Articles
<![CDATA[The Decision of Prospective Students to Choose A Vocational College: The Role of the Marketing Mix and Image ]]>
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Iwan Mulyawan]]>;
<![CDATA[Cahaya Juniarti]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 4, December 2020 ]]>
Publisher : <![CDATA[Faculty of Economics, Universitas Sriwijaya ]]>
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DOI: 10.29259/sijdeb.v4i4.279-288
<![CDATA[This study aims to analyze the students' decision in choosing a vocational college which is influenced by the marketing mix strategy of vocational colleges and image. The sampling technique was purposive sampling, with a total of 200 respondents. The analysis technique used was SEM PLS. Results showed that the marketing mix strategy of the vocational colleges could influence the decision to choose a vocational college through the image of vocational college. The image directly influences the decision to choosing a vocational college. Education services, education costs, promotions, locations, quality of lecturers and staff, processes, and campus environments support in creating the image and decisions to choose a vocational college.]]>
<![CDATA[Bahasa Inggris Bahasa Inggris ]]>
<![CDATA[Abdul Malik Sayuti]]>;
<![CDATA[Sharnuke Asrilsyak]]>;
<![CDATA[Wahyu Rafdinal]]>
<![CDATA[ Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis ]]>
Publisher : <![CDATA[Akademi Sekretari Manajemen Taruna Bakti ]]>
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DOI: 10.31104/jsab.v5i1.194
<![CDATA[Employees are the main capital for company development. Company needs the best employee’s performance to advance and achieve their goals. To support this, many supporting factors such as leadership style, quality of work life and organizational citizenship behavior are needed to stimulate employees giving their optimum contributions by finalize their work effectively and efficiently. This study analyzes the effect of spiritual leadership style on the quality of work life, organizational citizenship behavior on employee’s performance. The data in this study were obtained by distributing questionnaires to 100 employees of the Islamic Hospital in West Sumatra as research respondents. Path analysis is used as data analysis method in this study. The results of the study prove that: 1) the spiritual leadership style significantly influences the quality of work life, 2) the spiritual leadership style has a significant effect on organizational citizenship behavior, 3) the quality of work life has a significant effect on organizational citizenship behavior, 4) the spiritual leadership style significantly influences employee’s performance, 5) quality of work life has a significant effect on employee’s performance, 6) organizational citizenship behavior significantly influences employee’s performance. This study implicates that leaders or managers can enhance the role of spiritual leadership to improve the employee’s quality of work life and organizational citizenship behavior in institutions they lead. So that, the spiritual leadership will directly or maybe indirectly encourage employee performance improvement.]]>
<![CDATA[Inovasi Desain Kemasan (Packaging) sebagai Faktor Peningkatan Daya Saing Produk UMKM di Desa Ciwarua, Kabupaten Bandung Barat ]]>
<![CDATA[Moh Farid Najib]]>;
<![CDATA[Agustunus Februadi]]>;
<![CDATA[Tjetjep Djarnika]]>;
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Carolina Magdalena Lasambouw]]>;
<![CDATA[Neneng Nuryati]]>
<![CDATA[ Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Lancang Kuning ]]>
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DOI: 10.31849/dinamisia.v6i1.8397
<![CDATA[The purpose of this Community Service (PkM) program is to solve the problems faced by MSMEs for home-based industrial food products in Ciwaruga Village, Parongpong District, West Bandung Regency through assistance in the process of developing product packaging designs produced by MSMEs. Justification for priority issues was developed by optimizing potential through community empowerment through Community Service program support to increase awareness of packaging through surveys of packaging importance, development of appropriate technology and development of marketing networks to increase the competitiveness of MSME home-cooked food products in Ciwaruga Village. The design design of the problem solution implementation method begins with coordination with the Village Head and the Ciwaruga Village Secretary. The output that will be produced from the Community Service program is Appropriate technology, in the form of packaging design/design and a high level of understanding about the importance of packaging through packaging development training.]]>
<![CDATA[Penempatan Produk pada Drama Korea terhadap Minat Pembelian Produk ]]>
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Rayhan Naovalda Anhar]]>;
<![CDATA[Cahaya Juniarti]]>;
<![CDATA[Abdul Malik Sayuti]]>
<![CDATA[ JEMBATAN Vol 19, No 1 (2022) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
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DOI: 10.29259/jmbt.v19i1.18087
