Article Per Year (5 Year)
p-Index From 2021 - 2026
6.296
P-Index
This Author published in this journals
All Journal Jurnal Penyuluhan JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Manajemen Indonesia SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmu Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya Journal of Management and Bussines (JOMB) Economics and Digital Business Review Prosiding Konferensi Nasional PKM-CSR Society: Jurnal Pengabdian Masyarakat Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management
Tarandhika Tantra
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Economic Reviews Journal

 1 
Pengaruh Store Atmosphere, Sales Promotion, dan Hedonic Shopping Motivation terhadap Impulsive Buying dimediasi oleh Positive Emotional Response pada Toko Ritel Sepatu Kulit Lokal: Toko XYZ Agios Gerasimos Bisotwo Purnomo; Tarandhika Tantra
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.368

Abstract

The fashion industry in globalization is on the rise. These changes have an impact on the way we produce and look fashion. Impulsive Buying such a problem that has an impact on consumers and business health. It was found that Store Atmosphere, Promotion, Hedonic Shopping, and Positive Emotion were the driving factors for the problem. The study aims to determine the effect of Store Atmosphere, Sales Promotion, Hedonic Shopping Motivation on Impulsive Buying in XYZ store as a leather shoe store mediated by Positive Emotional Response. This study is descriptive-causal with quantitative approach. The population in the study is Indonesian people who have shopped at XYZ store. The research sample was 414 with non-probability sampling technique. Data collection was conducted through questionnaires, analyzed quantitatively with SEM using of Smart-PLS. The results of the study stated that Hedonic Shopping has a positive and significant effect on Positive Emotional and Impulsive Buying same as Positive Emotional did. Positive Emotion successfully mediates the influence of Hedonic Shopping on Impulsive Buying. Store Atmosphere, and Sales Promotion had no influence on Impulsive Buying and Positive Emotion. Suggestions were given to XYZ store to maximizing quality control, store atmosphere, and interesting events in the store.
Co-Authors Abdurochman, A Fadlan Abdurrahman Faris Indriya Himawan Agios Gerasimos Bisotwo Purnomo Ahkbar, Muhammad Baariq Ahmad, Mokhtarrudin Ainun, Hasnah Akhmad Yunani Alvian Putra Pamungkas Alvionita, Audy Amelia Oktaviani, Amelia Anita Silvianita Asshidqi, Muhammad Rafli Astri Wulandari ATHAR RISWANDA, MUHAMMAD Azhar, Muhammad Faisal Aziz, Elvira Azura, Tara Diva Bethani Suryawardani Daffa Danendra Dandy Marcelino Darmawan, Muhammad Iqbal Dwi Fauzi, Degista Elfrida Ratnawati Erni Martini Eva Nurhazizah Fadhilah, Dina Fadhlurrahman, Afdhal Fahlevi, Mochamad Ikbal Fahri Muhammad Fasya Fais, Muhamad Gaddy Aushaf Fariza Nurfaida Putri Fat’hah Noor Prawita Fathan, Muhamad Arief Fauzi, Helmi Ismara Fazrin bin Abu Sujak, Aznul Gandeva Bayu Satrya Helni Mutiarsih Jumhur Heppy Millanyani Ilham Meidarlis Yefri Indira Rachmawati Kautsar, Razaqa Naufal Khanza Nafira Fitri Kuswandi, Shafira Rahmahwati Latuconsina, Zalfa Maritza Aulia Mahir Pradana Mangsor, Miza Marcelino, Dandy Mizalfi, Tasya Putri Mochamad Yudha Febrianta Muhammad Iqbal Darmawan Muzhoffar, Ghifari Zain Nadhira Alya Zahira Danuwijaya Pamekas, Braja Ageng Prawita, Fat’hah Noor Putri, Fariza Nurfaida R. Nurafni Rubiyanti Raja Razali, Raja Razana Ramadhan, Dyas Fikri S, Fakhira Nendrawati Siti Sarah Hanifa Apriandhita Steven Dava Rivaldy Yohanes Syachreza, Yuga Raihan Syafirah Syakuraa, Muhammad Abdan Tafiana, Adinda Kalitta Tara Diva Azura Taufiq, Khairi Visvasanti, Fitria Aji Widya Yuhana Astuti Zahid, Azham