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All Journal AGRIKA Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Gorontalo Management Research Almana : Jurnal Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Buana Ilmu Journal of Economics and Business Aseanomics Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif Journal of Management and Bussines (JOMB) Economicus: Jurnal Ekonomi dan Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Social Research Jurnal Ekonomika Dan Bisnis Jurnal Buana Pengabdian IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Netti Nurlenawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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AUDIO VISUAL BUDIDAYA TANAMAN KOPI SANGGABUANA SEBAGAI SARANA PROMOSI PARIWISATA DESA MEKARBUANA Netti Nurlenawati; Rieke Retnosary
JURNAL BUANA PENGABDIAN Vol. 5 No. 1 (2023): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/jurnalbuanapengabdian.v5i1.3953

Abstract

Desa Mekarbuana adalah salah satu desa di Kabupaten Karawang yang memiliki potensimenjadi desa wisata, namun masih sedikit wisatawan yang berkunjung ke daerah ini.Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikaninformasi tentang potensi pariwisata di Desa Mekarbuana melalui media digital.Metode pengabdian masyarakat yang digunakan adalah implementasi pembuatan videoproses budidaya tanaman dan pasca panen kopi Sanggabuana.Hasil dari pengabdian ini selain dapat menambah wawasan masyarakat tentang prosesbudidaya tanaman dan pasca panen kopi Sanggabuana, juga untuk mempromosikankeindahan serta kekayaan alam Desa Mekarbuana, serta dapat dimanfaatkan untuk menarikminat wisatawan dari luar daerah Karawang untuk berkunjung ke desa ini.
Pengaruh Kualitas Pelayanan dan Pengalaman Belanja terhadap Kepuasan Pelanggan pada Tokma Kondang Dadan Jaelani; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4692

Abstract

Tokma is a company operating in the retail sector. This research aims to analyze how much influence service quality and shopping experience have on customer satisfaction. This research uses a quantitative method, data collection is carried out by distributing questionnaires via Google Form to Tokma Kondang consumers. The data is then analyzed using multiple linear regression techniques and the sampling method applied is Accidental Sampling using the Lemesshow formula to determine the number of samples. The number of samples was 120 visitors to Tokma Kondang. The results of this research show that service quality positively and significantly influences customer satisfaction by 7,001, the correlation coefficient of shopping experience on customer satisfaction shows an influence of 10,180, the correlation coefficient of service quality and shopping experience on customer satisfaction is 201,089 and analysis of service quality and shopping experience simultaneously influence customer satisfaction by 77.1%
Pengaruh Promosi dan Citra Merek Terhadap Keputusan Pembelian pada Bengkel Mobil Garasi-In Anwar Fauzi Rohman; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4711

Abstract

The purpose of the study was to determine the extent to which the promotion and brand image of the car repair shop influence purchasing decisions. The study used a quantitative method by distributing questionnaires to 97 respondents via Google Form. Data includes instrument analysis to assess validity and reliability, classical assumption tests such as normality tests, heteroscedasticity tests, and multicollinearity tests, hypothesis tests such as t-tests and F-tests, multiple linear regression analysis, and calculating the coefficient of determination. This provides results that promotion and brand image have a significant influence on purchasing decisions. Producing a contribution value of promotion variables and brand image variables to purchasing decisions of 68.8% to purchasing decisions..
Pengaruh Harga dan Cita Rasa Terhadap Kepuasan Konsumen pada Kebuli Curry House Karawang Eka Ashri Nurhamidah; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4753

Abstract

“Kebuli Curry House is one of the restaurants that sells Middle Eastern specialties, namely Kebuli rice in Karawang. The purpose of this study is to understand the effect of price and taste on customer satisfaction. This research is categorized as quantitative research based on its objectives. Data was collected by distributing questionnaires to 96 respondents online and offline. The purposive sampling method was used for the sampling technique using purposive sampling conditional on the respondent having made a purchase either directly or online as well as eating food from Kebuli Curry House Karawang at least once. Furthermore, multiple linear regression analysis was performed on this data. The results show that price has an insignificant effect on customer satisfaction, while taste has a significant effect on customer satisfaction.”
The Influence of Influencer Marketing and Price Discount on Online Purchasing Decisions in the Shopee Marketplace Desi Nurmala; Netti Nurlenawati; Dexi Triadinda
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.329

