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All Journal VALENSI Jurnal Teknik ITS IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Ulul Albab: Jurnal Studi Islam Jurnal Bahan Alam Terbarukan Bulletin of Chemical Reaction Engineering & Catalysis Journal of Engineering and Technological Sciences I-Finance Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Science and Technology Indonesia Journal Of Chemical Process Engineering (JCPE) BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Indonesian Journal of Chemistry ILTIZAM Journal of Sharia Economic Research Journal of Economic, Management, Accounting and Technology (JEMATech) Management Studies and Entrepreneurship Journal (MSEJ) ASEAN Journal of Chemical Engineering Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Indonesian Journal of Islamic Economics and Business Jurnal Ahsana Media : Jurnal Pemikiran, Pendidikan dan Penelitian ke-Islaman Jurnal Iqtisaduna Share: Jurnal Ekonomi dan Keuangan Islam Islamiconomic: Jurnal Ekonomi Islam Prosiding Seminar Nasional Teknologi Industri Berkelanjutan Jurnal Yustitia Sewagati Bukhori: Kajian Ekonomi dan Keuangan Islam Jurnal Informatika Ekonomi Bisnis PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial SAINTEK Qanuni : Jurnal of Indonesian Islamic Family Law Bulletin of Chemical Reaction Engineering & Catalysis Journal of Fundamentals and Applications of Chemical Engineering Journal Of Chemical Process Engineering
Lailatul Qadariyah
Departemen Teknik Kimia Institut Teknologi Sepuluh Nopember
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Journal : Share: Jurnal Ekonomi dan Keuangan Islam

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The Halal Paradox: Strategies for Resilient Indonesian Food MSMEs Qadariyah, Lailatul; Sarkawi, Sarkawi
Share: Jurnal Ekonomi dan Keuangan Islam Vol. 12 No. 2 (2023)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v12i2.17099

