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Strategi Pemasaran Minuman Jelly Sebagai Peningkatan Daya Saing Pada UMKM FRZ Thai Tea Jatikarya Bekasi Widayani, Hapsari; Oktaviani, Anggi; Cornellia, Riri
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 3, No 4 (2024): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v3i4.3278

Abstract

Pada era sekarang, banyaknya pesaing dikarenakan pertumbuhan perekonomian pasca pandemic Covid-19 yang masih belum stabil dan masa pemilihan umum (pemilu) membuat para pelaku usaha harus melakukan yang terbaik agar usahanya tetap dapat berjalan. Akibat pasca pandemic dan masa pemilu ini, proses produksi yang terus meningkat tetapi daya beli masyarakat masih belum stabil (cenderung menurun) membuat produsen minuman harus memutar otaknya agar tetap memiliki konsumen yang setia. Mempunyai konsumen yang setiap tentulah tidak mudah karena kondisi perekonomian pada awal tahun 2024 menjadi menurun untuk produksi thai tea yang peminatnya dan saingan brand juga sudah terlampau banyak. Hal itu berdampak pada penjualan yang menurun. Agar produktivitas sebuah industri tetap dapat berjalan dengan baik maka diperlukan sebuah pengenal produk kepada masyarakat yang disebut dengan strategi pemasaran. Dengan adanya sebuah pemasaran yang baik maka produk yang dihasilkan akan semakin terkenal dan mendapatkan perhatian masyarakat. Hal ini akan membuat pendapatan bersih seorang pengusaha akan menjadi naik. Naiknya pendapatan ini membuat pelayanan terhadap konsumen akan menjadi lebih layak dan tepat. Agar pelayanan ini tetap terjaga dibutuhkan sebuah strategi sebuah startegi pemasaran yang tepat dan dapat menjangkau masyarakat. Salah satu alat analisis pemasaran ini adalah analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) dan bauran pemasaran. Salah satu perusahaan yang ingin pemasaran produknya tepat dan terjangkau oleh masyarakat adalah UMKM FRZ Thai Tea. Dengan adanya sebuah permasalahan dimana FRZ Thai Tea membutuhkan sebuah strategi untuk memasarkan produknya sehingga tim pengabdian masyarakat akan melakukan sebuah pelatihan kepada tim penjualan, marketing, dan pemilik FRZ Thai Tea.
The Use of Puzzle Learning Media to Improve Student Learning Outcomes in Science Subjects for Class IV Oktaviani, Anggi; Elmojahed, Ali
Tekno - Pedagogi : Jurnal Teknologi Pendidikan Vol. 13 No. 2 (2023): Tekno-Pedagogi
Publisher : Program Magister Teknologi Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/teknopedagogi.v13i2.38459

Abstract

This study aims to determine the effect of using puzzle-based learning media on student learning outcomes in science subjects, especially in Class IV of 3 Simbarwaringin State Elementary School. Faced with low student involvement and traditional teaching methods, this study aims to determine whether puzzle media can improve student learning efficiency and understanding. This study was conducted in the form of classroom action research and implemented in two cycles, each of which includes the stages of planning, implementation, observation, and reflection. Data collection was carried out through observation, testing, and documentation. The results of the study showed a significant increase, namely an increase in student learning achievement from 56.26% in the first cycle to 81.25% in the second cycle. This finding indicates that puzzle media not only motivates students but also increases students' focus and cognitive engagement in science subjects. The novelty of this study lies in the effort to demonstrate the effectiveness of interactive media in elementary science education, which offers valuable insights for educators who want to develop an active learning environment. In conclusion, the puzzle-based approach has been shown to be beneficial for student performance, thus reinforcing the need for diverse media in elementary education.
PKM Literatur Keuangan Dalam Pengenalan Aplikasi Pinjaman Online Terhadap Mahasiswa Universitas Cornellia, Riri; Oktaviani, Anggi; Handayani, Hapsari
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 5 No 3 (2024): KANGMAS: Karya Ilmiah untuk Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v5i3.1771

Abstract

The Covid-19 pandemic in 2021 impacted the increasing diversity of basic needs in society and accelerated digitalization, which has now become a lifestyle. Easy access to digital platforms for shopping, education, investment, payments, and loans has made wise financial management essential. According to data from the Financial Services Authority (OJK), the total distribution of online loans from Fintech Lending in Indonesia reached IDR 225.55 trillion in 2022, an increase of 44.6% from the previous year. Fintech simplifies loan access through peer-to-peer (P2P) lending products that are fast and without complicated requirements, attracting the interest of young generations. Therefore, financial literacy is crucial for Sampoerna University students to address the low level of financial understanding amid the proliferation of online loan applications. Knowledge of risk management is needed so that students can make wise and responsible financial decisions and manage their finances effectively.
Penyuluhan Tentang Gastritis Pada Masyarakat Di Dusun II Desa Sumber Sari Wilayah Kerja Puskesmas Bukit Sari, Kecamatan Kabawetan, Kabupaten Kepahiang Ayu, Anggra; Septiya, Septiya; Oktaviani, Anggi; Sundari, Tari; Sari, Revi Puspita; Tranado, Hengki; Rohani, Tuti; Azissah, Danur
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.7884