Abstract

Influencer marketing and price discounts are two marketing strategies that are most often used to drive consumer purchasing decisions in the digital era, especially on marketplace platforms such as Shopee. Influencer marketing refers to promotional efforts made by influential individuals to influence their audience, while price discounts are price cut strategies that provide added value directly to consumers. This study aims to analyze the influence of influencer marketing and price discounts on online purchasing decisions in the Shopee marketplace. The research method used is quantitative descriptive with a verification approach. Data were collected by distributing online questionnaires to 105 respondents selected using purposive sampling techniques. The data analysis technique used multiple linear regression with the help of SPSS version 26 software. The results of the study showed that influencer marketing and price discounts have a positive and significant effect on purchasing decisions, both partially and simultaneously. This finding confirms that a marketing strategy that combines collaboration with credible influencers and providing attractive price discounts can be an effective combination in increasing consumer purchasing decisions. The implication of this study is the importance for business actors in the marketplace to design adaptive and integrated marketing strategies in order to compete optimally amidst increasingly tight digital competition.
Implementation of Social Media as an Effort to Improve T-Shirt Product Purchase Decisions at Adiva Digital Printing Nadhila Putri; Netti Nurlenawati; Dexi triadinda
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.581

Abstract

This study aims to analyze how social media marketing strategies influence consumer purchasing decisions at Adiva Digital Printing. The research was motivated by the increasing role of digital platforms in shaping consumer behavior, particularly in the competitive MSME sector. A qualitative research approach was applied, involving in-depth interviews with key informants, direct observation of marketing activities, and documentation analysis. The findings reveal that social media platforms such as Facebook, Instagram, and WhatsApp significantly contribute to influencing purchasing decisions. Key factors include ease of access to information, detailed and attractive product descriptions, and active interactions between the business and consumers, which foster engagement and trust. Despite these positive aspects, the current marketing strategy is not yet fully optimized, as reflected by a conversion rate of only 30%. A SWOT analysis was conducted to identify internal and external factors, highlighting strengths in product quality and competitive pricing, while weaknesses were found in limited promotional efforts and low content variation. Opportunities exist in the growing use of social media among consumers, while threats include strong competition from similar businesses. This study concludes that optimizing social media marketing strategies—such as leveraging advanced features, improving responsiveness, and producing creative, engaging content—can significantly enhance customer loyalty and drive higher sales conversions. These improvements are essential for supporting sustainable growth in the MSME sector. Furthermore, this research is expected to serve as a practical reference for other MSMEs seeking to utilize social media effectively as a strategic marketing tool.
The Influence of Live Streaming and Digital Payment on Hat Purchasing Decisions in Tiktok Benaya Mikhael Wijaya; Netti Nurlenawati; Dexi triadinda
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.586

Abstract

This study aims to analyze the influence of live streaming and digital payment systems on purchasing decisions for hats on the TikTok platform. Live streaming has emerged as an effective marketing strategy to increase real-time interaction between sellers and buyers, creating a sense of trust, engagement, and immediacy that traditional online marketing often lacks. Meanwhile, digital payment systems play a crucial role in facilitating smooth and secure financial transactions, reducing barriers in the purchasing process, and enhancing consumer convenience. The research employed a quantitative approach with a survey method as the primary data collection instrument. A total of 96 TikTok users who had purchased hats through live streaming sessions and utilized digital payment systems participated as respondents. Data were analyzed using multiple linear regression to test the hypotheses. The findings indicate that both live streaming and digital payment systems have a statistically significant effect on purchasing decisions. These results highlight the synergistic relationship between interactive marketing and transaction convenience, showing that when combined, they substantially increase purchase intentions and conversions on e-commerce platforms. The study concludes that business actors should prioritize the integration of live streaming features with optimized digital payment options to improve competitiveness, strengthen customer trust, and foster loyalty in the highly dynamic digital marketplace.
The Influence of Organizational Culture and Work Discipline on Employee Performance at PT. Jasamarga Tollroad Operator Jakarta - Cikampek Branch Selvyana, Ajeng Amelda; Nurlenawati, Netti; Anggela, Flora Patricia
Journal of Social Research Vol. 2 No. 10 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i10.1409

