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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Indonesian Tourism and Development Studies SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Dinamisia: Jurnal Pengabdian Kepada Masyarakat DIJB (Diponegoro International Journal of Business) Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research Journal of Tourism Sustainability Accounting and Finance Studies Industrial Research Workshop and National Seminar International Journal of Applied Sciences in Tourism and Events Applied Business and Administration Journal (ABAJ) Indonesian Journal of Innovation Multidisipliner Research
Wahyu Rafdinal
Politeknik Negeri Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Discovering advancement in technology and mass media influence on gen Y male fashion consciousness Arie Indra Gunawan; Adila Sosianika; Wahyu Rafdinal; Dede Ananta
Diponegoro International Journal of Business Vol 5, No 2 (2022)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.5.2.2022.146-157

Abstract

The growth of fashion development among male consumers in Indonesia is not supported by the increasing study on the male fashion segment. Therefore, it is necessary to understand the Generation Y male buying intention towards fashion products since Gen Y is the most prospective market. This study aims to investigate the factors that influence fashion consciousness among males in Indonesia by using self-identity, social media influence, changes in work practices, advancement in information technology, mass media influence variables, and the impact of fashion consciousness on buying intention. By employing quantitative research, the data collected uses a self-administered online questionnaire. The samples of this research are 227 respondents of Gen Y males with their profile data. This study uses partial squares structural equation modeling analysis with the smart PLS application to test the hypothesis. The findings of this study show that self-identity, social media influence, and mass media influence have a significant impact on fashion consciousness. Also, fashion consciousness has significant results on buying intention.
Fear of the COVID-19 Pandemic in Driving Mobile Payment Applications Adoption Nugroho Hardiyanto; Wahyu Rafdinal; Nono Wibisono; Cahaya Juniarti; Mitha Septiany
Journal of Business and Management Review Vol. 4 No. 5 (2023): (Issue-May)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr45.6512023

Abstract

This study aims to analyze how the perceived fear of COVID-19 will affect the adoption of mobile payment applications. The data were collected from 500 mobile payment applications users in Indonesia. The Structural Equation Model-Partial Least Square (PLS-SEM) was used to analyze the relationship between variables and test the hypotheses. According to the findings, perceived fear influences two TAM variables: perceived usefulness and perceived ease of use. Attitude is significantly influenced by the two TAM variables. However, only perceived ease of use has a significant influence on intention to use. Finally, attitude influences the intention to use mobile payment applications. This study will assist mobile payment application providers in planning services and increase the intention of mobile payment applications during the COVID-19 pandemic. This study will also append the subsisting knowledge about the mobile payment applications literature in the context of the pandemic. This research complements the marketing literature in analyzing the adoption of mobile payment applications during the COVID-19 pandemic based on perceived fear of the COVID-19 pandemic.
Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring Abdul Malik Sayuti; Wahyu Rafdinal; Chandra Budhi Septyandi
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the importance of online store features in influencing customer’s purchasing decisions on online stores. This study uses the theory of acceptance model in analyzing the factors of technology acceptance in online stores and effect of lifestyle, product, trust on online purchase decision. Respondents in this study are 180 peoples who have bought fashion products in the online stores. The selection of samples using convenience sampling technique is a sampling procedure that selects samples from people or units that are most easily found or accessed. The data analysis technique used is Structural Equation Model based on Partial Least Square (SEM-PLS). The results show that perceived usefulness of the technology acceptance model in the online store affect purchasing decisions at the online store. Lifestyle, products, usefullnes of technology in online stores, and trust play an important role in influence on Purchase Decisions on the online store. The results have no moderating effect on online purchase decision.
Predicting Mobile Game Adoption: Integrating Game Features and Theory of Planned Behavior Mohammad Rizal Gaffar; Wahyu Rafdinal; Eko Susanto; Cahaya Juniarti
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 3, September 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i3.309-320

Abstract

This study investigates gamers' behavior in adopting mobile games by integrating game features and the theory of planned behavior (TPB).  This study used 408 samples of Indonesian gamers. A partial least square is applied to examine the influence among subjective norm, perceived behavioral control, attitude, game features, and intention to play mobile games. The results show that the integration between Game features and TPB gives a deeper explanation of gamers' behavior in adopting mobile games. Considering the factors in gamers' behavior, this study's results give the base to formulate an implementation strategy for the appropriate game features in attracting gamers' interest to keep playing mobile games. It is also the first study that integrates Game features and TPB to assess mobile game adoption.
Tourism in the virtual age: Predicting the adoption of virtual reality applications in tourism Wibisono, Nono; Rafdinal, Wahyu; Setiawati, Lina
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.9-23

