Garuda - Garba Rujukan Digital

Reinventing Human Resource Practices Through Digital Marketing Platforms and Remote Work Technologies Pramudito, Eko Sigit; Widayanti, Riya; Purnama, Suryari; Al-Farouqi, Kamal Arif
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/m4qs8j08

The digital era has transformed human resource (HR) management, with or- ganizations adopting digital platforms, remote work technologies, and digital marketing strategies to improve productivity, optimize talent management, and enhance employer branding. These innovations also support Sustainable Devel- opment Goals (SDGs), including SDG 4 (Quality Education), SDG 8 (DecentWork and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). This study examines how HR practices are reinvented through dig- ital tools and marketing-driven initiatives, focusing on recruitment, employee engagement, performance management, and training, while highlighting chal- lenges and opportunities. A qualitative descriptive approach analyzed sec- ondary data from peer-reviewed journals, case studies of multinational corpora- tions and SMEs, and industry reports published between 2021 and 2025. Con- tent analysis identified themes related to HR digital adoption, workforce en- gagement, marketing integration, and strategic implications. HR digitalization poses challenges such as employee resistance, digital literacy gaps, cybersecu- rity risks, and maintaining organizational culture. Opportunities include greater flexibility, cost efficiency, improved engagement, enhanced employer branding, and access to global talent pools. Digital platforms, remote work, and marketing strategies are strategic assets reshaping HR management and aligning practices with sustainability goals.

Analisis Sistem Manajemen Kinerja terhadap Kinerja Karyawan Caddy Golf Putri Mustika Anggraeny; Suryari Purnama
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.891

In an era of increasingly intense business competition, an organization's success heavily depends on the quality of individual performance within it. Achieving optimal performance becomes key in realizing organizational goals. In the golf industry, the role of service staff, particularly caddies, is vital as the frontline service that directly interacts with customers. This ongoing research aims to analyze the influence of performance management systems on employee performance of golf caddies at Senayan golf Club. Using a quantitative approach, this research involved 167 respondents and employed multiple regression analysis. The research results show that goal setting, performance feedback, performance assessment, and rewards have a significant positive effect on employee performance, while training has a positive but low significant effect. Meanwhile, the simultaneous influence of independent variables positively affects employee performance. The implications of this research demonstrate the importance of developing a comprehensive performance management system focusing on goal setting, feedback, performance assessment, training, and effective reward systems

Boarding House Search Information System Database Design Muhammad Rehan Anwar; Suryari Purnama
International Journal of Cyber and IT Service Management (IJCITSM) Vol. 2 No. 1 (2022): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Technological advancements are causing humans to produce several inventions and developments to accomplish anything. Which one utilizes internet technology to obtain information as quickly and simply as possible? For example, if someone moves to a new area for work or school, they will need boarding houses. However, this information is difficult to obtain because it is traditionally passed down from person to person, and the boarding house owner finds it difficult to promote his boarding house. As a result, individuals require a computerized system to resolve this issue. This study aims to create a database design for a boarding home information system. This study employs the DBLC (Database Life Cycle) technique, which illustrates the life cycle of a database that may be developed at any time. Database design is separated into three parts: conceptual, logical, and physical database design.

The Impact of War on The Cryptocurrency Economy from a Management Perspective Suryari Purnama; Bayu Laksma Pradana; Gautam Khanna; Suhandi Suhandi; Agung Rizky; Ihsan Nuril Hikam; Muhammad Farhan Kamil
International Journal of Cyber and IT Service Management (IJCITSM) Vol. 4 No. 2 (2024): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v4i2.169

Armed conflicts and wars are increasingly shaping the global economic landscape, impacting both traditional markets and the burgeoning cryptocurrency economy. Cryptocurrencies, underpinned by blockchain technology, hold revolutionary potential for transactions, investments, and trading. However, their decentralized and global nature leaves them vulnerable to external shifts, particularly geopolitical events like war. This research explores the influence of war on cryptocurrency from a management perspective, analyzing how conflict impacts regulation, investment patterns, and technology adoption within the cryptocurrency ecosystem. By employing a literature based approach, this study aims to elucidate how global political and security shifts affect the cryptocurrency market. The findings indicate high reliability in the observed variables Investor, Crypto Market, and War with Cronbach alpha values ranging from 0.832 to 0.878, and rhoA values between 0.860 and 0.881. Additionally, composite reliability scores are robust, ranging from 0.860 to 0.882, demonstrating strong measurement reliability. The Average Variance Extracted (AVE) values, between 0.603 and 0.673, confirm that these measurement variables significantly explain the variance of the latent constructs. These results underscore the efficacy of the developed model in analyzing the interplay between war and cryptocurrency markets, contributing valuable insights into the sector resilience and adaptability amid geopolitical conflicts.