Abstract

Gastritis is a state of inflammation or bleeding of the gastric mucosa that can be acute and chronic (Aspitasari & Taharuddin, 2020). The public generally knows gastritis as an ulcer disease, which is a disease that they think is not a big problem, gastritis occurs at all ages ranging from children, adolescents, adults to the elderly (Jannah, 2020). Gastritis can be treated with pharmacological or non-pharmacological treatment. The purpose of the counseling that our group carried out was to provide education about gastritis to the people of Hamlet 2 in Sumber Sari village. It is hoped that the counseling carried out by our group can overcome and reduce the number of gastritis sufferers in hamlet 2 of Sumber Sari village.
PKM Pelatihan, Perawatan Dan Service Mobil Bagi Siswa STM Di Bengkel Fikry Ratih Ikha Permata Sari; Anggi Oktaviani; Rini Setiowati; Rina Nurhidayati; Zainal Arifin
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 1 No. 2 (2023): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v1i2.569

Abstract

This PKM aims to: provide maintenance skills training and car services such as tune-ups and being able to operate repair equipment correctly as well as counseling about the field of managing a business. At an early stage, all students who took part in the training were gathered and given an initial evaluation for see their level of understanding which will later be compared with the test final (post-test). Next, in the activity stage, participants are given material related to car maintenance and service, so that participants will understand about the material presented. The material presented uses methods lectures, discussion methods, demonstrations and direct practice. The last one is final evaluation. The ultimate goal of this service activity is to give knowledge and understanding of how to carry out maintenance and car service. Assessment of the success of this activity is seen through progress knowledge and understanding as well as skills through comparison between tests initial and final tests.
Pengaruh Kompetensi dan Motivasi terhadap Kinerja Karyawan pada Unit Kerja Layanan Medis Rumah Sakit Dewi Sri Karawang Oktaviani, Anggi; Hermana, Cecep
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 4.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on the employees of the medical services work unit at Dewi Sri Hospital Karawang. This study aims to determine, analyze, and explain the influence of competence and motivation on employee performance in the medical services work unit of Dewi Sri Hospital Karawang. The method used in this research is quantitative with a descriptive and verificative approach. The sampling technique used is saturated sampling, with a sample of 109 people. Data collection techniques include questionnaires, observations, and literature studies. Hypothesis testing used is t-test and f-test. The data analysis techniques used are descriptive analysis and multiple linear regression analysis. The results of this study indicate that competence and motivation have a significant positive effect on employee performance in the medical services work unit of Dewi Sri Hospital Karawang, both partially and simultaneously.
The Role of Strategic Management in Tourism Business Sustainability: A Case Study on Digital Economy-Based Tourist Destinations Putra, Johni Eka; Riri Cornelia; Hapsari Widayani; Anggi Oktaviani; Muhammad Aqshel Revinzky
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.644

Abstract

This study explores the role of strategic management in supporting tourism business sustainability within digital economy-based destinations, focusing on Ciletuh-Palabuhanratu Geopark in West Java, Indonesia. The research aims to determine whether differences in the level of digital-based strategic management among tourism actors influence their sustainability performance. Using a quantitative approach, data were collected from 90 respondents categorized into three groups: low, moderate, and high digital strategy adopters. A one-way ANOVA test was conducted to examine whether significant differences existed in the economic, social, and environmental dimensions of sustainability among the groups. The results show a statistically significant difference in sustainability outcomes, with businesses in the "high" digital strategy group demonstrating the most favorable performance. Economic sustainability emerged as the most impacted dimension, driven by better revenue growth and operational efficiency. Social and environmental dimensions also improved through increased community engagement, visitor satisfaction, and adoption of eco-friendly practices. These findings indicate that digital-based strategic management not only enhances competitiveness but also strengthens long-term sustainability. The study further highlights the importance of stakeholder collaboration in maximizing the effectiveness of digital strategies. Strategic alignment between tourism actors, local government, and communities is essential to build inclusive and resilient destination ecosystems. By integrating strategic planning with digital innovation, tourism businesses can achieve sustainability that is both profitable and responsible. The results contribute to the growing discourse on digital transformation in tourism and offer practical insights for policymakers, tourism managers, and local stakeholders in digitally emerging destinations.
The Effect Of Sp6 Acupressure Massage On Menstrual Pain Reduction In Female Students In Grade X At SMAN 1 Bengkulu City In 2024 Oktaviani, Anggi; Azissah, Danur; Tranado, Hengki
Journal Hygeia Public Health Vol 3 No 2 (2025): June
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jhph.v3i2.8967

