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All Journal Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JMM (Jurnal Masyarakat Mandiri) DIJB (Diponegoro International Journal of Business) Distribusi Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Abdi Insani Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JMK Jurnal Manajemen dan Kewirausahaan Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Reviu Akuntansi, Manajemen, dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Abdimas Multidisiplin PENG: Jurnal Ekonomi dan Manajemen Pemberdayaan Masyarakat: Jurnal Aksi Sosial Sriwijaya Accounting Community Services Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Yulia Hamdaini Putri
Manajemen, Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Exploring The Influence of Price and Service Quality on Customer Satisfaction: A Study of Maxim Ride-Hailing in Palembang Indah, Ratu; Putri, Yulia Hamdaini; Yunita, Dessy
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2026): FEBRUARI-JULI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6a1r8687

Abstract

This study aims to analyze the influence of price and service quality on consumer satisfaction in Maxim's ride-hailing service in Palembang City. The study used a quantitative approach  with a non probability dampling technique through a purposive sampling method involving 100 active users of Maxim's ride hailing service. Data were collected through a questionnaire using a 5-point Likert scales distributed both online and offline. Data analysis was conducted using multiple linier regression to examine the influence of price and service quality on customer satisfaction. Competitive and transparant pricing plays an important role in increasinf consumer satisfaction, while the dimensions of service quality- tangible, reliability, responsiveness, assurance, and empathy- have a greater influence on overall satisfaction. This research is expected to contribute to the literature on the relationship between price, service qualty, and consumer satisfaction, particularly in the context of online transportation services. Practically, these findings provide recommendations for Maxim to maintain a balance between affordable pricing strategies and improved service quality to sustain consumer trust and competitiveness in the market.
PENGARUH KREDIBILITAS STREAMER DAN HARGA PADA LIVE STREAMING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WARDAH (STUDI KASUS PADA GEN Z DI KOTA PALEMBANG) Pebriana, Putri Hafiliah; Nailis, Welly; Putri, Yulia Hamdaini; Nofiawaty, Nofiawaty; Yanovi, Ana; Iisnawati, Iisnawati; Mavilinda, Hera Febria
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2026): April 2026
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v3i2.214

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas streamer dan harga pada live streaming TikTok terhadap keputusan pembelian produk skincare Wardah pada gen z di Kota Palembang. Dengan menggunakan metode kuantitatif, penelitian ini mengumpulkan data dari 100 responden gen z pengguna produk wardah di Kota Palembang. Analisis data dilakukan dengan regresi linear berganda untuk menguji hubungan antara variabel independen dan dependen. Hasil penelitian menunjukkan bahwa kredibilitas streamer dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan. Implikasi dari penelitian ini adalah pentingnya meningkatkan kredibilitas streamer dan penetapan harga yang efektif dalam mempertahankan keputusan pembelian produk skincare Wardah pada gen z di Kota Palembang.
Co-Authors Abiyyah Hanan Ramadhani Achmad Anjas Asmara Agustina Hanafi Ahmad MAULANA Ahmad Maulana Ahmad Syathiri Ahmad Syatiri Akhmad Nazaruddin Akhmad Nazaruddin, Akhmad Anggraini, Sasti Annisa, Audi Rizky Aslamia Rosa Azzahra, Nafinka Badia Perizade Cean Maria Bella Dian Eka Dian Eka, Dian Fera Widyanata Fida Muthia Fida Muthia Graciella Sabathini Hera Febria Mavilinda Hera Febria Mavilinda Hera Febria Mavilinda HERU WAHYUDI Ichsan Hamidi Idrad, Yusuf Radityawan Iisnawati, Iisnawati Imam Asngari Indah, Ratu Islahuddin Daud, Islahuddin Kumalasari, Farida Lina Dameria Siregar Malinda, Shelfi Marisah isah Marlina Widiyanti, Marlina Mavilinda, Hera Febria Mohamad Adam Mohamad Adam Muhammad Farhan Muhammad Kemas Husni Thamrin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin, Muizzuddin Muthia, Fida Nasution, Syahrial Sabari Nofiawaty Nofiawaty Nofiawaty Nyimas Dewi Murnila Saputri Pebriana, Putri Hafiliah Ramadani, Poni Fitria Rinandy, Alditya Aris Rosa, Aslamia Rosa Sabathini, Graciella Saputri, Nyimas Dewi Murnila Sari, Ratih Kurnia Shelfi Malinda Siregar, Tika Rahma Yani Siti Soeleha Suhartini Karim Suhartini Karim Sulastri Sulastri Sulastri Sulastri Sulastri Syathiri, Ahmad Tripermata, Lukita Ulandari, Meli Umar Hamdan UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Welly Nailis Welly Nailis, Welly Yanovi, Ana Yulia Saftiana YULIA SAFTIANA, YULIA Yuliani Yuliani Yuliani Yuliani Yumi Lestari Yunita, Dessy