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<![CDATA[PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN ]]>
<![CDATA[Wardana, Reza Yudha]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.2.06
<![CDATA[Customer satisfaction plays an important role in business. It is based on the fulfilment of customers’ wants and needs from products or services they have received because customers will be satisfied by products and services that suits their needs and preferences. Experiential marketing enables customers to distinguish certain products or services from the others because they can feel or get direct experiences. This type of marketing is used by companies or marketers in packaging their products, by which they can offer emotional experiences that touch customer’s heart and feelings. The objective of this research is to identify the effect of experiential marketing on the satisfaction of Coffee Shop’s customers. A number of 100 respondents was selected through the use of purposive sampling, to whom 5-point Likert-scaled questionnaires were distributed to acquire the primary data. The results of the multiple linear regression analysis performed in SPSS 22 have led to the finding that experiential marketing significantly influences customer satisfaction.]]>
<![CDATA[Pengaruh Product placement pada Drama Korea dan Electronic Word of Mouth (eWOM) terhadap Purchase Intention ]]>
<![CDATA[Ariq, Muhammad]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2023.02.1.01
<![CDATA[Culinary industry is now experiencing a rapid development thank to the development of technology and information that enables companies to develop their businesses. When Subway was opened in Indonesia, people’s enthusiasm to its product was high. In the current digital era, product placement is one of the strategies that are considered effective in attracting people’s interest in a certain brand. Further, eWOM is also a good media for the propagation of information about a brand. This research was conducted to identify the influences of product placement in Korean drama and eWOM on people’s intention to purchase Subway in South Jakarta. Using non-probability sampling method and purposive sampling technique, 120 people with the minimum age of 17 years who have access to internet and social media, who have watched Korean drama, and who have not purchased the products of Subway were selected as the respondents. The data of this quantitative research was analyzed using SmartPLS 3.0. The results of the hypothesis testing indicate that both eWOM and product placement in Korean drama positively influences the people’s intention to purchase Subway’s products. Abstrak Industri kuliner saat ini telah mengalami perkembangan yang sangat cepat, dengan di dukung perkembangan teknologi dan informasi semakin mudah bagi perusahaan untuk mengembangkan bisnis. Pada awal pembukaan Subway di Indonesia, antusiame masyarakat sangat tinggi. Di era digital saat ini product placement merupakan salah satu strategi yang dianggap efektif dalam menarik minat masyarakat terhadap suatu brand, begitu juga dengan eWOM yang dapat menjadi sarana untuk mendapatkan informasi yang disebarkan oleh masyarakat mengenai suatu brand. Penelitian ini dilakukan untuk mengetahui pengaruh product placement pada drama korea dan eWOM terhadap Purchase intention Subway di Jakarta Selatan. Jenis penelitian ini merupakan penelitian kuantitatif. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Sampel yang digunakan adalah 120 responden dengan ketentuan minimal berusia 17 tahun, pernah menonton drama korea, memiliki akses internet dan sosial media, dan belum pernah membeli produk Subway. Analisis data penelitian ini menggunakan SmartPLS 3.0. Berdasarkan hasil pengujian dari kedua hipotesis, dapat disimpulkan bahwa: (1) Product placement pada drama korea dapat berpengaruh positif terhadap Purchase intention Subway, (2) eWOM berpengaruh positif terdahap Purchase intention Subway.]]>
<![CDATA[Pengaruh Atribut Produk dan Ecoliteracy terhadap Loyalitas Konsumen ]]>
<![CDATA[Syaharani, Amella Prasiwi]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2023.02.2.10
<![CDATA[Consumer loyalty is one of the key assets for companies and is an important factor for their effort of sustaining their business for a long time. Here product attributes serve as a toll to communicate products. If the products can fulfil the need and the wish of consumers, satisfaction that leads to loyalty will grow. Ecoliteracy makes multiple parties have knowledge about the environment. When consumers are aware and knowledgeable about the environment and contribute to it, with the support of attitude, their loyalty to green product will increase. The objective of this explanatory research is to analyze and explain the effects of product attributes and ecoliteracy on the loyalty of AQUA LIFE consumers in Malang City. The research population is people of Malang City who have purchased AQUA LIFE. Using non-probability sampling method and purposive sampling technique, 120 people