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All Journal Procuratio : Jurnal Ilmiah Manajemen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSIOMA : Jurnal Manajemen JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Regress: Journal of Economics & Management MULTIPLE: Journal of Global and Multidisciplinary Ekodestinasi : Jurnal Ekonomi, Bisnis, dan Pariwisata Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Pengabdian Mitra Indonesia
Cut Mega Putri
Universitas Teuku Umar
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGUKURAN KINERJA PEMERINTAH DAERAH DENGAN MENGGUNAKAN PRINSIP VALUE FOR MONEY PADA DINAS PUPR KABUPATEN ACEH BARAT Wati Hawala, Linda; Putri, Cut Mega
AKSIOMA : Jurnal Manajemen Vol 2 No 1 (2023): AKSIOMA : Jurnal Manajemen [Februari-Juli 2023]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v2i1.2137

Abstract

The problems examined in this study are the Budget Realization Report, reports on changes in Over budget Balance, Balance Sheet, Operational Reports, Changes in Equity Reports, Notes to Financial Statements. In the accountability of this report it was concluded that the PUPR Office of West Aceh District. In its development, the public sector budget system has become a multifunctional policy instrument that is used as a tool to achieve organizational goals. APBD is a regional government financial work plan that will be used as a basis for carrying out development in the region. In preparing, discussing, determining and supervising the implementation of the budget, it is not enough just to look at the size of the budget, but the output must also be produced economically, efficiently and effectively for the development of the region. In this study, the authors wish to analyze the performance of the West Aceh district government by using the principle of value for money which is based on three economic ratios, the ratio of efficiency and ratio of effectiveness. The results of the study show that the performance of the West Aceh District government for the 2020-2021 period as a whole is not good.
Analisis Brand Image dan Kualitas Layanan dalam Memengaruhi Keputusan Pembelian Konsumen pada Produk Yamaha Roza Meilinda; Cut Mega Putri
Regress: Journal of Economics & Management Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v5i1.1985

Abstract

This study examines the influence of brand image and service quality on consumer purchasing decisions at Yamaha motorcycle dealers in West Aceh Regency amid the intensifying competition within the automotive industry. The research addresses how a strong corporate image and high-quality service contribute to consumer preferences and purchasing behavior. A quantitative approach with a causal associative design was employed, involving 50 customers of PT Alfa Scorpii Meulaboh as respondents. Data were collected through structured questionnaires and analyzed using validity and reliability testing, classical assumption testing, multiple linear regression analysis, t-tests, and F-tests with the assistance of SPSS software. The findings reveal that brand image exerts a positive and significant influence on purchasing decisions. Service quality likewise demonstrates a positive and significant effect on consumer purchasing decisions. Simultaneously, both variables account for 93.7% of the variance in purchasing decisions, while the remaining 6.3% is attributed to external factors beyond the research model. The study argues that strengthening brand image and improving service quality constitute strategic factors in enhancing customer loyalty and sustaining competitiveness in the automotive industry.
Pengaruh Review Online, Diskon, dan Kualitas Produk terhadap Perilaku Impulsive Buying pada Platform Tiktok Shop di Kecamatan Johan Pahlawan Kabupaten Aceh Barat Muri Intan Lestari; Cut Mega Putri; Ivon Jalil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8732

Abstract

Perkembangan social commerce melalui TikTok Shop telah mengubah pola perilaku konsumen, khususnya dalam munculnya pembelian impulsif yang dipicu oleh stimulus digital. Penelitian ini bertujuan untuk menganalisis pengaruh review online, diskon, dan kualitas produk terhadap perilaku impulsive buying pada pengguna TikTok Shop di Kecamatan Johan Pahlawan Kabupaten Aceh Barat. Studi ini menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh melalui penyebaran kuesioner kepada konsumen yang pernah berbelanja di TikTok Shop, kemudian dianalisis menggunakan teknik analisis regresi linier berganda untuk menguji pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa diskon dan kualitas produk memiliki pengaruh positif dan signifikan terhadap impulsive buying, sedangkan review online berpengaruh positif dengan tingkat pengaruh yang lebih rendah dibandingkan variabel lainnya. Secara simultan, ketiga variabel terbukti berpengaruh signifikan dalam menjelaskan perilaku pembelian impulsif konsumen. Temuan ini mengindikasikan bahwa strategi promosi harga yang menarik, persepsi kualitas produk yang baik, serta paparan ulasan digital mampu memicu respons emosional dan keputusan pembelian spontan pada konsumen di lingkungan social commerce.Penelitian ini berkontribusi dalam memperkaya kajian perilaku konsumen digital dengan menghadirkan bukti empiris pada konteks TikTok Shop di tingkat daerah. Selain itu, hasil penelitian dapat menjadi rujukan praktis bagi pelaku usaha dan pengelola platform dalam merancang strategi pemasaran yang efektif serta lebih bertanggung jawab dalam mendorong transaksi daring.
The Role of Local Food in Improving the Nutritional Status of the Community in Purwosari Village, Nagan Raya Regency Maiza Duana; Fikri Faidul Jihad; Safrida; Cut Mega Putri; Rahma Hidayati; Ambia Nurdin; Muhammad Furqan; Amiruddin; Yulizar Kasma
Jurnal Pengabdian Mitra Indonesia Vol 2 No 2 (2026): Mei 2026
Publisher : Mitra Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67380/jpmina.v2i2.32

