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All Journal Jurnal Ilmu Manajemen (JIM) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Vokasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sosiologi Dialektika Sosial Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Cendekia: Journal of Law, Social and Humanities Academica : Jurnal Pengabdian Kepada Masyarakat J-ISCAN : Journal of Islamic Accounting Research Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Bahri, Halida
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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THE INFLUENCE OF LIFESTYLE ON PURCHASING DECISIONS FOR SKINTIFIC SKIN CARE Khairun Nisa; T. Edyansyah; Nurainun; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.318

Abstract

Lifestyle is a pattern or way individuals express, ideals, habits, opinions, with their environment in a unique way, which symbolizes the status and role of individuals for their environment. The development of the skin care industry in recent years has increased significantly. The demand for skin care products is increasing in Aceh, especially among students of the Faculty of Economics and Business, Malikussaleh University, one of the popular skin care brands today is skintific. With the existence of a lifestyle, female students' activities to buy skintific skin care because interest and interest are the main factors in the opinion of using skin care for skin care to increase self-confidence. This study aims to determine the relationship between lifestyle dimensions, Activity, Interest and Opinion. The approach used was quantitative by distributing questionnaires to 155 female students at the Faculty of Economics and Business, Malikussaleh University. Primary data collection and analysis were carried out through multiple linear regression using SPSS 25. Which shows that the variables Activity, Interst and Opinion have a positive effect on purchasing decisions.
THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT Yenni Nova Febrian; T. Edyansyah; Mariyudi; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.319

Abstract

This research aims to see the influence of Segmenting, Targeting and Positioning Strategies on Purchasing Decisions at Yazzbrand Stores in Bireuen Regency. The sampling technique in this research is Purposive Sampling. The sample in this research was 96 consumers who purchased at Yazzbrand stores. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the Segmenting and Positioning variables have a positive and significant influence on purchasing decisions at Yazzbrand stores in Bireuen Regency. Meanwhile, the Targeting variable has no effect on purchasing decisions at the Yazzbrand store in Bireuen Regency. Segmenting, Targeting and Positioning variables have a positive and significant effect on purchasing decisions at Yazzbrand stores in Bireuen Regency. Keywords : Segmenting, Targeting, Positioning and Purchase Decision
THE INFLUENCE OF HEDONIC SHOPPING VALUE ON INTERESTED IN BUYING DISCOUNTED PRODUCTS (Case Study of Isano Collection Lhokseumawe Store) Nadia Fajri; Siti Maimunah; Heriyana; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.378

Abstract

This research aims to see the influence of hedonic shopping value on interest in buying discount products (Case Study of the Isano Collection Lhokseumawe Store). The sampling technique in this research is accidental sampling. The sample in this research was 120 consumers who purchased at the Toko Isano Collection Lhokseumawe store. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the variables Novelty, Enjoyment, Social Interaction have a positive and significant influence on Purchase Interest at the Isano Collection Lhokseumawe Store. Meanwhile, the variables Praise from other people and escape have no effect on buying interest at the Isano Collection Lhokseumawe Shop. The variables Novelty, Enjoyment, Social Interaction, Praise from others and escape have a positive and significant effect on Purchase Interest at the Isano Collection Lhokseumawe Store.
THE INFLUENCE OF AGREEABLENESS, CONSCIENTIOUSNESS, EXTRAVERSION AND OPENNESS TO EXPERIENCE ON GREEN PURCHASE INTENTION LOVE BEAUTY AND PLANET PRODUCTS FOR STUDENTS MALIKUSSALEH UNIVERSITY. Aprida Hanum; Halida Bahri; Widyana Verawaty Siregar; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.437

Abstract

This research aims to determine the influence of Agreeableness, Conscientiousness, Extraversion and Openness to Experience on Green Purchase Intention for Love Beauty and Planet Products among Malikussaleh University Students. This research was conducted on Malikussaleh University students who used or had purchased Love Beauty and Planet products. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software. The research results show that Agreeableness has a positive and significant effect on Green Purchase Intention, Conscientiousness has a positive and significant effect on Green Purchase Intention, Extraversion has a positive and significant effect on Green Purchase Intention and Openness to Experience. positive and significant effect on Green Purchase Intention.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS Niswatun Munawarah; Halida Bahri; Naufal Bachri; Khairina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.470