<![CDATA[Pemasar melihat pertumbuhan industri film saat ini sebagai peluang untuk mempromosikan produk mereka. Namun, banyak orang yang kesal dengan iklan di televisi saat menonton acara favorit mereka dan banyak yang memilih untuk beralih ke saluran TV lain ketika iklan itu muncul. Akibatnya, perusahaan merasa kurang efektif untuk menjual produk mereka di sela-sela acara TV. Penelitian ini mencoba menjelaskan kejadian tersebut dengan memanfaatkan konsep penempatan produk. Dengan semakin populernya drama Korea, beberapa perusahaan mulai memanfaatkannya sebagai sarana untuk mempromosikan produknya melalui penempatan produk. Berdasarkan theory of planned behavior (TPB), penelitian ini bertujuan untuk mengetahui pengaruh penempatan produk dalam drama Korea terhadap minat beli. Penelitian ini menggunakan pendekatan kuantitatif sebanyak 413 responden dengan kuesioner dan diukur dengan Structural Equation Model pada aplikasi SMART PLS. Penelitian ini menunjukkan Simpati mendapat persepsi paling positif dan sikap memiliki pengaruh paling signifikan terhadap minat beli.]]>
<![CDATA[Predicting Tourists’ Behaviour Towards Smart Tourism: The Case in Emerging Smart Destinations ]]>
<![CDATA[Syifaa Novianti]]>;
<![CDATA[Eko Susanto]]>;
<![CDATA[Wahyu Rafdinal]]>
<![CDATA[ Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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<![CDATA[This paper aims to investigate the tourist behaviour towards smart tourism in the case of emerging smart destinations. The extended model of theory of planned behaviour (TPB) is proposed as a tool to predict the relationship between applying smart tourism technology and tourist behaviour in selecting and visiting the destination. Using the city of Bandung, Indonesia as a case study, data was collected using a structured questionnaire from 524 domestic tourists in several emerging smart destinations. The confirmatory factor analysis was utilised to test the construct validity and reliability of the model, while Partial Least Squares (PLS) modelling was employed to assess the hypotheses developed. The results show that the extended TPB model can reasonably predict the tourist behaviour towards smart tourism, suggesting its applicability to emerging smart destinations. Smart tourism technology directly affects tourists’ attitude, subjective norms, and tourists perceived behavioural control, resulting in their travel intention. Also, their planned behaviour mediates the relationship between smart tourism technology and tourist decision in selecting and visiting destinations. Identifying predictors of tourist behaviour towards smart tourism provides a more accurate forecast of tourist demand, thereby enabling policymakers to tailor and implement a more comprehensive smart tourism planning and development]]>
<![CDATA[Information adoption on social Media: How does it affect travel intention? Lessons from West Java ]]>
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Lina Setiawati]]>;
<![CDATA[Annisa Rachman]]>
<![CDATA[ Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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<![CDATA[The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. Thus, this study aims to identify the influence of user-generated content (UGC) on social media using the information adoption model through argument quality, source credibility, perceived usefulness, and information adoption in increasing travel intention to the tourist destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the SmartPLS application for testing models and hypotheses. The results of this study showed that the entire relationship of variables showed positive results to travel intention. Information from social media through the quality of information and credibility of information plays a significant role in influencing travel intention.]]>
<![CDATA[Is smart tourism technology important in predicting visiting tourism destination? Lessons from West Java, Indonesia ]]>
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Eko Susanto]]>;
<![CDATA[Syifaa Novianti]]>;
<![CDATA[Cahaya Juniarti]]>
<![CDATA[ Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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<![CDATA[This study analyzes tourist behavior in visiting tourism destinations influenced by smart tourism technology and uses the technology acceptance model (TAM) as a model for acceptance of smart tourism technology. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial least square is applied to assess the relationship between smart tourism technology, perceived usefulness, perceived ease-of-use, travel intention, and visiting tourism destinations. The results of this study have revealed that the integration of TAM and smart tourism technology provides a complete explanation of the adoption of smart tourism technology. The results showed that smart tourism technology had a significant effect on perceived ease of use and perceived usefulness, and then had an effect on attitude. Travel intention was found to be directly influenced by attitude. Then, visiting tourism destinations is influenced by travel intention. By identifying smart tourism technology, various stakeholders such as the Government, tourism service providers and tourists can optimize a more comprehensive travel experience through the use of smart tourism technology. This research has developed TAM and integrated it with smart tourism technology to assess the attitudes and behavior of tourists in visiting tourism destinations.]]>
