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Factors influencing tourist loyalty to Nusa Penida during the post-COVID-19 recovery period Suardana, I Wayan; Piartrini, Saroyeni; Ariani, Ni Made; Saputra, I Gede Gian
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.137-148

Abstract

This study examines the interplay between destination image, social media influencers, and tourist motivation in shaping tourist loyalty during the post-COVID-19 recovery period. Anchored in the context of Nusa Penida—a rapidly emerging coastal ecotourism destination in Bali—this research develops a behavioral loyalty framework relevant to nature-based tourism. Employing a quantitative design, data were collected through a structured online survey administered to 250 international tourists who had previously visited Nusa Penida. Given the unknown population size, quota sampling was applied, and data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The findings reveal that social media influencers exert the most substantial direct influence on tourist loyalty, followed by the mediating roles of destination image and tourist motivation. These results underscore the significance of digital storytelling, perceived destination quality, and emotional engagement in fostering revisit intentions, particularly among younger, digitally active travelers. Theoretically, this study contributes to the tourism behavior literature by integrating influencer dynamics into a multi-construct loyalty model, which explains 61.3% of the variance in tourist loyalty. Practically, the research offers strategic insights for destination marketers, emphasizing the importance of authentic influencer collaborations and emotionally resonant digital experiences to strengthen destination competitiveness. From a managerial perspective, the findings highlight the necessity of leveraging targeted digital engagement strategies. Future research should explore cross-generational and cross-cultural variations in tourist responses to influencer-driven content, as well as comparative platform effectiveness across different destination typologies.
The Translation of Subject Pronoun I from English into Balinese in the Novel The Little Prince and Raja Cenik Ni Made Ariani
e-Journal of Linguistics Vol. 17 No. 1 (2023): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i01.p02

Abstract

Balinese language has various varieties for its subject pronoun I.Investigating whether the translator presents these varieties whentranslating the English subject pronoun I into Balinese using the novelThe Little Prince and its Balinese translation Raja Cenik is the focus ofthis study. As the finding, the translator utilizes three different lexiconsin translating the English subject pronoun I into Balinese. Thesevarieties include Icang, Titiang and Gelah. The utilization of thesethree lexicons depends on the social status of the speakers and theinterlocutors. Balinese language possesses a number of differentlinguistic registers. Each of the register addresses the social status ofthe speakers and the interlocutors. The finding of this study shows thatculture and language are intricately interwoven to each other in thetranslation process.
Co-Authors Adryan Evaldo Anwar Agam, Dicky Agung Sri Sulistyawati AGUNG SRI SULISTYAWATI, AGUNG SRI Al Picha, Aulia Shyaqilla Alberto Chandra Sanusi Anak Agung Ayu Rai Wahyuni Anak Agung Manik Pratiwi Andika, I Kadek Anggriana, Siti Aryanti, Ni Nyoman Sri Astina, IB Ketut Bagas Alldiyansyah Putra chikita mayumi midhy Dani Saputri Darmajaya Sugisna Desi Ratnasari Dewa Made Orbit Gunawan Dheanita Sekarini Octanisa Dimas Arief Rachman Dwi Mediana Eki Sanjaya Ginting Eko Putro Hadi Prasetyo Fanny Maharani Suarka FANNY MAHARANI SUARKA, FANNY MAHARANI Fransiska Dewi, Ni Putu Hadi, Satria Perwira I Gede Gian Saputra, I Gede I Gusti Ngurah Hiyana Putra I Kadek Mas Adi Gunawan I Made Megananda Pranadika I Made Yasa yasa I Nyoman Jamin Ariana I Nyoman Tri Sutaguna I Putu Gede Suwitha I Putu Suyasa Putra I Wayan Suardana Ida Ayu Eka Trisna Putri Ida Ayu Made Puspani Ida Bagus Putra Yadnya Irma Rahyuda Jamin Ariana, I Nyoman Jenni Yuliana Gultom Kadek Suara Adi Kamil Ibrahim Khairil Anwar Mahendra Putra, I Ketut Susila Muriawan Putra, Agus Ni Ketut Arismayanti, Ni Ketut Ni Nyoman Sri Aryanti Ni Nyoman Sri Aryanti Ni Nyoman Sri Aryanti Ni Putu Eka Arista Ramayanti Ni Putu Ratna Sari Peter Valdez Alan Ulimpa petrus sunardi sunardi Piartrini, Saroyeni PRATAMA, I NYOMAN RUDY ARNATHA Putu Diah Kesumadewi Putu Ratih Pertiwi Putu Sucita Yanthy Putu Yurika Selly Novia Radityatama, Marion Sarah Meitriana Dewi Saragih Saroyeni Piartini Setiawan, Ida Bagus Dwi Suka Pratama, I Gede Yoga Sutaguna, I Nyoman Tri Vinsensius Efoyus Ndarung Wiefa Aklima Putri Yofana Virgianne Yorlanita Agustina Sojo