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All Journal Journal on Education Jurnal Pendidikan JISIP: Jurnal Ilmu Sosial dan Pendidikan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Abdi Masyarakat Jurnal Ilmiah Manajemen Kesatuan The World of Financial Administration Journal Jurnal Abdimas Sang Buana JURNAL ILMIAH GLOBAL EDUCATION JOEL: Journal of Educational and Language Research Kompetensi JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi (JIMBE) Journal Sains and Education Sinergi International Journal of Accounting and Taxation Sinergi International Journal of Management and Business Sinergi International Journal of Economics Toplama Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Multidisciplinary Indonesian Center Journal Indonesian Journal of Social Science and Education
Yuyun Yuniarsih
Universitas Sangga Buana
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Abdi Masyarakat

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Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuniarsih, yuyun; Irawaty, Sandra; Sanusi, Nunung; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Sabila, Silsi; Firdaus, Ridwan Tho At; Gunawan, Putri Kurnia
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Abstract

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.
Co-Authors Abdurrahman Rahim Thaha Abyan Faliq Athallah Adi Permana Sidik Adirama, Satria Adriansyah Ekaputra Aji Putri Yanshah Algunadi, Muhammad Aliefya Rahil Naftaly Andriani, Nur Anita Syafariah Athallah, Abyan Faliq Barick Ahmad Setiawan Deni Nurdyana Hadimin Denis Stiyansah Dian Amelia Gidanthi Dwi Handayani Eden Dendie Fauzan Aziz Feniawati Darmana Firdaus, Ridwan Tho At Gunawan, Putri Kurnia H. Muchsin al-Fikri Hanny Rahayu Hayun Setiawan Hersusetiyati Hersusetiyati Hersusetiyati, Hersusetiyati Indah Permatasari Ingrit Fatharani Jota Yovanto Kartini Febriani Khoerul Nisa Hilmi Koko Adya Winata KOSASIH KOSASIH, KOSASIH Leni Rohida Lutfiiyani, Isni Luthfiani Chintia Wardani M. Dadi Priadi Magdalena Siregar Maria Grace Herlina Meiwatizal Trihastuti Mia Mulyawati Muhammad Dadi Priadi Neni Amelia nia kurniasih Nugroho Djati Satmoko Nunung Sanusi Nurhaeni Sikki Okki Heriyanto Oksa Putri Mulyadi Priadi , M. Dadi Pupi Indriarti Zaelani Pupi Indriati Zaelani Purnama Rachmanita Qiqi Yuliati Zaqiah, Qiqi Yuliati R. Dudi Rudiatna Rachman, Reza Saeful Rafly Ramadhany Ramadhany, Rafly Ranti Ramadhanti Ratna Deli Sari Revalsyah Alwi Alfarizky Rianawati, Yuli Ridwan Tho At Firdaus Rini Puspita Dewi Rizaldi Afrizafany Rizaldi Alfrizafany Roni Tabroni Rustiman, Uus Sabila, Silsi Sandra Irawaty Sanusi, Nunung Setiawan , Hayun Shera Tri Andini Sikki, Nurhaeni Silsi Sabila Suci Fitriani Sutarman Sutarman Tatang Sudrajat Tita Apriani Tresia Wulandari Widyapuri Prasastiningtyas Witri Cahyati Yadiman Yadiman Yosep Suherman Zia Dzilalul Haq