Article Per Year (5 Year)
p-Index From 2020 - 2025
6.658
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi Undiksha Jurnal Promosi Pendidikan Ekonomi JURNAL ILMIAH PENDIDIKAN FISIKA AL BIRUNI I-ECONOMICS: A Research Journal on Islamic Economics JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Quantitative Economics Journal Indonesian Journal of Science and Technology STRATEGIC Al-Jabar : Jurnal Pendidikan Matematika Jurnal Pendidikan Ekonomi & Bisnis MANAJERIAL JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Basicedu OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi EDUKATIF : JURNAL ILMU PENDIDIKAN Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Kolaboratif Sains International Journal of Electronics and Communications Systems Jurnal Hukum Sehasen AKADEMIK: Jurnal Mahasiswa Humanis International Journal of Hydrological and Environmental for Sustainability Jobmark: Journal of Branding and Marketing Communication Jurnal Basicedu Junior Medical Journal Islamic Journal of Integrated Science Education Juris Humanity: Jurnal Riset dan Kajian Hukum Hak Asasi Manusia International Journal of Applied Mathematics, Sciences, and Technology for National Defense Jurnal Pengabdian Masyarakat dan Riset Pendidikan Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Jurnal Justice Aswaja (JJA)
Amir Machmud, Amir
Universita Pendidikan Indonesia, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jobmark: Journal of Branding and Marketing Communication

 1 
Creative Brand Publicity of Ramayana 'Mom in Rice Cooker' Matahari, Frisky Freny; Machmud, Amir; Al Faruqi, Muhammad Umar
Jobmark: Journal of Branding and Marketing Communication Vol. 4 No. 1 (2022): JOBMARK Vol 4 No 1 (July-December 2022)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v4i1.396

Abstract

This article examines the effectiveness of the Ramayana branding program using the Creative Brand Publicity (CBP) approach through creative advertisements featuring a mother emerging from a rice cooker. The research method used is a case study with a descriptive-qualitative approach. Data collection methods include media, professional, digital, and scientific document searches. The study results indicate that CBP effectively increases brand awareness and engagement, with positive sentiment and active audience participation. This study provides important insights for other brands looking to increase visibility and audience engagement through the CBP strategy.
Co-Authors A.A Inung Arie Adnyano, A.A Inung Arie ACHEAMPONG, KENNEDY Agia Seriana Yusadinata Agung Dwi Sutrisno AGUS Agus Triansyah, Fadli Ahiase, Godwin Aieny, Fauzia Aisyah, Mutiara Aghnyn Akhmad Zamroni Al Faruqi, Muhammad Umar Anita Wiani Annisa Putri Atika, Ayu Bayurohman Pangacella Putra Budi Santoso Burahkim, Burahkim Bustaman, Bustaman Chandra, Yoshua Christina, Athalia Citraningrum, Mivtha Cunduk Wasiati Dahriza, Munziri Ilman Dewi Kartika Sari, Dewi Dita Maharani Suwardi Dolfries Jakop Neununy Dwi Nurhayati, Dwi Edi Suryadi, Edi Eeng Ahman, Eeng Elisa Anggraeni, Elisa Endang Supardi Ester Krisnawati Farid, Fajri Fitria Lestari Frisky Freny Matahari Hamimi Hamimi Hari Mulyadi, Hari Harmono, Setyo Hartika, Nely Heri Budianto Hidayat, Yusuf Murtadlo Ikaputera Waspada Ikaputera Waspada, Ikaputera Imas Purnamasari Indriarti, Werda Iswanti Iswanti Kalijunjung Hasibuan Kurjono, Kurjono Kusuma, Andita Delya Mahmuddin Marbun Matahari, Frisky Freny Minghat, Asnul Dahar Bin Mirza Irwanda Muhamad Agustiono Muhamad Syazali Muhardi Muktar, Muktar Muliadi Naqiya, Sadiyana Yaqutna Navik Istikomah Palupi, Endah Kinarya Perdhana, Radhitya Pratiwi, Elok Surya Primantara, Dionisius Aryandra Putri, Devita Amalia Rachmawati, Ro'fah Nur Rafika Rahmadani, Rafika Rahmad Junaidi, Rahmad Rahmi Ramadhani Ranji Primarianda Rasmi Rasmi, Rasmi Rizqi Prastowo Rohmah, Nida Aidatu Ronald H.P. Saady, Farma Ladia Salman Alfarisi Saputra, Ainul Sely Novita Sari Setiawan, Aep Siti Suhanah Wati Sugiharti, Harpa Sumirahayu Sulaiman Suranto Suranto Suwatno Suwatno Wiani, Anita Yuris Sutanto Yusup, Akmal