Abstract

This study aims to determine the effect of product quality,brand image and promotion on purchasing decisions for glass tea at Malikussaleh University students. Promotion on Purchasing Decisions for glass tea at Malikussaleh University students. This research was conducted on Malikussaleh University Faculty of Economics and Business students who had purchased glass tea. The data used in this study are primary data obtained by distributing questionnaires via google form to 96 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software assistance. The results showed that product quality had no significant effect on purchasing decisions for glass tea, Brand Image had a negative and significant effect on purchasing decisions, and promotion had a significant effect on purchasing decisions.
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY) Syfa Ayu Ningrum; Jullimursyida; Muchsin; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.511

Abstract

This study aims to examine the effect of brand awareness, brand image and electronic word of mouth on purchase intention Azarine sunscreen products on the Shopee platform (study on teenagers in Lhokseumawe City). The population used is the people of Lhokseumawe City, especially teenagers who have never bought Azarine sunscreen products on the Shopee platform with a purposive sampling method with a sample size of 100 respondents. The data collection technique used in this study used the survey method. The data analysis method uses Multiple Linear Regression analysis. The results of this study found that brand awareness, brand image and electronic word of mouth were proven to have a positive and significant effect on purchase intention Azarine sunscreen products on the Shopee platform in Lhokseumawe City. Brand awareness has the most dominant influence, followed by brand image and electronic word of mouth. These findings indicate the importance of marketing strategies that focus on increasing brand awareness, positive brand image, and effective use of electronic word of mouth to increase the purchase intention Azarine sunscreen products among Lhokseumawe teenagers. This research is expected to contribute to companies in designing more effective marketing strategies.
THE INFLUENCE OF IMAGE, PATIENT SATISFACTION AND SERVICE QUALITY ON PATIENT LOYALTY AT JEUMPA HOSPITAL BIREUEN DISTRICT Zahara Fonna; Halida Bahri; Heriyana; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.573

Abstract

This research aims to analyze the influence of image, patient satisfaction and service quality on patient loyalty at Jeumpa Hospital, Bireuen Regency . The problem in this research is that there are still many patients who do not have a good level of loyalty to the hospital, this is because many patients complain about very slow service, unfriendly employees and doctor visiting hours that do not comply with hospital regulations and attendance. doctors who sometimes don't care about patient complaints. The method used is a quantitative method with a primary data approach. The number of respondents was 140 patients . The instruments in this research use validity, reliability, classical assumption tests such as normality tests, heteroscedasticity tests, multicollinearity tests. This research was conducted on inpatients at Jeumpa Hospital. In this study, data was obtained from the results of distributing questionnaires directly to respondents who were found at Jeumpa Hospital and those who were close to the Jeumpa Hospital location. The data analysis technique used is multiple linear regression analysis with the help of SPSS. The research results show that the image variable has a positive and significant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency. The patient satisfaction variable has a positive and significant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency. The service quality variable has a negative and insignificant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency .
THE INFLUENCE OF BRAND EQUITY ON DECISIONS PURCHASE OPPO BRAND SMARTPHONE BY COMMUNITIES IN BIREUEN DISTRICT Fina Wahyuni; T. Edyansyah; Halida Bahri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.589

Abstract

This study examines the effect of brand awareness, perceived quality, brand association, and brand loyalty on the decision of the community in Bireuen Regency to purchase Oppo brand smartphones. This study uses primary data obtained by distributing questionnaires to 100 respondents who are Oppo brand smartphone users in the community of Bireuen Regency. The sample collection used is non-probability sampling techniques. The data analysis method used is the multiple linear regression method with the help of SPSS. The results partially show that brand awareness has a positive and significant effect on purchase decision of OPPO brand smartphones by the community in Bireuen Regency, Perception of quality has a positive and significant impact on purchase decisions of OPPO brand smartphones by the community in Bireuen Regency, Brand association has a positive and significant effect purchase decisions of OPPO brand smartphones by the community in Bireuen Regency, and Brand loyalty has a positive and significant impact on purchase decisions of OPPO brand smartphones by the community in Bireuen Regency. Simultaneously, brand awareness, perceived quality, brand association, and brand loyalty significantly affect the purchase decision of the community in Bireuen Regency to purchase OPPO brand smartphones. It is recommended for further researchers to conduct research using other variables that are indicated to influence the purchase decisions of smartphones with other brands such as Xiaomi, Realme, Infinix, and so on.
THE EFFECT OF SHOPEE LIVE FEATURES AND INFORMATION QUALITY ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS (CASE STUDY ON STUDENTS AS E-COMMERCE CUSTOMERS SHOPEE AT THE FACULTY OF ECONOMICS AND BUSINESS) Syahrul Hidayat; Khairina AR; Jullimursyida; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.598

