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All Journal IQTISHODUNA Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi PROFIT : Jurnal Administrasi Bisnis Islam Futura Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Ekonomi Bisnis Jurnal Ilmiah Peuradeun Management and Economics Journal (MEC-J) Jurnal ABDIKU Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi
Astrid Puspaningrum
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN WISATAWAN DALAM MEMILIH WISATA ZIARAH (Studi Pada Pengunjung Wisata Ziarah Makam Gus Dur) A., Moch. Junaidi; Puspaningrum, Astrid
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor psikologis terhadap keputusan wisatawan dalam memilih daya tarik wisata ziarah (studi pada wisata ziarah makam Gus Dur di kabupaten Jombang). Sampel penelitian adalah sebanyak 100 responden. Pengambilan sampel dilakukan dengan metode non probability sampling menggunakan  Purposive Sampling. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa uji validitas, uji reliabilitas dan uji asumsi klasik yaitu uji normalitas, uji multikolinieritas, dan uji heteroskedastisitas. Untuk teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa faktor psikologis yang terdiri dari motivasi, persepsi, pembelajaran, kepercayaan dan sikap, berpengaruh secara simultan terhadap keputusan wisatawan dalam memilih wisata ziarah. Hasil analisis juga menunjukkan bahwa secara parsial masing-masing variabel motivasi (X1), persepsi (X2), kepercayaan dan sikap (X4), berpengaruh secara signifikan terhadap keputusan wisatawan dalam memilih daya tarik wisata ziarah (makam Gus Dur). Sedangkan variabel pembelajaran (X3) tidak berpengaruh secara signifikan terhadap keputusan wisatawan dalam memilih daya tarik wisata ziarah (makam Gus Dur). Kata kunci: Faktor Psikologis, Motivasi, Persepsi, Pembelajaran, Kepercayaan dan Sikap, Kaputusan Berkunjung
Pengaruh Atribut Produk Wisata Terhadap Kepuasan Wisatawan (Studi Pada Batu Night Spectacular Kota Batu) Dwiyanti, Irma; Puspaningrum, Astrid
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk wisata terhadap kepuasan wisatawan Batu Night Spectacular Kota Batu baik pengaruh secara langsung maupun tidak langsung. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel- variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 180 responden yang diambil dari populasi wisatawan Batu Night Spectacular Kota Batu. Pengambilan sampel menggunakan teknik purposive sampling karakteristik sampel yang dipilih yaitu, minimal berusia 17 tahun, lebih dari 1 kali mengunjungi Batu Night Spectacular Kota Batu. Alat uji yang digunakan untuk menguji instrumen penelitian ini beupa uji validitas, uji reliabilitas, dan uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t. Teknik analisis data menggunakan analisis regresi linier berganda. Dari hasil pengujian ini dapat disimpulkan bahwa variabel kepuasan wisatawan (Y) lebih banyak dipengaruhi oleh variabel destination attractions (X1) sebesar 0,394 daripada variabel lain yaitu destination facilities and services (X2) sebesar 0,014, accessibilities to the destinations (X3) sebesar 0,026, image of the destinations (X4) sebesar 0,203, dan price to the customers (X5) sebesar 0,338. Dalam penelitian ini menunjukkan pengaruh atribut produk wisata sebesar 47,5% terhadap kepuasan wisatawan.   Kata kunci: destination attractions, destination facilities and services, accessibilities to the destinations, image of the destinations, price to the customers
PENGARUH CUSTOMER SATISFACTION DAN SWITCHING BARRIERS TERHADAP CUSTOMER LOYALTY (Studi pada Toko Buku Togamas Malang) Nurmansyah, Doni Alief; Puspaningrum, Astrid
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The aim of this study is to analyze the effect of customer satisfaction and switching barriers to the customer loyalty of Togamas book store Malang. This design of this study was explanatory research and used 90 respondents as samples. The sampling technique used was purposive sampling by using non-probability sampling method. The instrument was tested by using validation test, reliability test, and classic assumption test (normality test, multicollinearity test, and heteroscedasticity test). The hypothesis was tested by using F test and t test. The data analysis was using multiple linear regression technique. Based on F test, customer satisfaction and switching barriers simultaneously affect significantly to the customer loyalty. Based on t test, customer satisfaction and switching barriers partially affect significantly to the customer loyalty, while customer satisfaction had dominant effect ot he customer loyalty. Keywords: Customer Satisfaction, Switching Barriers, dan Customer Loyalty
The Influence Of Knowledge Management And Entrepreneurial Orientation On Business Performance Mediated By Competitive Advantage (A Study On Smes In The City Of Bandar Lampung) Fakhrunnisa, Elmawalida; Puspaningrum, Astrid; Kurniawati, Desi Tri
Journal Research of Social Science, Economics, and Management Vol. 3 No. 04 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i04.584

