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Journal : TEKNIK

STRATEGI PERBAIKAN - PENGGANTIAN BERDASARKAN UMUR PRODUK UNTUK GARANSI SATU DIMENSI Ika Rinawati, Dyah
TEKNIK Volume 32, Nomor 1, Tahun 2011
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.943 KB) | DOI: 10.14710/teknik.v32i1.1681

Abstract

When the manufacturer selling products with warranties, it causes additional costs (called warranty costs) toservice any claims under warranty. Reducing warranty costs is an issue of great interest to manufactures. Thethree ways to reduce warranty costs i.e. improving product reliability, use of preventive maintenance andwarranty servicing strategy.This research deals with a warranty servicing strategy for items sold with a one dimensional warranty where theperiod offered is relatively long. For instance, a computer warranted for three years. For repairable productssold with free repairable warranty (FRW), the manufacturer has the option of either repairing or replacing thefailed item with a new one.In the strategy studied, the decision of repairing or replacing the failed item under warranty is based on its ageat failure. Under the strategy, for failures with age being greater than or equal to threshold parameter will berectified by replacement and all other failures under warranty will be repaired. This strategy is characterized bya threshold parameter which minimizes the expected warranty cost. The optimal parameter is sought by usingnumerical computation. Some numerical examples are given for the purposes of illustration.
Peningkatan Kinerja Keputusan Pembelian melalui Penilaian Kesadaran Merek, Asosiasi Merek, Loyalitas Merek dan Persepsi Kualitas menggunakan Metode Regresi Ganda: Studi Kasus Pembelian Truk di PT AIIS Susanto, Novie; Rinawati, Dyah Ika; Ramadhani, Fery
TEKNIK Vol 40, No. 1 (2019): Mei 2019
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.394 KB) | DOI: 10.14710/teknik.v39i3.22189

Abstract

Sales data and market share of a truck product called ILT in PT AIIS continues to decline during period 2014-2016. Based on these findings, this research examines how sales and market share of the truck could be improved. This research aims to examine the influence of brand awareness, brand association, perceived quality, and brand loyalty to the purchasing decision of ILT in PT. AIIS. The analysis technique uses multiple regression analysis. From the research result, it is found that only the brand awareness and perceived quality variables that positively and significantly influence the purchasing decision of ILT where brand awareness is the dominant factor that influences purchasing decisions. Adjusted R Square value of 0,521 indicates that 52.1% of variation of purchasing decision can be explained by four independent variables in regression equation while the rest equal to 47,9% explained by other variables which were not examined in this research.
Co-Authors Abda Abda Abdus Salam, Abdus Aditya Wiratama Putra Agus Indra Winarko Andana Cantya Prayodya Anthony Budi Purnama Arfan Bakhtiar Ariani Putri Winanda, Ariani Putri Aries Susanty Arif Susilo Utomo Artati Rut P. Girsang Ary Arvianto Audy Yumna Ardila Ayu Inggriani Keswari Bambang Purwanggono Bayu Dwi Sutrisno Catur Indra Agusman Christian Hendriawan Darminto Pujotomo Denny Nurkertamanda Dian Purnamasari Diana Puspita Sari Dyah Ayu Puspitaningtyas Dyah R. Rasyida Eko Lisysantaka Fahrudin Fahrudin Fairus Zakiah Fairuz Zakiah Fanani, Muhammad Zainal Fatrin Muljadi Fauzan Syahrani Fery Ramadhani Fuzie Priatamphatie Fuzie Priatamphatie, Fuzie Gregorius Budhi Wisnu Hangestya Luri Haryo Santoso hilda prabandini Humairah, Natia Intan Arthantia Iswandharu, Aditya Dimas Jeffry Pane Karina Karina Karina Karina Kharisma Panca Kurniawati Khoirunisa Istiqobudi Krisnanto, Sigit Heru Kusuma, Pradana Jati Luh Made Indah Sri Handari Adiputra M. Mujiya Ulkhaq M. Yogi Riyantama Isjoni Manik Mahachandra Marsius Sihombing Marudut Mujur Mas Ajeng Puspito Astuti Maya Kartika Medisia Pertiwi Mega Inayati Rif’ah Meredith D Renjaan, Meredith D Meylani Meylani Mochamad Irfan Try Handoko Muhammad Faiz Aji Prakoso Nadia Cynthia Dewi, Nadia Cynthia Nadia Cythia Dewi Naniek Utami Handayani Nia Budi Puspita Sari Nia Budi Puspitasari Nita Trisnawati Noka Lisano Noor Charif Rachman Novie Susanto Novika Rahayu, Novika Nurrizki, Muhammad Risvan Pandu Martino Prasetyo Yulianto Pratiwi, Icha Putri Purnawan Adi Wicaksono Purwatiningsih, Aris R. Ristanto Baskoro, R. Ristanto Ramadhani, Fery Rani Rumita Renaldi, Stellya V. Retno Diyah Anggraeny Rezha Risdiyansyah Pradikdaya Rosi Puspitasari Sadam Samsudin Sari Aji Dwijayanti Septiana Puji Lestari Septiana Puji Lestari Silvia Merdikawati Singgih Saptadi Sinta Nurmalasari Sitompul, Boynard Giovinda Sri Hartini Sri Hartini Hartini Sriyanto Sriyanto Supartini Supartini Suryo Wiwoho Susatyo Nugroho W.P. Susatyo Nugroho W.P. Susatyo Nugroho W.P. Susatyo Nugroho WP Tenny Monika Tri Setyo Wicaksono Tri Setyo Wicaksono Widharto, Yusuf William Ariel Yosia Bunga Wiwik Budiawan Wiwik Budiawan Zahra, Lutfia