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All Journal IQTISHODUNA Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Islam Futura Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Ekonomi Bisnis Jurnal Ilmiah Peuradeun Management and Economics Journal (MEC-J) Jurnal ABDIKU Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi

Astrid Puspaningrum

Fakultas Ekonomi Dan Bisnis Universitas Brawijaya

Author-ID : 350353

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS' CUSTOMERS Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.20

This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents. The data was analyzed using Structural Equation Modeling. The results showed that brand association and brand awareness influenced brand equity, and brand loyalty was able to mediate the effect of brand awareness and brand association on brand equity. To increase brand loyalty, which in turn leads to brand equity, the management team of Starbucks Coffee has to provide a strategy in building brand awareness and brand association. Future researchers can develop this study by adding more variables, for example, is brand trust.

THE EFFECT OF SELF-CONGRUITY AND CELEBRITY ENDORSEMENT ON BRAND LOYALTY WITH BRAND ATTITUDE AS A MEDIATION VARIABLES Parwati, Kardina Yudha; Rohman, Fatchur; Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.14

This research is conducted to analyze the effect of cognition and affection factors on consumer loyalty, the object used in this research is the consumer of local fashion product Cotton Ink. The main purpose of this research is to analyze and describe the relationship between self-congruity, celebrity endorsement, brand attitude, and brand loyalty. Besides, this research analyzes the role of brand attitude as the mediating variable of the relationship between self-congruity and celebrity endorsement toward brand loyalty. This research contribution is giving additional insight into the relationship between variables on the Cognition-Affect-Behavior Paradigms.

COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION Ardisa, Chintata; Rohman, Fatchur; Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.09

This study aims to determine and analyze the relationship between Consumer Ethnocentrism, Country of Origin, Purchase Intention, and Perceived Quality in local cosmetics of Indonesian products. This research will be conducted by the explanatory research method. The population of this study is women in Malang who already know the products of MAKEOVER but have never purchased the product. The sample from this study amounted to 186 respondents. This study, the number of variables studied as many as four variables, namely consumer ethnocentrism, country of origin, perceived quality, and purchase intention. This study was conducted to dispel the assumption that genuine local products, especially Indonesian cosmetics, are still often judged to be inferior to imported products. The data collection techniques in this study were conducted through questionnaires and documentation. The technique used in taking the sample was non-probability sampling using quota sampling from prospective consumers. Data analysis techniques used through validity tests use Confirmatory Factor Analysis (CFA) instrument validity tests, reliability tests, and Partial Least Square (PLS) approach with Smart PLS 3 software. The results showed that consumer ethnocentrism owned by women in Malang is a prospective consumer of local products has led to the interest in purchasing MAKEOVER products as opposed to imported cosmetic products, an exciting finding in this study because the high ethnocentric spirit does not make people want to buy local products, further findings that a good image of the country of origin is proven to influence the buying interest of prospective consumers and also proven to be a good antecedent between consumer ethnocentrism and purchase intention than perceived quality managed to be the primary mediation between consumer ethnocentrism and purchase intention in local products. Based on the result of this study, the company must compete with imported products by increasing the ethnocentrism campaign to its consumers so that it can create continuous purchase intentions in many ways.

Maximizing Internal Sharia Resources: Innovation and Collaboration Strategies for Enhancing Bank Syariah Indonesia’s Business Performance Thaib, Irwan; Puspaningrum, Astrid; Hussein, Ananda Sabil; Prabandari, Sri Palupi; Thaib, Ahmad Baariq
Jurnal Ilmiah Peuradeun Vol. 13 No. 2 (2025): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v13i2.2081

Despite operating in a country with the world’s largest Muslim population, sharia banks in Indonesia face significant challenges in enhancing their business performance. Various perspectives highlight the critical role of internal resources in maximizing business performance. This study aims to analyze the impact of internal resources on the business performance of sharia banks in Indonesia, with innovation and collaboration strategies as mediating factors. The research was conducted at Indonesia’s largest sharia bank, employing a mixed-method approach that integrates qualitative and quantitative methodologies. Data from 462 participants were analyzed using structural equation modeling with the partial least squares method. The findings conceptualize sharia internal resources as a four-dimensional construct comprising operational, spiritual, infrastructural, and organizational capital. The results also confirm that sharia internal resources positively and significantly impact business performance, innovation strategy, and collaboration strategy. Furthermore, innovation and collaboration strategies significantly mediate this relationship, underscoring their strategic role in enhancing sharia banking performance. These findings expand the perspective on internal resources and their role in business performance, addressing a gap in the sharia banking literature.