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic growth of a country. The contribution of MSMEs to Indonesia's GDP experienced a depression due to the emergence of Covid-19 at the beginning of 2020. However, two years after the government declared pandemic for Indonesia, the performance of MSMEs has begun to recover from its downturn. This is shown by the increase in the contribution of MSMEs to Indonesia's GDP and employment in Indonesia. Moreover, the performance of MSMEs in Bandar Lampung City has also experienced an improvement as shown by an increase in MSME profits. This research aims to analyze the influence of knowledge management and entrepreneurial orientation on business performance in Small and Medium Enterprises (SMEs) as well as the mediating effect of competitive advantage in this relationship. This research uses a quantitative approach to draw conclusions from the proposed hypothesis. Sample was selected using the census method so that the total sample was 44 respondents who were SMEs registered in Dinas Koperasi dan UKM Kota Bandar Lampung. Data collection method uses a questionnaire and the data is analyzed using SEM-PLS with the bootstrap method. The results show that knowledge management, entrepreneurial orientation, and competitive advantage have a direct and significant influence on business performance. Furthermore, competitive advantage was also found to play a mediating role in the relationship between knowledge management and entrepreneurial orientation on business performance.
The Effects of Promotion, Trust, Perceived Usefulness, And Perceived Ease of Use on Intention to Use Hersindu, Aloysius Ardeyno Wilsananda; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.12

Abstract

Purpose –  This study aims to examine the effects of promotion, trust, perceived usefulness, and perceived ease of use on the intention to use ShopeePay among non-users in Malang City.   Design/methodology/approach –   This study employs a quantitative explanatory research design to analyze the causal relationships between promotion, trust, perceived usefulness, perceived ease of use, and intention to use. Data were collected from 200 respondents aged at least 17 years who reside in Malang City and had not previously used ShopeePay. A non-probability sampling method with purposive sampling technique was applied. The data were analyzed using multiple linear regression with IBM SPSS Statistics 27.0, supported by instrument testing, classical assumption tests, and hypothesis testing.   Findings – The results indicate that promotion, trust, and perceived ease of use have positive and significant effects on intention to use ShopeePay, while perceived usefulness does not have a significant effect. These findings suggest that external incentives, trust factors, and ease of system interaction play a more dominant role than perceived usefulness in shaping adoption intention among potential users.   Originality/value – This study contributes to the technology acceptance literature by examining non-users’ intention to adopt digital payment services in an emerging market context. It highlights the relative importance of promotional influence, trust, and usability over perceived usefulness in driving adoption intention for ShopeePay.
The Influence Of Entrepreneurial Orientation, Product Innovation, And Digital Marketing On Marketing Performance Syah, Fito Firman; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk. 2025.04.4.18

Abstract

Purpose – This study aims to identify the effects of entrepreneurial orientation, product innovation, and digital marketing on the marketing performance of micro F&B enterprises in Malang City.     Design/methodology/approach –  This research employs a quantitative explanatory design. The sample consists of 200 F&B business owners selected using probability sampling with a simple random sampling technique. Respondents are micro enterprise owners who have operated their businesses for more than four years and have applied digital marketing strategies. Data were analyzed using multiple linear regression.   Findings – The results show that entrepreneurial orientation, product innovation, and digital marketing each have significant positive effects on marketing performance among micro F&B enterprises.   Originality/value – This study highlights the combined role of entrepreneurial behavior, innovation, and digital marketing in improving marketing performance in Indonesia’s micro F&B sector, particularly in emerging local business contexts.
The Effect of Parasocial Interaction and Influencer Credibility on Purchase Intention Rahmawati, Cintami Indah; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.05

Abstract

Purpose – This study aims to examine the effects of parasocial interaction and influencer credibility on the purchase intention of HMNS perfume products via TikTok among consumers in Malang City.   Design/methodology/approach –  This study employs a quantitative explanatory research design to analyze the relationships between parasocial interaction, influencer credibility, and purchase intention. The sample consists of 140 respondents aged at least 17 years who reside in Malang City and have watched TikTok influencer content related to HMNS at least twice. Respondents were selected using a non-probability purposive sampling technique. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics version 26.   Findings – The results indicate that both parasocial interaction and influencer credibility have a positive and significant effect on purchase intention. These findings suggest that emotional engagement with influencers and perceived credibility of endorsers play an important role in shaping consumer intention to purchase perfume products through TikTok.   Originality/value – This study contributes to digital marketing and influencer marketing literature by integrating parasocial interaction and influencer credibility as determinants of purchase intention in the context of TikTok-based perfume marketing. The findings provide practical implications for beauty brands in optimizing influencer strategies and strengthening audience engagement to increase purchase intention.
Revisit Intention in Rural Tourism: The Roles of Service Quality, Facilities, and Accessibility Kusuma, Gede Yogananta Surya; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.14

