Articles
<![CDATA[Pengaruh Keamanan dan Kepercayaan Terhadap Keputusan Pembelian di E-Commerce: Studi pada Pengguna E-Commerce Tokopedia di Garut ]]>
<![CDATA[Muhamad Raihan Zulfikar]]>;
<![CDATA[Sri Raharso]]>;
<![CDATA[Ivon Sandya Sari Putri]]>
<![CDATA[ Transformasi Manageria: Journal of Islamic Education Management Vol 4 No 1 (2024): Transformasi Manageria: Journal of Islamic Education Management (inPress) ]]>
Publisher : <![CDATA[PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/manageria.v4i1.6795
<![CDATA[The advancement of technology, particularly the internet, has enhanced convenience in human life. This technological development has provided facilities that simplify the execution of online trade transactions, commonly known as e-commerce. Consequently, e-commerce has evolved to create infrastructure for online trade. Tokopedia is one of the e-commerce platforms in Indonesia that offers a variety of products and services for buyers, facilitating transactions between sellers and buyers through its application or website. Trends indicate a decline in Tokopedia's e-commerce transactions in Garut Regency from February to May 2024. At the beginning of 2024, Tokopedia faced news that caused losses for some of its users in Garut Regency, impacting the security and trust aspects of purchasing decisions on Tokopedia. The aim of this study is to determine the extent of the influence of security and trust on consumer purchasing decisions in Garut Regency on Tokopedia's e-commerce platform. This research uses a descriptive quantitative method with non-probability sampling techniques and a purposive sampling sub-technique. The study population consists of Tokopedia e-commerce users spread across Garut City, with a sample size of 256 respondents. The results indicate that security and trust have a significant and positive influence on purchasing decisions, with an impact of 52.7%.]]>
<![CDATA[The Influence of Perceived Quality to Purchase Decision: Study in Serum Implora Cosmetics Product in Kabupaten Bandung Barat ]]>
<![CDATA[Ayu Puspita Dewi]]>;
<![CDATA[Ivon Sandya Sari Putri]]>
<![CDATA[ Manajemen Bisnis Vol. 13 No. 02 (2023): October ]]>
Publisher : <![CDATA[Universitas muhammadiyah malang ]]>
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DOI: 10.22219/mb.v13i02.28023
<![CDATA[Along with the habits of the Indonesian people to perform skin care, local products for beauty and body care products are emerging on the market. Implora is a local product brand which in 2021 launched their first skincare product, serum. In March 2022, Implora was named the best-selling serum product in e-commerce, but a few months later the product sales volume decreased due to negative reviews regarding the Implora serum. This study aims to determine how the influence of perceived quality on purchasing decisions. This research uses a quantitative approach, with an explanatory survey method. The sample was determined using the non-probability sampling method, with the acquisition cost using purposive sampling, namely respondents who know and have used Implora serum with a total sample of 155 respondents. This research uses a simple linear regression method. The results of this study indicate that there is a positive and significant influence of the perceived quality variable on the purchasing decision variable. It was also found that the effect of the quality perception variable was 36% on purchasing decisions. The results of this study can be used by industry players to increase sales volume again. For further research, other independent variables can be added because there are other factors that influence purchasing decisions besides perceived quality.]]>
<![CDATA[Increasing The Competitiveness of Msmes In Parongpong District Through The Use of E-Commerce and Branding Strategies ]]>
<![CDATA[Wahyu Rafdinal, Wahyu]]>;
<![CDATA[Kusdibyo, Lusianus]]>;
<![CDATA[Hardiyanto, Nugroho]]>;
<![CDATA[Setiawardani, Maya]]>;
<![CDATA[Rizal Gaffar, Mohammad]]>;
<![CDATA[Malik Sayuti, Abdul]]>;
<![CDATA[Dwi Pramono, Tangguh]]>;
<![CDATA[Sandya Sari Putri, Ivon]]>
<![CDATA[ International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia) ]]>
Publisher : <![CDATA[CV. Inara ]]>
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DOI: 10.51601/ijcs.v4i1.253
