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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen JPM17: Jurnal Pengabdian Masyarakat JEB17 : Jurnal Ekonomi dan Bisnis International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) RJABM (Research Journal of Accounting and Business Management) JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Jurnal Samudra Ekonomi dan Bisnis GANEC SWARA Arthavidya Jurnal Ilmiah Ekonomi Jurnal Manajerial Jurnal Review Pendidikan dan Pengajaran (JRPP) Revitalisasi : Jurnal Ilmu Manajemen Prima Ekonomika : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Tunas Jurnal Ilmiah Abdi Mas TPB Unram JPM: JURNAL PENGABDIAN MASYARAKAT International Journal of Business, Law, and Education ABDI MASSA: Jurnal Pengabdian Nasional Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Multidisciplinary Science Journal of Trends Economics and Accounting Research Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Neo Journal of economy and social humanities Best Journal of Administration and Management Journal of Artificial Intelligence and Digital Business The Es Accounting and Finance Jurnal Pemberdayaan Masyarakat Nusantara Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Harapan Bangsa West Science Interdisciplinary Studies AMMA : Jurnal Pengabdian Masyarakat GEMAH RIPAH: Jurnal Bisnis West Science Interdisciplinary Studies Jurnal Nirta: Studi Inovasi West Science Social and Humanities Studies Journal of Management and Innovation Entrepreneurship (JMIE) Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Penelitian Pendidikan Indonesia Moneta : Journal of Economics and Finance Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Accounting, and Management Dhana Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian dan Inovasi Masyarakat Dhana Jurnal Pengabdian Masyarakat Indonesia INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) TOMAN: Jurnal Topik Manajemen
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Pengaruh Shopping Lifestyle, Kualitas Produk Terhadap Kepuasan Konsumen Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Produk Skintific di Surabaya Anisa Salsabila Sarianto; Nekky Rahmiyati
TOMAN: Jurnal Topik Manajemen Vol. 2 No. 2 (2025): TOMAN: Jurnal Topik Manajemen
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/toman.v2i2.232

Abstract

Penelitian ini bertujuan untuk menganalisis dan membuktikan pengaruh shopping lifestyle, kualitas produk terhadap kepuasan konsumen melalui keputusan pembelian pada produk Skintific. Dalam penelitian ini menggunakan data primer yaitu dengan menyebar kuesioner melalui google form. Populasi dalam penelitian ini adalah konsumen yang pernah memakai dan membeli produk Skintific di Surabaya. Teknik pengambilan sampel yang digunakan adalah menggunakan rumus slovin, dengan jumlah responden sebanyak 100 orang. Analisis data menggunakan teknik kuantitatif statistic yang prosesnya menggunakan Smart-PLS ver 4. Hasil penelitian menunjukkan bahwa variabel shopping lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian, shopping lifestyle berpengaruh tidak signifikan terhadap kepuasan, kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian, kualitas produk berpengaruh positif signifikan terhadap kepuasan konsumen, keputusan pembelian berpengaruh positif signifikan terhadap kepuasan konsumen, shopping lifestyle berpengaruh tidak signifikan terhadap keputusan pembelian melalui kepuasan konsumen, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian melalui kepuasan konsumen.
PENINGKATAN KEPATUHAN PAJAK PENSIUNAN MELALUI SOSIALISASI PELAPORAN SPT TAHUNAN MENGGUNAKAN APLIKASI CORETAX DI RT 2 RW 4 KEBRAON Suharto; Dini Ayu Pramitasari; Umar Burhan; Nekky Rahmiyati
Jurnal Pemberdayaan Masyarakat Nusantara Vol 4 No 2 (2026): Jurnal Pemberdayaan Masyarakat Nusantara | Juni - Agustus 2026
Publisher : PT. NAFATIMAH GRESIK PUSTAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peralihan sistem pelaporan SPT Tahunan menggunakan aplikasi Coretax mulai tahun 2026 menimbulkan kekhawatiran di kalangan wajib pajak usia lanjut. Pengabdian masyarakat ini dilatarbelakangi oleh temuan di RT 2 RW 4 Kebraon, Surabaya, di mana banyak pensiunan berniat tidak melaporkan SPT Tahunan karena kebingungan mengoperasikan Coretax dan adanya miskonsepsi bahwa masa pensiun menggugurkan kewajiban lapor pajak. Tujuan program ini adalah memberikan edukasi hukum perpajakan dan pelatihan teknis aplikasi Coretax guna meningkatkan kepatuhan wajib pajak lansia. Metode pelaksanaan menggunakan pendekatan Problem Solving berbasis Analisis SWOT. Pelaksanaan difokuskan pada pengumpulan warga melalui komunitas jamaah masjid sebagai penggerak (kader pajak) bagi warga lainnya. Hasil pengabdian yang dilaksanakan pada 8 Maret 2026 menunjukkan peningkatan pemahaman warga terkait Undang-Undang Nomor 6 Tahun 1983 bahwa wajib pajak aktif tetap wajib lapor meskipun sudah pensiun. Selain itu, warga juga mendapatkan pemahaman teknis tata cara pelaporan menggunakan Coretax. Kesimpulannya, pendekatan komunal melalui jamaah masjid terbukti efektif menekan kelemahan usia lanjut dan ancaman lingkungan, serta berhasil memotivasi para pensiunan untuk tetap taat memenuhi kewajiban perpajakannya secara digital.
PENINGKATAN DAYA SAING UMKM MELALUI PELATIHAN PERSONAL BRANDING DAN DIGITAL MARKETING DI DESA SUKOREJO KECAMATAN SIDAYU KABUPATEN GRESIK Nekky Rahmiyati; Endang Indartuti; Tri Hutomo Yogiantoro; Diah Ayu Susiloningtias
ABDIMAS Vol 6 No 04 (2026): PENGABDIAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/abdimass.v6i04.2969

