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All Journal Journal on Education Jurnal Pendidikan JISIP: Jurnal Ilmu Sosial dan Pendidikan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Abdi Masyarakat Jurnal Ilmiah Manajemen Kesatuan The World of Financial Administration Journal Jurnal Abdimas Sang Buana JURNAL ILMIAH GLOBAL EDUCATION JOEL: Journal of Educational and Language Research Kompetensi JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi (JIMBE) Journal Sains and Education Sinergi International Journal of Accounting and Taxation Sinergi International Journal of Management and Business Sinergi International Journal of Economics Toplama Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Multidisciplinary Indonesian Center Journal Indonesian Journal of Social Science and Education
Yuyun Yuniarsih
Universitas Sangga Buana
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Pemasaran Digital untuk Meningkatkan Ekonomi Kreatif Melalui Pengolahan Limbah Daun Nanas: Studi Kasus pada UKM Alfiber Subang Yuyun Yuniarsih; Silsi Sabila; M. Dadi Priadi; Witri Cahyati
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3599

Abstract

This research was conducted to determine the implementation of digital marketing strategies at the Alfiber Subang SMEs with the aim of expanding the market and increasing sales of Alfiber products produced from pineapple leaf waste processing. This study focused on the implementation of digital marketing strategies, the challenges faced, and the impact of the implementation of digital marketing strategies on the increase of creative economy in the Alfiber Subang SMEs. The aim of this research is to explore the potential of the creative economy through pineapple leaf waste processing, with a focus on effective digital marketing strategies for the Alfiber Subang SMEs.The results of this research indicate that the Alfiber Subang SME has great potential to increase the creative economy through pineapple leaf waste processing. However, there are still obstacles in marketing their products digitally. Therefore, this research proposes several effective digital marketing strategies, including the use of social media, websites, and e-commerce, as well as optimizing digital content. This research is expected to contribute to the Alfiber Subang SME and relevant parties in facing challenges and utilizing opportunities in digital marketing to increase the creative economy through pineapple leaf waste processing.
Co-Authors Abdurrahman Rahim Thaha Abyan Faliq Athallah Adi Permana Sidik Adirama, Satria Adriansyah Ekaputra Aji Putri Yanshah Algunadi, Muhammad Aliefya Rahil Naftaly Andriani, Nur Anita Syafariah Athallah, Abyan Faliq Barick Ahmad Setiawan Deni Nurdyana Hadimin Denis Stiyansah Dian Amelia Gidanthi Dwi Handayani Eden Dendie Fauzan Aziz Feniawati Darmana Firdaus, Ridwan Tho At Gunawan, Putri Kurnia H. Muchsin al-Fikri Hanny Rahayu Hayun Setiawan Hersusetiyati Hersusetiyati Hersusetiyati, Hersusetiyati Indah Permatasari Ingrit Fatharani Jota Yovanto Kartini Febriani Khoerul Nisa Hilmi Koko Adya Winata KOSASIH KOSASIH, KOSASIH Leni Rohida Lutfiiyani, Isni Luthfiani Chintia Wardani M. Dadi Priadi Magdalena Siregar Maria Grace Herlina Meiwatizal Trihastuti Mia Mulyawati Muhammad Dadi Priadi Neni Amelia nia kurniasih Nugroho Djati Satmoko Nunung Sanusi Nurhaeni Sikki Okki Heriyanto Oksa Putri Mulyadi Priadi , M. Dadi Pupi Indriarti Zaelani Pupi Indriati Zaelani Purnama Rachmanita Qiqi Yuliati Zaqiah, Qiqi Yuliati R. Dudi Rudiatna Rachman, Reza Saeful Rafly Ramadhany Ramadhany, Rafly Ranti Ramadhanti Ratna Deli Sari Revalsyah Alwi Alfarizky Rianawati, Yuli Ridwan Tho At Firdaus Rini Puspita Dewi Rizaldi Afrizafany Rizaldi Alfrizafany Roni Tabroni Rustiman, Uus Sabila, Silsi Sandra Irawaty Sanusi, Nunung Setiawan , Hayun Shera Tri Andini Sikki, Nurhaeni Silsi Sabila Suci Fitriani Sutarman Sutarman Tatang Sudrajat Tita Apriani Tresia Wulandari Widyapuri Prasastiningtyas Witri Cahyati Yadiman Yadiman Yosep Suherman Zia Dzilalul Haq