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All Journal IQTISHODUNA Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen PROFIT : Jurnal Administrasi Bisnis Islam Futura Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Ekonomi Bisnis Jurnal Ilmiah Peuradeun Management and Economics Journal (MEC-J) Jurnal Ilmiah Manajemen Kesatuan Jurnal ABDIKU Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi
Astrid Puspaningrum
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs) Puspaningrum, Astrid
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 1 (2020): April - July 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.1847

Abstract

This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in food processing, handicrafts, and clothing business units with an observation sample of 100 SMEs. The data analysis technique used in this study is Structural Equation Modeling. The results of this study indicate that SMEs' performance will increase if they can carry out processes and activities related to creating and satisfying customer needs. Besides, market-oriented SMEs contribute to competitive advantage by creating product uniqueness, product quality, and competitive prices, ultimately affecting the performance of SMEs. In order to improve SMEs' performance, efforts must be made to develop marketing strategies, such as paying attention to market orientation, focusing on customer orientation, competitor orientation, and inter-functional coordination, and developing or innovating new products.
PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN WISATAWAN DALAM MEMILIH WISATA ZIARAH (Studi Pada Pengunjung Wisata Ziarah Makam Gus Dur) A., Moch. Junaidi; Puspaningrum, Astrid
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor psikologis terhadap keputusan wisatawan dalam memilih daya tarik wisata ziarah (studi pada wisata ziarah makam Gus Dur di kabupaten Jombang). Sampel penelitian adalah sebanyak 100 responden. Pengambilan sampel dilakukan dengan metode non probability sampling menggunakan  Purposive Sampling. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa uji validitas, uji reliabilitas dan uji asumsi klasik yaitu uji normalitas, uji multikolinieritas, dan uji heteroskedastisitas. Untuk teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa faktor psikologis yang terdiri dari motivasi, persepsi, pembelajaran, kepercayaan dan sikap, berpengaruh secara simultan terhadap keputusan wisatawan dalam memilih wisata ziarah. Hasil analisis juga menunjukkan bahwa secara parsial masing-masing variabel motivasi (X1), persepsi (X2), kepercayaan dan sikap (X4), berpengaruh secara signifikan terhadap keputusan wisatawan dalam memilih daya tarik wisata ziarah (makam Gus Dur). Sedangkan variabel pembelajaran (X3) tidak berpengaruh secara signifikan terhadap keputusan wisatawan dalam memilih daya tarik wisata ziarah (makam Gus Dur). Kata kunci: Faktor Psikologis, Motivasi, Persepsi, Pembelajaran, Kepercayaan dan Sikap, Kaputusan Berkunjung
Pengaruh Atribut Produk Wisata Terhadap Kepuasan Wisatawan (Studi Pada Batu Night Spectacular Kota Batu) Dwiyanti, Irma; Puspaningrum, Astrid
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk wisata terhadap kepuasan wisatawan Batu Night Spectacular Kota Batu baik pengaruh secara langsung maupun tidak langsung. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel- variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 180 responden yang diambil dari populasi wisatawan Batu Night Spectacular Kota Batu. Pengambilan sampel menggunakan teknik purposive sampling karakteristik sampel yang dipilih yaitu, minimal berusia 17 tahun, lebih dari 1 kali mengunjungi Batu Night Spectacular Kota Batu. Alat uji yang digunakan untuk menguji instrumen penelitian ini beupa uji validitas, uji reliabilitas, dan uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t. Teknik analisis data menggunakan analisis regresi linier berganda. Dari hasil pengujian ini dapat disimpulkan bahwa variabel kepuasan wisatawan (Y) lebih banyak dipengaruhi oleh variabel destination attractions (X1) sebesar 0,394 daripada variabel lain yaitu destination facilities and services (X2) sebesar 0,014, accessibilities to the destinations (X3) sebesar 0,026, image of the destinations (X4) sebesar 0,203, dan price to the customers (X5) sebesar 0,338. Dalam penelitian ini menunjukkan pengaruh atribut produk wisata sebesar 47,5% terhadap kepuasan wisatawan.   Kata kunci: destination attractions, destination facilities and services, accessibilities to the destinations, image of the destinations, price to the customers
PENGARUH CUSTOMER SATISFACTION DAN SWITCHING BARRIERS TERHADAP CUSTOMER LOYALTY (Studi pada Toko Buku Togamas Malang) Nurmansyah, Doni Alief; Puspaningrum, Astrid
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The aim of this study is to analyze the effect of customer satisfaction and switching barriers to the customer loyalty of Togamas book store Malang. This design of this study was explanatory research and used 90 respondents as samples. The sampling technique used was purposive sampling by using non-probability sampling method. The instrument was tested by using validation test, reliability test, and classic assumption test (normality test, multicollinearity test, and heteroscedasticity test). The hypothesis was tested by using F test and t test. The data analysis was using multiple linear regression technique. Based on F test, customer satisfaction and switching barriers simultaneously affect significantly to the customer loyalty. Based on t test, customer satisfaction and switching barriers partially affect significantly to the customer loyalty, while customer satisfaction had dominant effect ot he customer loyalty. Keywords: Customer Satisfaction, Switching Barriers, dan Customer Loyalty
The Influence Of Knowledge Management And Entrepreneurial Orientation On Business Performance Mediated By Competitive Advantage (A Study On Smes In The City Of Bandar Lampung) Fakhrunnisa, Elmawalida; Puspaningrum, Astrid; Kurniawati, Desi Tri
Journal Research of Social Science, Economics, and Management Vol. 3 No. 04 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i04.584