Abstract

Nutritional problems, particularly stunting, remain a serious challenge in Indonesia, including in Aceh Province, which ranks fifth in the highest stunting prevalence nationally. One of the contributing factors is the suboptimal utilization of local food resources that actually have high nutritional potential and are easily accessible to the community. This community service activity aims to increase the knowledge and awareness of the people of Purwosari Village, Nagan Raya Regency, regarding the importance of utilizing local food as an effort to improve family nutrition, especially for preventing stunting in children. The implementation method used a qualitative approach through nutrition education, demonstrations of processing nutritious local foods, and interactive discussions with the community. The results of the activity showed an increase in community understanding of the concept of balanced nutrition, the importance of animal protein for children's growth and development, and proper methods of processing local food. In addition, innovations in local food products such as modified cassava flour (mocaf) and grilled eggplant with fish-based dishes received positive responses as opportunities for small-scale family businesses. This activity is in line with the theory of local food security and previous studies emphasizing the role of local food in improving the nutritional status of rural communities. Therefore, optimizing the use of local food can be an effective strategy in supporting food security and reducing stunting rates in rural areas.
Pengaruh Riview Melalui Perceived Quality, Price Terhadap Purchase Order Studi Kasus Konsumen Kosmetik (Produk Skintific) di Kecamatan Johan Pahlawan Salsabila Salsabila; Ivon Jalil; Cut Mega Putri
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dq7cz555

Abstract

This study aims to analyze the effect of reviews through perceived quality and price on purchase orders among Skintific cosmetic consumers in Johan Pahlawan District. The research is motivated by the growing influence of consumer reviews in shaping perceptions and purchase decisions, especially among young consumers who are active on social media. This study employs a quantitative research method with an associative approach. The population consists of all Skintific consumers in Johan Pahlawan District, with a sample of 100 respondents selected through a survey using a Likert-scale questionnaire. Data were analyzed using SPSS version 27.0, including validity and reliability tests, classical assumption tests, path analysis, and the Sobel test to examine mediation effects. The results show that reviews have a positive and significant effect on perceived quality, price, and purchase orders. Furthermore, both perceived quality and price have positive and significant effects on purchase orders. The mediation test results indicate that perceived quality and price partially mediate the relationship between reviews and purchase orders. Therefore, consumer reviews play a crucial role in enhancing quality perception, price evaluation, and purchase decisions regarding Skintific cosmetic products.
Persepsi Nasabah Terhadap Kualitas Pelayanan yang Berdampak pada Kepuasan Nasabah di PT Permodalan Nasional Madani (Persero) UlaMM Syariah Unit Aceh Barat Tiara Indah Nirwana; Ivon Jalil; Cut Mega Putri
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/esxayf51

Abstract

This study aims to analyze customers' perceptions of service quality in shaping customer satisfaction at PT Permodalan Nasional Madani (PNM) (Persero) ULaMM Syariah Unit Aceh Barat. The study employed a descriptive qualitative approach. Data were collected through observation, in-depth interviews, and documentation involving the branch manager, employees, and customers selected using purposive sampling. Data were analyzed using the interactive model of Miles and Huberman, which consists of data reduction, data display, and conclusion drawing, while data validity was ensured through source and technique triangulation. The findings indicate that customers generally perceive the service quality provided by PT PNM (Persero) ULaMM Syariah Unit Aceh Barat positively. The tangibles dimension is reflected in adequate facilities and a comfortable service environment. Reliability is demonstrated through accurate and consistent service delivery. Responsiveness is shown by employees' promptness in responding to customers' needs and complaints. Assurance is reflected in employees' competence, courtesy, and ability to build customer trust. Meanwhile, empathy is demonstrated through personal attention and effective communication with customers. These five dimensions collectively shape positive customer perceptions and contribute to customer satisfaction. The study concludes that maintaining and improving service quality is essential to sustaining customer satisfaction and strengthening customer trust in the company.
Pengaruh Visual Merchandising dan Store Atmosphere terhadap Minat Beli Konsumen pada Toko Kosmetik di Kecamatan Johan Pahlawan Kabupaten Aceh Barat Jasmi Julita; Cut Mega Putri; Chairiyaton Chairiyaton
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qc7kck88