Abstract

Purpose – This study aims to analyze the effect of service quality, facilities, and accessibility on revisit intention among tourists of Penglipuran Tourism Village in Bangli Regency.   Design/methodology/approach – This study employs an explanatory quantitative research design. The population consists of tourists who have visited Penglipuran Tourism Village. A total of 160 respondents aged at least 17 years were selected using a non-probability sampling method with purposive sampling technique. Data were analyzed using multiple linear regression to examine the relationships between service quality, facilities, accessibility, and revisit intention.   Findings – The results indicate that facilities and accessibility have a positive and significant effect on revisit intention, while service quality does not have a significant effect. These findings suggest that ease of access and adequate tourist facilities play a more dominant role in encouraging tourists to revisit compared to perceived service quality.   Originality/value  – This study provides originality by examining the comparative influence of service quality, facilities, and accessibility on revisit intention within the distinct cultural setting of Penglipuran Tourism Village. The findings offer valuable insights by revealing that facilities and accessibility are stronger predictors of revisit intention than service quality, contributing practical guidance for destination development strategies.
The Influence of Digital Customer Experience on Customer Loyalty Mediated by Customer Satisfaction and Brand Image Sari, Nathania Astrid Amanda; Puspaningrum, Astrid; Hussein, Ananda Sabil
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.3

Abstract

This research examines the impact of Digital Customer Experience (DCE) on Customer Loyalty, with Customer Satisfaction and Brand Image Serving as mediating variables, using data from 200 MyTelkomsel mobile application users in Malang City, Indonesia. Adopting a quantitative approach and employing   Partial Least Squares – Structural Equation Modeling (PLS-SEM), the research examines both direct and indirect relationships among the variables. The results show that DCE has a significant positive impact on customer satisfaction, brand image, and loyalty. Moreover, customer satisfaction mediates the relationship between DCE and loyalty, whereas brand image does not act as a significant mediator. These findings suggest that functional and experiential factors such as usability, security, and responsiveness play a greater role in driving loyalty than perception-based elements like brand image. In mobile app contexts, loyalty is more likely when digital interactions are consistently satisfying. The results support the Service Dominant Logic theory, highlighting the importance of value co creation between users and service providers through digital engagement. Practically, telecommunications companies should focus on enhancing user-centric features, personalisation, and interface optimisation to foster long-term customer retention in an increasingly competitive digital environment.
The influence of brand image and service quality on repurchase intention mediated by trust: A case study on XYZ finance Malang branch Ekawati, Friskana Nunung; Puspaningrum, Astrid; Rohman, Fatchur; Prasetyaningrum, Dian Islami
Wacana Journal of Social and Humanity Studies Vol. 29 No. 3 (2026): WACANA, Jurnal Sosial dan Humaniora
Publisher : Graduate School Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.1346

Abstract

Objective: This study examines the influence of brand image and service quality on repurchase intention, with trust as a mediating variable, among customers of XYZ Finance Malang Branch. It addresses the decline in repeat transactions from 2019 to 2024 and aims to explain customer loyalty behavior in the financing industry. This research is empirical. Design/Methods/Approach: A quantitative explanatory approach was employed using cross-sectional data from 225 respondents selected through purposive sampling. The analysis utilized Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess direct and mediating relationships among variables. Findings: The results show that service quality has a direct and significant effect on repurchase intention. Brand image does not directly affect repurchase intention but influences it indirectly through trust. Trust significantly mediates the effects of both brand image and service quality on repurchase intention, highlighting its key role in driving customer loyalty. Originality/Value: This study contributes to the literature by confirming the mediating role of trust in the relationship between brand image, service quality, and repurchase intention within the financing sector, offering empirical evidence from a specific industry context. Practical/Policy implication: The findings suggest that financing companies should focus on improving service quality and strengthening customer trust to enhance repurchase intention. These insights can support strategic decision-making in customer retention and competitive positioning.   Keywords:  Brand Image; repurchase intention; service quality; trust; XYZ Finance Malang Branch JEL Classification:     M31; G21; D91
Co-Authors Achmad Noerkhaerin Putra Adha, Abdul Fuad Amirul Agung Yuniarinto Ali Djamhuri Ananda Sabil Hussein Anggriani Husain Ardisa, Chintata Arifin, Ikhsan Fathurrahman Ariq, Muhammad Armanu, Armanu Cahyono, Luthfi Basith Eko Cholisati, Nurifatul Denata, Fian Azis Desi Tri Kurniawati Devantri, Vernanda Alzena Devia, Aldeline Nolita Dexi Triadinda Djumilah Hadiwidjojo Doni Alief Nurmansyah, Doni Alief Dwiyanti, Irma Ekawati, Friskana Nunung Fakhrunnisa, Elmawalida Fatchur Rohman Hersindu, Aloysius Ardeyno Wilsananda Hidayat, Muhammad Rohman Hidayat, Schaldy Maulidi Jumadi Jumadi Kardina Yudha Parwati Kusuma, Gede Yogananta Surya Maesaroh, Eka Siti Margono Setiawan Meinarti Puspaningtyas Mintarti Rahayu Moch. Junaidi A. Mochamad Soelton Muhamad Zaki Iftikar Muharram, Rizky Akbar Prasetyaningrum, Dian Islami Putri Sintyaningsih Raditha Dwi Vata Hapsari Rahmawati, Cintami Indah Sari, Nathania Astrid Amanda Siti Aisjah Sri Palupi Prabandari Suherman, Aisa Azzahra Sunaryo - Syah, Fito Firman Syaharani, Amella Prasiwi Thaib, Ahmad Baariq Thaib, Irwan Tiara Khoerunnisa Tine Yuliantini Umiriyana, Umiriyana Wardana, Reza Yudha Yudiarti, Rr. Fradiani Eka