Article Per Year (5 Year)
p-Index From 2021 - 2026
8.557
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN JBTI : Jurnal Bisnis : Teori dan Implementasi Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Organisasi Dan Manajemen JMM (Jurnal Masyarakat Mandiri) Distribusi Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat MABIS: Manajemen dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JMK Jurnal Manajemen dan Kewirausahaan Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal IPTEK Bagi Masyarakat Reviu Akuntansi, Manajemen, dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Abdimas Multidisiplin PENG: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Pemberdayaan Masyarakat: Jurnal Aksi Sosial Sriwijaya Accounting Community Services Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Yulia Hamdaini Putri
Manajemen, Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 2   3   4   5   6 
Pengaruh Repositioning, Renaming, Redesign, dan Relaunch Terhadap Keputusan Pembelian Konsumen AZKO Maulana, David; Nailis, Welly; Putri, Yulia Hamdaini; Yanovi, Ana; Subagja, Ghia
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2026): April-Juni, Ekonomi Lingkungan dan Pembangunan Berkelanjutan
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9njf0e20

Abstract

This research aims to analyse the influence of repositioning, renaming, redesign, and relaunch on consumer purchasing decisions of AZKO in the city of Palembang. The research uses a quantitative approach with a causal design. Data were obtained from 121 AZKO consumer respondents and analysed using multiple linear regression. The research results show that renaming and relaunching partially have a positive and significant effect on purchasing decisions. However, repositioning and redesign do not have a significant effect on purchasing decisions. Meanwhile, simultaneously, the four variables have a significant effect on purchasing decisions with an Adjusted R Square value of 0.586. These findings indicate that an increase in consumer understanding of the rebranding processes undertaken is an important factor in enhancing the purchasing decisions of AZKO consumers in Palembang City.
Improving Sharia Economic Literacy from an Early Age Through Contextual Learning at Ma'had Darussalam Islamic Elementary School Ahmad Syathiri; Rifani Akbar Sulbahri; Yulia Hamdaini Putri; Wita Farla WK
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1701

Abstract

Schools play a vital role in providing quality education and shaping students with strong character and morals. SD Islam Ma’had Darussalam functions not only as an educational institution but also as an agent of change committed to developing students with noble character, environmental awareness, and Islamic values from an early age. This community service activity aimed to socialize ethical and moral values aligned with Islamic economic principles in daily life. The activity was conducted through training and workshops for teachers, supported by learning modules as instructional materials. The results showed a significant improvement in teachers’ competence in teaching Islamic economic values. Evaluation results increased from 42% in the pre-test to 92% in the post-test, indicating a 50-percentage-point improvement after the intervention. These findings demonstrate that the training program effectively strengthened teachers’ pedagogical readiness and capacity to integrate Islamic economic values into classroom learning.
When Ecolabeling is Not Enough: The Importance of Green Brand Awareness in Influencing Purchase Decisions Venita Venita; Yulia Hamdaini Putri; Aslamia Rosa
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 2 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i2.2448

Abstract

This study investigates the impact of ecolabelling on college students' purchasing decisions for ecologically friendly paper products in Palembang City, with green brand awareness serving as a mediating variable. The applied methodology is quantitative, involving purposive sample approaches with 100 respondents who have previously purchased go green labeled paper. We employed SEM-PLS to examine the correlations among the variables in the data analysis. The research findings demonstrate that ecolabelling does not directly affect purchase decisions; yet, it significantly influences them through green brand awareness, indicating a total mediation effect. The findings indicate that eco-friendly labels are beneficial only when customers comprehend the significance of brand sustainability. This research highlights the need for corporations to augment education on ecolabels and to elevate environmental literacy via more informed and pertinent communication methods directed at the younger generation. Theoretically, this research reinforces signaling theory and green marketing theory within the context of environmentally conscious consumer behavior.
Is Green Web Experience Effective in Building Awareness for Corporate Social Responsibility and Driving Repurchase Intention? Yulia Hamdaini Putri; Hera Febria Mavilinda; Mohamad Adam; Isni Andriana; Muchsin Saggaff Shihab
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.7549.2024

Abstract

Purpose – The purpose of this study is to understand, analyze, and prove the behavior of consumers during the process of browsing websites. It also intends to increase awareness about the social responsibility activities of companies. Methodology – The respondents were 200 skincare users, aged 17 to 40 years, and visited the company website to shop for products labeled Go Green. The sample size was determined using the snowball sampling method while the hypotheses developed were tested through the application of the structural equation model. Findings – The results showed that the awareness of social responsibility partially mediated the relationship between the green web experience and repurchase intention. Originality – This The study bridges the gap between digital platforms and their influence on CSR awareness, which is not yet widely explored.
Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty Pengguna Aktif Layanan GrabBike di Kota Palembang Syaendha Anugrah Al Fath; Yulia Hamdaini Putri; Ghia Subagja; Nofiawaty Nofiawaty; Ana Yanovi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2708

