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Journal : JURNAL BESEMAH

 1 
Sosialisasi dan Pelatihan Digital Marketing sebagai Bentuk Promosi terhadap Peningkatan Daya Tarik Konsumen pada Produk Lokal Pambudi, Agung; Takarini, Nurjanti
JURNAL BESEMAH Vol. 2 No. 2 (2023): JULI-DESEMBER
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurnalbesemah.v2i2.232

Abstract

Local products in Indonesia are very diverse, but still underestimated by the Indonesian people assuming the quality is still not good. Digitalization of marketing applied in the promotion of local products will help change the stigma of the community on local products. Good and widespread promotion makes people know the quality offered so that consumer attraction can increase. MSME actors, most of whom are housewives, will find it difficult to penetrate digital marketing without assistance from other parties. The purpose of this service is to increase the skills possessed by MSME actors so that they can keep up with the times to penetrate digital marketing. Through this activity, it is expected to increase skills and increase knowledge to MSME players so that they can market their products more widely.
Co-Authors Achmad Danis Harjuna Putra Adi Sunarto, Asril Afdhaludin, Muhammad Al-Fadirohim, Moch Aldi Amelia, Dhella Amriel, Egan Evanzha Yudha Arifiyanto Hadinegoro, Arifiyanto Asriyanik Asriyanik . Badiwibowo, Sandi Baju Pramutoko Banu Santoso BASUKI BASUKI Beni Nugroho Budhy Adzy, Luthfy Citra, Erin Eka Dian, Poppy Didik Indrayana Din Azwar Uswatun Diva Dhotin Fajriyah Drajat Indah Mawarni Dwi Jatmoko Eko Farhan, Arief Erlana, Raka Eva Meizara Puspita Dewi, Eva Meizara Puspita Fachriza Thoyib Firdaus, Muhammad Fathia Frazna Az-Zahra Frazna Az-Zahra, Fathia Gideon Setyo Budiwitjaksono Habiba, Sri Nurcahaya Ilman, Igit Sabda Jamaludin, Firdaus Jesika Juita Lumban Raja K Rasyid, Rum Mohamad Andri Kandar, Kandar Kandar, Kandar Kuntho Alief Setiyono Leonardo, Muhammad Diego Madyan, Ihbar Maolana, Yusuf Marti Widya Sari, Marti Maulana, Ikram Mega Ihsani Rahmat Mohklas Mohklas, Mohklas Muh. Iqbal Muhaqiqin Mulud Muchamad, Reski Mulyatun, Sri Nur Rahman, Nur Nuraeni, Fika Nurjanti Takarini Nurul Ain, Nurul Nurul Hikmah Padilah, Dandi Piskonata, Yogi Pitakasari, Arentha Ayu Pitakasari, Arentha Ayu Prajoko Prajoko . Purwidiantoro, Moch. Hari Ramadhan, Vito Rasid, Rum Mohamad Andri K Rasyid, Rum Mohamad Andri K Rasyid, Rum Mohamad Andri Kristiyanto Resa Nur Rahmawaty Reza Febrian, Sandi RITA ANDINI Sholehurrohman, Ridho Sinta Putri Prayogi Sugiyanti, Umi Tamrin, Tri Dayanti Tegris, Efrat Teguh Wibowo Thariza Afriliya Putri Umi Sugiyanti widansyah, muhammad Widjiyati, Nur Widyawati, Rahma Winda Apriandari Yuana, Kumara Ari