with the minimum age of seventeen years who have purchased AQUA LIFE at least twice were selected as the respondents. The results of the multiple linear regression have led to a finding that product attributes and ecoliteracy positively and significantly affect the consumer loyalty. Abstrak Loyalitas konsumen merupakan salah satu aset perusahaan yang penting dan menjadi faktor penting untuk mempertahankan kelangsungan bisnis dalam jangka waktu yang lama. Atribut produk sebagai alat untuk mengkomunikasikan manfaat suatu produk, yang mana apabila dapat memenuhi kebutuhan dan keinginan konsumen akan menciptakan kepuasan dan berujung pada loyalitas. Ecoliteracy membuat berbagai pihak memiliki pengetahuan tentang lingkungan, dan ketika konsumen sadar, berkontribusi, memiliki informasi serta di dorong oleh sikap maka dapat meningkatkan loyalitas konsumen terhadap produk ramah lingkungan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh atribut produk dan ecoliteracy terhadap loyalitas konsumen produk AQUA LIFE di Kota Malang. Jenis penelitian ini adalah explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah masyarakat Kota Malang yang pernah membeli produk AQUA Life dan diperoleh sampel sebanyak 120 responden dengan kriteria responden berusia 17 tahun keatas dan pernah mengkonsumsi AQUA Life minimal sebanyak dua kali. Penelitian ini menggunakan analisis regresi linier berganda dan hasil penelitian ini menunjukkan bahwa atribut produk dan ecoliteracy memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen.]]>
<![CDATA[Pengaruh Green Marketing, Green Brand Image, dan Green Trust Terhadap Purchase Decision ]]>
<![CDATA[Suherman, Aisa Azzahra]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2023.02.4.15
<![CDATA[Purchase decision is crucial for companies, urging them to create competitive differentiations creating intentions among the consumers to choose products with added values. Green marketing is a marketing strategy that addresses environmental issues, such promotion can make consumers believe that they participate in environmental preservation. Green brand image is a corporate positive image concerning the awareness for environmental protection. Green trust is consumers’ confidence on companies’ commitment towards environmentally-friendly components. The objective of this quantitative explanatory research is to analyze and explain the effects of green marketing, green brand image, and green trust on consumers’ decision to purchase Nescafe UHT RTD products in Malang City. From the population of people of Malang City who have bought the aforementioned products, 145 people with the minimum age of seventeen years who have bought the product at least once were selected as the respondents using non-probability sampling method and purposive sampling technique. The results of the multiple linear regression have led to a finding that green marketing, green brand image, and green trust positively and significantly influence the purchase decision. Abstrak Purchase decision menjadi faktor penting perusahaan untuk menciptakan diferensiasi kompetitif agar konsumen memiliki minat dalam memilih produk yang memiliki nilai tambah. Green marketing sebagai strategi pemasaran yang memerhatikan aspek lingkungan dalam promosinya dapat membuat konsumen merasa bahwa mereka ikut berkontribusi dalam menjaga lingkungan. Green brand image merupakan citra positif perusahaan yang berkaitan dengan kepedulian perusahaan dalam menjaga lingkungan. Green trust merupakan kepercayaan konsumen atas komitmen perusahaan terhadap unsur ramah lingkungan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh green marketing, green brand image, green trust terhadap purchase decision produk Nescafe UHT RTD di Kota Malang. Jenis penelitian ini adalah explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah masyarakat Kota Malang yang pernah membeli produk Nescafe UHT dan diperoleh sampel sebanyak 145 responden dengan kriteria responden minimal berusia 17 tahun dan pernah membeli Nescafe UHT minimal sebanyak satu kali. Penelitian ini menggunakan analisis linier berganda dan hasil penelitian ini menunjukkan bahwa green marketing, green brand image, dan green trust memiliki pengaruh positif dan signfikan terhadap purchase decision.]]>
<![CDATA[Pengaruh Aksesibilitas, Fasilitas, dan Persepsi Risiko Terhadap Revisit Intention ]]>
<![CDATA[Iftikar, Muhamad Zaki]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2024.03.1.10
