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Purwatiningsih Purwatiningsih
MAN 2 Madiun
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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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PENGARUH COMPETITIVE ADVANTAGE DAN KETIDAKPASTIAN LINGKUNGAN TERHADAP KINERJA USAHA DAN IMPLIKASINYA PADA KEBERLANJUTAN USAHA Purwatiningsih, Purwatiningsih; Nofryanti, Nofryanti; Rosini, Iin
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1363

Abstract

This study aims to look at the effect of competitive advantage and environmental uncertainty on business performance and the implications for the sustainability of MSME businesses in Depok City. This type of research is associative quantitative (causality) and the population in this study are MSME business actors in Depok City. The sample of this research was determined by convenience sampling method so that the total sample is 100 samples. The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS program data processing. The results showed that there was a significant influence of competitive advantage on business performance in Depok City. There is a significant influence of environmental uncertainty on business performance in Depok City. There is a significant influence of competitive advantage on the sustainability of MSME businesses in Depok City. There is a significant influence of environmental uncertainty on the sustainability of MSME businesses in Depok City. There is a significant influence of business performance on the sustainability of MSME businesses in Depok City. There is a significant influence of competitive advantage on the sustainability of MSME businesses through business performance in Depok City and there is a significant influence from the influence of environmental uncertainty on the sustainability of MSME businesses through business performance in Depok City.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Husen Afandi Afandi Ahmadi, Wahyu Alan Budi Kusuma Aljundi, Muhammad Akras Alya, Fathia Anisa Apriliyani, Ita Aprillia, Frida Apriyanto, Muhammad Sesar Astuti, Widiyanti Rahayu Budi Ayu, Ayu Silvania Pandiangan Aziz, Badrun Cendana, Imelda Darma Wijaya Dewanthi, Bernadetha Yessica Dewi, Rustina Dewi, Yuliani Dhuha Safria Dwi Novitasari Dyatmiko, Ruruh Erlina Eka Sulistyowati Eva Tyas Utami Fadillah, Anissa Febrian, Aldira Zahra Finatariani, Endah Firdaus, Eza Kemal Frida Aprillia Haerunnisa, Dyah Nuriska HARI PURNOMO Hasibuan, Reza Rahmadi Haura Salsabila Heru Prasetio Husnul Hotimah, Husnul Ibrahim Rahmat intan permata sari Iwan Iwan Jekti Prihatin Kahar Muzakhar Kartika Senjarini Karuniawati, Yuli Khafiyya, Nida An Kusuma, Alan Budi Lay, Jenny Altany Lestari Lelono, Asmoro Monalisa, Dwi Nanda Nihayah, Husnatun Nofryanti, Nofryanti Nurlatifah Nurlatifah, Nurlatifah Palupi, Titi Kurnia Panular, R Dwi Bondan Parera, Regita Puspitasari, Reni Ratih Setyo Rini Ristamada, Agea Ristiva Rohmah, Hidayatur Roimil Latifa Rosini, Iin Rosyanda Fisel Kosaya Rr. Eko Susetyarini Safitri, Yulia Sari, Islamiati Wulan Sari, Silvia Saukah, Hulfi Azmy Septiowati, Rini Sianturi, Lasmaria Trianti Silfia Fitri Anggraeni Sopyan Sopyan Sudarmadji Sudarmadji Suparno Suparno Sururin, Fahma Wardah Susantin Fajariyah TATI NURHAYATI Wenny Artanty Nisman, Wenny Artanty Wijayanti, Indri Wijayanto, Tulus Winarsa, Rudju Yulia Nur Hasanah Zenitha, Muktar Zidane, Bagus Muhammad