<![CDATA[Pengaruh Islamic Tourism dalam Meningkatkan Word of Mouth Wisata Halal Sumatera Barat ]]>
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Fatya Alty Amalia]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 10 No 1 (2019): Prosiding Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v10i1.1416
<![CDATA[Meski Sumatera Barat telah memperoleh pengakuan dunia sebagai destinasi wisata Halal favorit di tahun 2016, sektor ini masih belum mampu menunjukkan performa yang maksimal dari aspek finansial.Salah satu upaya yang dapat ditempuh adalah dengan mengoptimalkan peran pemasaran dari wisata tersebut. Menyadari urgensi tersebut, penelitian ini dilakukan dengan bertujuan untuk menganalisa faktor-faktor yang dapat mempengaruhi rekomendasi WOM wisata Halal di Sumatera Barat. Penelitian ini dilakukan secara kuantitatif menggunakan survey kuesioner yang disebarkan kepada responden wisatawan yang melakukan kunjungan wisata ke Sumatera Barat pada tahun 2017. Dari hasil analisa 100 respondendengan analisis jalur pada PLS-SEM, kami mendapatkan bahwa adanya status makanan Halal, aktivitas bebas perjudian, dan bebas dari minuman beralkohol secara signifikan dapat mempengaruhi rekomendasi WOM atas wisata Halal Sumatera Barat. Berdasarkan hasil tersebut, terdapat dua saran dalam penelitian ini untuk meningkatkan WOM wisata Halal Sumaterat Barat. Pertama, untuk menciptakan kondisi wisata bebas praktik judi dan minuman beralkohol di Sumatera Barat, maka pemerintah dapat membuat kebijakan yang mengatur tegas peredaran minuman beralkohol dan aktivitas perjudian di area publik. Selain itu, pemerintah juga dapat secara persuasif melibatkan lembaga Islam dan masyarakat untuk proaktif menciptakan suasana tersebut. Kedua, ketersediaan makanan Halal dengan penambahan sertifikasi Halal resmi dari MUI perlu ditingkatkan baik di area wisata dan akomodasinya seperti tempat perbelanjaan dan tempat penginapan.]]>
<![CDATA[Persepsi Konsumen terhadap Influencer Media Sosial dan Niat Membeli Produk Kosmetik di Bandung ]]>
<![CDATA[Maylani Nurul Rizqiah]]>;
<![CDATA[Lusianus Kusdibyo]]>;
<![CDATA[Wahyu Rafdinal]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v11i1.2154
<![CDATA[Banyaknya jumlah perusahaan kosmetik membuat persaingan semakin ketat, untuk itu perusahaan perlu memiliki strategi bersing. Salah satunya dengan membuat advertising. Cara mudah untuk menarik konsumen adalah dengan menggunakan social media influencer. Sehingga, penelitian ini dilakukan untuk mengetahui bagaimana persepsi konsumen terhadap iklan yang menggunakan social media influencer dan purchase intention konsumen pada produk kosmetik. Untuk mencapai tujuan ini peneliti menyebarkan kuesioner kepada 243 responden. Responden berada di wilayah Bandung, wanita berusia 17 hingga 30 tahun keatas yang menggunakan produk kosmetik. Metode yang digunakan dalam pengumpulan data adalah dengan menyebarkan kuesioner berbasis online dan selanjutnya di analisis dengan SEM-PLS untuk mengukur reliabilitas dan validitas instrumen. Analisis data melibatkan enam variable dengan menggunakan pemodelan persamaan struktural. Hasil dari analisis data, secara keseluruhan dari keenam variable memiliki hasil persepsi yang baik. Artinya konsumen setuju bahwa kredibilitas, daya tarik, kesesuain produk, dan pesan yang disampaikan mempengaruhi customer attitude dan membentuk niat mereka untuk membeli. Sehingga perusahaan kosmetik perlu untuk memilih influencer yang memiliki kriteria tersebut agar iklan yang dipromosikan efektif.]]>
<![CDATA[Prediksi Niat Menggunakan Mobile Learning: Faktor Apa yang Memengaruhi? ]]>
<![CDATA[Dhea Rahmayanti]]>;
<![CDATA[Dwi Suhartanto]]>;
<![CDATA[Wahyu Rafdinal]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v11i1.2169
<![CDATA[Pertumbuhan e-learning di Indonesia menunjukkan trend yang positif. Di samping itu, Indonesia juga diprediksi masuk kedalam lima besar pembeli mobile learning di dunia. Tujuan dari penelitian ini untuk mengetahui faktor-faktor yang memengaruhi niat untuk menggunakan mobile learning di Indonesia dengan menggunakan model UTAUT 2. Melalui pendekatan kuantitatif, metode survey dilakukan dengan menyebarkan kuisioner kepada responden. Responden dalam penelitian ini sebanyak 400 responden yaitu, pengguna mobile learning di Indonesia. PLS-SEM digunakan untuk menguji hipotesis yang diteliti. Temuan dari penelitian ini menunjukan bahwa harapan kinerja, harapan usaha, pengaruh sosial, motivasi hedonis dan kebiasaan memiliki pengaruh signifikan terhadap niat untuk menggunakan mobile learning. Sedangkan kondisi fasilitasi dan nilai harga ditemukan tidak berpengaruh terhadap niat untuk menggunakan mobile learning. Implikasi dari penelitian ini dapat digunakan oleh perusahaan edutech di Indonesia dalam mengembangkan mobile learning dan menarik minat pengguna untuk mengadopsi mobile learning dalam proses pembelajaran.]]>
