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Membangun Kepercayaan Masyarakat Strategi Komunikasi Organisasi BAZNAS Sumatera Utara dalam Penghimpunan Zakat Harahap, Azrai; Syukur Kholil
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 10 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i10.2765

Abstract

The organizational communication strategy used by BAZNAS North Sumatra to strengthen public trust and increase participation in zakat collection. Public trust is considered a key factor in encouraging participation in zakat payments through these official institutions. The research method used is a qualitative approach with case studies, involving in-depth interviews, observation and document analysis. The research results show that BAZNAS North Sumatra implements various communication strategies, such as media campaigns, outreach, report transparency, service improvement, as well as involvement and partnerships with the community. This strategy plays a role in increasing credibility, organizational trust and public trust in BAZNAS North Sumatra. Organizational communication activities, including internal, external communications, public relations management, and crisis communications, also play an important role in strengthening public trust. In addition, effective marketing communications, such as advertising, sales promotions, public relations, and direct marketing, also have a positive impact on increasing public trust and participation in zakat collection. The increase in public trust built through a comprehensive communication strategy has had an impact on increasing the number of muzaki who entrust their zakat to BAZNAS North Sumatra in recent years.
Membangun Komitmen Aktivitas Karyawan Kelurahan Tegal Sari Mandala III Medan di Era Digital melalui Desain Komunikasi Organisasi yang Efektif Delima, Wirda; Syukur Kholil
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 10 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i10.3024

Abstract

Abstract This research aims to investigate the role of technology and digital communication in building commitment to employee activities in Tegal Sari Mandala III Medan Village in the digital era through effective organizational communication design. Employee activity commitment is a key factor that influences organizational performance and success. However, the digital era brings new challenges in building employee commitment through changes in communication and interaction patterns in the work environment. Using a mixed quantitative and qualitative approach, this research combines surveys, in-depth interviews, and participant observation to collect data. The research results show that the effective use of digital communication technology, such as email, instant messaging applications, and online collaboration platforms, has a significant positive relationship with the level of employee activity commitment. The more effective the use of digital communication technology, the higher the level of affective, sustainable and normative commitment that employees have. This research also identified challenges in implementing digital communication technology and effective communication design, such as varying levels of digital literacy among employees. To overcome these challenges, organizations need to provide training and mentoring to employees, as well as adopt an integrated communication approach. In general, this research confirms that efficient organizational communication design, supported by the appropriate use of digital communication technology, can be a key factor in strengthening employee engagement in the digital era. Organizations that are able to optimize the potential of technology and digital communications well will have a competitive advantage in building a team of human resources that is qualified and has a high level of commitment.  
The Influence of Marketing Communication Via Instagram at the Al Amjad Islamic School in Medan on the Perceptions and Educational Preferences of Students' Parents Muhammad Hafiz Pulungan; Suwardi Lubis; Syukur Kholil
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i10.12005

Abstract

The purpose of this study was to analyze the influence of marketing communication of Al Amjad Islamic School through Instagram on the perception and educational preferences of students' parents. The study used a quantitative approach with a correlation method. The sampling technique used stratified random sampling with 325 student samples at Al Amjad Islamic School Medan. The results showed that the advertising dimension obtained a value of 88%, the facility dimension obtained a value of 87.1% and the peer dimension obtained a value of 87.7%. The results of simultaneous calculations showed that the H0 hypothesis was rejected and Ha was accepted so that simultaneous marketing communication had a significant effect on educational perceptions and preferences
Exploration of Understanding Attribution Communcation Theory Among Students of the State Islamic University of North Sumatera Kartini Kartini; Syukur Kholil
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the understanding of students of the State Islamic University (UIN) of North Sumatra towards the Theory of Attribution Communication and its implications for academic motivation and social interaction. Attribution Communication Theory is a theory that explains how individuals understand and interpret the causes of behavior, both from themselves and others. This study uses a qualitative method with a descriptive approach, where data is obtained through in-depth interviews with UIN North Sumatra students. The results of the study show that students generally understand the difference between internal attribution (personal factors) and external (external factors). Internal attribution is often used to describe academic success, which is associated with higher motivation to learn. In contrast, external attribution is more used to explain failures, which tend to lower motivation. In addition, the religiosity factor plays a significant role in the attribution process, where students often associate academic outcomes with God's will. This study emphasizes the importance of understanding attribution in shaping students' motivation and social interaction, and recommends increasing awareness of the role of attribution in learning and group dynamics in the educational environment
Handling Victims at the Badan Narkotika Nasional of North Sumatra Province through Fardiyah Da'wah achiruddin hasibuan; syukur kholil; mailin mailin; rustono farady marta
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 1 (2023): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v22i1.3916

