machines and plastic packaging sealers. The results and discussion of the implementation of the activity are that the members of KTH Mangrove Segara Biru are able to process and produce mangrove fruit into mangrove coffee, are able to manage and market mangrove coffee both offline and online.