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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Inovasi Bisnis (Inovbiz) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Riset Bisnis dan Investasi Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Manajemen Bisnis International Journal of Community Service Transformasi Manageria: Journal of Islamic Education Management Journal of Tourism Sustainability Jurnal Difusi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Archive: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bestari (JPMB) Industrial Research Workshop and National Seminar Jurnal Sains Informatika Terapan (JSIT) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Applied Business and Administration Journal (ABAJ) JABI: Jurnal Abdimas Bhakti Indonesia
Putri, Ivon Sandya Sari
Politeknik Negeri Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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The Influence of Perceived Quality to Purchase Decision: Study in Serum Implora Cosmetics Product in Kabupaten Bandung Barat Ayu Puspita Dewi; Ivon Sandya Sari Putri
Manajemen Bisnis Vol. 13 No. 02 (2023): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i02.28023

Abstract

Along with the habits of the Indonesian people to perform skin care, local products for beauty and body care products are emerging on the market. Implora is a local product brand which in 2021 launched their first skincare product, serum. In March 2022, Implora was named the best-selling serum product in e-commerce, but a few months later the product sales volume decreased due to negative reviews regarding the Implora serum. This study aims to determine how the influence of perceived quality on purchasing decisions. This research uses a quantitative approach, with an explanatory survey method. The sample was determined using the non-probability sampling method, with the acquisition cost using purposive sampling, namely respondents who know and have used Implora serum with a total sample of 155 respondents. This research uses a simple linear regression method. The results of this study indicate that there is a positive and significant influence of the perceived quality variable on the purchasing decision variable. It was also found that the effect of the quality perception variable was 36% on purchasing decisions. The results of this study can be used by industry players to increase sales volume again. For further research, other independent variables can be added because there are other factors that influence purchasing decisions besides perceived quality.
Increasing The Competitiveness of Msmes In Parongpong District Through The Use of E-Commerce and Branding Strategies Wahyu Rafdinal, Wahyu; Kusdibyo, Lusianus; Hardiyanto, Nugroho; Setiawardani, Maya; Rizal Gaffar, Mohammad; Malik Sayuti, Abdul; Dwi Pramono, Tangguh; Sandya Sari Putri, Ivon
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.253

Abstract

The purpose of this program is to develop modules and training modules developed to improve the performance of MSMEs in Parongpong District. Identification of partner problems is carried out through document studies, interviews, and questionnaire dissemination. Based on the analysis of partner problems, there are several problems that cause MSMEs in Parongpong District to not utilize e-commerce media as their marketing media, namely: (1) Do not have knowledge and skills in using e-commerce; (2) Products that are not ready to be marketed in terms of branding, packaging that is not yet attractive, and product durability; (3) Do not understand how to use SEO (search engine optimization) in increasing product visibility in e-commerce. If these three main problems can be solved, it is expected that MSMEs can compete on various e-commerce platforms that exist today. The solution provided to partners is to develop the necessary modules and provide training for; (1) improve skills in using several e-commerce platforms; (2) increase knowledge and ability in creating branding, making attractive packaging, and preserving industry-standard products; (3) improve knowledge and skills in the use of SEO (search engine optimization). The impact resulting from this training is that MSMEs gain competencies to increase the competitiveness of marketed products. The supporting capacity provided includes the availability of (1) MSME product branding materials; (2) product packaging materials; (3) marketing materials; and (4) SEO utilization materials.
Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis Halilah, Ii; Sari Putri, Ivon Sandya
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.89

Abstract

The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.
Analisis Intensi Kewirausahaan Sosial Mahasiswa Program Studi Administrasi Bisnis Putri, Ivon Sandya Sari
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 2 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i2.1184

Abstract

Social entrepreneurship is kind of business process that creates product or services which needed by society and/or environment and one of the solution to help the government to solve many kinds of social problems such as health, education, and environmental problems. The purpose of this research is to identify the degree of social entrepreneurship intention of the student in the business administration program. The questionnaire is distributed to 100 respondents. The result shows that the intention of social entrepreneurship from students in the business administration program is high (M= 3.6). The personal characteristics that support the social entrepreneur such as agreeableness, openness, conscientiousness, and extraversion has a higher degree than other personal characteristics. Those characteristics have a positive impact on the social entrepreneurship intention of students in the business administration program.
E-Tailing Consumer Adoption in The Indonesian Fashion Industry: The Role of Technology Acceptance Model Deisti, Aldi Ramdhani Fahlevi; Sarah, Ira Siti; Putri, Ivon Sandya Sari; Pratiwi, Leni Nur
Jurnal Riset Bisnis dan Investasi Vol. 5 No. 2 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i2.1323