Abstract

This study aims to describe the Islamiccommunication pattern of Badan Narkotika NasionalProvinsi Sumatera Utara/the National NarcoticsAgency of North Sumatra Province (BNNP-NorthSumatra) in order to prevent victims of narcoticsabuse in Medan City. The research also describes theobstacles experienced by BNNP-North Sumatra in aneffort to prevent victims of abuse This researchparadigm relies on constructivism with a qualitativeapproach and uses descriptive research, while theresearch method uses case studies. The results of thisstudy indicate that the BNNP of North Sumatra usesan Islamic communication pattern based on theanalysis of fardiyah da'wah, which also contains theprinciples of Islamic communication. The obstacleexperienced by the foundation while preventingvictims of drug abuse is the low self-restraint in thecommunity. The recovery process for victims of drugabuse at LRN (Lembaga Rehabilitasi Narkotika/Narcotics Rehabilitation Institute) Khalid Bin Walidas a rehabilitation center is through three stages ofrehabilitation, namely: pre-rehabilitation,rehabilitation process, and post-rehabilitation
Managerial Instructional Communication Strategy On The Quality Of Graduates Of Administrator Leadership Training At The Human Resources Development Agency Of North Sumatra Province Muhammad Kahfi; Syukur Kholil; Nurussakinah Daulay
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 001 (2023): Pena Justisia (Special Issue)
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v22i3.5070

Abstract

This study aims to analyze the instructional communication strategies that training managers apply to the quality of graduate administrator leadership training at the North Sumatra Provincial Human Resources Development Agency. The qualitative research method was conducted by in-depth interviews with training managers, instructors, and trainees. The study results show that the training manager implements various instructional communication strategies, including using learning methods that are responsive to the participants' learning styles. The application of communication technology is also an integral part of this strategy, providing diversity in learning approaches. It was found that two-way interaction between managers and trainees significantly increased participants' understanding and engagement. This research contributes to a further understanding of the importance of instructional communication strategies in the context of administrator leadership training. It guides the development of training programs in similar institutions.Keywords:Instructional Communication; Quality of Graduates; Administrator Leadership Training
Organizational Communication Dynamics within the Indonesian Pediatric Society: An Analysis of Internal and External Relations in Strengthening Professionalism and Health Advocacy Ade Rachmat Yudiyanto; Syukur Kholil
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 2 (2023): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.6462

Abstract

This study analyzes the internal and external communication dynamics within the Indonesian Pediatric Society (IDAI), a professional medical organization that plays a strategic role in enhancing pediatricians' professionalism and advocating for child health in Indonesia. Adopting a qualitative approach through a case study method, the research collected data via in-depth interviews with IDAI executives, pediatric specialists, and a review of relevant documents. Findings indicate that internal communication within IDAI serves a crucial function in program coordination, member engagement, and the dissemination of policy information and medical education. Meanwhile, external communication with government bodies, the media, and the public contributes to strengthening child health advocacy and countering misinformation. Despite IDAI's efforts to optimize digital technology in both internal and external communication, challenges remain—particularly in building organizational cohesion and ensuring effective public outreach. This study underscores the importance of adaptive and participatory communication strategies to enhance the effectiveness of professional medical organizations. The findings offer valuable insights into the development of more responsive and strategic organizational communication within the health sector.
Analisis Model Newcomb, One-Step Flow, dan Two-Step Flow dalam Proses Kampanye Digital Pilkada 2024 di Sumatera Utara Mulkan Darajat Silaen; Syukur Kholil
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3419