Abstract

Data from the World Health Organization (WHO) shows that 90% or 1,769,425 women experience dysmenorrhea, with 10-15% experiencing severe dysmenorrhea. In Indonesia alone, the figure reaches 64.25% among women of reproductive age, which can interfere with daily activities for 1-2 days each month. Many women in Indonesia experience dysmenorrhea but do not seek treatment or management and tend to ignore it. The aim of this study is to determine the effect of acupressure massage on the Sp6 point on reducing menstrual pain among female students in Grade X at SMAN 1 Kota Bengkulu in 2025. The research method used is a quasi-experimental design with a one-group pretest-posttest design. The sampling technique used was purposive sampling, with a sample size of 68 female students in Grade X at SMAN 1 Kota Bengkulu. The results of the univariate analysis before the Sp6 acupressure massage intervention showed that most respondents (73.5%) experienced moderate pain. After the acupressure massage intervention at the SP6 point, most respondents (79.4%) reported mild pain. The bivariate analysis revealed a significant effect of acupressure massage at the SP6 point on reducing menstrual pain (p=0.000). There is an effect of acupressure massage at the Sp6 point on reducing menstrual pain in female students in Grade X at SMAN 1 Kota Bengkulu in 2025. The researcher suggests that SMAN 1 Kota Bengkulu can enhance the knowledge of female students at the school through educational efforts regarding interventions that can be implemented to reduce menstrual pain in female students.
PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT KAWAN MOBIL NUSANTARA JAKARTA SELATAN Anggi Oktaviani; Endang Kustini
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan motivasi kerja terhadap kinerja karyawan pada PT Kawan Mobil Nusantara Jakarta Selatan. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dan sampel dalam penelitian ini karyawan PT Kawan Mobil Nusantara 62 orang. Metode pengumpulan data sekunder dan primer. Metode analisis data yang digunakan uji instrumen data, uji asumsi klasik, uji regresi linier sederhana dan berganda, uji determinasi (R Square), dan uji hipotesis (uji F dan uji t).  Hasil penelitian menunjukkan bahwa kompensasi memiliki pengaruh terhadap kinerja karyawan, yang ditunjukkan oleh persamaan regresi linier sederhana Y = 20,460 + 0,542 X1, dengan nilai korelasi sebesar 0,542 dan koefisien determinasi 37,8%. Uji t menunjukkan nilai thitung 3,363 > ttabel 2,001 dengan signifikansi 0,001 < 0,05. Motivasi kerja juga berpengaruh positif dan signifikan terhadap kinerja karyawan, dengan persamaan regresi linier sederhana Y = 16,959 + 0,623 X2, nilai korelasi 0,623, dan koefisien determinasi 34,5%. Uji t menunjukkan nilai thitung 2,783 > ttabel 2,001 dengan signifikansi 0,007 < 0,05. Secara simultan, kompensasi dan motivasi kerja berpengaruh terhadap kinerja karyawan, terbukti dari persamaan regresi linier berganda Y = 12,798 + 0,361X1 + 0,359X2, dengan nilai korelasi 0,671, dan koefisien determinasi 45%. Uji F menunjukkan nilai Fhitung 21,182 > Ftabel 3,15 dan p-value 0,00 < 0,05, menunjukkan bahwa kedua variabel independen kompensasi dan motivasi kerja secara bersama-sama mempengaruhi kinerja karyawan
Analisis Literatur tentang Dampak Media Interaktif Digital terhadap Peningkatan Tematik pada Siswa Sekolah Dasar Nabila R., Riska; Mustika, Dea; Oktaviani, Anggi; Aswati, Putri; Husni, Nisa Amalia; Putri, Naila Syahrani
Jurnal Tinta Vol. 7 No. 2 (2025): Jurnal Tinta
Publisher : Universitas Al-Qolam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/jurnaltinta.v7i2.1987

Abstract

Thematic learning in elementary schools aims to integrate various competencies within a single, meaningful theme that is relevant to students' real-life experiences. However, in practice, this approach often faces challenges due to monotonous delivery methods that fail to engage learners. Interactive digital media serves as an alternative solution, offering more attractive and interactive content that aligns with 21st-century learning styles. This study aims to review scientific literature on the use of interactive digital media in thematic learning at the elementary level. The method used is a literature review of ten journal articles published between 2021 and 2025, sourced from Google Scholar. The results indicate that various forms of digital media—such as interactive PowerPoint, Canva-based animation videos, and multimedia using Flash—can enhance students’ understanding of thematic content and increase their motivation to learn. Nevertheless, challenges such as limited infrastructure, teacher readiness, and unequal access to technology remain obstacles in several schools. Therefore, strengthening teachers’ digital competencies and ensuring equitable technological support are essential for the effective implementation of interactive media in thematic education