Abstract

Despite the mandatory halal certification for Indonesian businesses, the anticipated benefits, such as increased product value or market share expansion, have not materialized for all enterprises. This study investigates the marketing challenges faced by halal-certified Micro, Small and Medium-sized Enterprises (MSMEs) in the Bangkalan Regency, Indonesia, focusing on the food sector. Employing a qualitative research design with a phenomenological interpretive approach, the study utilizes data collected through interviews and document analysis from 10 MSME informants. The findings reveal three primary factors hindering their marketing efforts. Firstly, the absence of a centralized platform or marketplace specifically for halal products restricts their reach and visibility. Secondly, the COVID-19 pandemic has disrupted consumer behavior and market dynamics, posing a common challenge for all MSMEs, including those in the halal food sector. Lastly, limited public awareness and understanding of halal certification results in reduced demand for halal products. These findings highlight the need for multi-pronged interventions to support halal-certified MSMEs. This includes establishing dedicated halal product marketplaces, providing pandemic relief measures tailored to MSMEs, and implementing awareness campaigns to educate the public about the significance of halal certification. This study offers valuable insights into the marketing challenges faced by halal-certified MSMEs in a specific Indonesian context. The proposed solutions can inform policy interventions and marketing strategies to empower halal-certified businesses and promote the halal food industry.==============================================================================================================ABSTRAK – Paradoks Halal: Strategi untuk Daya Tahan UMKM Makanan Indonesia. Meskipun sertifikasi halal menjadi kewajiban bagi pelaku usaha di Indonesia, manfaat yang diharapkan, seperti peningkatan nilai produk atau ekspansi pangsa pasar, belum dirasakan oleh semua perusahaan. Penelitian ini mengkaji tantangan pemasaran yang dihadapi oleh Usaha Mikro Kecil dan Menengah (UMKM) yang telah tersertifikasi halal di Kabupaten Bangkalan, Indonesia, khususnya sektor makanan. Data penelitian dikumpulkan melalui wawancara dan analisis dokumen dari 10 informan UMKM dan dianalisis dengan pendekatan interpretatif fenomenologis. Hasil penelitian menunjukkan ada tiga faktor utama yang menghambat upaya pemasaran mereka. Pertama, ketiadaan platform khusus yang dapat menampung dan memasarkan produk-produk halal. Kedua, efek negatif pandemi COVID-19 yang mengganggu perilaku konsumen dan dinamika pasar, termasuk yang berada di sektor makanan halal. Terakhir, rendahnya kesadaran masyarakat akan sertifikasi halal yang mempengaruhi permintaan akan produk halal. Hasil ini menggarisbawahi pentingnya kerjasama berbagai pihak dalam mendukung UMKM bersertifikasi halal, yang mencakup pembentukan pasar khusus produk halal, penyediaan bantuan pandemi yang terukur untuk UMKM, dan pelaksanaan diseminasi tentang sertifikasi halal untuk meningkatkan kesadaran masyarakat akan pentingnya sertifikasi halal. Kajian ini memberikan input yang sangat berharga tentang tantangan pemasaran yang dihadapi oleh UMKM yang tersertifikasi halal dalam konteks Indonesia. Hal ini dapat digunakan untuk intervensi kebijakan dan strategi pemasaran bagi pemberdayaan usaha yang tersertifikasi halal sekaligus mempromosikan industri makanan halal.
Co-Authors Achmad Fajrul Akbar Achmad Qodim Syafa'atullah Achmad Roesyadi Aditama, Narendra Yudha Agi Iqbal Velayas Ahmad Muklason Aisyah Triana Chintiyah Dewi Aldri Frinaldi Ali Altway Amalia Putri, Fauziah Annas Wiguno Aparamarta, Hakun Wirawasista Aswie, Viqhi Awaludin Rauf Firmansyah Awaludin Rauf Firmansyah Ayu Paramita Firdaus Darmawan, Raden Daru Satria Prayanto Delita Kunhermanti Dhaniar Rulandri Widoretno Dhiya Dini Azmi Donny Satria Bhuana Dwi Aris Setiawan Dwi Utari, Wahyuni Eric Nurandriea Eskalalita, Eskalalita Fabroyir, Hadziq Fachrudin Fachrudin Fahmi Muhammad Izzuddin Fatih Ridho Muhammad Fenni Suryanti Fikaputri Rohmatul Maula Fitria Fatmawati Fitria Romadhoni Fitrony Fitrony Gita Shintavia Hakun Wirawasista Hakun Wirawasista Harmami Harmami Hasanah, Yuliana Hidayatul Imro’atus Nur Mufidah Dimyati Putri Ina Nurfia Indraswari, Rarasmaya Indriana Purwaningsih Indriana Purwaningsih Istianah, Nur Ita Ulfin Ja'far As Shodiq Jamiliya Susantin Juwari Juwari Karim, Busro Khairudin, Nur KHOIRUL ANAM Kristianto, Teguh Kusuma, Heri Septya Kuswandi, Kuswandi Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud mahfud mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Mashuri Mashuri Maula, Fikaputri Rohmatul Mochammad Ainun Hikam Mochammad Ainun Hikam Mohamad Iman Rachmadi Mohammad Fandy Ardhilla Mohammad Fandy Ardhilla Muhammad Salahudin Ni Luh Putu Hariastuti Niniek Fajar Puspita, Niniek Fajar Nuniek Hendrianie Nur Aini Rakhmawati Nur Syofa Lira Dalimunthe Nurkhamidah, Siti Permana, Dhiam Permata, Arif Rachman Eka Putri, Malfa Liya Raden Darmawan Raden Darmawan Rahadiantino, Lienggar Raka Selaksa Raka Selaksa Charisma Muchammad Renita Nurul Fitria Ridha Agustina Kholifatun Nisa Rizky Nurrochmad Ismail Rizky, Ratna Oktavina Rizqy Fauzi Rozi, Iqbal Fakhrur Ryvalda, Dhea Septyanonie Safetyllah Jatranti Sahiba Sahila Sarkawi Sarkawi, Sarkawi Selfina Gala Setiyo Gunawan Siti Machmudah Siti Nurhasanah Siti Zullaikah Sri Rachmania Juliastuti Subhan, Moh Suffahurrohman, M Nur Suhaimi Suhaimi Sumarno . Syafa’atullah, Achmad Qodim Syamsul Rijal Tantular Nurtono Taufiq Hidayat Tri Nugraha Ibnu Abdillah tri wahyuni Viqhi Aswie Viqhi Aswie Wahyono, Sapto Widiyastuti Winardi, Sugeng Yeni Rahmawati, Yeni Yuniati, Yuyun Yuyun Yuniati