<![CDATA[Revisit intention is one of the forms of tourist loyalty, and loyalty is a prominent indicator with long-term impacts on the development of tourism destinations. Accessibility determines how easily tourists can reach a destination, and the ease enhances revisit intention. Meanwhile, tourism facilities simplify the destination’s effort to provide services for its visitors’ activities, encouraging their revisit intention. In addition, perceived risk is one of the essential variables for tourists in their traveling decisions. The objective of this research is to analyze and explain the effects of accessibility, facility, and perceived risk on the intention of tourists from Malang City to revisit Balekambang beach. The population of this explanatory research is Malang people who have visited the beach. Using non-probability sampling method and purposive sampling technique, 140 people with the minimum age of seventeen years who have visited the beach at least once were selected as the respondents. The results of the data analysis through multiple linear regression suggest that accessibility, facility, and perceived risk significantly influence the revisit intention. Abstrak Revisit Intention merupakan salah satu bentuk loyalitas wisatawan, dan loyalitas merupakan indikator keberhasilan yang penting dalam pengembangan destinasi pariwisata yang dapat berdampak pada jangka panjang. Aksesibilitas menentukan mudah atau tidaknya lokasi untuk dijangkau wisatawan sehingga mempengaruhi niat berkunjung kembali. Fasilitas wisata mempermudah dalam melayani aktivitas atau kegiatan wisatawan sehingga mendorong niat berkunjung kembali wisatawan. Persepsi risiko merupakan bagian dari faktor penting dalam penentuan pengambilan keputusan perjalanan seseorang wisatawan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh aksesibilitas, fasilitas, dan persepsi risiko terhadap revisit intention pengunjung wisata Pantai Balekambang di Kota Malang. Jenis penelitian ini adalah explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah masyarakat Kota Malang yang pernah mengunjungi wisata Pantai Balekambang dan diperoleh sampel sebanyak 140 responden dengan kriteria responden minimal berusia 17 tahun dan pernah mengunjungi Pantai Balekambang minimal sebanyak satu kali. Penelitian ini menggunakan analisis regresi linier berganda dan hasil penelitian ini menunjukkan bahwa aksesibilitas, fasilitas, dan persepsi risiko memiliki pengaruh signfikan terhadap revisit intention.]]>
<![CDATA[Pengaruh Store Atmosphere Dan Persepsi Harga Terhadap Loyalitas Konsumen ]]>
<![CDATA[Arifin, Ikhsan Fathurrahman]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2024.03.2.11
<![CDATA[This study aims to analyze the Store Atmosphere and Price Perception of Consumer Loyal- ty at the Lorong Temu Coffee Shop, Cianjur City. Store Atmosphere is an important thing for a kopo shop to be able to make consumers feel interested in coming to visit and feel comfortable in visiting and transacting. Price perception is a consumer's point of view in seeing the price of a product or service. The research method used is a quantitative method with data collection techniques through questionnaires. This sampe consisted of 140 re- spondent. Data collection method using a five-point Likert Scale. This study uses multiple linear regression analysis with SPSS software version 26. The results show that Store At- mosphere and Price Perception have a positive and significant effect partially and simulta- neously on Consumer Loyalty at Lorong Temu Coffee Shop in Cianjur. Abstrak Penelitian ini bertujuan untuk menganalisis Store Atmosphere dan Persepsi Harga terhadap Loyalitas Konsumen pada Coffee Shop Lorong Temu Kota Cianjur. Store Atmosphere merupakan hal yang penting bagi sebuah kedai kopo untuk dapat membuat konsumen merasa tertarik untuk datang berkunjung dan nyaman dalam berkunjung dan bertransaksi. Persepsi harga merupakan sudut pandang konsumen dalam melihat harga sebuah produk atau layanan. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 140 orang. Metode pengumpulan data dengan menggunakan Skala Likert lima poin. Penelitian ini menggunakan analisis regresi linear berganda dengan software SPSS versi 26. Hasil penelitian ini menunjukan bahwa Store Atmosphere dan Persepsi Harga berpengaruh positif dan signifikan secara parsial dan simultan Loyalitas Konsumen pada Coffee Shop Lorong Temu Kota Cianjur.]]>
<![CDATA[PENERAPAN FAULT TREE ANALYSIS (FTA) TERHADAP FAKTOR KETERLAMBATAN PENYELESAIAN PROYEK RENOVASI INTERIOR ]]>
<![CDATA[Denata, Fian Azis]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.2.24
<![CDATA[PT Prima Daya Nugraha is a contractor specialized in mechanical, Electrical & HVAC, established in 2013. The satisfaction of partners and customers is its business strategy for growth and development. As the company progresses, it opened a new business area in 2022, i.e., interior project. The company has taken an interior job and renovation project for Matahari Department Store Festival Citylink in Bandung and Matahari Department Store Uptown in Semarang. The object of this qualitative descriptive research is the interior renovation project of Matahari Department Store Festival Citylink in Bandung. The completion of this project was delayed, but the contractor company faced difficulties in analyzing factors that had caused the delay. Therefore, fault Tree Analysis (FTA), a qualitative analytical tool, is needed. The analysis was conducted in stages of identifying problems that had caused the delay, making the fault tree construct diagrams along with the logic gate from the basic event to the top event. The stages have enabled the analysis on factors causing the delay, the identification of fault event combination, i.e., the minimal cut set, that had led to the occurrence of the top event, the qualitative fault tree analysis using the Boolean algebra to acquire the minimal cut set, and the identification of events causing the top event.]]>