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi dan penciptaan lapangan kerja. Namun, perkembangan teknologi digital menuntut pelaku UMKM untuk memiliki identitas usaha yang kuat dan mampu memanfaatkan media digital sebagai sarana pemasaran. Pelaku UMKM di Desa Sukorejo, Kabupaten Gresik masih menghadapi berbagai kendala, antara lain belum memiliki personal branding yang jelas, identitas visual yang menarik, serta belum mengoptimalkan media sosial untuk kegiatan promosi. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam membangun personal branding dan menerapkan digital marketing guna meningkatkan daya saing usaha. Kegiatan dilaksanakan di Desa Sukorejo, Kabupaten Gresik dengan melibatkan 15 pelaku UMKM melalui metode Participatory Learning and Action (PLA) yang meliputi identifikasi kebutuhan, ceramah interaktif, diskusi, praktik penyusunan identitas usaha, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai pentingnya personal branding, kemampuan menyusun nama usaha, logo, slogan, menentukan target konsumen, serta memanfaatkan Instagram, Facebook, TikTok, WhatsApp Business, dan YouTube sebagai media promosi. Kegiatan ini berimplikasi pada meningkatnya kapasitas pelaku UMKM dalam membangun citra usaha yang profesional, memperluas jangkauan pemasaran, dan meningkatkan daya saing produk di era digital.
PENGARUH PERSEPSI HARGA, PERSEPSI TEKNOLOGI, GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN MELALUI PERILAKU KONSUMEN PENGGUNA SEPEDA MOTOR MEREK YAMAHA DI KOTA SURABAYA Raymundus Dwi Abri Gesi; Nekky Rahmiyati
ECONOMOS Vol 6 No 02 (2026): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v6i02.2906

