Article Per Year (5 Year)
p-Index From 2021 - 2026
5.553
P-Index
This Author published in this journals
All Journal Cannarium (Jurnal Ilmu-ilmu Pertanian) Techno: Jurnal Penelitian Jurnal Teknologi Pertanian AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Indonesian Food Science and TechnologyJournal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Madaniya International Journal on Food, Agriculture and Natural Resources (IJFANRES) Altifani Journal: International Journal of Community Engagement Agrikan: Jurnal Agribisnis Perikanan Jurnal Masyarakat Madani Indonesia Jurnal Pertanian Khairun (JPK) Jurnal Pengabdian Masyarakat Hutan
Hamidin Rasulu
Faculty Of Agriculture, Khairun University, Ternate, North Maluku
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Analisis Strategi Pemasaran Komoditas Pala (Myristica fragrans) Di Kecamatan Bacan Timur Selatan Bakir, Nurmaya; Rasulu, Hamidin; Tjokrodiningrat, Suryati; Sudjud, Suratman; Soenarsih, Sri; Sapsuha, Yusri
Jurnal Pertanian Khairun Vol 4, No 2: (Desember 2025)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v4i2.11237

Abstract

Nutmeg is one of the leading plantation commodities in South Bacan Timur Subdistrict, South Halmahera Regency. However, its productivity and product quality have not yet reached optimal levels compared to other production centers. In addition, the lack of an integrated marketing system and the dominance of intermediary traders have resulted in a relatively weak bargaining position for farmers. This study aims to identify the internal and external factors affecting nutmeg marketing and to determine the most priority marketing and development strategies for the nutmeg commodity. The research was conducted from August to November 2025 in Tabajaya, Wayaua, and Tabangame villages, involving 30 nutmeg farmers and 5 traders. The analytical methods used were SWOT analysis to formulate alternative strategies and the Analytic Hierarchy Process (AHP) to determine strategy priorities. The results of the SWOT analysis identified four marketing strategies for farmers, namely Participatory Marketing Based on Efficiency, Quality Standardization as a Partnership Requirement, Farmers’ Financial Independence, and Community-Based Quality Control. Meanwhile, four marketing strategies for traders were identified: Volume and Logistics Expansion, Cash Flow Acceleration and Fixed Contracts, Purchase Price Leadership, and Risk Management with a “Just-in-Time” approach. The AHP results indicate that the priority strategy for farmers is quality standardization as a partnership requirement with a weight of 0.3780, while for traders it is volume and logistics expansion with a weight of 0.4106. These strategies are expected to improve marketing efficiency and welfare.
Co-Authors Ahmed A Mansour, Nabel Albaar, Nurjana Albaar, Nurjanna Andy Kurniawan, Andy Angela Wulansari angela wulansari Angela Wulansari Angela Wulansari Ardanan, Ardanan Arif, Nurfadhilah Arifin, Tuti Handayani Arilaha, Muhammad Asril asep nurhikmat B. Talebe, Yusnaini Baguna, Firlawanti Lestari Bakir, Nurmaya Darsan, Ismi Musdalifa Darwis, Herman Daud, Nahu Eka Kusuma Dewi Eka Kusuma Dewi, Eka Kusuma Erna Rusliana Muhammad Saleh Fahri, Johan Fatmawati, Mila FATMONA, SARIFFUDIN Gunawan Gunawan Hadi, Pratiwi Hasbullah Hasbullah Hayun Abdullah Husen Alting Husen, Janiah Ibrahim Rahmat indah rodianawati Janiah Husen Johan Fahri Johan Fahri Johan Fahri Joni Kusnadi Juharni Arni Juharni, Juharni Kaddas, Fatmawati Kamaluddin, Abdul Kadir Latulanit, Nabila Shellawaty Lumbessy, Abd. Syukur M. Mustafa, Ikrima Mansur, Sukri Marasabessy, Much Hidayah Masuku, Mustamin Anwar Maya Lestari Muhammad Aziz Mustafa, Ikrima M. Mustafa Nabila Shellawaty Latulanit Nahu Daud Nahu Daud Nancy Kiay, Nancy Natal Basuki Nurhasanah, Nurhasanah Nurjana Albaar Nurjana Albaar Nursamsi, Nursamsi Nurul Ummu Habibah Rachman, Sitra Anna A Ramli Hadun Ransingin, Winarsih Rima Melati Rovina Andriani Rovina Ruslami, Rovina Ryadin, Aisjah Rahmawaty Sangaji, Samsa Santi, Andi Sihombing, Tulus P J Sjafani, Nur Soenarsih, Sri Sudarminto Setyo Yuwono Sudjud, Suratman Suryati Tjokrodiningrat Suwito Suwito Syamsul Bahri Tamrin, Mahdi wulansari, angela Yusri Sapsuha Zamzam, Irfan