SHARIA INTERNAL RESOURCES: CAPABILITIES TO DRIVE THE SUSTAINABILITY OF ISLAMIC BANKING Thaib, Irwan; Puspaningrum, Astrid; Hussein, Ananda Sabil; Prabandari, Sri Palupi
Islam Futura Vol 25 No 1 (2025): Jurnal Ilmiah Islam Futura
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jiif.v25i1.28984

Having the largest Muslim population in the world, Indonesia presents a potential market for the development of Islamic banking, especially considering that the market share of Islamic banking is currently less than 10%. The unique characteristics of Islamic banking, which distinguish it from conventional banking, suggest the possibility of having extraordinary internal resource capabilities. This study aims to explore internal resources within the context of Islamic banking, a sector with considerable potential for growth in the financial industry. This study uses an exploratory approach with focus group discussion and exploratory factor analysis to develop and identify the dimensions of Sharia Internal Resources. The results are first-order factors generated by grouping items into four dimensions. Each formed dimension corresponds to Islamic elements that refer to activities and operational processes based on Islamic law. Furthermore, the second-order analysis found that the formed, first-order factors can be integrated into a more comprehensive construct: Sharia Internal Resources. These findings enrich general knowledge by providing insight into the internal resources that are essential and unique for the sustainability of the Islamic banking sector, particularly when facing competition dominated by conventional banking.

IMPULSIVE REACTION MEDIATES SITUATIONAL FACTORS ON IMPULSE BUYING DECISION OF FOOD PRODUCTS IN SUPERMARKETS IN MALANG CITY Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 15 No. 3 (2017)
Publisher : Universitas Brawijaya, Indonesia

Retail Business in Indonesia has growth in a great number, especially supermarket, in Malang City, causes the tight competition. The understanding of situational effect on consumer's purchasing decision assists the manager of supermarket to prepare the plan and appropriate retail strategy to deal with such competition. The purpose of this research are (1) to determine the impact of situational factors on impulse buying decisions in Food Product at Giant Supermarket (2) to determine the impact of situational factors on impulse buying decisions through buying impulsiveness in Food Product at Giant Supermarket (3) to determine the impact of buying impulsiveness on impulse buying decisions in Food Product at Giant Supermarket. 140 respondents were taken as sample. Sample method is purposive sampling. Tests a hypothetical model using Path Analysis. The result of this research are (1) situational factors have a significant impact on impulse buying decisions in Food Product at Giant Supermarket (2) situational factors have no significant impact on impulse buying decisions through buying impulsiveness in Food Product at Giant Supermarket (3) buying impulsiveness have no significant impact on impulse buying decisions in Food Product at Giant Supermarket. The research suggest for Giant Supermarket are to make a better exterior and interior so the customer can shop and do recreation at a same time and also to complete the food product such as fruits and always update the new food product in Indonesia.

DETERMINAN BRAND LOYALTY Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

The purpose of this study is to analyze the influence of brand awareness and brand associations on brand loyalty. The population of this research is Population in this research is a consumer who shops at hypermarket existing Malang City, which is Carrefour, Giant, and Matahari with sample counted 50 responders. Data analysis in this research used multiple regression. The results show that brand awareness and brand associations affect brand loyalty. In order to increase customer to loyal to hypermarket then management needs to increase awareness and brand association by way of self-expression through promotion and event marketing activity, to create an emotional bond with a brand

THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK Yudiarti, Rr. Fradiani Eka; Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