Abstract

This study aims to analyze the influence of Shopee Live Features and Information Quality on Online Impulse Buying on Fashion Products, with a case study ofShopee Shopee Ecommercecustomer students at the Faculty of Economics and Business, Universitas Malikussaleh. This study used a quantitative method with purposive sampling, involving 108 respondents. Data were collected through questionnaires and analyzed using descriptive analysis, multiple linear regression, and validity and reliability tests. The results show that the Shopee Live Feature and Information Quality significantly affect Online Impulse Buying of Fashion Product, with the Shopee Live Feature having the greatest influence. An Adjusted R Square of 0.473 indicates that 47.3% of the Online Impulsive Buying variation is explained by an independent variable and 52.7 is influenced by other variables that were not studied in this study.
THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS Risky Al Haddid; Teuku Zulkarnaen; Jullimursyida; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.605

Abstract

This research is to determine and analyze the influence of price and promotion on Android smartphone purchasing decisions among Malikussaleh University Management Students. The sample technique used in sampling is a non-probability sampling method with a purposive sampling technique, namely sampling based on certain criteria. The data collection method in this research uses a questionnaire, namely to obtain data that is relevant, reliable, objective and can be used as a basis for the analysis process. The population in this study is all management students who use Android smartphones, because the number of management students who use Android is not known for certain, the population used is not known for certain. The data analysis method used is multiple linear regression. The results of this research show that the t test on the Price variable (X1) has a value greater than , namely (3.122 > 1.660), so it can be concluded that partially the Price variable (X1) influences the Purchase Decision (Y) of Android Smartphones (Case Study Malikussaleh University Management Student), the Promotion variable (X2) has a value greater than , namely (3,285 > 1,660), so it can be concluded that partially the Promotion variable (X2) influences the Purchase Decision (Y ) of Android Smartphones (Case Study of Management Students Malikussaleh University), and the results of the F test show that the significance value is 0.000 < 0.05 and the value of Fcount is 17.257 > Ftable 2.46 so it can be concluded that Price (X1) and Promotion (X2) have a significant simultaneous effect on Purchasing Decisions (Y).
Co-Authors -, Muhammad Fahminuddin Adnan Adnan Adnan Agustina, Vita . Agustinawati Agustinawati Agustinawati Agustinawati, Agustinawati Andyna, Cut Aprida Hanum Asfiani Rizkina Chairil Akhyar Cut Adyna , Cut Adyna Cut Nurul Azman Danyatul Hayati Durrah Safira Fina Wahyuni Fitri Faryani Manik Ghazali Syamni Ghufran Mutahallil Hairani Putri Hamdiah Hamdiah Haulia Putri, Finni Syarra Hayatul Putri, Cut Misra Heriyana Ifvac Vara Azzerah Ikramuddin, Ikramuddin Johari Juanda, Reza Juliana Juliana Jullimursyida Kamaruddin Kamaruddin Hasan Kamaruddin Kamaruddin Khairina Khairina AR Khairun Nisa Khairunnisa Laila Fajri Laila Tussaa’dah M. Subhan Mariyudi Marzuki Masriadi Masriadi Masriadi, Masriadi Maulina, Isra Mohd. Heikal MUCHSIN Muchtar, Darmawati Muhammad Fazil, Muhammad Muhammad Yani Fadhil Mukhlis Muklis Munandar Munawarah Munawarah, Munawarah Mutiara Sri Devi Nadia Fajri Naufal Bachri, Naufal Niswatun Munawarah Norizam Azmi Nurainun Nurlela PENDI, PENDI Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Risky Al Haddid Ristati Ristati, Ristati Rusydi Abubakar Sabrina Luvita Saharuddin Saharuddin Samsidar Samsidar Samsidar Samsidar Samsidar Samsul Bahri Sapnabiby Sapnabiby Selvi Evika Simahatie, Mai Siti Maimunah Sri Wahyuni Sutriani Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Tasya Dara Fonna Teuku Zulkarnaen Vera Nanda Widya Ningrum Widyana Verawaty Siregar WINDA Yenni Nova Febrian Zahara Fonna Zahratul Muntari Zulkifli