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All Journal Procuratio : Jurnal Ilmiah Manajemen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSIOMA : Jurnal Manajemen JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Regress: Journal of Economics & Management Sharing: Journal Of Islamic Economics, Management And Business Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis MULTIPLE: Journal of Global and Multidisciplinary Ekodestinasi : Jurnal Ekonomi, Bisnis, dan Pariwisata Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Pengabdian Mitra Indonesia
Cut Mega Putri
Universitas Teuku Umar
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Brand Image, Brand Trust dan Electronic Word of Mouth terhadap Keputusan Konsumen Menggunakan Jasa Service di PT. Dunia Barusa Meulaboh Marsya Sofina Delfi; Ivon Jalil; Rusdi Rusdi; Cut Mega Putri; Chairiyaton Chairiyaton
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11657

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, brand trust, dan electronic word of mouth (E-WoM) terhadap keputusan konsumen dalam menggunakan jasa service di PT. Dunia Barusa Meulaboh. Persaingan yang semakin ketat pada industri jasa otomotif menuntut perusahaan untuk membangun citra merek yang kuat, meningkatkan kepercayaan konsumen, serta memanfaatkan ulasan positif di media digital guna mendorong keputusan penggunaan layanan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 263 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner berbasis skala Likert dan dianalisis menggunakan metode regresi linier berganda untuk menguji pengaruh masing-masing variabel independen terhadap keputusan konsumen. Hasil penelitian menunjukkan bahwa secara parsial brand image, brand trust, dan electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan konsumen dengan nilai signifikansi masing-masing sebesar 0,015; 0,000; dan 0,024. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap keputusan konsumen dengan nilai signifikansi sebesar 0,000. Nilai koefisien determinasi (R²) sebesar 0,361 menunjukkan bahwa 36,1% variasi keputusan konsumen dapat dijelaskan oleh ketiga variabel tersebut, sedangkan 63,9% sisanya dipengaruhi oleh faktor-faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa brand trust merupakan faktor yang paling dominan dalam memengaruhi keputusan konsumen, diikuti oleh brand image dan electronic word of mouth. Oleh karena itu, perusahaan perlu memperkuat kepercayaan pelanggan, mempertahankan citra merek yang positif, serta mendorong terciptanya ulasan positif di platform digital sebagai strategi untuk meningkatkan keputusan konsumen dalam menggunakan jasa service.
Pengaruh Customer Experience, Kualitas Layanan, dan Potongan Harga Terhadap Loyalitas Konsumen Indomaret di Kecamatan Meureubo, Kabupaten Aceh Barat Syahrul Irfan; Cut Mega Putri; Said Achmad Kabiru Raflie; Ivon Jamil; Muhammad Rahmat Hidayat
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.61620

Abstract

This study aims to analyze the influence of customer experience, service quality, and price discounts on the loyalty of Indomaret consumers in Meureubo District, West Aceh Regency. The study employs a quantitative approach with a survey design. A sample of 100 consumers was selected using the accidental sampling technique, with the sample size determined by Cochran's formula for populations of unknown size. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach via SmartPLS software version 4.1.1.2. Outer model test results indicate that all indicators meet the criteria for convergent validity, discriminant validity, and reliability. Inner model test results show an R-square value of 0.667 for consumer loyalty and a good model fit (SRMR = 0.079). Hypothesis testing results reveal that customer experience (β = 0.360; t = 3.853; p = 0.000), service quality (β = 0.250; t = 2.139; p = 0.033), and price discounts (β = 0.305; t = 3.417; p = 0.001) each have a positive and significant effect on consumer loyalty, with customer experience exerting the greatest influence. These findings reinforce the application of Expectation-Confirmation Theory in the modern retail context and offer practical implications for Indomaret in strengthening its customer relationship strategies.
Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Telepon Seluler: Studi Kasus Pengguna Telepon Seluler di Kabupaten Aceh Barat Risky Ikhwan; Cut Mega Putri; Said Achmad Kabiru Raflie; Ivon Jamil; Muhammad Rahmat Hidayat
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.61663

Abstract

This study aims to examine the influence of price and brand image on mobile phone purchasing decisions among users in West Aceh Regency. A quantitative approach was employed, with data collected through questionnaires distributed to 270 respondents determined using the Isaac and Michael formula with a 10% margin of error and a multistage random sampling technique. Data were collected through direct distribution of questionnaires and, for the remainder, via Google Forms, targeting mobile phone users in West Aceh Regency. All data were processed and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software. The results indicate that: (1) price has a positive and significant effect on mobile phone purchase decisions, with a T-statistic of 7.183 and a P-value of 0.000; (2) brand image also has a positive and significant effect on purchase decisions, with a T-statistic of 8.373 and a P-value of 0.000. Simultaneously, both variables explain 40.0% of the variance in purchase decisions (R² = 0.400). These findings confirm that consumer perceptions of competitive pricing and positive brand image are important factors in driving mobile phone purchase decisions in West Aceh Regency.
Persepsi Kelangkaan, Urgensi dan Kualitas Produk terhadap Keinginan Membeli Skincare G2G Melalui Live Tiktok: Studi Kasus Pada Mahasiswa Universitas Teuku Umar Cindy oktavia sihombing; Cut Mega Putri; Muhammad Rahmat Hidayat; Ivon Jalil; Rusdi Rusdi
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6770