<![CDATA[The purpose of this program is to develop modules and training modules developed to improve the performance of MSMEs in Parongpong District. Identification of partner problems is carried out through document studies, interviews, and questionnaire dissemination. Based on the analysis of partner problems, there are several problems that cause MSMEs in Parongpong District to not utilize e-commerce media as their marketing media, namely: (1) Do not have knowledge and skills in using e-commerce; (2) Products that are not ready to be marketed in terms of branding, packaging that is not yet attractive, and product durability; (3) Do not understand how to use SEO (search engine optimization) in increasing product visibility in e-commerce. If these three main problems can be solved, it is expected that MSMEs can compete on various e-commerce platforms that exist today. The solution provided to partners is to develop the necessary modules and provide training for; (1) improve skills in using several e-commerce platforms; (2) increase knowledge and ability in creating branding, making attractive packaging, and preserving industry-standard products; (3) improve knowledge and skills in the use of SEO (search engine optimization). The impact resulting from this training is that MSMEs gain competencies to increase the competitiveness of marketed products. The supporting capacity provided includes the availability of (1) MSME product branding materials; (2) product packaging materials; (3) marketing materials; and (4) SEO utilization materials.]]>
<![CDATA[Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis ]]>
<![CDATA[Halilah, Ii]]>;
<![CDATA[Sari Putri, Ivon Sandya]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v2i3.89
<![CDATA[The “Lab Bisnisâ€, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.]]>
<![CDATA[Analisis Intensi Kewirausahaan Sosial Mahasiswa Program Studi Administrasi Bisnis ]]>
<![CDATA[Putri, Ivon Sandya Sari]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol. 4 No. 2 (2018): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v4i2.1184
<![CDATA[Social entrepreneurship is kind of business process that creates product or services which needed by society and/or environment and one of the solution to help the government to solve many kinds of social problems such as health, education, and environmental problems. The purpose of this research is to identify the degree of social entrepreneurship intention of the student in the business administration program. The questionnaire is distributed to 100 respondents. The result shows that the intention of social entrepreneurship from students in the business administration program is high (M= 3.6). The personal characteristics that support the social entrepreneur such as agreeableness, openness, conscientiousness, and extraversion has a higher degree than other personal characteristics. Those characteristics have a positive impact on the social entrepreneurship intention of students in the business administration program.]]>
<![CDATA[E-Tailing Consumer Adoption in The Indonesian Fashion Industry: The Role of Technology Acceptance Model ]]>
<![CDATA[Deisti, Aldi Ramdhani Fahlevi]]>;
<![CDATA[Sarah, Ira Siti]]>;
<![CDATA[Putri, Ivon Sandya Sari]]>;
<![CDATA[Pratiwi, Leni Nur]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol. 5 No. 2 (2019): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v5i2.1323
<![CDATA[The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers’ adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.]]>
<![CDATA[Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim ]]>
<![CDATA[Putri, Ivon Sandya Sari]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol. 6 No. 1 (2020): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v6i1.1877
<![CDATA[This research provides information about religiosity matter toward Muslim women’s behavior in clothing selection. From 339 data respondents using regression analysis, it showed that religiosity has a negative effect on clothing brand attributes and Muslim women consider the comfort of clothing elements more. From the result of this study, it looks like a great opportunity for potential entrepreneurs who don’t have a popular brand yet to enter the Muslim women’s clothing industry.]]>
<![CDATA[Analisis Kepercayaan Pengguna E-Money (Studi Pada Masyarakat di Wilayah Bandung Raya): E-Money User Trust Analysis (Study on Communities in the Greater Bandung Area) ]]>
<![CDATA[Islamia, Mudya Shegi]]>;
