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Internal Marketing as a Basic in Building Job Satisfaction and Service Quality in Non-Star Hotel in Denpasar I Gede Rihayana; Putu Pradiva Putra Salain; Putu Agus Eka Rismawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1146

Abstract

This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hotels as one of the providers of hospitality services to also improve to face this competition by changing the system they have in order to still have an advantage over their competitors. In this study using respondents as many as 91 people with quantitative analysis and testing the research path test was carried out using the Partial Least Square (Smart PLS) 2.0 analysis tool. Based on the results of the research analysis, it was found that internal marketing had a significant positive effect on job satisfaction, job satisfaction had an insignificant positive effect on service quality, and internal marketing had a significant positive effect on service quality. The implementation of this research is to maintain and improve internal marketing by rewarding work performance, to increase job satisfaction by listening more to the suggestions given by employees, and to maintain and improve service quality by always giving personal/special attention to guests who stay and understand the special needs of staying guests. In addition, the results of this study also create a gap for further research, where the relationship between internal marketing and service quality has no significant positive effect.
PENGARUH GAYA KEPEMIMPINAN, SELF EFFICACY DAN LINGKUNGAN KERJA TERHADAP PROFESIONALITAS GURU BAHASA INGGRIS DI SEKOLAH DASAR, KECAMATAN MENGWI I Putu Indah Widyaswari; Putu Agus Eka Rismawan; Ary Wira Andika
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 6 No. 3 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i3.11406

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan, self efficacy dan lingkungan kerja terhadap profesionalitas. Lokasi penelitian ini di Sekolah Dasar, Kecamatan Mengwi, Kabupaten Badung, Bali. Metode penelitian yang digunakan adalah kuantitatif. Populasi menggunakan guru Bahasa Inggris di Sekolah Dasar, Kecamatan Mengwi dan sampel sebanyak 35 orang. Teknik analisis data menggunakan uji validitas, uji reabilitas, uji asumsi klasik, analisis regresi linier berganda, uji korelasi berganda, koefisien determinasi, uji F dan uji t. Dari hasil penelitian diperoleh bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap profesionalitas, efikasi diri berpengaruh positif dan signifikan terhadap profesionalitas, dan lingkungan kerja berpengaruh positif dan signifikan terhadap profesionalitas. Saran yang dapat diberikan peneliti adalah kepala sekolah di Sekolah Dasar, Kecamatan Mengwi, hendaknya secara berkala melakukan pembaharuan program pembelajaran di kelas. Selain itu, diharapkan secara berkala memberikan pelatihan kepada guru Bahasa Inggris, mengganti warna ruangan yang kurang terlihat bersih atau nyaman, serta memberikan teguran atau sanksi secara tegas kepada guru Bahasa Inggris yang terbukti telah melakukan absensi secara tidak tepat waktu.
TRAINING, WORK EXPERIENCE, AND COMPETENCY IN EMPLOYEE CAREER DEVELOPMENT AT KOPERASI SUBHAKTI UNGASAN I Kadek Agus Aldi Purnama; Gregorius Paulus Tahu; Putu Agus Eka Rismawan
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 6 No. 10 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i10.12742

Abstract

This study aims to analyze the influence of training, work experience, and competence on employee career development at Koperasi Subhakti Ungasan, a rapidly growing organization in Bali. The background of this study is based on the importance of human resource development as a key factor in achieving organizational goals, particularly in terms of increasing motivation and performance. The research method used is quantitative with a saturated sampling technique involving 38 respondents. Data collection was conducted through observation, documentation, interviews, and online questionnaires, and analyzed using multiple linear regression. The results show that training, work experience, and competence each have a positive and significant effect on career development. These findings reinforce the goal setting and human resource management theories that emphasize the importance of clear goals, increasing individual capacity, and managing work relationships in creating competitive advantages. The limitations of training and the mismatch of competencies identified in cooperatives are important points for strategic improvement in the future.