Abstract

This study aims to analyze the effect of e-service quality and e-trust on the e-loyalty of active GrabBike users in Palembang City. The study is motivated by the importance of e-service quality and user trust in fostering customer loyalty within the competitive ride-hailing industry, as well as by inconsistent findings reported in previous empirical studies regarding the relationships among these variables. This study employed a quantitative approach with a causal-descriptive research design. Data were collected through questionnaires administered to 120 active GrabBike users in Palembang City who were selected using purposive sampling. The data were analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The results showed that e-service quality had a positive and significant effect on e-loyalty (t = 2.835). E-trust also had a positive and significant effect on e-loyalty (t = 3.651). Furthermore, the F-test results indicated that e-service quality and e-trust simultaneously had a positive and significant effect on e-loyalty (F = 88.779). The adjusted R² value of 0.599 indicates that 59.9% of the variation in e-loyalty is explained by the two independent variables, while the remaining 40.1% is explained by factors outside the scope of this study. These findings highlight the importance of improving system reliability, providing responsive customer service, and ensuring customer data security to strengthen long-term customer loyalty.
From 99+ to checkout: can a simple social nudge change everything? Iisnawati Iisnawati; Hera Febria Mavilinda; Yulia Hamdaini Putri
Manajemen dan Bisnis Vol 25, No 3 (2026): November 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i3.1093

Abstract

The problem of transaction delays or cart abandonment in e-commerce remains a complex issue behind the high potential of e-commerce users. Delays can occur due to consumers' distrust, uncertainty, and risk perceptions. The social proof nudge strategy is carried out to increase trust and minimize this problem. Therefore, this study aims to empirically demonstrate the strong influence of social proof nudge on consumer purchasing decisions in e-commerce through trust. The urgency of this research stems from the high rate of cart abandonment in e-commerce, especially among consumers in Indonesia. This study uses primary data collected through questionnaires distributed to 200 e-commerce application users in Indonesia, using a non-probability purposive sampling technique. The data analysis method uses PLS-SEM with SmartPLS 4. The results of the study show that social proof nudge is proven to significantly increase consumer trust and purchasing decisions, and trust acts as a partial mediator that strengthens the relationship between the two. Thus, social proof and trust are the main factors in driving purchasing decisions in e-commerce.
Co-Authors Abiyyah Hanan Ramadhani Achmad Anjas Asmara Agustina Hanafi Ahmad Maulana Ahmad MAULANA Ahmad Syathiri Ahmad Syatiri Akhmad Nazaruddin Akhmad Nazaruddin, Akhmad Ana Yanovi Ana Yanovi Andriana, Isni Anggraini, Sasti Annisa, Audi Rizky Aslamia Rosa Azzahra, Nafinka Badia Perizade Cean Maria Bella Dian Eka Dian Eka, Dian Farla, Wita Fera Widyanata Fida Muthia Fida Muthia Ghia Subagja Graciella Sabathini Hera Febria Mavilinda Hera Febria Mavilinda Hera Febria Mavilinda HERU WAHYUDI Ichsan Hamidi Iisnawati, Iisnawati Imam Asngari Indah, Ratu Islahuddin Daud, Islahuddin Kumalasari, Farida Lina Dameria Siregar Malinda, Shelfi Marisah isah Marlina Widiyanti, Marlina Maulana, David Mavilinda, Hera Febria Mohamad Adam Mohamad Adam Mohamad Adam Muchsin Saggaff Shihab Muhammad Farhan Muhammad Kemas Husni Thamrin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin, Muizzuddin Muthia, Fida Nasution, Syahrial Sabari Nofiawaty Nofiawaty Nofiawaty Nofiawaty Nofiawaty Nyimas Dewi Murnila Saputri Putri Hafiliah Pebriana Ramadani, Poni Fitria Rifani Akbar Sulbahri Sabathini, Graciella Saputri, Nyimas Dewi Murnila Sari, Ratih Kurnia Shelfi Malinda Siti Soeleha Subagja, Ghia Suhartini Karim Suhartini Karim Sulastri Sulastri Sulastri Syaendha Anugrah Al Fath Syathiri, Ahmad Tripermata, Lukita Ulandari, Meli Umar Hamdan UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Venita Venita Welly Nailis Welly Nailis Welly Nailis, Welly Yanovi, Ana Yulia Saftiana YULIA SAFTIANA, YULIA Yuliani Yuliani Yuliani Yuliani Yumi Lestari Yunita, Dessy