Boarding House Search Information System Database Design Muhammad Rehan Anwar; Suryari Purnama
International Journal of Cyber and IT Service Management (IJCITSM) Vol. 2 No. 1 (2022): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v2i1.89

Technological advancements are causing humans to produce several inventions and developments to accomplish anything. Which one utilizes internet technology to obtain information as quickly and simply as possible? For example, if someone moves to a new area for work or school, they will need boarding houses. However, this information is difficult to obtain because it is traditionally passed down from person to person, and the boarding house owner finds it difficult to promote his boarding house. As a result, individuals require a computerized system to resolve this issue. This study aims to create a database design for a boarding home information system. This study employs the DBLC (Database Life Cycle) technique, which illustrates the life cycle of a database that may be developed at any time. Database design is separated into three parts: conceptual, logical, and physical database design.

The Impact of War on The Cryptocurrency Economy from a Management Perspective Suryari Purnama; Bayu Laksma Pradana; Gautam Khanna; Suhandi Suhandi; Agung Rizky; Ihsan Nuril Hikam; Muhammad Farhan Kamil
International Journal of Cyber and IT Service Management (IJCITSM) Vol. 4 No. 2 (2024): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v4i2.169

Armed conflicts and wars are increasingly shaping the global economic landscape, impacting both traditional markets and the burgeoning cryptocurrency economy. Cryptocurrencies, underpinned by blockchain technology, hold revolutionary potential for transactions, investments, and trading. However, their decentralized and global nature leaves them vulnerable to external shifts, particularly geopolitical events like war. This research explores the influence of war on cryptocurrency from a management perspective, analyzing how conflict impacts regulation, investment patterns, and technology adoption within the cryptocurrency ecosystem. By employing a literature based approach, this study aims to elucidate how global political and security shifts affect the cryptocurrency market. The findings indicate high reliability in the observed variables Investor, Crypto Market, and War with Cronbach alpha values ranging from 0.832 to 0.878, and rhoA values between 0.860 and 0.881. Additionally, composite reliability scores are robust, ranging from 0.860 to 0.882, demonstrating strong measurement reliability. The Average Variance Extracted (AVE) values, between 0.603 and 0.673, confirm that these measurement variables significantly explain the variance of the latent constructs. These results underscore the efficacy of the developed model in analyzing the interplay between war and cryptocurrency markets, contributing valuable insights into the sector resilience and adaptability amid geopolitical conflicts.

Predicting Consumer Purchase Intention in Personal Shopper Services Using Big Data Analytics and SEM Suryari Purnama; Cicilia Sriliasta Bangun; Erlina Puspitaloka Mahadewi
International Journal of Cyber and IT Service Management (IJCITSM) Vol. 5 No. 1 (2025): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v5i1.192

The rapid growth of informal personal shopper (Jastip) services in Indonesia, driven by social media, reflects a growing market demand for convenient access to diverse products, though the lack of formal guarantees in transactions highlights the critical role of consumer trust. This study aims to explore the antecedents of consumer trust price, perceived risk, and reputation and their influence on online purchase intention within the Jastip context. Employing a quantitative research approach with a causal design, data was collected from 130 Jastip consumers in Jakarta, Indonesia, via an online questionnaire, and analyzed using Structural Equation Modeling (SEM) with Lisrel software. The results indicate that price and reputation significantly and positively influence consumer trust, which in turn directly impacts online purchase intention. Crucially, consumer trust fully mediates the relationship between price and online purchase intention, as well as between reputation and online purchase intention. However, perceived risk was found to have no significant influence on consumer trust, nor did it mediate the relationship between perceived risk and online purchase intention. These findings highlight the importance of price perception and reputation in cultivating consumer trust, which is essential for driving online purchase intention in Jastip services, while suggesting that factors like hedonic motivations or social trust may override traditional risk assessments in informal online service contexts.