Abstract

Virtual Reality (VR) has grown rapidly since the COVID-19 pandemic and continues to grow even after the pandemic is over. In the tourism industry, VR applications are often used in the tourism process to promote destinations and attract tourists to visit. Starting from the quality of VR applications, tourists will intend to use VR applications if these applications have good quality. For this reason, by assessing VR quality and incorporating it into TAM, this study aims to explore the adoption of VR applications in the tourism sector. This study included 400 VR users as participants. Using the partial least square structural equational model (PLS-SEM), a number of hypotheses were assessed. The findings demonstrate that VR quality significantly influences all TAM constructs, including attitude and intention to use. Then, attitude is significantly influenced by perceived usefulness and ease of use. Finally, the intention to use is significantly influenced by attitude. These results indicate that VR quality that is useful and easy to use will determine the adoption of VR applications in tourism. This paper advances both theory and practice by explaining the importance of VR quality and TAM in the adoption of VR applications in tourism.
Kekuatan Persepsi: Ekplorasi Citra Negara, Kualitas, Nilai, dan Niat Membeli Kembali Merek Ponsel Cerdas Tiongkok Firmansyah*, Yayan; Hardiyanto, Nugroho; Rafdinal, Wahyu; Juniarti, Cahaya
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12496

Abstract

The role of a country's image in changing consumer views can encourage consumers to repurchase products from that country. This study focuses on the effect of a country's image on repurchase intentions with the additional influence of perceived value and perceived quality. This research method uses an explanatory method with a quantitative approach. The sampling technique used is purposive sampling technique with smart phone users and has purchased Chinese brand smart phones more than twice as a sample. The results obtained show that country image has a significant effect on repurchase intention, besides that other constructs such as perceived value and perceived quality also have a significant effect on repurchase intention. Keywords: Country Image; Perceived Quality; Perceived Value; Repurchase Intention; Smartphone
The Role of Location Accessibility and Servicescape in Shaping Customer Satisfaction and Loyalty: Evidence from Traditional Food Microenterprise Firgiawan Yudha Tama; Mochamad Helmy Kusuma; Razan Wilar Mahinda; Vivin Alifianti Rusyana; Zhafira Citra Paramita; Eggi Indriani Pratami; Wahyu Rafdinal
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1634

Abstract

This study investigates how location accessibility and the quality of the physical service environment (servicescape) shape perceived value for money, customer satisfaction, and customer loyalty within traditional micro-scale culinary businesses, particularly warung soto. The intensifying competition in the food industry has increased the importance of creating meaningful dining experiences, making both spatial accessibility and environmental design crucial determinants of customer evaluations. A quantitative research design was employed by distributing an online questionnaire to 100 individuals who had previously visited a warung soto. The data were analyzed using the SEM-PLS approach via SmartPLS 4.0 to assess measurement validity, construct reliability, and the structural relationships among variables. The findings reveal that both location accessibility and servicescape exert significant positive effects on perceived value for money and customer satisfaction. Furthermore, perceived value for money enhances customer satisfaction but does not directly lead to customer loyalty, indicating that positive value perceptions must be accompanied by satisfying experiences to encourage repeat patronage. In contrast, customer satisfaction emerged as the strongest predictor of customer loyalty, emphasizing that a consistently positive dining experience is essential for building long-term commitment. Overall, the study highlights the strategic importance of enhancing accessibility, improving physical service environments, and ensuring pleasant customer experiences to strengthen perceived value and foster loyalty within traditional micro food enterprises. Future research is encouraged to broaden the scope of variables and contexts to enrich insights into consumer behavior in the culinary sector
Co-Authors Abdul Malik Sayuti Abdul Malik Sayuti Agri Qisthi Agustunus Februadi Annisa Rachman Arie Indra Gunawan Arie Indra Gunawan Bieke Fameyola Arassy Cahaya Juniarti Cahaya Juniarti Cahaya Juniarti Carolina Magdalena Lasambouw Chandra Budi Septyandi Deddy Saefuloh Dedy Saefuloh Dhea Rahmayanti DWI SUHARTANTO Eggi Indriani Pratami Eko Susanto Fatya Alty Amalia Fatya Alty Amalia Firgiawan Yudha Tama Fitria Ridhaningsih Hardiyanto, Nugroho Hasna Wijaya Iwan Mulyawan Iwan Mulyawan Iwan Mulyawan Juniarti, Cahaya Khintan Evia Tulsi Kurniawan, Dede Ananta Kusdibyo, Lusianus Lina Setiawati Lina Setiawati Maylani Nurul Rizqiah Mega Fitriani Adiwarna Prawira Mitha Septiany Mochamad Helmy Kusuma Moh Farid Najib Mohammad Rizal Gaffar Mohammad Rizal Gaffar Muhammad Hilmy Naufal Nono Wibisono Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nur Choirul Afif Nuryati, Neneng Rayhan Naovalda Anhar Razan Wilar Mahinda Septian Ihsan Nugraha Septyandi, Chandra Budhi Sharnuke Asrilsyak Sosianika, Adila Syifaa Novianti Tanti Anisa Putri Tjetjep Djarnika Vivi Novyanti Vivin Alifianti Rusyana Wibisono, Nono Widi Senalasari Yaya Firmansyah YAYAN FIRMANSYAH, YAYAN Yuliarni Putri Yuliarni Putri Zhafira Citra Paramita