Abstract

The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers’ adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.
Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim Putri, Ivon Sandya Sari
Jurnal Riset Bisnis dan Investasi Vol. 6 No. 1 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i1.1877

Abstract

This research provides information about religiosity matter toward Muslim women’s behavior in clothing selection. From 339 data respondents using regression analysis, it showed that religiosity has a negative effect on clothing brand attributes and Muslim women consider the comfort of clothing elements more. From the result of this study, it looks like a great opportunity for potential entrepreneurs who don’t have a popular brand yet to enter the Muslim women’s clothing industry.
Analisis Kepercayaan Pengguna E-Money (Studi Pada Masyarakat di Wilayah Bandung Raya): E-Money User Trust Analysis (Study on Communities in the Greater Bandung Area) Islamia, Mudya Shegi; Putri, Ivon Sandya Sari
Jurnal Riset Bisnis dan Investasi Vol. 8 No. 1 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i1.3638

Abstract

The financial payment system has changed along with technological developments. One of them is electronic money or e-money. The benefits of e-money are considered important, especially during the Covid-19 pandemic where it is recommended to reduce physical contact in suppressing the spread of the Covid-19 virus. The level of use of e-money continues to increase, and even so, consumer trust, one of which is data security and e-money finance is still a matter of concern. This study aims to determine the trust of e-money users in the Greater Bandung area. Consumer trust is measured through four dimensions, namely benevolence, ability, integrity, and willingness to depend. The quantitative descriptive method is the research method used in this study by distributing questionnaires to 220 respondents. The results of this study suggest that the trust of e-money users in the Greater Bandung area is high.
Pengaruh Program Inkubasi Bisnis terhadap Kinerja Organisasi Usaha Mikro Bidang Kuliner (Studi pada Anggota Rumah BUMN Bandung) Putri, Ivon Sandya Sari; Utomo, Rifansyah Adhi
Jurnal Riset Bisnis dan Investasi Vol. 9 No. 2 (2023): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v9i2.4082

Abstract

Penelitian ini untuk mengetahui pengaruh program inkubasi bisnis di Rumah BUMN Bandung yang mencakup dimensi incubator selection performance, resource munificence, business assistance intensity dan professional management service terhadap kinerja organisasi usaha mikro bidang kuliner yang mencakup dimensi kinerja keuangan dan kinerja non-keuangan pada anggota Rumah BUMN Bandung. Penelitian ini melibatkan 100 pelaku usaha mikro dengan metode purposive sampling. Metode yang dipakai yaitu analisis deskriptif dengan pendekatan kuantitatif. Hasil dari analisis regresi menunjukan bahwa setiap adanya peningkatan dalam program inkubasi bisnis sebesar 1%, maka akan meningkatkan kinerja organisasi sebesar 0.685. Hasil koefisien determinasi menunjukan program inkubasi bisnis berkontribusi sebesar 46,9% terhadap kinerja organisasi. Selanjutnya, penelitian ini mengungkapkan terdapat pengaruh positif dan signifikan dari program inkubasi bisnis di Rumah BUMN Bandung terhadap kinerja organisasi usaha mikro bidang kuliner.
PENERAPAN HIGIENE DAN SANITASI PADA PELAKU USAHA KULINER Tangguh Dwi Pramono; Mohammad Rizal Gaffar; Sri Surjani Tjahjawati; Siti Samsiyah Purwaningsih; Ivon Sandya Sari Putri; Sri Raharso; Nugroho Hardiyanto; Chandra Budhi Septyandi; Marceilla Suryana
JABI: Jurnal Abdimas Bhakti Indonesia Vol 4 No 1 (2023): Juni
Publisher : UNIVERSITAS BHAMADA SLAWI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36308/jabi.v4i1.496