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic growth of a country. The contribution of MSMEs to Indonesia's GDP experienced a depression due to the emergence of Covid-19 at the beginning of 2020. However, two years after the government declared pandemic for Indonesia, the performance of MSMEs has begun to recover from its downturn. This is shown by the increase in the contribution of MSMEs to Indonesia's GDP and employment in Indonesia. Moreover, the performance of MSMEs in Bandar Lampung City has also experienced an improvement as shown by an increase in MSME profits. This research aims to analyze the influence of knowledge management and entrepreneurial orientation on business performance in Small and Medium Enterprises (SMEs) as well as the mediating effect of competitive advantage in this relationship. This research uses a quantitative approach to draw conclusions from the proposed hypothesis. Sample was selected using the census method so that the total sample was 44 respondents who were SMEs registered in Dinas Koperasi dan UKM Kota Bandar Lampung. Data collection method uses a questionnaire and the data is analyzed using SEM-PLS with the bootstrap method. The results show that knowledge management, entrepreneurial orientation, and competitive advantage have a direct and significant influence on business performance. Furthermore, competitive advantage was also found to play a mediating role in the relationship between knowledge management and entrepreneurial orientation on business performance.
The Effects of Promotion, Trust, Perceived Usefulness, And Perceived Ease of Use on Intention to Use Hersindu, Aloysius Ardeyno Wilsananda; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.12

Abstract

Intention to use is a person’s willingness to utilize a product. In the context of technology, there are various factors that influence users to adopt an innovation. The objective of this research is to identify and analyze the effects of promotion, trust, perceived usefulness, and perceived ease of use on people’s intention to use ShopeePay. This quantitative explanatory research assesses the causal relationship between its independent and dependent variables. Using non-probability sampling methos and purposive sampling technique, 200 people with the minimum age of 17 years who live in Malang City and who have not used ShopeePay were selected as the respondents. the data analysis was performed using multiple linear regression in IBM SPSS 27.0, supported by instrument test, classical assumption test, and hypothesis testing. This stud finds that promotion, trust, and perceived ease of use have positive and significant effects on the intention to use and that perceived usefulness does not influence the intention to use.
The Influence Of Entrepreneurial Orientation, Product Innovation, And Digital Marketing On Marketing Performance Syah, Fito Firman; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk. 2025.04.4.18

Abstract

Micro enterprises in the F&B sector have become an industry with crucial roles in Indonesia’s economy. One of the ways to measure the success of micro enterprises in the F&B sector is by considering their marketing performance. It is a useful concept for assessing to which extent an enterprise markets its product. The objective of this research is to identify the effects of entrepreneurial orientation, product innovation, and digital marketing on the marketing performance of micro enterprise owners in the F&B sector in Malang City. Using probability sampling and simple random sampling, 200 F&B business owners who have run their business for more than four years and applied digital marketing were selected as the respondents. The results of the multiple linear regression analysis indicate that entrepreneurial orientation, product innovation, and digital marketing have significant influences on marketing performance.
The Effect of Parasocial Interaction and Influencer Credibility on Purchase Intention Rahmawati, Cintami Indah; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.05