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, persepsi teknologi, dan gaya hidup terhadap keputusan pembelian sepeda motor merek Yamaha melalui perilaku konsumen di Kota Surabaya. Perkembangan industri otomotif yang semakin kompetitif menuntut produsen untuk memahami faktor-faktor yang memengaruhi perilaku dan keputusan pembelian konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data primer diperoleh melalui penyebaran kuesioner kepada pengguna sepeda motor merek Yamaha di Kota Surabaya. Teknik pengambilan sampel menggunakan metode purposive sampling, dengan jumlah responden sebanyak 100 orang. Data dianalisis menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa persepsi harga, persepsi teknologi, dan gaya hidup berpengaruh terhadap perilaku konsumen. Selanjutnya, perilaku konsumen terbukti berpengaruh terhadap keputusan pembelian. Hasil pengujian pengaruh tidak langsung menunjukkan bahwa perilaku konsumen mampu memediasi hubungan antara persepsi harga, persepsi teknologi, dan gaya hidup terhadap keputusan pembelian sepeda motor merek Yamaha di Kota Surabaya. Temuan ini menunjukkan bahwa pemahaman terhadap perilaku konsumen menjadi faktor penting dalam meningkatkan keputusan pembelian. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi perusahaan dalam merumuskan strategi pemasaran yang lebih efektif dan berorientasi pada kebutuhan konsumen.
Green Finance and Corporate Sustainability: Strategic Financial Management in the Era of ESG Investing Nekky Rahmiyati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3987

Abstract

This study analyzes the strategic role of green finance driven by Environmental, Social, and Governance (ESG) investing in supporting corporate sustainability. The objectives are to examine the integration of ESG criteria into financial management practices, identify challenges and opportunities in aligning corporate financial strategies with sustainable investment trends, and propose a conceptual framework for strategic financial management aimed at long-term value creation. A systematic literature review method was employed, using data from peer-reviewed journals, reports, and white papers published between 2015 and 2025 that addressed green finance, corporate sustainability, strategic financial management, and ESG. Thematic analysis and narrative synthesis were applied to identify key trends, frameworks, and best practices, with triangulation of sources ensuring validity. The findings reveal that green finance instruments such as green bonds and ESG-based investment portfolios influence corporate financial strategies by integrating sustainability metrics with traditional financial indicators. ESG adoption enhances resilience, reputation, and access to sustainable capital markets. Key challenges include regulatory inconsistency, greenwashing risks, and insufficient ESG reporting standards. This study concludes that green finance is a strategic imperative, enabling companies to balance financial performance with social value to achieve long-term sustainability.
Green Marketing Management in the Digital Era: A Study of Website Content and Corporate Social Media in Surabaya Endah Budiarti; Ulfi Pristiana; Nekky Rahmiyati
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4923

Abstract

The development of environmental issues and digital transformation has encouraged companies to adopt green marketing strategies as part of modern marketing management. This study aims to analyze green marketing management in the digital era through a study of website content and social media of companies operating in Surabaya. The research uses a descriptive qualitative approach with content analysis on digital content from official websites and social media platforms. Data were collected through non-participant observation and digital documentation and analyzed using thematic coding. The results show that company websites are mainly used to communicate sustainability information in a formal and credible way, while social media supports more persuasive, visual, and interactive communication. Dominant green marketing themes include environmental commitment, CSR activities, environmental campaigns, and consumer education. Although most companies show consistent messages across websites and social media, differences remain in the depth of information and signs of greenwashing risks, especially in social media content. This study concludes that the effectiveness of digital green marketing is determined by consistency, transparency, and the suitability of communication strategies with digital media characteristics. These findings are expected to serve as a reference for companies in managing green marketing sustainably.
The Effect of Asset Structure, Capital Structure, and Company Size on Stock Prices With Profitability as an Intervening Variable in Multi-Industry Sector Companies Listed on the Indonesia Stock Exchange in 2018 - 2021 Alexsius Laurenzo Talaud; Nekky Rahmiyati
Best Journal of Administration and Management Vol 1 No 3 (2023): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i3.69