Abstract

Makanan merupakan kebutuhan dasar yang harus dipenuhi oleh manusia. Selain kecukupan gizi yang ada dalam makanan yang dikonsumsi, hygiene dan sanitasi dalam pengolahan makanan juga harus menjadi perhatian khusus. Adanya mikroba yang bersifat parasit dapat muncul akibat pengolahan makanan tidak meperhatikan factor hygiene dan sanitasi. Kupat tahu khas padalarang pak usep dan bu imas meupakan jenis usaha kuliner. Jenis usaha tersebut tidak bisa lepas dari risiko yang disebabkan oleh factor hygiene dan sanitasi makanan. Dari hasil observasi, mereka belum memiliki pengetahuan yang cukup tentang hygiene dan sanitasi makanan. Tim Pengabidan kepada Masyarakat (PkM) mulai mengidentifikasi permasalahan yang dihadapi oleh mitra. Dari hasil identifikasi, tim mencoba untuk memenuhi kebutuhan mitra dalam rangka menerapkan hygiene dan sanitasi pada usaha mereka. Setelah dilakukan penerapan hygiene dan sanitasi pada usaha mitra, ada peningkatan persepsi yang positif dari konsumen kupat tahu khas padalarang tentang penerapan hygiene dan sanitasi. Pada pra survey dengan 65 responden persepsi konsumen terhadap penerapan hygiene dan sanitasi rata-rata 2,31 dari skala 4, setelah adanya penerapan hygiene dan sanitasi pada usaha mitra Kembali dilakukan survey. Ada peningkatan persepsi konsumen terhadap usaha kupat tahu khas padalarang pak usep n bu imas dengan rata- rata 3,42 dari skala 4. Persepsi yang baik dari konsumen diharapkan dapat meningkatkan loyatitas mereka.
Millennial Generation's Music, Moods, and Impulsive Buying: empirical studies in minimarkets Putri, Ivon Sandya Sari; Raharso, Sri; Suhaeni, Tintin
Jurnal Penelitian Ekonomi dan Bisnis Vol. 6 No. 2 (2021): September 2021
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v6i2.4311

Abstract

The purpose of this paper is to examine the influence of in-store music on impulsive buying among college students (as a millennial generation) in Bandung State Polytechnic, employed customer mood as mediator. Data from 200 respondents were received and analyzed using a regression for testing the hypotheses developed.  The results show that the music is significantly affecting the customer's mood and impulsive buying. However, the customer mood does not play significantly affecting impulsive buying. Future research and managerial implications are addressed. Keywords: in-store music, mood, impulsive buying
Co-Authors Abdul Malik Sayuti Aldi Ramdhani Fahlevi Deisti Ayu Puspita Dewi Chandra Budhi Septiyandi Chaniago, Harmon Deisti, Aldi Ramdhani Fahlevi Destany, Zessy Rizkia Dewi, Ersya Ramdhania Dini Rahmawati Diputra, Naafi Yudha Farhani, Iklima Fitri Febriyanti Fujiasti, Sherry Novalia Gaffar, Mohammad Rizal Halilah, Ii Halilah, Ii Hardiyanto, Nugroho Husna Putri Pertiwi Ii Halilah Islamia, Mudya Shegi Jasrial Jasrial Kamelia, Khairinisa Kusdibyo, Lusianus Lastari, Hidya Indira Leni Nur Pratiwi Li Halilah Maisya Sabilla Malik Sayuti, Abdul Mamun Sutisna Marceilla Suryana Mardianti, Dewi Siti Maya Setiawardani Mohammad Rizal Gaffar Mudya Shegi Islamia Mufid Salim Muhamad Raihan Zulfikar Mukaram Mukaram Mukaram Mukaram Mukaram Nazofatullidya, Nazofatullidya Nila Novita Sari Nugroho Hardiyanto Pertiwi, Husna Putri Pratiwi, Leni Nur Raga, Ridha Azka Raharo, Sri Rahmadhani, Hanum Auliya Ridha Azka Raga Rizal Gaffar, Mohammad Sabilla, Maisya Sarah, Ira Siti Sayuti, Abdul Malik Septyandi, Chandra Budhi Setiawardani, Maya Sholihati Amalia Sholihati Amalia Siti Samsiyah Purwaningsih Sri Raharso Sri Surjani Tjahjawati Suhaeni, Tintin Tangguh Dwi Pramono Tintin Suhaeni Tintin Suhaeni Tintin Suhaeni Tjahyawati, Sri Surjani Utomo, Rifansyah Adhi Wahyu Rafdinal