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All Journal SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Administrasi dan Manajemen JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Economics and Digital Business Review Asian Management and Business Review Jurnal Manajemen dan Bisnis Journal Online Manajemen ELPEI (JOMEL) Jurnal Ekonomi Prioritas (JEKO) Celebes Journal of Community Services Samakta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Resoku Jurnal Pengabdian Masyarakat Indonesia
Andi Irwan
STIM – LPI Makassar, 2Universitas Pendidikan Muhammadiyah
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS STRATEGI KOMUNIKASI DAN LOYALITAS KONSUMEN TERHADAP PEMASARAN SMARTPHONE DI KOTA SORONG PAPUA BARAT DAYA (STUDI KASUS PENJUALAN HP MEREK OPPO) Rande, Elisabeth; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2104

Abstract

This study aims to analyze the influence of communication strategy and consumer loyalty on marketing improvement. The research employs a quantitative approach with a survey method using questionnaires distributed to 100 respondents. Data were analyzed using validity and reliability tests, regression analysis, t-test, F-test, as well as R Square and regression coefficient (B) analysis.  The results indicate that consumer loyalty has a significant and dominant effect on marketing improvement, while communication strategy does not have a significant partial effect. However, simultaneously, both variables have a significant effect on marketing improvement. The R Square value of 0.957 shows that 95.7% of the variation in marketing improvement can be explained by these two independent variables. These findings emphasize the importance of strengthening consumer loyalty as a primary focus in marketing strategies, even though communication strategies still need to be evaluated and effectively integrated. This study is limited by the number of variables and sample size, and does not account for other external factors that may influence the results. Suggestions for future research include expanding the variables studied, increasing the number of respondents, and utilizing qualitative approaches to gain a deeper and more comprehensive understanding of consumer behavior and the effectiveness of marketing strategies.
PENGARUH KOMITMEN ORGANISASI, KEPUASAN KERJA DAN KEPERCAYAAN TERHADAP KINERJA PEGAWAI PADA SEKRETARIAT DAERAH KABUPATEN SORONG Alhamid, Yaser Arafat; Pahmi, Pahmi; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2106

Abstract

This study aims to examine and analyze the influence of organizational commitment, job satisfaction, and trust on employee performance at the Regional Secretariat of Sorong Regency. Organizational commitment, job satisfaction, and trust are crucial factors believed to affect the quality and productivity of employees. These variables play an important role in creating a conducive work environment, building motivation, and enhancing employees' sense of responsibility in carrying out their duties. The research employs a quantitative approach with a survey method involving employees at the Regional Secretariat of Sorong Regency. Data are collected through questionnaires developed based on indicators from each research variable. Data analysis is conducted to determine the extent of the influence of organizational commitment, job satisfaction, and trust, both simultaneously and partially, on employee performance. The results of this study are expected to contribute to the development of human resource management theory, particularly within the context of local government institutions. Furthermore, this research is anticipated to serve as a reference for the management of the Regional Secretariat of Sorong Regency in formulating strategic policies aimed at improving employee performance by strengthening organizational commitment, increasing job satisfaction, and building trust in the workplace.
ANALISIS PERAN MEDIA DIGITAL MARKETING SEBAGAI BRANDING SEKOLAH UNTUK PENINGKATAN MUTU PENDIDIKAN DI SD YPK IMANUEL KAMISABE KABUPATEN SORONG SELATAN Winata, Wisnu; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2110

Abstract

This study aims to analyze the role of digital media as a marketing tool for school branding in improving the quality of education at YPK Imanuel Kamisabe Elementary School in South Sorong Regency. This study used a quantitative approach with an explanatory research design. The research objects were the use of digital media, school branding, and educational quality. The study population included parents, school committee members, and teachers, totaling 40 respondents, all of whom were sampled using a saturated sampling technique. Data collection was conducted through a closed-ended questionnaire with a Likert scale, while data analysis used descriptive statistics, the classical assumption test, the Pearson correlation test, and simple and multiple regression analyses to test the research hypotheses. The results showed that digital media had a positive and significant effect on educational quality, with a significance value <0.05, thus accepting the first hypothesis. School branding was also shown to have a positive and significant effect on educational quality, with a significance value <0.05, thus accepting the second hypothesis. Simultaneously, digital media and school branding had a significant effect on educational quality, with a significance value <0.05, thus accepting the third hypothesis. Research findings indicate that consistent use of digital media can strengthen a school's image, increase public trust, and drive improvements in educational quality, both in terms of the learning process and external support. The study's conclusions confirm that a digital media marketing strategy integrated with school branding is an effective and sustainable approach to improving educational quality, particularly in schools located in remote areas.
Pengaruh Dispsin Kerja, Lingkungan Kerja Terhadap Kinerja Pegawai Dinas Lingkungan Hidup, Kehutanan Dan Pertanahan Provinsi Papua Barat Daya Siregar, Amir Husein; Litaay, Yolanda E. S.; Nauw, Ibrahim; Irwan, Andi
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.482

Abstract

This study aims to understand in-depth how work discipline and the work environment influence employee performance at the Environment, Forestry, and Land Agency of Southwest Papua Province. A qualitative research approach was used to explore employee perceptions, experiences, and actual practices through semi-structured interviews and participant observation. The results indicate that work discipline positively contributes to task effectiveness, while a conducive work environment strengthens motivation and collaboration among employees. These findings are relevant to theories of work motivation and organizational culture and have implications for the development of human resource management.  
Co-Authors Adi, Yusram Alhamid, Yaser Arafat Aminah Amiruddin Amiruddin Amiruddin Andi Alim, Andi Andi Irfan Andi Irfan Andi Irfan Andi Nuryadin Andi Nuryadin Andi Syahrul M Ansar Ansar Ansar Ansar H Mulkin Bas Ansar Mulkim Anwar, Vebby Anzar Mulkin Asrianto, Asrianto Asrullah Azizurrohman, Muhammad Budi, Rosdinaman Fausiah Ismail, Azhary Kamaruddin Kambu, Yeheskel Kanan, Yosep Komber, Mervin I.S. Komber, Mervin Irian Sadipun Komoiki, Serahpine Latif, Nurdin Likewati, Wa Ode Litaay, Yolanda E. S. Meldi leanas Meldilianus Nabas J Lenas Milka Pasulu Munzir Munzir, Munzir Nauw, Ibrahim Nurhasbi, Muh Nurmega Nurmega Pahmi Pahmi Pra Gemini Rahmawati Rande, Elisabeth Sadipun Komber, Mervin Irian Sahari Sesa, Immanuel Aleks Siregar, Amir Husein Suhailee, Suhailee Tiong, Piter Way, Yonas Winata, Wisnu Yusram Adi Zaitun, Cakra