<![CDATA[Putri, Ivon Sandya Sari]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol. 8 No. 1 (2022): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v8i1.3638
<![CDATA[The financial payment system has changed along with technological developments. One of them is electronic money or e-money. The benefits of e-money are considered important, especially during the Covid-19 pandemic where it is recommended to reduce physical contact in suppressing the spread of the Covid-19 virus. The level of use of e-money continues to increase, and even so, consumer trust, one of which is data security and e-money finance is still a matter of concern. This study aims to determine the trust of e-money users in the Greater Bandung area. Consumer trust is measured through four dimensions, namely benevolence, ability, integrity, and willingness to depend. The quantitative descriptive method is the research method used in this study by distributing questionnaires to 220 respondents. The results of this study suggest that the trust of e-money users in the Greater Bandung area is high.]]>
<![CDATA[Pengaruh Program Inkubasi Bisnis terhadap Kinerja Organisasi Usaha Mikro Bidang Kuliner (Studi pada Anggota Rumah BUMN Bandung) ]]>
<![CDATA[Putri, Ivon Sandya Sari]]>;
<![CDATA[Utomo, Rifansyah Adhi]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol. 9 No. 2 (2023): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v9i2.4082
<![CDATA[Penelitian ini untuk mengetahui pengaruh program inkubasi bisnis di Rumah BUMN Bandung yang mencakup dimensi incubator selection performance, resource munificence, business assistance intensity dan professional management service terhadap kinerja organisasi usaha mikro bidang kuliner yang mencakup dimensi kinerja keuangan dan kinerja non-keuangan pada anggota Rumah BUMN Bandung. Penelitian ini melibatkan 100 pelaku usaha mikro dengan metode purposive sampling. Metode yang dipakai yaitu analisis deskriptif dengan pendekatan kuantitatif. Hasil dari analisis regresi menunjukan bahwa setiap adanya peningkatan dalam program inkubasi bisnis sebesar 1%, maka akan meningkatkan kinerja organisasi sebesar 0.685. Hasil koefisien determinasi menunjukan program inkubasi bisnis berkontribusi sebesar 46,9% terhadap kinerja organisasi. Selanjutnya, penelitian ini mengungkapkan terdapat pengaruh positif dan signifikan dari program inkubasi bisnis di Rumah BUMN Bandung terhadap kinerja organisasi usaha mikro bidang kuliner.]]>
<![CDATA[PENERAPAN HIGIENE DAN SANITASI PADA PELAKU USAHA KULINER ]]>
<![CDATA[Tangguh Dwi Pramono]]>;
<![CDATA[Mohammad Rizal Gaffar]]>;
<![CDATA[Sri Surjani Tjahjawati]]>;
<![CDATA[Siti Samsiyah Purwaningsih]]>;
<![CDATA[Ivon Sandya Sari Putri]]>;
<![CDATA[Sri Raharso]]>;
<![CDATA[Nugroho Hardiyanto]]>;
<![CDATA[Chandra Budhi Septyandi]]>;
<![CDATA[Marceilla Suryana]]>
<![CDATA[ JABI: Jurnal Abdimas Bhakti Indonesia Vol 4 No 1 (2023): Juni ]]>
Publisher : <![CDATA[UNIVERSITAS BHAMADA SLAWI ]]>
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DOI: 10.36308/jabi.v4i1.496
<![CDATA[Makanan merupakan kebutuhan dasar yang harus dipenuhi oleh manusia. Selain kecukupan gizi yang ada dalam makanan yang dikonsumsi, hygiene dan sanitasi dalam pengolahan makanan juga harus menjadi perhatian khusus. Adanya mikroba yang bersifat parasit dapat muncul akibat pengolahan makanan tidak meperhatikan factor hygiene dan sanitasi. Kupat tahu khas padalarang pak usep dan bu imas meupakan jenis usaha kuliner. Jenis usaha tersebut tidak bisa lepas dari risiko yang disebabkan oleh factor hygiene dan sanitasi makanan. Dari hasil observasi, mereka belum memiliki pengetahuan yang cukup tentang hygiene dan sanitasi makanan. Tim Pengabidan kepada Masyarakat (PkM) mulai mengidentifikasi permasalahan yang dihadapi oleh mitra. Dari hasil identifikasi, tim mencoba untuk memenuhi kebutuhan mitra dalam rangka menerapkan hygiene dan sanitasi pada usaha mereka. Setelah dilakukan penerapan hygiene dan sanitasi pada usaha mitra, ada peningkatan persepsi yang positif dari konsumen kupat tahu khas padalarang tentang penerapan hygiene dan sanitasi. Pada pra survey dengan 65 responden persepsi konsumen terhadap penerapan hygiene dan sanitasi rata-rata 2,31 dari skala 4, setelah adanya penerapan hygiene dan sanitasi pada usaha mitra Kembali dilakukan survey. Ada peningkatan persepsi konsumen terhadap usaha kupat tahu khas padalarang pak usep n bu imas dengan rata- rata 3,42 dari skala 4. Persepsi yang baik dari konsumen diharapkan dapat meningkatkan loyatitas mereka.]]>
