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CREATING A SHORT VIDEO “SIAPA SANGKA?” AS A REPRESENTATION OF THE IRONY OF UNIVERSITY STUDENT LIFE IN TIME MANAGEMENT Daffa, Muhammad; Prameswari, Nadia Sigi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2804

Abstract

The creation of this short video, titled “Siapa Sangka?”, effectively conveys the irony of the lives of students who face challenges in time management. This video tells the story of students who are exhausted due to the pressure of assignments and often find that expectations do not match reality. This work aims to educate students on the importance of time and emotion management in academic life. Using elements of humor and suspense as a bridge, this short video serves not only as entertainment but also as an effective educational tool. Using a qualitative descriptive method, the production of this short video involves observation and interviews with students, following the stages in film production, which include pre-production, production, and post-production. The results of this production demonstrate that the short video “Siapa Sangka?” effectively conveys relevant social messages about student life, particularly in terms of navigating a time filled with uncertainty.
DESIGNING PROMOTIONAL VIDEOS FOR ADIVASA RESIDENTIAL COMPLEX USING THE DESIGN THINKING Romadhon, Alfian; Prameswari, Nadia Sigi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2805

Abstract

The high dynamics of the Indonesian property market are influenced by a shift in consumer behavior towards digital media. In this context, Adivasa housing in Semarang presents a strong "Tropical Modern" concept. However, there is a gap between its product excellence and its marketing communication strategy, namely the absence of effective audio-visual media to touch the emotional needs of its target audience. As a solution, this research designs a strategic promotional video titled "The Meaning of a Home" using the audience-centered Design Thinking method. This process shifts the approach from a direct sale (hard-sell) to a subtle narrative (soft-sell) that focuses on warmth, comfort, and tranquility. The results of this research show that the Design Thinking method proved to be highly effective in creating a promotional medium that is not only visually appealing but also capable of building a strong emotional connection, and successfully aligning the marketing message with the core values offered by Adivasa Housing.
LOGO REDESIGN FOR BUNNYSUNNY.CO: A STRATEGY TO STRENGTHEN BRAND IDENTITY IN KNITTED CRAFTS Natasya Putri, Elisabet; Prameswari, Nadia Sigi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2817

Abstract

Bunnysunny.co is a small and medium-sized enterprise (SME) specializing in handmade knitted crafts with a feminine, cheerful, loving, and warm aesthetic. However, its previous visual identity was found to be inconsistent in conveying these brand values, leading to the need for a logo redesign to enhance its brand image. This study aimed to redesign the visual identity of Bunnysunny.co to make it more relevant, communicative, and visually aligned with the brand's character. The methods used included a SWOT analysis of the existing logo and the distribution of a questionnaire to 33 respondents to compare perceptions of the old and new logos. The analysis identified areas for improvement, while the questionnaire results showed that the majority of respondents viewed the new logo as more attractive, professional, and better representative of the product's character. Despite a few minor suggestions for refinement, the redesigned logo was generally well-received and considered successful in strengthening the product image. The design process explored the use of a rabbit symbol to reflect the brand’s smart, responsive, and adaptable identity, combined with a color palette of pink, yellow, and white to evoke a cheerful, warm, and handmade feel. The final result was a comprehensive and practical visual identity system intended to increase the brand’s competitiveness and foster a more positive consumer perception.
DESIGNING THE VISUAL CHARACTER “LAKSAMANA MEGANTARA” AS A VISUAL REPRESENTATION OF INDONESIAN MARITIME CULTURE Herdadi, Nadinti Salsabila; Prameswari, Nadia Sigi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2818

Abstract

Indonesia is the largest archipelagic country in the world and is often referred to as a maritime nation. However, public awareness of maritime culture remains low, particularly among children and teenagers. This design project aimed to create a character design that represents Indonesian maritime culture. The writer employed a qualitative method combined with an iconographic approach, utilizing symbolic elements derived from books and articles that discuss maritime cultural elements, history, and iconography in Indonesia. This approach was chosen to simplify the design process, especially when direct observation was not possible due to limited access to sources. The findings from the literature served as the foundation for the character development. The resulting character represents Indonesian maritime culture, inspired by the Malay ethnic group from the Riau Islands. It is expected that this character design can raise public awareness—particularly among the younger generation—of the nation's rich maritime heritage as a form of respect, preservation, and wise utilization of the sea, while also strengthening the focus on maritime culture as part of national identity.
DESIGN OF DISASTER MITIGATION INFOGRAPHIC FOR ECOTOURISM IN KALITALANG, BALERANTE VILLAGE Negara, Malik Wiranata; Prameswari, Nadia Sigi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2822

Abstract

Indonesia is a country with high ecotourism potential, supported by its natural wealth and cultural diversity. However, its geographical location in the Pacific Ring of Fire makes it highly vulnerable to geological disasters, particularly volcanic activity. This phenomenon demands the integration of tourism development with adaptive and sustainable disaster mitigation efforts. One area that represents a model of mitigation-based ecotourism is Kali Talang, located on the slopes of Mount Merapi, Klaten Regency. Despite being in a disaster-prone zone, this area continues to function as a tourist destination as well as an educational space that provides understanding of volcanic hazards and risk reduction efforts. This work aims to convey information about volcanic disaster mitigation through a visual approach based on infographics, as an effective medium of public communication. By raising issues of risk and preparedness within the context of managing natural tourism areas, this work is expected to strengthen collective awareness and encourage the development of more resilient and sustainability-oriented tourism practices.
DESIGN OF INTERACTIVE MULTIMEDIA AS LEARNING MEDIA ABOUT POLLUTION FOR ELEMENTARY SCHOOL STUDENTS Yoga, Vincentius; Prameswari, Nadia Sigi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2828

