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St. Hatidja
STIE AMKOP Makassar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Marketing Strategy for Processed Nira Products in Timbuseng Village, Gowa Regency Ninik Lantara; Andi Dorawati; St. Hatidja; Masmarulan; Hidayah
Masterpiece Journal Society Service Insight Vol. 1 No. 1 (2025): February 2025
Publisher : www.amertainstitute.com

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Abstract

The Marketing Strategy Training for Processed Palm Sugar Products aims to enhance partners' knowledge and strengthen the capacity of business actors in marketing their products effectively and competitively. Processed palm sugar products, such as palm sugar, syrup, and fermented beverages, have significant market potential due to their natural composition and high nutritional value. However, many business actors face challenges, including a lack of understanding of modern marketing strategies, limited product innovation, and restricted market access. This training covers essential topics such as marketing fundamentals, branding strategies, digital marketing, product and packaging innovation, and distribution management. Participants learn how to build a strong brand, leverage social media and online marketplaces for promotion, and develop a structured marketing plan. Through an interactive approach, participants engage in simulations and group discussions to apply the knowledge they have acquired. The training results indicate an improvement in participants' understanding of marketing principles, their ability to innovate products, and their skills in utilizing digital technology to expand market reach. This initiative is expected to help business actors enhance the competitiveness of processed palm sugar products, broaden their marketing networks, and contribute to local economic growth.
PENGARUH DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN GALESONG UTARA Adrianus Parenden; ST. Hatidja
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 3 No. 1 (2022): Januari : Journal of Administrative and Sosial Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v3i1.104

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh disiplin kerja dan budaya organisasi terhadap kinerja pegawai pada Kantor Kecamatan Galesong Utara. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan kuantitatif. Sumber data yang digunakan dalam penelitian ini yaitu data primer dan data sekunder. Metode analisis yang digunakan adalah deskriptif linear berganda, koefisien korelasi, koefisien determinasi, uji-t, dan uji-f. Hasil penelitian menunjukkan bahwa regresi linear berganda 3.453 + 0,429X1 + 0,467X2, koefisien korelasi (r): 0,767, koefisien determinasi (r2): 0,588, uji-t dengan hasil t-hitung: 2,859 > t-tabel 2,051, t-hitung: 3,972 > t-tabel 2,051 dan uji f dengan hasil f-hitung : 19,278> f-tabel 3,35 sehingga diketahui bahwa terdapat hubungan positif dan signifikan antara disiplin kerja dan budaya organisasi terhadap kinerja pegawai pada Kantor Kecamatan Galesong Utara.
Co-Authors , Andi Tenri Uleng Akal - Afrizal Aat Ruchiat Nugraha Abubakar, Herminawaty Aditya Halim Perdana Kusuma Putra Putra Adrianus Parenden Adrianus Parenden Ahmad Firdaus Ahmad Muktamar B Ahmad Zain Sarnoto Akhmad Syarifuddin Amnah Hadi Andi Dorawati Andri Kurniawan Apiaty K Amin Apiaty Kamaluddin Aptiaty Kamaluddin Arsyad Paweroi Azizurrohman, Muhammad Diah Fatma Sjoraida Ekafadly Jusuf Fauzi, Rizal Ula Ananra Frinda Novita Haryati Haryati Hasniati Hasniati Hernita Hidayah Hidayat Marmin Hudaeni, Nurul I Gede Arya Pering Arimbawa Ida Ilmiah Mursidin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Lina - Mariana, Lina - Masmarulan Ninik Lantara Nur Indah Pratiwi Nurlaela Nurlaela Nurnaningsih A Occe Luciana Oktora, Ria Risnawati Risnawati Roslina Alam Samuna Samuna Santosa, Tomi Apra St. Syahriati Suhardi Suhardi Suharry Suharry Surya Dharma Syahribulan Syahribulan, Syahribulan Syarifuddin Syarifuddin Syarifuddin Thaha, Salmiyah Tiong, Piter Tomi Apra Santosa Tongam E Panggabean Unpris Yastanti, Unpris Wagiman S