Abstract

This study aims to analyze the effect of asset structure, capital structure and company size on stock prices with profitability as an intervening variable in various industrial companies for the 2018-2021 period. The method used in this study uses quantitative data by collecting data in the form of annual financial reports for the 2018-2021 period with a total sample of 9 companies listed on the Indonesia Stock Exchange. The analysis technique used is outer model analysis, inner model analysis and hypothesis testing. Data processing uses Smart PLS 3.0. The results of this study indicate that asset structure does not have a significant effect on stock prices, asset structure does not have a significant effect on profitability, capital structure does not have a significant effect on stock prices, capital structure does not have a significant effect on profitability, company size does not have a significant effect on stock prices, company size has a significant effect on profitability and profitability has no significant effect on stock prices in various industrial companies listed on the IDX for the 2018-2021 period.
Systematic Analysis of the Effect of Good Corporate Governance on Financial Statement Fraud in Indonesia Dessy Evianti; Nekky Rahmiyati; Eko Cahyo Mayndarto; Eka Septariana Puspa
Dhana Vol. 2 No. 2 (2025): DHANA - JUNE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xvzb3s91

Abstract

Financial statement fraud is a crucial issue that reflects weak internal control and corporate governance. This study aims to analyze the effect of Good Corporate Governance (GCG) on financial statement fraud through a Systematic Literature Review (SLR) approach. The search was conducted on articles published in the last five years with a focus on GCG elements such as independent board of commissioners, audit committee, institutional ownership, and managerial ownership. The study results show that most GCG elements negatively affect financial statement fraud, although there are contradictory findings that suggest that GCG effectiveness is contextual. Factors such as firm size, industry sector (Islamic or non-financial), and quality of implementation strongly influence the strength of the relationship between GCG and fraud. The study also identified that the integration of GCG with internal audit function and corporate ethical culture is a more effective combination in preventing fraud. This study makes a theoretical contribution by reinforcing the understanding that the relationship between GCG and financial statement fraud is not linear or uniform, but rather highly dependent on the institutional context and governance practices implemented in the business environment in Indonesia.
The Effect Of Liquidity, Activity And Leverage On Company Value With Profitability As Mediation Variables Nekky Rahmiyati; Ian Natus Sholikha
Neo Journal of economy and social humanities Vol 1 No 3 (2022): Neo Journal of Economy and Social Humanities, September 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i3.29

Abstract

This study aims to determine and analyze the effect of liquidity, activity and leverage on firm value with profitability as a mediating variable in pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2020 period. The sample used in this study was 10 companies with purposive sampling technique to obtain 30 data. The method used is quantitative, and then data collected is analyzed using the SmartPLS 3.0 software. The result show that the liquidity, activity, and leverage have no significant effect on profitability. At the same time, the liquidity and profitability have no significant effect on firm value. At the same time, activity and leverage significantly effect on firm value. At the same time, liquidity, activity, and leverage have no significant effect on firm value with profitability as a mediating variable
INOVASI PRODUKSI DAN PEMASARAN UNTUK MENINGKATKAN KAPASITAS USAHA MIKRO KERUPUK DAPUR BU YATI DI KOTA SURABAYA Endang Indartuti; Nekky Rahmiyati; Jessica May Wulandari
ABDIMAS Vol 6 No 01 (2026): PENGABDIAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/abdimass.v6i01.2607

