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All Journal Distribusi Journal of Information System, Applied, Management, Accounting and Research Jurnal Varian Creative Research Management Journal Target : Jurnal Manajemen Bisnis Journal of Community Development ABDI MASSA: Jurnal Pengabdian Nasional ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Riset, Ekonomi, Akuntansi dan Perpajakan (REKAN) ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship JCOMENT (Journal of Community Empowerment) Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Kreativitas Pada Pengabdian Masyarakat (Krepa) Journal of Management, Entrepreneurship and Tourism Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Journal of Community Empowerment JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Rini Anggriani
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : distribusi

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THE INFLUENCE OF SOCIAL MEDIA MARKETING, DESTINATION IMAGE ON VISITING DECISIONS WITH VISITING INTEREST AS AN INTERVENING VARIABLE Kavatina Munamahsa Islami; Rini Anggriani; Lady Faerrosa
Distribusi - Journal of Management and Business Vol. 11 No. 2 (2023): Distribusi, September 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v11i2.403

Abstract

The advancement of the internet has an impact on the increase in social media users and this is in line with the development of tourism, triggering the emergence of Instagram accounts with the theme of tourist destinations which can indirectly create an image of the destination it posts, resulting in the emergence of someone's interest in visiting. So that it triggers the decision to visit tourists. This study aims to determine the effect of social media marketing and destination image on visiting decisions with visiting interest as an intervening variable for tourists in the Mandalika Special Economic Zone (SEZ). This type of research uses descriptive quantitative with a causal approach. The sample size was 135 respondents. Data analysis tools using AMOS 24.0. The results found that social media marketing affects visiting interest. Destination image affects the interest in visiting. Social media marketing has no effect on visiting decisions. Destination image has no effect on visiting decisions. Social media marketing has a positive and insignificant effect on visiting decisions through visiting interest. Destination image has a positive and insignificant effect on visiting decisions through visiting interest. From the results of the study, it can be concluded that visiting interest will increase if social media marketing is utilized properly and improves destination image, so that it can trigger the formation of visiting decisions. Suggestions for the government and business actors are to continue to develop tourist attractions in SEZ Mandalika by adding facilities and protecting the environment
Co-Authors ABDURRAHMAN ABDURRAHMAN Alpina Damayanti Anthony Anggrawan Arie Cahyani Arwin Yafi Rahmatullah Arya Adinata Ayu Dasriani, Ni Gusti Baiq Dinna Widiyasti Baiq Dinna Widyasti Bq. Candra Herawati Dafa Awanta Dewi Sekar Anjani Dewi, Puspita Dian Syafitri Chani Saputri Diky Ilham Dyah Susilowati Ega Dwi Putri Marshwandi Ega Dwi Putri Marswandi Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Erwin Suhendra Fadli, M. Najmul Fajar Hari Firmansyah Fatahul Aziz Fita Apsari Galuh Tinezia Endriyanto Gustu Yudi Artha Helna Wardhana Herawati, Baiq Candra I Kadek Dhika Pradana Putra I Nyoman Switrayana I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Ika Yuliana Irwan Cahyadi Jean Suciasti Gunawan Josman, Lady Faerrosa Juliana Palit Kartarina, Kartarina Kavatina Munamahsa Islami Khasnur Hidjah Kurniadin Abd Latif Laela Purnama Lalu Erwin Logi Mulawarman Ludwina Irene Putri Xavier M Mulya Haqiqi M. Thonthowi Jauhari Makiah Makiah Melati Rosanensi Michell Putri Fatrisia Mimi Fadila Mohammad Najib Roodhi Mohammad Ziad Anwar Muhammad Laksamana Ajie Muhammad Zulfikri Mulyati yati Ni Kadek Ira Kusumawardani Ni Ketut Sriwinarti Noni Kezia Marchyta Raden Bagus Faisal Bagus Faisal Irany Sidharta Raden Bagus Faisal Irani Raden Bagus Faizal Raden Bagus Faizal Irani Sidharta Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Rahman Prasetyo Rangga Mulya Jati Reny Refitaningsih Peby Ria Restu Alpiansah Reza Irawan Ridha Nurul Hayati Rifqi Aditia Rina Komala Rizky Raharjo Saputra, Sahdan Sirojul Hadi Sofian Suci Indah Salsabila Susilo Talidobel Syarwana Edya Kusuma Tomi Tri Sujaka Widia Febriana Widya Febriana Wira Hendri Zahrah Zahrah