<![CDATA[Pengaruh Promosi, Citra Merek, Dan Pengalaman Pelanggan Terhadap Niat Pembelian Kembali ]]>
<![CDATA[Muharram, Rizky Akbar]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2024.03.4.23
<![CDATA[Online travel agents are online-based travel agents that provide tourism products and services such as hotel reservation and public transportation ticket purchase. In Indonesia nowadays they are growing rapidly along with multiple types and competitors. PT Traveloka Indonesia is one of the key players in this business. The objective of this research is to analyze and explain the effects of promotion, Brand Image, and Customer Experience on airplane ticket repurchase intention through Traveloka in Malang City. The population of this explanatory research is people of Malang City who have the experience of purchasing airplane ticket through Traveloka. Using non-probability sampling method and purposive sampling technique, 140 people with the minimum age of seventeen years who have purchases airplane ticket through Traveloka at least once were selected as the sample. The results of the analysis using multiple linear regression indicate that promotion, Brand Image, and Customer Experience have positive and significant effects on repurchase intention. Abstrak Online Travel Agent adalah agen perjalanan berbasis online yang menyediakan produk dan layanan pariwisata, seperti reservasi hotel dan pembelian tiket transportasi publik. Saat ini, Online Travel Agent sedang berkembang secara pesat dengan pesaing yang banyak dan tipe yang beragam di Indonesia. PT. Traveloka Indonesia merupakan salah satu pemain kunci dalam bisnis ini. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh Promotion, Brand Image, Customer Experience terhadap Repurchase Intention tiket pesawat Traveloka di Kota Malang. Jenis penelitian ini adalah explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah masyarakat Kota Malang yang pernah membeli tiket pesawat melalui Traveloka dan diperoleh sampel sebanyak 140 responden dengan kriteria responden minimal berusia 17 tahun dan pernah membeli tiket pesawat melalui Traveloka minimal sebanyak satu kali. Penelitian ini menggunakan analisis linier berganda dan hasil penelitian ini menunjukkan bahwa Promotion, Brand Image, dan Customer Experience memiliki pengaruh positif dan signfikan terhadap Repurchase Intention.]]>
<![CDATA[THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY ]]>
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2020.018.01.14
<![CDATA[The purpose of this study is to analyze the role of customer satisfaction as a mediator of the influence of brand image on customer retention of Batik Keris in Malang. The approach used in this research was positivism (quantitative). The population of this study was the customers of Batik Keris in Malang City, with a total sample of 50 customers in Malang City. The data obtained were analyzed using Path Analysis. The results showed that brand image directly affects the customer satisfaction of Batik Keris. Customer satisfaction directly affects customer retention of Batik Keris, and customer satisfaction mediates the influence of brand image and customer retention towards Batik Keris. Therefore, customer retention will be high if the brand image that is highlighted by Batik Keris can satisfy the customers.]]>
<![CDATA[THE RELATIONSHIP BETWEEN ORGANIZATIONAL JUSTICE AND JOB INVOLVEMENT ON NURSE'S ORGANIZATIONAL CITIZENSHIP BEHAVIOR (EXAMINING THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT) ]]>
<![CDATA[Umiriyana, Umiriyana]]>;
<![CDATA[Cahyono, Luthfi Basith Eko]]>;
<![CDATA[Armanu, Armanu]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2020.018.02.01
<![CDATA[This study aims to understand the role of organizational commitment in mediating the influence of organizational justice and job involvement on nurses' organizational citizenship behavior. This explanatory research was conducted on the nurses of Universitas Muhammadiyah Malang Hospital (UMM Hospital). From the population of 127 nurses, 96 were selected as the sample through a proportionate random sampling method. The statistical analysis through Structural Equation Modelling found that organizational justice has no significant influence on organizational citizenship behavior, job involvement has a significant influence on organizational citizenship behavior, organizational commitment has a significant influence on organizational citizenship behavior, organizational justice has a significant influence on organizational citizenship behavior through organizational commitment, and job involvement has a significant influence on organizational citizenship behavior through organizational commitment.]]>