Abstract

With the entry of the Industrial Revolution 4.0, PT. Jasamarga Tollroad Jakarta-Cikampek Branch Operator must be swift to face all challenges and uncertain changes in business direction. To manage and strengthen the viability of a company, businesses must continue to evolve and innovate in the human resources function. The purpose of this study is to identify and evaluate how organizational culture and work discipline impact employee productivity at PT Jasamarga Tollroad Operator Jakarta-Cikampek Branch. This study used quantitative, descriptive, and verification methodologies. Cluster random sampling is used as a sampling method in these investigations. 478 employees make up the population, while 120 responses make up the sample. Multiple linear regression analysis with SPSS is the method used in processing this research data. Overall work discipline, company culture, and employee performance all fall into the "good" category, according to the findings. The findings of the analysis show that the factors that influence work discipline and organizational culture both positively and significantly affect employee performance. Employee performance is simultaneously positively and significantly influenced by organizational culture and work discipline.
Studi Komparatif Pemasaran Offline Store dengan Pemasaran Online B2C pada UMKM Warbaks Sotang Mozarella di Rengasdengklok Fitriansyah, Andi; Nurlenawati, Netti; Triadinda, Dexi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.534 KB) | DOI: 10.36418/syntax-literate.v8i4.11653

Abstract

Permasalahan usaha mikro kecil dan menengah (UMKM) pada saat ini banyak yang tidak berkembang terutama pada masa pandemi (COVID-19). Penyebabnya volume penjualan menurun drastis. pemasaran online B2C menjadi salah satu solusi bagi para pelaku usaha salah satunya UMKM Warbaks SoTang Mozarella selain menggunakan pemasaran offline sejak tahun 2021 UMKM ini sudah menggunakan pemasaran online B2C dengan memanfaatkan media Instagram, Facebook dan Gofood. Penelitian ini bertujuan untuk mengetahui, menganalisis dan menjelaskan strategi pemasaran yang efektif melalui dua metode yaitu dengan metode pemasaran offline maupun pemasaran online B2C. Jenis penelitian ini merupakan jenis penelitian kuantitatif. Berdasarkan hasil analisis dan penelitian yang sudah dilakukan, menunjukkan bahwa strategi pemasaran offline di UMKM SoTang Mozarella lebih efektif dibandingkan strategi pemasaran online. Konsumen lebih menyukai membeli langsung ke tempat Warbaks SoTang Mozarella dibandingkan memesan secara online.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mie Gacoan Galuh Mas Karawang Dessy Septia Azzarah; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2485

Abstract

Nowadays, many culinary businesses have emerged with various characteristics and uniqueness, accompanied by the number of restaurants that continue to appear, which can be a threat as competition becomes increasingly fierce. This research was carried out with the aim of evaluating the impact of product and service quality on customer satisfaction at Mie Gacoan Galuh Mas Karawang. The research approach used was quantitative with Purposive Sampling, involving 96 respondents who were customers of the restaurant, selected using the Lemeshow formula. Hypothesis testing and multiple linear regression analysis to interpret data. From the research results, it is proven that product quality (X1) and service quality (X2) have a significant impact on customer satisfaction at Mie Gacoan Galuh Mas Karawang. In addition, simultaneously, (X1) and (X2) are also very significant for increasing customer satisfaction (Y). Data analysis shows that the Adjusted R Square value reached 0.763, indicating that 76.3% of the variation in customer satisfaction at Mie Gacoan Galuh Mas Karawang can be explained by the variables of product quality and service quality provided.
Co-Authors Ade Dwi Priptiyani Aji Tuhagana Andre Baskara Anggela, Flora Patricia Anwar Fauzi Rohman Asmanur Jannah Atika Dwi Mabruroh Baskara, Andre Benaya Mikhael Wijaya Benny Gunawan Citra Savitri Cutisah Dadan Jaelani Depi Prihamdani Desi Nurmala Dessy Septia Azzarah Dexi Triadinda Eka Ashri Nurhamidah Eko Aprianto Elakarci, Rizky Ramadevi Fadhilah Fatin Faris Albaniya Farizzy Azwar Setia Putra Fatimah, Apsari Indriani Fitriansyah, Andi Flora Patricia Anggela Hanifia Syahana Husen, Aliyah Laksono, Rommy Andhika Lubis, Haya Maharani Maman Mulya Karnama Mohamad Ulinnuha, Mohamad Mujahidin, Ahmad Nuril Nadhila Putri Nasihin, Ihsan Neni Sumarni NENI SUMARNI, NENI Nimih - Nova Yulia Pelangi, Dina Reira Pertiwi, Anggun Pertiwi, Mega Dyah Pratiwi, Yunita Dwi Rahmi Yuliandhari Rieke Retnosary Rifqi Azhar Faqih Sakinah Sanjaya, Mochamad Ismail Sari, Regina Mutiara Selvyana, Ajeng Amelda Stivani, Cici Sudrajat, Putri Alviyana Dewi Suherman, Enjang Sulastri, Dini Sungkono Triadinda, Dexi Widodo, Ismail Nur Wulandari, Chika