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Analysis of the Influence of Product Quality on Purchasing Decisions at PT. W Standard Indonesia Belianus Patria Latuheru; Dedik Wiryawan; Farida Yani; Riny Jefri; Dicky Jhon Anderson Butarbutar
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4425

Abstract

In recent years, advances in the automotive world, especially motorcycle, have grown and developed rapidly, this has made almost everyone around the world want and need a motorcycle with good performance and quality and a stable resale price. PT. W Standard Indonesia is a distributor of various types of motorcycle spare parts under the W Standard brand which is located in Medan City. This study aims to determine and analysis of the influence of product quality on purchasing decisions at PT. W Standard Indonesia. This type of research is descriptive quantitative research. The population in this study is the number of customers of PT. W Standard Indonesia in the last three months as many as 102 people. The number of samples for this study is 50 customers. The data analysis method used descriptive statistics and simple linear regression analysis consisting of partial test (t) and coefficient of determination (R2). The results show that product quality has positive and significant effect on purchasing decisions at PT. W Standard Indonesia. Product quality can explain purchasing decisions at PT. W Standard Indonesia by 13.6% and the remaining 86.4% is explain by other variables not examined in this study.
Effect of Gross Domestic Product and Interest Rate on Tax Revenue in Indonesia Anizir Ali Murad; Deviyantoro Deviyantoro; Kamaluddin Kamaluddin; Dedik Wiryawan; Efriyani Sumastuti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4790

Abstract

Taxes play an important role in the life of the state, especially in the implementation of development because the revenue in the tax sector can finance the development expenditure of a country. This study aims to determine and analyze the effect of gross domestic product and interest rate on tax revenue in Indonesia. In this study, data from 1990 to 2020 were used which were obtained from various sources. This study uses a multiple linear regression model with the least squares method with the Eviews 7 application. The results show that gross domestic product has significant effect on tax revenue in Indonesia. Interest rate has significant effect on tax revenue in Indonesia.
Business Strategy Formulation Based on SWOT Analysis: Case Study of PT Hatten Wine Bali Farid Ardyansyah; I Nyoman Tri Sutaguna; Irwan Moridu; Pandu Adi Cakranegara; Dedik Wiryawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6005

Abstract

The purpose of this study is to analyze business strategy formulation based on strengths, weaknesses, opportunities, and threats (SWOT) analysis, case study of PT Hatten Wine Bali. This type of research is a qualitative research with descriptive method. The type of data used is secondary data and data collection using observation. The analysis technique used is SWOT analysis. The results of this study indicate that PT Hatten Wine Bali already has more value than other competitors, which is supported from the production process to the quality of the final product which is so selective that the quality of the product becomes the main reference.
Effect of Product Brand Trust on Customer Loyalty Revi Sesario; Pandu Adi Cakranegara; Gusti Noorlitaria Achmad; Nansi Rianindita; Dedik Wiryawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7222

Abstract

The growing world of property in Indonesia has contributed to the growing size of the existing plastic putty industry and the emergence of a new industry in plastic putty. Plastic putty in addition to having a function as an aesthetic. Industrial development in Indonesia is increasing. The government has implemented development in all fields, both physical and non-physical. One form of development is industrial development in Indonesia. The purpose of this study is to analyze effect of product brand trust on customer loyalty. This research uses quantitative research. The sampling technique used is saturated sampling. The population who is also part of the sample in the study are 90 respondents at CV Usaha Jaya Binjai. The type of data used in this research is quantitative. Data analysis used partial test (t). The results show that product brand trust has a positive and unsignificant effect on customer loyalty at CV Usaha Jaya Binjai. There are recommendations that can be used as suggestions for companies to pay more attention to brand loyalty and trust in customers so that customers can feel satisfied with the products they produce. Companies must take promotional actions and expand marketing techniques so that market segmentation of the brands sold.