The purpose of this study is to know and explain whether the benefits and ease of using e-books affect the interest in buying e-books. This research is intended to explain and analyze whether the trust mediated the effect of perceived usefulness and perceived ease of use on the intention to buy e-books. This study examines the interest of buying ebooks. By adopting the TAM model, this study proposed trust as a mediator of perceived usefulness and perceived ease of use influence on intention to buy an e-book. The hypotheses were tested statistically using the SEM-PLS model. The results of this study indicate that perceived usefulness has no significant effect on the intention to buy an e-book, Perceived ease of use has a significant effect to the intention to buy e-books, and trusts have been significantly mediated the effect of perceived usefulness and perceived ease of use on the intention to buy an e-book.

FACTORS AFFECTING THE DEVELOPMENT OF SMALL AND MEDIUM INDUSTRY BUSINESS IN MALANG CITY Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.16

The purpose of this study is to explain the influence of the quality of human resources, marketing systems and partnerships on the development of SMEs. The research population is SMEs engaged in the business of processed food and beverage products in Malang City, amounting to 110 SMEs and there are 56 SMEs that meet the requirements as samples. By using multiple regression analysis concluded that the quality of human resources, marketing systems and partnerships affect the development of SMEs. In order to improve SME development, SME owners need to pay attention to HR competencies by involving employees in training activities on SME management, owners also pay attention to the marketing system by developing marketing information technology in addition to strengthening partnership with external parties.

The Effects of Experimental Marketing and Experiential Value on Customer Loyalty with the mediation of Customer Satisfaction Adha, Abdul Fuad Amirul; Puspaningrum, Astrid; Rahayu, Mintarti
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.561

This research focuses on the role of Experiential Marketing and Experiential Value in increasing Customer Loyalty through Customer Satisfaction in consumers of Santri Farm Kudus. The purpose of this study is to explain and analyze the effect of Experiental Marketing and Experiential Value on Customer Loyalty both directly and indirectly through Customer Satisfaction mediation. This type of research is explanatory research with a quantitative approach. The population in this study were consumers who had enjoyed and purchases Santri Farm products. Data was collected by distributing questionnaires to 160 respondents who met the criteria. Data analysis used Structural Equation Modelling Partial Least Square (SEM-PLS) with Smart PLS Software. The results of this study show that Experiential Marketing has no significant effect on Customer Loyalty. Experiential Value has a significant effect on Customer Loyalty. Customer satisfaction memiliki pengaruh yang signifikan terhadap Customer Loyalty. The results also show that Customer Satisfaction partiallty mediates the effect of Experiential Marketing and Experiential Value on Customer Loyalty.

Co-Authors Achmad Noerkhaerin Putra Adha, Abdul Fuad Amirul Agung Yuniarinto Ali Djamhuri Ananda Sabil Hussein Anggriani Husain Ardisa, Chintata Arifin, Ikhsan Fathurrahman Ariq, Muhammad Armanu, Armanu Cahyono, Luthfi Basith Eko Cholisati, Nurifatul Denata, Fian Azis Desi Tri Kurniawati Devia, Aldeline Nolita Dexi Triadinda Djumilah Hadiwidjojo Doni Alief Nurmansyah, Doni Alief Dwiyanti, Irma Fakhrunnisa, Elmawalida Fatchur Rohman Hersindu, Aloysius Ardeyno Wilsananda Jumadi Jumadi Kardina Yudha Parwati Kusuma, Gede Yogananta Surya Maesaroh, Eka Siti Margono Setiawan Meinarti Puspaningtyas Mintarti Rahayu Moch. Junaidi A. Mochamad Soelton Muhamad Zaki Iftikar Muharram, Rizky Akbar Putri Sintyaningsih Rahmawati, Cintami Indah Siti Aisjah Sri Palupi Prabandari Suherman, Aisa Azzahra Sunaryo - Syah, Fito Firman Syaharani, Amella Prasiwi Thaib, Ahmad Baariq Thaib, Irwan Tiara Khoerunnisa Tine Yuliantini Umiriyana, Umiriyana Wardana, Reza Yudha Yudiarti, Rr. Fradiani Eka

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