Abstract

Pollution is a serious problem faced by humans because it can harm ecosystems and human health. Pollution generally occurs due to human activities that can damage ecosystems, such as industry, transportation, and waste. Understanding about pollution needs to be introduced early, especially to elementary school students, so that they have environmental awareness from an early age. Learning about pollution requires media that is interesting and easily understood by children. One effective solution is the use of interactive multimedia in the learning process. Interactive multimedia combines elements of text, images, audio, video and animation packaged in one interesting media. This media not only conveys information, but also allows students to interact directly with learning materials. Through the design of interactive multimedia about pollution, the learning process becomes more fun, communicative, and educational. With the existence of interactive multimedia as a learning media about pollution, it is hoped that students can understand and implement material about pollution into their daily lives and participate in preventing pollution.
REDESIGN OF THE WARUNG PEJALAN SURAKARTA LOGO TO STRENGTHEN BRAND AWARENESS Ardian Safitri, Mike; Prameswari, Nadia Sigi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2846

Abstract

A logo redesign is a strategic step in strengthening brand awareness for a business. Warung Pejalan, a coffee shop and literacy community based in Surakarta, faces challenges in establishing a consistent and communicative visual identity. This study aims to redesign the logo of Warung Pejalan as an effort to enhance a more relevant and adaptive visual identity, particularly targeted at young audiences and the local community. The method used is a qualitative approach through observation, interviews, literature review, and documentation, analyzed using SWOT techniques. The final output consists of a new logo design and its implementation across primary media, accompanied by a visual perception survey of potential consumers. It is expected that the result will provide a visual solution that strengthens the brand’s image and positioning.
PERSEPSI MAHASISWA TERHADAP SENI RUPA TRADISI DAN KONTEMPORER SERTA RELASI PROSES PENJELAJAHAN IDE KREATIF DALAM BERKARYA Afatara, Narsen; Adi, Sigit Purnomo; Mataram, Sayid; Prameswari, Nadia Sigi
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 10 No. 2 (2018)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/bri.v10i2.2325

Abstract

ABSTRACTThe essence of art is creating beauty. Since ancient times beauty is something that is always sought after by humans. The beauty is getting worse due to traditional art increasingly abandoned. Traditional art is all things related to values in a particular community which are maintained purely from generation to generation. In contrast to contemporary art, one of the most prominent and prominent characteristics in contemporary art is the disappearance of boundaries between art. Both forms and styles of fine arts need to be preserved by students as the next generation. The importance of preserving art is part of the preservation of the arts and culture of the nation's heritage. Traditional and contemporary art are taught in the realm of education, especially at the university level through fine arts courses. The purpose of this study is to find out the perceptions of art students on traditional art and contemporary art, so that students as young people can identify and determine their interest in one form and style between traditional and contemporary art. Keywords: Fine Art, Contemporary and Traditional
STUDI EKSPLORASI BIOMORFIK SEBAGAI IDE DASAR DALAM PENCIPTAAN KARYA SENI RUPA TIGA DIMENSI Afatara, Narsen; Prameswari, Nadia Sigi
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 11 No. 1 (2019)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v11i1.2677

Abstract

Art is making quality work that can be enjoyed by others. The stages of making art are determined by ideas, ideas and being able to reconstruct into valuable works of art. One way to get ideas, ideas is to make observations. One object that can be used as observation is Ameba. Joan Miro and Santiago Calatrava are among the artists whose works are inspired by Amoeba or biomorphics. The purpose of this study is to find out how far artists explore and produce high-value works with Amoeba or biomorphics as the basic ideas in making art.
PEMANFAATAN LIMBAH KAIN BATIK UNTUK DIVERSIFIKASI PRODUK UMKM KERAJINAN BLANGKON Prameswari, Nadia Sigi; Mulyanto, Mulyanto; Fiyanto, Arif; Widagdo, Pratama Bayu
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 12 No. 2 (2020)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v12i2.3233

Abstract

Eksistensi UMKM semakin mengkhawatirkan ditengah pesatnya pasar global. Salah satu UMKM yang masih produktif adalah UMKM kerajinan blangkon di Potrojayan, Surakarta. Studi ini bertujuan untuk mengembangkan limbah hasil dari kerajinan blangkon untuk dilakukan daur ulang guna menghasilkan produk masker yang bernilai ekonomi dan sangat dibutuhkan di era pandemi saat ini. Penelitian merupakan penelitian eksploratif. Teknik pengumpulan dilakukan melalui observasi dan wawancara. Tahap pertama, peneliti melakukan observasi dan wawancara terhadap identifikasi hasil limbah kain dan identifikasi kondisi tempat kerja perajin blangkon di Potrojayan, Surakarta. Responden yang dipilih berdasarkan kriteria yaitu sudah memiliki pengalaman kerja minimal 10 tahun sebagai perajin blangkon. Tahap kedua, peneliti membuat rancangan dan pembuatan produk masker hasil limbah kain batik. Draft atau konsep rancangan masker dibuat dengan ukuran panjang mencapai 17 cm dengan lebar 10 cm. Tali pengikatnya dibuat menjadi dua jenis tali, berupa earloop dan headloop. Tali earloop didesain dengan ukuran panjang 35 cm, sedangkan tali headloop didesain dengan ukuran panjang tali konektor 10 cm dan tali tunggal headloop dengan panjang 15 cm. Peneliti memutuskan untuk mengembangkan desain headloop karena sesuai dengan kebutuhan pengguna, dapat digunakan di telinga maupun dapat digunakan dengan cara diikat bagi pengguna berhijab.