Abstract

Beauty industry, especially perfumery, keeps innovating to compete in the technological advancement era. One of the innovation is marketing the products digitally using social media, and this can boost purchase intention. Social media marketing exploits parasocial interactions and influencer credibility. The objective of this research is to identify the effects of parasocial interaction and influencer credibility on the intention to purchase the products of HMNS, a local perfume brand via TikTok in Malang City. This explanatory research elucidates the positions of its examined variables and the effects of a variable to another. Using non-probability sampling method and purposive sampling technique, 140 people of Malang City with the minimum age of 17 years who have watched the TikTok contents of influencers regarding HMNS at least twice were selected as the respondents. The data was harvested from Liker-scaled questionnaires and was analyzed using multiple linear regression in the Statistical Package for Social Sciences (SPSS) version 26. This study finds that parasocial interaction and influencer credibility positively and significantly affect the purchase intention.
Revisit Intention in Rural Tourism: The Roles of Service Quality, Facilities, and Accessibility Kusuma, Gede Yogananta Surya; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.14

Abstract

Revisit Intention is a form of tourist loyalty, and loyalty is an important indicator of success in the development of tourism destinations that can have a long-term impact. Service quality is the level of service excellence provided to tourists so as to influence the intention to visit again. Tourist facilities make it easier to serve tourist activities or activities so as to encourage tourists' intention to visit again. Accessibility determines whether or not the location is easy for tourists to reach, thus influencing the intention to visit again. This study aims to analyze and explain the effect of service quality, facilities, and accessibility on the revisit intention of visitors to Penglipuran Tourism Village in Bangli Regency. This type of research is explanatory research. The sampling technique used in this study was non-probability sampling using purposive sampling method. The population in this study were tourists of Penglipuran Tourism Village and a sample of 160 respondents was obtained with the criteria that respondents were at least 17 years old and had visited Penglipuran Tourism Village. This study uses multiple linear analysis and the results show that facilities and accessibility have a significant influence on revisit intention, but service quality has no effect on revisit intention.
The Influence of Digital Customer Experience on Customer Loyalty Mediated by Customer Satisfaction and Brand Image Sari, Nathania Astrid Amanda; Puspaningrum, Astrid; Hussein, Ananda Sabil
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.3

Abstract

This research examines the impact of Digital Customer Experience (DCE) on Customer Loyalty, with Customer Satisfaction and Brand Image Serving as mediating variables, using data from 200 MyTelkomsel mobile application users in Malang City, Indonesia. Adopting a quantitative approach and employing   Partial Least Squares – Structural Equation Modeling (PLS-SEM), the research examines both direct and indirect relationships among the variables. The results show that DCE has a significant positive impact on customer satisfaction, brand image, and loyalty. Moreover, customer satisfaction mediates the relationship between DCE and loyalty, whereas brand image does not act as a significant mediator. These findings suggest that functional and experiential factors such as usability, security, and responsiveness play a greater role in driving loyalty than perception-based elements like brand image. In mobile app contexts, loyalty is more likely when digital interactions are consistently satisfying. The results support the Service Dominant Logic theory, highlighting the importance of value co creation between users and service providers through digital engagement. Practically, telecommunications companies should focus on enhancing user-centric features, personalisation, and interface optimisation to foster long-term customer retention in an increasingly competitive digital environment.
Co-Authors Achmad Noerkhaerin Putra Adha, Abdul Fuad Amirul Agung Yuniarinto Ali Djamhuri Amanda, Fistarika Della Ananda Sabil Hussein Anggriani Husain Ardisa, Chintata Arifin, Ikhsan Fathurrahman Ariq, Muhammad Armanu, Armanu Cahyono, Luthfi Basith Eko Cholisati, Nurifatul Denata, Fian Azis Desi Tri Kurniawati Devia, Aldeline Nolita Dexi Triadinda Djumilah Hadiwidjojo Doni Alief Nurmansyah, Doni Alief Dwiyanti, Irma Fakhrunnisa, Elmawalida Fatchur Rohman Fitriana, Siti Afin Nur Hersindu, Aloysius Ardeyno Wilsananda Ikhtiara Kaideni Isharina Jumadi Jumadi Kardina Yudha Parwati Kusuma, Gede Yogananta Surya Maesaroh, Eka Siti Margono Setiawan Meinarti Puspaningtyas Mintarti Rahayu Moch. Junaidi A. Mochamad Soelton Muhamad Zaki Iftikar Muharram, Rizky Akbar Pratama, Muhammad Rizky Andhika Putri Sintyaningsih Raditha Dwi Vata Hapsari Rahmawati, Cintami Indah Sari, Nathania Astrid Amanda Siti Aisjah Sri Palupi Prabandari Suherman, Aisa Azzahra Sunaryo - Syah, Fito Firman Syaharani, Amella Prasiwi Thaib, Ahmad Baariq Thaib, Irwan Tiara Khoerunnisa Tine Yuliantini Umiriyana, Umiriyana Wardana, Reza Yudha Yudiarti, Rr. Fradiani Eka