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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

STRATEGI PEMASARAN BUAH MELON HIDROPONIK (Studi Kasus Di Rasidin Veggies House, Kecamatan Patrang, Kabupaten Jember) Farras Zalikhah Zahra; Muh. Taufiek Heryansah; Mulia Annisa Rahma; Ratih Apri Utami
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9424

Abstract

This study aims to 1) explain the melon cultivation in Rasidin Vegies House, 2) identify the marketing mix strategy in Rasidin Vegies House, 3) analyze the marketing strategy using SWOT framework. The method used to determine the research location is purposive method. The research is located at Rasidin Vegies House, Patrang Sub-district, Jember District. This research used descriptive qualitative methods with case study techniques. The data obtained through are observation, in depth interview, and documentation.The result showed that 1)Rasidin Vegies House cultivates Honey Globe melon varieties with hydroponic drip irrigation system, 2) the 4P of marketing mix apllied are price, promotion, place, and product, 3) based on SWOT analysis gained are internal factors (strenght and weakness) and external factors (opportunity and threats). First, the strenght of Rasidin Vegies House’s cultivation is using hydroponic system. Second, the weakness found that is climatic condition in green house still haven’t optimal.Then, the opportunity is high-yielding variety in cultivation. But, this melon production has threat in market demand stock.
Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Salak Soejono, Djoko; Arum, Ayu Puspita; Utami, Ratih Apri; Amam, Amam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18348

Abstract

Lumajang District plans to develop the development of the organic agricultural sector with the aim of maintaining the balance of nature for the sustainability of agriculture in the future. Salak is one of the leading commodities of Lumajang District with the potential for developing an organic system. The purpose of this study was to determine the mapping of potential, implementation of agribusiness systems, economic value, and strategies for developing organic products of salak commodities in Lumajang District. The location of the study was in Lumajang District, the sampling method was purposive sampling and snowball sampling. Data collection used observation, interview, and Focus Group Discussion (FGD) methods. The types of data used in the study were primary and secondary data. The results of the study showed that organic salak commodities were very suitable for development in Candipuro, Gucialit, Jatiroto, Kedungjajan, Klakah, Kunir, Padang, Pasirian, Pasrujambe, Randuagung, Ranuyoso, Senduro, Sukodono, Tempeh, Tempusari, and Yosowilangun Districts. Various obstacles in implementing the organic salak plant agribusiness system include: a) seeds from propagation from farmers' gardens are not/have not been guaranteed in quality; b) raw materials for making natural fertilizers and pesticides are not guaranteed to be free from chemical contamination; c) cultivation, harvesting, and post-harvest equipment are also used for inorganic activities; d) there are no special packaging facilities; e) market segmentation has not been formed because consumers do not differentiate between organic and inorganic products; and f) weak institutional management of farmer groups and farmer group associations (gapoktan). Revenue per Cost (R/C) analysis of organic snake fruit farming business is 1.55. The priority choice of organic snake fruit product development strategy is strengthening farmer institutions..
Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Kopi Robusta Soejono, Djoko; Arum, Ayu Puspita; Utami, Ratih Apri; Romadhona, Sukron
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18353

Abstract

Utilization and development of plantation sector production results, one of which is robusta coffee commodities. Lumajang District with a production of 7.83% of the total coffee production in East Java Province. This study aims to determine the mapping of potential, application of agribusiness systems, economic value, and strategies for developing organic products of robusta coffee commodities in Lumajang District. The research location was selected purposively in the Lumajang District area. The sampling method is by purposive sampling and snowball sampling. The data collection method used in this study uses observation, interview, and Focus Group Discussion (FGD) techniques. The data sources in this study are primary and secondary data. The results of the study indicate that the development of organic robusta coffee is very suitable in the Candipuro, Pasrujambe, Pronojiwo, Ranuyoso and Senduro Districts. The application of the agribusiness system is carried out through intercropping with other commodities. The obstacles experienced are: the quality of the cuttings from the garden is not guaranteed, the materials for making fertilizers and pesticides are not guaranteed to be free from chemical contamination, cultivation, harvesting and post-harvest equipment is used for inorganic activities, and there are no supporting facilities for the wet processing process, limited labor in terms of quantity and quality (skills), access to capital sources is still limited, the market for organic coffee products is limited because there has been no formal partnership and weak institutional management of farmer groups or Gapoktan. The results of economic calculations of organic robusta coffee products can reduce production costs by up to 20%. The priority choice of organic robusta coffee product development strategies is the importance of strengthening farmer institutions in the form of Farmer-Owned Enterprises (BUMP) in order to increase the entrepreneurial spirit, while strengthening the bargaining position in the organic product market mechanism based on science and technology.
Co-Authors Adam Ramadhan Adha, Iqlina Asmara Ahmad Zainuddin Ahmad Zainuddin Ajeng Gendis Purborini Akbar, Muhammad Mizan Ilham Alfarisy, Fariz Kustiawan Amam, Amam Anarofida Anarofida Anarofida Anarofida Anarofida, Anarofida Annisa, Rofiu Sisil Arum, Ayu Puspita Ati Kusmiati Ayamilah, Yasaroti Azzarah Azzarah, Azzarah Basuki Basuki , Brian Nurmahadi Destiawan, Hisyam Ashar Destiawan, Hisyam Azhar Dhea Karunia Putri Djoko Soejono Ebban Bagus Kuntadi Evita Soliha Hani Faradisi, Nurul Jinan Farisi, Oria Alit Farras Zalikhah Zahra Fathna Yatalathov Hakim, Norma Kamilia Halwiyah, Lailatul Hoesain, Mohammad Ibanah, Indah Indah Ibanah Isnanto, Bimo Arvi Aji Izza Orvala Jannah , Faizatul Joni Murti Mulyo Aji Julian Adam Ridjal Julianto, Rudy Kacung Hariyono Kessumowati, Dyah Ayu Kesumowati, Dyah Ayu Kholisa Syania Nirmala Khowatini, Husnul Kurniawan, Aldi Laily Ilman Widuri, Laily Ilman Mandala, Marga Maulida, Zulfa Maulidina, Niswah Saffanah Meidiana Purnamasari Meihilda Dona Pratiwi Meihilda Dona Pratiwi Meihilda Hoda Pratiwi Moh. Samsul Arifin Mohammad Rondhi Muh. Taufiek Heryansah Mulia Annisa Rahma Nurul Dwi Novikarumsari, Nurul Dwi Pradika, Yoga Reno Ayom Praset, Fahmi Prasetyo, Fahmi Pratiwi, Meihilda Dona Puji Rahayu Purborini, Ajeng Gendis Putri, Dhea Karunia Regita, Arnetta Putri Tasya Resmi, Aji Dita Ristiyana, Suci Rizky Bangkit Pamungkas Rizky Bangkit Pamungkas Rofi Alifia Charjin Rofiu Sisil Annisa Rusdiana, Riza Yuli Safitri, Urmita Dwi Sapna Dwi Elisa Sapna Dwi Elisa Sholeh Avivi Sobah, Naqiyyah Nada Soetriono Soliha Hani, Evita Sukron Romadhona Susanto, Devani Avrillia Ubaidillah Ubaidillah Ubaidillah Ubaidillah Vega Kartika Sari Yulianti, Annisa Yulianto, Roni Zahrosa, Dimas Bastara Zaujiah, Rima