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Job Satisfaction as a Mediator in the Relationship Between Leadership, Organizational Support and Work Motivation Yakup Yakup; Roydah Gani; Idrus Usu; Nurnaningsih Utiarahman
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3241

Abstract

Gender has become an important issue in the workplace, especially related to its influence on job satisfaction and motivation. This study aims to analyze the influence of leadership, organizational support, compensation, and gender on job motivation, with job satisfaction as a mediating variable. This study was conducted on employees of the Muara Tirta Gorontalo Regional Water Company with a quantitative approach and explanatory design. Data were obtained from 145 respondents who were purposively selected from 609 employees, using a closed questionnaire based on a five-point Likert scale. The analysis was carried out using the path analysis method with the help of Lisrel 8.7 software. The results of the study showed that leadership, organizational support, compensation, and gender had a significant effect on job satisfaction, which then partially mediated the effect on work motivation. Fair gender treatment has been shown to reduce inequality and increase motivation. Compensation and leadership are dominant factors in shaping job satisfaction and motivation. These findings support the Social Exchange Theory which emphasizes the importance of reciprocal relationships between organizations and employees. Practically, the results of this study encourage public sector organizations to implement justice-based policies, effective leadership, and transparent compensation systems to increase work motivation.
Enhancing Sales and Customer Loyalty through Marketing Innovation and Digital Communication Deby Rita Karundeng; Moh Afan Suyanto; Yakup Yakup
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3299

Abstract

This study investigates the influence of marketing innovation and digital communication strategies on sales growth and customer loyalty among micro, small, and medium-sized enterprises (MSMEs) in Gorontalo, Indonesia. Responding to the limited region-specific research in this area, the study employs a quantitative approach using path analysis to examine direct and indirect relationships among these variables. Data were collected through structured questionnaires distributed to 117 purposively selected MSME actors actively engaged in strategic business decisions. The findings reveal that marketing innovation significantly enhances both sales growth (β = 0.58) and customer loyalty (β = 0.42), while digital communication strategies also exert significant positive effects on sales (β = 0.32) and loyalty (β = 0.32). Sales growth, in turn, directly contributes to increased customer loyalty (β = 0.24). Furthermore, both marketing innovation and digital communication strategies have indirect effects on customer loyalty through their impact on sales growth. These results emphasize the importance of adopting innovative and digital strategies to improve MSME performance in emerging regions. The study offers practical recommendations for MSME managers and policymakers seeking to strengthen competitiveness and sustainability. While the research is limited to Gorontalo and cross-sectional in nature, it lays a foundation for future longitudinal and comparative studies across regions.
Pengaruh Lingkungan, Motivasi, Disiplin Kerja terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang (PUPR) Kabupaten Gorontalo Trias Gani; Yakup Yakup; Hasanuddin Hasanuddin
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1123

Abstract

This study explores how environmental factors, motivation, and work discipline affect staff performance at the Public Works and Spatial Planning (PUPR) Office of Gorontalo Regency. Human resources are a crucial element in an organization, and employee performance is influenced by a number of factors both internal and external. The purpose of this study is to analyze the impact of these three factors on employee performance. The method used in this study is a quantitative approach, by distributing questionnaires to 44 staff at PUPR Gorontalo Regency. The collected data were then analyzed using multiple linear regression. The findings of this study reveal that the environment, motivation, and work discipline have a significant positive impact on employee performance. These results emphasize the importance of creating a supportive work atmosphere, increasing motivation, and maintaining work discipline in order to increase organizational productivity.