Abstract

This study aims to analyze the application of three communication models Newcomb, One-Step Flow, and Two-Step Flow  in the 2024 Regional Election digital campaign in North Sumatra. The method used is a qualitative approach with literature review, collecting secondary data from various related literature. Newcomb's model emphasizes the importance of interpersonal relationships in political communication, where potential leaders and voters must have the same attitude to increase the effectiveness of campaign messages. Through social media, these interpersonal relationships are built through two-way interactions that strengthen voter trust and loyalty. The One-Step Flow model, on the other hand, focuses on delivering a direct message from a candidate to an audience without traditional intermediaries. The use of platforms such as Instagram and Twitter allows potential leaders to convey messages quickly and responsively, especially to young voters who are more active in digital media. However, this model faces challenges in the dissemination of misinformation or manipulation of public opinion. The Two-Step Flow model underlines the important role of opinion leaders, such as influencers and community leaders, in filtering and disseminating campaign messages. They act as intermediaries who are able to bridge communication between prospective leaders and voters, provide more personalized interpretations, and increase voter participation. The results show that the combination of these three communication models forms a more holistic and adaptive digital campaign strategy. The proper use of social media, strong interpersonal interaction, and the involvement of opinion leaders can increase the effectiveness of campaigns, political participation, and a positive image of prospective leaders. This strategy is relevant in facing the diverse demographic and cultural challenges in North Sumatra, as well as helping to build the legitimacy of the candidates in the eyes of the public.
Communication System in the Organization of the Hajj Worship in North Sumatra, Indonesia Ahmad Tamrin Sikumbang; Syukur Kholil; Rubino Rubino; Farhan Indra
Khazanah Sosial Vol. 4 No. 3 (2022): Khazanah Sosial Vol 4, No 3 October 2022
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v4i3.17337

Abstract

This article discusses the role of communication in attracting Hajj pilgrims to North Sumatra. This article examines the steps taken by the North Sumatra Province Ministry of Religion to implement a communication system in terms of services and pilgrim protection guarantees. This article's research employs a descriptive method with a qualitative approach. Interviews were conducted with several informants who were considered qualified to answer this topic within the Ministry of Religion of North Sumatra, including the Jemaah Haji from North Sumatra. Literature studies and documentation are two other methods for gathering data. Data processing and analysis techniques were applied in three stages: data reduction, data presentation, and conclusion drawing. According to the findings of this study, the Ministry of Religion has ensured a fair, professional, and accountable implementation of the Hajj by prioritizing the interests of the congregation, and general and special services for disabled people. Meanwhile, both domestically and in Saudi Arabia, coaching takes the form of practice. Furthermore, the Ministry of Religion has put legal safeguards in place to ensure the safety of Hajj pilgrims.
Leaders' Personal Communication And The Job Satisfaction Of Private Higher Education Employees Rubino Rubino; Ahmad Tamrin Sikumbang; Syukur Kholil; Badrul Helmi
Khazanah Sosial Vol. 4 No. 3 (2022): Khazanah Sosial Vol 4, No 3 October 2022
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v4i3.17338

