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All Journal JAM : Jurnal Aplikasi Manajemen Sinkron : Jurnal dan Penelitian Teknik Informatika al-Uqud : Journal of Islamic Economics JURNAL PENELITIAN International Journal of Islamic Business and Economics (IJIBEC) Jurnal Abdimas Mahakam El-Barka: Journal of Islamic Economics and Business Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Neraca International Journal of Community Service Islamic Business and Finance (IBF) Journal of Islamic Economics Share: Jurnal Ekonomi dan Keuangan Islam CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal of Islamic Economics and Finance Jurnal Manajemen dan Perbankan (JUMPA) Journal of Accounting and Digital Finance KENDALI: Economics and Social Humanities Jurnal Penelitian Sahmiyya: Jurnal Ekonomi dan Bisnis Journal of Islamic Economics and Finance Velocity: Journal of Sharia Finance and Banking DIMASEKA Jurnal Pengabdian Masyarakat Jurnal Hukum Islam Jurnal Social Society LogicLink: Journal of Artificial Intelligence and Multimedia in Informatics International Journal of Islamic Business and Economics (IJIBEC) Nidhomiya: Research Journal of Islamic Philanthropy and Disaster
Tamamudin
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JURNAL PENELITIAN

 1 
PENGENALAN MEREK, PERSEPSI KUALITAS, HARAPAN KONSUMEN DAN INOVASI PRODUK TERHADAP KEPUTUSAN MEMBELI DAN DAMPAKNYA PADA LOYALITAS KONSUMEN (Studi Kasus: Produk Batik Sutra Halus Merek Tamina) *, Tamamudin
Jurnal Penelitian Vol 9 No 2: November 2012
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.834 KB) | DOI: 10.28918/jupe.v9i2.144

Abstract

This study aimed to examine the effect of brand awareness, perceived quality, customer expectations and product innovation on buying decisions and on increasing customer loyalty. Structural Equation Modeling (SEM) based on AMOS was employed to test the hypotesis.The results showed that brand awareness has positive and significant impact on purchasing decisions, perceived quality has positive and significant impact on purchasing decisions, consumer expectations have a positive and significant impact on purchasing decisions, product innovation have a significant and positive impact on purchasing decisions and buying decisions have positive and significant customer loyalty.
Co-Authors Achmad Tubagus Surur Ade Dedi Rohayana ADELLA, DESY Ali Muhtarom Anas Hidayat Anas Hidayat Arif Budiharjo Arisnawati, Nur Fani Ayatullah Ayatullah, Ayatullah Ayatullah Sadali Desy Prastyani Devy, Happy Sista Fadillah Syaufii, Farah Fatikha, Naeli Firdaus, Muhammad Izzat Hendri Hermawan Adinugraha Hermawan Adinugraha, Hendri Himamuna, M Nafid Ikawati, Ikawati Indah Purwanti Izza, M Izza, Muh Kamila, Dzakiyya Salma Khusnul Marom M. Sultan Mubarok Machruf, Awalludin Mansur Chadi Mursid Marotina, Nia maulana rizki Mochamad Yusuf Mohammad Reza Maulana, Mohammad Reza Mohammad Rosyada Muhammad Aris Syafi'i Muhammad Rikzam Kamal Naja, Hilya Najmudin, Mohamad Nugroho, Agus Susilo Nur Istiqomah Palupi, Yuniarsih Endah Perdana, Baratadewa Sakti Rahmah, Hatma Aura Rifqi, Husni Muhammad Ritanti, Nabila Khoirunnisa rizky andrean Rizqi Toyibah Rohmad Abidin Rohmad Abidin, Rohmad Rosalina, Ulfa Rosyada, Mohammad Rusyida, Wilda Yulia Sadali, Ayatullah Saddam Husein Saddam Husein Samudra, Dio Saputri, Diva Eka Sejati, Dhimas Ilham Setiawan, Drajat Shinta Dewi Rismawati Sulaiman Helmi Suryo, Ibnu Su’daa, Saniyya Nabila Syakirunni'am, Luqman Tubagus Surur, Achmad Versiandika Yudha Pratama