Abstract

This study aims to analyze the influence of visual merchandising and store atmosphere on consumer purchase intention at cosmetic stores in Johan Pahlawan District, West Aceh Regency. Using a quantitative descriptive approach, the population consists of consumers shopping at cosmetic stores. Samples were determined using convenience sampling with the Cochran formula, obtaining 100 respondents. Primary data were collected through questionnaires and processed using SPSS version 23. The multiple linear regression results show a positive influence between visual merchandising and store atmosphere on consumer purchase intention. The coefficient of determination is 53%, indicating both variables explain 53% of consumer purchase intention, while 47% is influenced by other factors. The t-test results show t-count 4.612 > t-table 1.984 (sig. 0.000 < 0.05), indicating a partial influence of visual merchandising on purchase intention. The t-test for store atmosphere shows t-count 4.274 > t-table 1.984 (sig. 0.000 < 0.05), indicating a partial influence. The F-test shows F-count 54.800 > F-table 3.09 (sig. 0.000 < 0.05), indicating a simultaneous influence of visual merchandising and store atmosphere on consumer purchase intention.
Pengaruh Konten Pemasaran dan Pemasaran Interaktif terhadap Minat Beli Produk Fashion Generasi Z pada Marketplace Shopee di Kabupaten Aceh Barat Yusnita Yusnita; Muzakir Muzakir; Cut Mega Putri
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m2d9ay25

Abstract

This study aims to analyze the influence of content marketing and interactive marketing on the buying interest of fashion products among Generation Z on the Shopee marketplace in West Aceh Regency. This research uses a quantitative approach with an associative research design. The population in this study consists of Generation Z consumers who have purchased fashion products through the Shopee marketplace. The sampling technique used purposive sampling with a total sample of 96 respondents. Data were collected through questionnaires using a Likert scale. The data analysis method used was multiple linear regression analysis with the help of SPSS software. The results show that partially, content marketing has a positive and significant effect on buying interest, and interactive marketing also has a positive and significant effect on buying interest in fashion products among Generation Z on the Shopee marketplace. Simultaneously, content marketing and interactive marketing have a positive and significant effect on buying interest. The coefficient of determination (Adjusted R Square) value of 0.725 indicates that 72.5% of the variation in buying interest can be explained by content marketing and interactive marketing variables, while the remaining 27.5% is influenced by other factors outside the research model. The results of this study are expected to provide contributions for business actors in optimizing digital marketing strategies to increase consumer buying interest, especially among Generation Z.
Pengaruh Promosi dan Ulasan Produk terhadap Keputusan Pembelian pada Marketplace Shopee: Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Teuku Umar Riski Asriandi; Cut Mega Putri; Said Acmad Kabiru Raflie
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dh2k9692

Abstract

This study aims to analyze the influence of promotion and product reviews on purchasing decisions on the Shopee marketplace among students of the Faculty of Economics and Business, Teuku Umar University. This research uses a quantitative approach with an associative design. The population were all active students who had made purchases on Shopee. The sample size was determined using the Cochran formula, resulting in 100 respondents selected through accidental sampling. Data were collected using a questionnaire with a Likert scale and analyzed using multiple linear regression with SPSS. The results showed that promotion has a positive and significant effect on purchasing decisions (t = 3.119; p = 0.002), and product reviews also have a positive and significant effect on purchasing decisions (t = 2.488; p = 0.015). Simultaneously, promotion and product reviews have a significant effect on purchasing decisions (F = 15.438; p = 0.000). The coefficient of determination (R²) of 0.560 indicates that promotion and product reviews explain 56.0% of purchasing decisions, while the remaining 44.0% is explained by other factors. These findings confirm that better promotion and more informative product reviews increase consumer tendency to make purchasing decisions on Shopee.
Pengaruh Beauty Influencer, Viral Marketing Dan Online Customer Review Terhadap Keputusan Pembelian ProdukSkintific di Aceh Barat. Sri Wahyuni; Cut Mega Putri
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0v5g3p40

Abstract

This study aims to identify and analyze the influence of Beauty Influencers, Viral Marketing, and Online Customer Reviews on purchasing decisions for Skintific products. The sample selection in this study used a non-probability sampling method with a purposive sampling technique. Using the Slovin formula, the required sample size was calculated as 98.5; therefore, 100 respondents were considered sufficient to represent the study. In collecting data, the researcher used primary data sources through questionnaires distributed to respondents. The research data were analyzed using multiple linear regression analysis, coefficient of determination analysis, t-test, and F-test. The results of this study indicate that Beauty Influencers, Viral Marketing, and Online Customer Reviews have a positive and significant effect on purchasing decisions for Skintific products
Co-Authors Abu Hassan Makmun Alfian Anas Amiruddin Chairiyaton, Chairiyaton Chatarina Umbul Wahyuni Damrus, Damrus Desi Yuliana Devlishanti, Tio Fikri Faidul Jihad Jalil, Ivon Jasmi Julita Jusnaini Hasni Maiza Duana Mardaleta, Mardaleta Marsya Sofina Delfi Maulidasari, Cut Devi Mirdha Fahlevi SI Muhammad Furqan Muri Intan Lestari Mutiara Shifa Nurdin, Ambia Nurlinda Nurul Alaina Rahma Hidayati Rimal Mahdani Rinda Denaya Riski Asriandi Roza Meilinda Rusdi Rusdi Rusma Setiyana Safrida Safrida Said Acmad Kabiru Raflie Salsabila Salsabila Sri Wahyuni Tajum Mursida Sihombing Tiara Indah Nirwana Tio Devilishanti Wati Hawala, Linda Yulizar Kasma Yusnaidi Yusnaidi, Yusnaidi yusnita yusnita Zhafira, Nabila Hilmy