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Niat Pembelian Digital Album K-Pop: Analisis Deskriptif Theory of Planned Behavior Bieke Fameyola Arassy; Nono Wibisono; Wahyu Rafdinal
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

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Abstract

Niat Pembelian Digital Album K-Pop: Analisis Deskriptif Theory of Planned Behavior
Peran Country of Origin Image dalam Memprediksi Purchase Intention Makanan Korea Vivi Novyanti; Adila Sosianika; Wahyu Rafdinal
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

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Abstract

Peran Country of Origin Image dalam Memprediksi Purchase Intention Makanan Korea
Analisa Persepsi Wisatawan Terhadap Faktor Pembentuk Niat Berwisata Alam Pasca Pandemi COVID-19 Tanti Anisa Putri; Lusianus Kusdibyo; Wahyu Rafdinal
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

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Abstract

Analisa Persepsi Wisatawan Terhadap Faktor Pembentuk Niat Berwisata Alam Pasca Pandemi COVID-19
Analisis Persepsi Konsumen terhadap Event Virtual Muhammad Hilmy Naufal; Lusianus Kusdibyo; Wahyu Rafdinal
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

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Abstract

Analisis Persepsi Konsumen terhadap Event Virtual
Pengaruh Informasi UGC dari Media Sosial pada Minat Berwisata di Destinasi Wisata Jawa Barat Annisa Rachman; Lina Setiawati; Wahyu Rafdinal
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

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Abstract

Pengaruh Informasi UGC dari Media Sosial pada Minat Berwisata di Destinasi Wisata Jawa Barat
Pengaruh Destination Image dan Perceived Risk terhadap Revisit Intention melalui Tourist Satisfaction di Kampung Wisata Sejarah dan Budaya Braga Septian Ihsan Nugraha; Wahyu Rafdinal
Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.569 KB) | DOI: 10.35313/irwns.v13i01.4208

Abstract

Penelitian ini mengeksplorasi hubungan antara Destination Image, Perceived Risk, Tourist Satisfaction, dan Revisit Intention di Kampung Wisata Sejarah dan Budaya Braga. Penelitian ini menggunakan metode kuantitatif, dengan menyebarkan kuesioner online terhadap 404 pengunjung Kampung Wisata Sejarah dan Budaya Braga. Pengukuran data dilakukan dengan menggunakan Structural Equation Model pada SMART PLS 3. Sedangkan metode kualitatif dilakukan dengan in-depth interview dengan empat informan. Temuan penelitian ini mengungkapkan bahwa salah satu dimensi Destination Image (Travel Environment) memiliki pengaruh yang substansial terhadap Revisit Intention. Sebaliknya, dimensi lain, Entertainment and Events, tidak memiliki pengaruh substansial pada Revisit Intention. Namun, Perceived Risk tidak berpengaruh pada Revisit Intention pengunjung. Destination image dan Perceived Risk berpengaruh positif terhadap Tourist Satisfaction. Terlepas dari kontribusi yang diperoleh dari penelitian ini, penelitian ini memiliki keterbatasan signifikan yang bisa dijadikan sebagai titik awal untuk penelitian selanjutnya. Penelitian ini juga berfungsi sebagai referensi penelitian dengan latar belakang risiko yang sama.
Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring Abdul Malik Sayuti; Wahyu Rafdinal; Chandra Budhi Septyandi
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

This study aims to analyze the importance of online store features in influencing customer’spurchasing decisions on online stores. This study uses the theory of acceptance model inanalyzing the factors of technology acceptance in online stores and effect of lifestyle, product,trust on online purchase decision. Respondents in this study are 180 peoples who have boughtfashion products in the online stores. The selection of samples using convenience samplingtechnique is a sampling procedure that selects samples from people or units that are most easilyfound or accessed. The data analysis technique used is Structural Equation Model based onPartial Least Square (SEM-PLS). The results show that perceived usefulness of the technologyacceptance model in the online store affect purchasing decisions at the online store. Lifestyle,products, usefullnes of technology in online stores, and trust play an important role in influenceon Purchase Decisions on the online store. The results have no moderating effect on onlinepurchase decision.
Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Eko Susanto; Syifaa Novianti; Wahyu Rafdinal; Mega Fitriani Adiwarna Prawira; Chandra Budi Septyandi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Program Pascasarjana

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Abstract

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.
Predicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness Iwan Mulyawan; Khintan Evia Tulsi; Wahyu Rafdinal
Journal of Business and Management Review Vol. 3 No. 10 (2022): (Issue-October)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr310.4162022

Abstract

Recent research discusses the need for a better understanding of customer perceptions about fast-food restaurant attributes, such as qualities in influencing the process of customer satisfaction. This study aims to analyze the importance of quality in influencing loyalty in fast-food restaurants. The sample in this study is 247 respondents who have visited fast-food restaurants. Data are collected using a questionnaire survey that was done in around Bogor Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The structural equation model was applied to test 5 hypotheses. The results showed that food quality, service quality, and price fairness directly influence customer loyalty through customer satisfaction. Meanwhile, physical environment quality indirectly affects customer loyalty through customer satisfaction. This study provides a better understanding of restaurant quality, price fairness, customer satisfaction, and customer loyalty in fast-food restaurants. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality, can be valuable indicators for increasing customer loyalty through customer satisfaction and being an attractive marketing strategy for the preferences to increase customer loyalty for fast-food restaurant experiences.
Pigouvan Tax as a Support System for Economic Development of Indonesia Mohammad Rizal Gaffar; Nugroho Hardiyanto; Wahyu Rafdinal
Accounting and Finance Studies Vol. 2 No. 3 (2022): Issue: July
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/afs23.4332022

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Industrial development is an important factor in measuring a country's economic development. On the other hand, the development of several industries today has had a negative impact on other industries. This situation results in the unequal economic development of the people, where some parties get bigger profits and other parties are forced to pay dearly for the profits that other parties get. This study aims to analyze the Pigouvian Tax is one of the effective answers to reduce the impact of negative externalities. This study uses data on negative externalities and Pigouvian Tax from books, the Internet, and literature related to the research topic. The result indicates that the Pigouvian Tax can be a medium for correcting negative externalities as a result of industrial activities in order to bring equitable economic development for all citizens of Indonesia.