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The Influence of Company Size, Company Growth, Price to Book Value, Investment Opportunity Set, and Operating Cash Flow Againts Price Earnings Ratio in Food and Beverage Sub Sector Manufacturing Companies Listed In BEI from 2015 To 2017 Andini Nurwulandari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1874

Abstract

This study aims to see how the Price Earning Ratio is affected by company size, growth, price to book value, investment opportunity set, and operating cash flow. The authors used panel data regression to analyze data from 2015 to 2017, 13 food and beverage firms were listed on the Indonesia Stock Exchange. According to the data that have been collected, company size, company growth, and price to book value all have a positive and significant effect on the Price Earning Ratio. Meanwhile, the Investment Opportunity Set and Operating Cash Flow have no impact on the Price Earning Ratio.
The Effect of Promotion, Word of Mouth and Digital Marketing on Consumer Satisfaction through the Insurance Policy Purchase Decision Using Fuse Pro Application Hasanudin Hasanudin; Andini Nurwulandari; Sari Indah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6885

Abstract

This study aims to determine and analyze the effect of promotion, word of mouth and digital marketing on consumer satisfaction with policy purchase decisions using the FUSE PRO application. In this study, data were collected using a questionnaire with the population taken, namely Consumer Satisfaction with Purchase Decisions at FUSE on all partners or insurance agents who use the FUSE PRO application with a total sample of 215 respondents. The results of this study can be concluded into several parts, namely: 1) The influence of promotion, word of mouth and digital marketing has a positive and significant impact in improving purchasing decisions at the company. 2) Promotion, word of mouth and digital marketing also have a positive and significant impact that will affect satisfaction at FUSE, and 3) Promotion, word of mouth and digital marketing also have a positive and significant impact with increasing purchasing decisions that have an impact on consumer satisfaction.