Abstract

This study aims to analyze the contribution of perceived scarcity, perceived urgency, and product quality to consumers' purchase intention toward G2G skincare products through TikTok live streaming. This research employed a quantitative approach with a sample of 200 students from Teuku Umar University selected using purposive sampling technique. Data were collected through a Likert-scale questionnaire. Descriptive analysis, validity testing, and reliability testing were conducted using R Studio, while the relationships among variables were analyzed using the Simplified Random Forest method with TIBCO Statistica. The results showed that the Simplified Random Forest model demonstrated good predictive ability with an explained variance value of 56.51%. All independent variables contributed to consumers' purchase intention. Product quality was the most dominant factor with an importance value of 1.000000, followed by perceived urgency at 0.851117, and perceived scarcity at 0.661773. These findings indicate that the better the product quality offered through TikTok live streaming, the higher the consumers' desire to purchase, while urgency and scarcity strategies also play a role in increasing buying interest. The consistency of these findings is reinforced by the Stimulus-Organism-Response (SOR) theoretical framework, in which product quality serves as the strongest stimulus in shaping purchasing responses.
Pengaruh Influencer Marketing dan Word of Mouth terhadap Keputusan Pembelian Produk Kosmetik (Sunscreen Azarine) di Meulaboh, Aceh Barat Muhammad Fadli; Cut Mega Putri; Muzakir Muzakir
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ywj9xb60

Abstract

This study aims to analyze the influence of Influencer Marketing and Word of mouth on purchasing decisions for Azarine Sunscreen products among Generation Z in Meulaboh, West Aceh. The research is motivated by the increasing digital activity among young consumers, which significantly affects purchasing behavior, particularly in skincare products. This research employs a quantitative associative approach using a questionnaire as the primary data collection instrument. The sample consists of 100 respondents who are Generation Z consumers domiciled in Meulaboh and have experience or interest in Azarine Sunscreen products, obtained through Online data Keyand reliability tests, classical assumption tests, and multiple linear regression analysis. The results show that partially, Influencer Marketing and Word of mouth have a positive and significant effect on purchasing decisions for Azarine Sunscreen products. Simultaneously, both variables also have a significant influence on purchasing decisions. These findings support Source Credibility Theory, Trust Theory, and Consumer Purchase Decision Theory, which explain that consumer purchasing behavior is influenced by source credibility, trust, and information evaluation processes in digital environments. Therefore, this study contributes both theoretically and practically by providing insights for skincare businesses in developing more effective digital marketing strategies and strengthening consumer trust in the digital era.  
Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Minat Beli Konsumen di Minimarket Alfamart di Kabupaten Aceh Barat Sartika Sartika; Yusnaidi Yusnaidi; Cut Mega Putri; Mardaleta Mardaleta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Januari : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1522

Abstract

This study aims to analyze the influence of service quality and location on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. The population in this study consists of all consumers shopping at Alfamart Regency, Aceh Barat. The sample selection was conducted using purposive sampling, with a total sample size of 134 respondents. The analytical method used in this study is quantitative descriptive analysis. The results of the study indicate that, partially, service quality has a significant effect on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. Additionally, location also has a significant effect on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. The hypothesis testing results show that, simultaneously, there is a significant influence between the service quality variable (X1) and the location variable (X2) on consumer purchasing interest (Y).
Co-Authors Abu Hassan Makmun Alfian Anas Amiruddin Chairiyaton, Chairiyaton Chatarina Umbul Wahyuni Cindy oktavia sihombing Damrus, Damrus Desi Yuliana Devlishanti, Tio Fikri Faidul Jihad Ivon Jamil Jalil, Ivon Jasmi Julita Jusnaini Hasni Maiza Duana Mardaleta Mardaleta Mardaleta, Mardaleta Marsya Sofina Delfi Maulidasari, Cut Devi Mirdha Fahlevi SI Muhammad Fadli Muhammad Furqan Muhammad Rahmat Hidayat Muri Intan Lestari Mutiara Shifa Nurdin, Ambia Nurlinda Nurul Alaina Rahma Hidayati Rimal Mahdani Rinda Denaya Riski Asriandi Risky Ikhwan Roza Meilinda Rusdi Rusdi Rusma Setiyana Safrida Safrida Said Achmad Kabiru Raflie Said Acmad Kabiru Raflie Salsabila Salsabila Sartika Sartika Sri Wahyuni Syahrul Irfan Tajum Mursida Sihombing Tiara Indah Nirwana Tio Devilishanti Wati Hawala, Linda Yulizar Kasma Yusnaidi Yusnaidi, Yusnaidi yusnita yusnita Zhafira, Nabila Hilmy