Abstract

Usaha mikro kerupuk udang “Dapur Bu Yati” di Kelurahan Rungkut Kidul, Kecamatan Rungkut, Kota Surabaya memiliki potensi sebagai penggerak ekonomi lokal, namun masih menghadapi kendala pada aspek produksi dan pemasaran. Proses produksi yang masih manual menyebabkan efisiensi rendah dan kualitas produk tidak konsisten, sementara pemasaran masih bersifat konvensional tanpa dukungan manajemen usaha dan teknologi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas produksi dan pemasaran usaha mikro kerupuk melalui penerapan teknologi tepat guna, penguatan manajemen usaha, serta digitalisasi pemasaran. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi tahap sosialisasi, pelatihan, penerapan teknologi, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan efisiensi produksi lebih dari 30%, peningkatan volume produksi sebesar 25–40%, tersusunnya pembukuan usaha sederhana, serta terbentuknya akun media sosial dan toko daring yang aktif. Kegiatan ini juga melibatkan mahasiswa sebagai bagian dari implementasi Merdeka Belajar Kampus Merdeka (MBKM). Program pengabdian ini berkontribusi dalam meningkatkan daya saing UMKM kerupuk lokal dan mendukung kemandirian ekonomi masyarakat secara berkelanjutan.
Co-Authors - Hwihanus Abelia, Dela Ayu Achmad Yanu Aliffianto ADELIA, PUTRI Agustinus Wilhelmus Uja Werang Agustinus Wilhelmus Uja Werang Agustono, Dyah Oktaviani Sulistyaningrum Ahmad Talib Alexsius Laurenzo Talaud Alfiana Andika Dimas Pramuditya Anggit Anggrahito Anisa Salsabila Sarianto Annisa Beauty Ananda Aristaldo, Raden Wimendy Artanti, Ratna Ari Bangun, Via Shefira Br Bella Aureliya E Sc Bramasta Arief Rizky Priambada Choirul Dwi Priamsyah Dessy Evianti Diah Ayu Susiloningtias Dipa Teruna Awaloedin Diyah Santi Hariyani Edo Pratama Edy Sudaryanto Eka Septariana Puspa Endah Budiarti Endah Budiarti Endah Budiarti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti Erfiani S Wardani Evianti, Dessy Fahmi Muhammad Fahrizal Akhmad Zein Firmansyah, Muhammad Nizar Fitrianingsih, Dwi Gde Bayu Surya Parwita GRACE LORDITA HATUMENA Hariyani , Diyah Santi Hariyani, Diyah Santi Hariyani, Diyah Santi Hendri Khuan Ian Natus Sholikha Jayanto, Imam Jesica May Wulandari Jessica May Wulandari Judijanto, Loso Juliyanti, Wiwin Kartika Wijayanti, Yulyar kartika, ika saridewi Kartini, Ida Ayu Nuh Kaswoto, Junet Khairunnisa Khuan, Hendri Kristiurman Jaya Mendrofa Kurniawan, Sindu Bagas Lahmudin, Moh Rifaizal LAUNTU, ANSIR Listiana Sri Mulatsih Loso Judijanto M. Suyanto Masruchin, Febby Rahmatullah Maswiartha, Nyoman Gede Mayndarto, Eko Cahyo Mayndarto, Eko Cahyo Mohammad Suyanto Muhammad Naufal Mulyanto Nugroho Muslimin Abdul Rahim Nanda Pinandita Ramadhani NATALIA, YOHANA FRANSISKA Natus Sholikha, Ian Neezmadevi, Kallyana Tantri Ni Desak Made Santi Diwyarthi Niki Mafatzi, Noval Novitasari, Cindy Nugroho, Mulyanto Nur Fadilah Evita Chandra Nur fitria Herdianti Nur Kamiliyah Firizq Nur Siti Latipah Okta Antika Pramitasari S.Ant S.Ak M.Ak, Dini Ayu Puji Afriyeni Purwaka Hari Prihanto Puspa, Eka Septariana Putri Gamayanti Raden Wimendy Aristaldo Ramdan Yusuf Ratnawati Ratnawati Raymundus Dwi Abri Gesi Rendy Achmad Wahyu Reza Ashary Rina Apriliani Riska Amelia Riyadi Nugroho Rudy Handoko Sabrina Ayu Rizkya Sahroni, Muhammad Salsabila Ahmad Sandari, Tries Ellia Santi Diwyarthi, Ni Desak Made Shodik Sikip Nur Ika May Nur Himama Silvia Septiani soebrati, ni wayan Somodiharjo, Kadari Sri Andayani Sri Andayani Sri Andayani Sri Andayani Sri Andayani, Sri Andayani Suharto Suharto Sungkowati, Sri Talaud, Alexsius Laurenzo Talib, Dr. Ahmad Teguh Prakoso Teguh Setiawan Wibowo Titiek Rachmawati Tri Hutomo Yogiantoro Tri Ratnawati Tri Ratnawati Tri Ratnawati Tri Ratnawati Tries Ellia Sandari Trinita Kartika Andini Tungga Bhimadi Ulfi Pristiana Ulfi Pristiana Umar Burhan Utami, Ratna Sri Wahidhani, Eha Hasni Weny Astutik Wiartha, Nyoman Gede Mas Yulyar Kartika Wijayanti Yusuf, Ramdan Zayafika Mareta