Transforming Higher Education Management through Evidence Based and Data Oriented Approaches Cesna, Galih Putra; Agustiawan, Sonny; Panjaitan, Aropria Saulina; Purnama, Suryari; Ikhsan, Ramiro Santiago
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 2 (2026): March
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i2.951

Amid the rapid advancement of digital transformation, higher education institutions are increasingly required to enhance management effectiveness and decision-making quality through the adoption of data-driven innovations. The background of this study highlights the importance of employing an evidence based approach to address the complex managerial and academic challenges faced by universities. The main objective of this research is to analyze how the implementation of data-oriented approaches can drive transformation in higher education governance, particularly in improving institutional performance, administrative efficiency, and strategic planning. This study employs a mixed method approach by combining quantitative analysis of institutional data with 50 qualitative interviews involving academic leaders to explore the relationship between data utilization and institutional management outcomes. The findings reveal that universities implementing robust data governance systems and optimizing analytical tools experience significant improvements in decision-making effectiveness, resource allocation, and stakeholder engagement, resulting in more transparent and adaptive management systems. Furthermore, the study finds that the success of data-driven management is not solely determined by technological readiness but also by organizational culture, leadership commitment, and the data literacy of personnel. In conclusion, the adoption of evidence-based and data-oriented management approaches can significantly transform higher education institutions into more innovative, responsive, and accountable entities capable of adapting to global changes and challenges in the academic landscape.

AI Governance for Sustainable Tech Adoption and Carbon Reduction in Smart Industries Purnama, Suryari; Sunarjo, Richard Andre; Hardini, Marviola; Parker, Jonathan
ADI Journal on Recent Innovation (AJRI) Vol. 7 No. 2 (2026): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v7i2.1387

Rapid advancements in Artificial Intelligence (AI) and sustainable technologies are transforming smart industries, yet many organizations still struggle to establish governance mechanisms that ensure responsible adoption while contributing to carbon-reduction objectives. This study aims to examine how AI governance frameworks support sustainable technology adoption and promote carbon reduction across smart industrial environments. Using a mixed-methods research design, the study integrates a systematic literature review, expert interviews, and quantitative assessment of governance maturity to explore the relationship between governance structures, sustainability practices, and emission reduction outcomes. The empirical data were collected through semi-structured expert interviews and a structured survey involving 150 professionals from manufacturing, logistics, and energy sectors, representing managerial, technical, and governance roles within smart industry environments. The findings reveal that AI governance significantly enhances the effectiveness of sustainable technology deployment, particularly through standardized accountability mechanisms, transparent decision-making models, and proactive risk-management protocols. Organizations with higher governance maturity not only adopt sustainable technologies more efficiently but also demonstrate measurable decreases in operational carbon intensity. These results suggest that robust AI governance serves as a critical enabler for sustainable industrial transformation, ensuring that AI driven innovations align with environmental objectives and long-term strategic value. The study concludes that strengthening AI governance frameworks can accelerate responsible technology integration in smart industries, offering practical pathways for carbon reduction and sustainable competitiveness. Future research is encouraged to investigate cross-industry implementation models and develop governance metrics that better capture environmental impacts in evolving digital ecosystems.

Trust Based Social Commerce Price and Consumer Behavior in Jastip Indonesia Suryari Purnama; Cicilia Sriliasta Bangun; Ramiro Santiago Ikhsan
APTISI Transactions on Management (ATM) Vol 10 No 2 (2026): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/adbnzj03

The rapid growth of social commerce in Indonesia has given rise to informal digital business models such as Jastip (Jasa Titip) personal shopping service, which represents a grassroots form of digital transformation among Micro, Small, and Medium Enterprises (SMEs). Operating entirely through digital platforms such as Instagram and WhatsApp, Jastip exemplifies how technology- driven commerce is reshaping consumer behavior and SME competitiveness beyond formal marketplace structures. This study empirically examines the influence of three key digital commerce antecedents, Online Customer Review (OCR), Shopping Experience (SE), and price on Online Purchase Intention (OPI), mediated by Consumer Trust (CT), in the Jastip context. A quantitative approach was employed using Structural Equation Modeling (SEM-LISREL) with 115 respondents from Generation Y (aged 24–39 years). Results demonstrate that price is the only antecedent with a significant direct effect on consumer trust (t-value = 2.84), which in turn strongly predicts online purchase intention (t-value = 5.76). Consumer trust fully mediates the price purchase intention relationship (complete mediation), while OCR and shopping experience were not found to significantly predict trust in this informal digital commerce context. These findings offer strategic implications for Jastip operators and digital SME policymakers, emphasizing that transparent pricing and trust architecture are the primary digital levers for driving purchase intention in informal social commerce platforms.

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