Abstract

This article discusses how leaders and employees communicate with one another, focusing on private universities in Medan City. Essentially, the communication that exists between leaders and employees has a large impact on the work environment. Good communication will result in a healthy work environment and good collaboration to improve the agency's quality. In retrospect, if the established communication is poor, it will decline the agency's integrity. This article focuses on the importance of communication and how it affects job satisfaction. This article employs a descriptive analysis technique based on field research. Data was gathered through observation and interviews with a number of key informants drawn from the leadership and employees. According to the findings of this study, interpersonal communication between leaders and employees in private universities in the city of Medan creates a productive work environment marked by harmony between the communication climate on commitment and employee satisfaction with their performance. However, several sources of dissatisfaction must be addressed by management in order to avoid misunderstandings that harm the work environment. The effectiveness of interpersonal communication is very influential in ensuring that collaboration between leaders and employees runs smoothly in order to improve the agency's quality
Co-Authors Abdul Rasyid Abdullah Abdullah Abdullah Abdullah Achar Zain achiruddin hasibuan Achmad Fadly Ade Irma Ade Rachmat Yudiyanto Ahmad Fauzi Batubara Ahmad Rudy Sihaloho Ahmad Sampurna Ahmad Tamrin Sikumbang Ahmad Tamrin Sikumbang Ahmad Tamrin Sikumbang Ahmad Tamrin Sikumbang Ahmad Tamrin Sikumbang Ahmad Thamrin Sikumbang Ahmad Thamrin Sikumbang Aidil Haris Aldri Frinaldi Alfi Syahrin Ali Akbar ALI MUSTAFA Amalia Andari Anak Agung Gede Sugianthara Anang Anas Azhar Andi Kardian Rivai Annisa Fadillah Arianda Tanjung Arwan Arwan Azhar Azhar Azrai Harahap BADRUL HELMI Batubara, Abdul Karim Benny Munardi Bobby Martin Muhammad Bustami Dailami Dailami Datok Bondaharo Delima, Wirda Desy Mairita Dina Evi Rahmi Efi Brata Madya elfi yanti ritonga Elfi Yanti Ritonga Elisabeth Sitepu Elisabeth Sitepu Erwan Efendi Fairus Fairus Fakhrur Rozi Farhan Indra Farida Hanum Siregar Furqan Furqan Hakim Hakim Halihasimi Halihasimi Hasan Sazali Haslinda Haslinda Hasnun Jauhari Ritonga Hasyimsyah Nasution Heri Krisna Br Gurusinga Heri Krisna Br. Gurusinga Herwansyahputra Herwansyahputra Ibrahim Sihombing Indira Fatra Deni Peranginangin Irma Yusriani Simamora Iskandar Zulkarnain Junaidi Junaidi Kartini Kartini Katimin Katimin Khatibah Lahmuddin Lahmuddin Lahmuddin Lahmuddin Lubis Lahmuddin Lubis Lahmuddin Lubis Lahmuddin Lubis Lahmuddin Lubis Leylia Khairani Lutfi Basit Luthfi Solihin M Ichwanurrahman Mailin Mailin Marasakti Bangunan Maria Ulfa Batubara Mawardi Siregar Moh Hatta Hatta Mohd Hatta Muhammad Abbas Muhammad Aidil Ghunaya Said Muhammad Fazil, Muhammad Muhammad Hafiz Pulungan Muhammad Idris Muhammad Kahfi Muhammad Luthfi Muhammad Said Harahap Muhammad Saleh Muhammad Thariq Mulkan Darajat Silaen Mulyono Nabila Yasmin Nadar Putra Natasya Natasya Nursapiah Harahap Nurul Afrina Prastiwi Nurussakinah Daulay Priadi, Ribut Puji Santoso Putri Dhea Permatasari Radja Juan Poda Pasaribu Rahmadianawati Rahmadianawati Ramdeswati Pohan Riauan, Muhd Ar. Imam Romi Syahputra Rosmala Rosmala Rubino Rubino Rubino Rustono Farady Marta sahrul sahrul SANNY APRILINDA DAMANIK Selamat Riadi Siregar, Alya Rahmayani Soiman Soiman Solihah Titin Sumanti Solihah Titin Sumanti Suheri Suheri Suhesti Wira Dharma Wira Suwardi Lubis Suwardi Lubis Suwardi Lubis Syafruddin Pohan Syahril Furqany Syarifah Syarifah Syofyan Yusma Syukri Syamaun Tata Arbiyana Tonna Balya Topan Bilardo Winda Kustiawan Winda Kustiawan Wira, Suhesti Wira Dharma Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Zulfahmi Zulfahmi