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All Journal Jurnal Administrasi dan Manajemen Pendidikan Journal on Education JISIP: Jurnal Ilmu Sosial dan Pendidikan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series JAMP : Jurnal Administrasi dan Manajemen Pendidikan Abdi Masyarakat Jurnal Ilmiah Manajemen Kesatuan The World of Financial Administration Journal Jurnal Abdimas Sang Buana JURNAL ILMIAH GLOBAL EDUCATION JURNAL ECONOMINA JOEL: Journal of Educational and Language Research Kompetensi JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi (JIMBE) Journal Sains and Education Sinergi International Journal of Accounting and Taxation Sinergi International Journal of Management and Business Sinergi International Journal of Economics Toplama Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Multidisciplinary Indonesian Center Journal Indonesian Journal of Social Science and Education
Yuyun Yuniarsih
Universitas Sangga Buana
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Effectiveness of Brand Image and Brand Awareness in Improving the Performance of the West Java Provincial Centre for Teachers and Education Personnel through Social Media Engagement Rianawati, Yuli; Kosasih, Kosasih; Yuniarsih, Yuyun
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4661

Abstract

The current era of digitalisation has brought about changes in public communication within government institutions. This is also the case at the West Java Provincial Teacher and Education Personnel Centre (BBGTK Jabar), which is the technical implementation centre of the Ministry of Primary and Secondary Education (Kemendikdasmen) tasked with providing training and competency development for teachers and education personnel in the province of West Java. Public communication plays a role in every activity carried out by this institution. This study aims to analyse the positive and effective influence of endogenous variables, namely brand image and brand awareness, on exogenous variables, namely the performance of BBGTK Jabar, through social media engagement as a mediating variable. The type of research used is descriptive and verificative with an explanatory survey research method. The data used are primary and secondary data, where the primary data collection technique is through surveys, while secondary data are obtained through literature studies, journals, articles, and websites. The research population was determined using the Slovin formula with a margin of error of 10%, resulting in 100 respondents consisting of teachers and educational staff who are active users of BBGTK Jabar social media. The research instrument was measured using a 5-point Likert scale, and data analysis was performed using Structural Equation Modelling (SEM). The results of the analysis show that brand image and brand awareness have a direct positive and effective influence on BBGTK Jabar performance through social media engagement as a mediating variable.
Co-Authors Abdurrahman Rahim Thaha Abyan Faliq Athallah Adi Permana Sidik Adirama, Satria Adriansyah Ekaputra Agusiady, R.Ricky Aji Putri Yanshah Algunadi, Muhammad Aliefya Rahil Naftaly Andriani, Nur Anita Syafariah Aryani Kusuma Mukti Athallah, Abyan Faliq Barick Ahmad Setiawan Deni Nurdyana Hadimin Denis Stiyansah Dian Amelia Gidanthi Dwi Handayani Eden Dendie Farida Yuliaty Fauzan Aziz Feniawati Darmana Firdaus, Ridwan Tho At Gunawan, Putri Kurnia H. Muchsin al-Fikri Hanny Rahayu Hayun Setiawan Hersusetiyati Hersusetiyati Hersusetiyati, Hersusetiyati Indah Permatasari Ingrit Fatharani Jota Yovanto Kartini Febriani Khoerul Nisa Hilmi Koko Adya Winata Kosasih Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Leni Rohida Lutfiiyani, Isni Luthfiani Chintia Wardani M Khoerudin M. Dadi Priadi Magdalena Siregar Maria Grace Herlina Meiwatizal Trihastuti Mia Mulyawati Muhammad Dadi Priadi Neni Amelia nia kurniasih Nugroho Djati Satmoko Nunung Sanusi Nurhaeni Sikki Okki Heriyanto Oksa Putri Mulyadi Priadi , M. Dadi Pupi Indriarti Zaelani Pupi Indriati Zaelani Purnama Rachmanita Qiqi Yuliati Zaqiah, Qiqi Yuliati R. Dudi Rudiatna Rachman, Reza Saeful Rafly Ramadhany Ramadhany, Rafly Ranti Ramadhanti Ratna Deli Sari Revalsyah Alwi Alfarizky Rianawati, Yuli Ridwan Tho At Firdaus Rini Puspita Dewi Rita Sulastini Rizaldi Afrizafany Rizaldi Alfrizafany Roni Tabroni Rustiman, Uus Sabila, Silsi Sandra Irawaty Sanusi, Nunung Setiawan , Hayun Shera Tri Andini Sikki, Nurhaeni Silsi Sabila Suci Fitriani Sutarman Sutarman Tatang Sudrajat Tita Apriani Tresia Wulandari Vip Paramarta Widyapuri Prasastiningtyas Witri Cahyati Yadiman Yadiman Yosep Suherman Zia Dzilalul Haq