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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JAM : Jurnal Aplikasi Manajemen Binus Business Review AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MBR (Management and Business Review) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) DIJB (Diponegoro International Journal of Business) Jurnal Abadimas Adi Buana EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship Journal of Business and Applied Management International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya International Journal of Business, Law, and Education Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Locus Penelitian dan Pengabdian Jurnal Multidisiplin Sahombu Journal of Business Management and Economic Development Influence: International Journal of Science Review
Denny Bernardus
Universitas Ciputra
Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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PELATIHAN PEMBUATAN DAN CARA MEMASARKAN GANTUNGAN KUNCI BAGI IBU PKK DAN PEMUDI RW 10 KELURAHAN LESANPURO, MALANG Purwono, Bambang Sugiyono Agus; Bernardus, Denny; Siahaan, Salmon Charles P. T.; Grace Citra Dewi; Rismawati Br. Sitepu; Mohammad Naufaluddin; Eunice Ali
Jurnal Abadimas Adi Buana Vol 7 No 02 (2024): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v7.i02.a8268

Abstract

Warga RT 06 dan RT 07, RW 10 Kelurahan Lesanpuro, Kecamatan Kedungkandang, kota Malang dengan jumlah keluarga sekitar 70 KK, sebagian besar ibu-ibu PKK dan sebagian kecil pemudi memiliki waktu yang dapat digunakan untuk melakukan kegiatan yang produktif dan diharapkan dapat menambah pendapatan harian. Secara subyektif para ibu-ibu rumah tangga dan pemudi mengeluarkan anggaran belanja harian yang relatif meningkat. Kegiatan pelatihan tentang pembuatan gantungan kunci dari clay yang sedang “naik daun.” Peserta sejumlah tiga puluh (30) terdiri dari ibu-ibu PKK dan beberapa pemudi. Kegiatan ini merupakan lanjutan dari kegiatan yang telah dilakukan sebeumnya. Tujuan kegiatan ini adalah membuat cindera mata berbentuk gantungan kunci dengan kapasitas produksi yang memadai, dengan metode yang digunakan adalah “Project Based-Learning”, melaksanakan pelatihan dengan topik entrepreneurship. melaksanakan pelatihan dengan topik Manajemen Pemasaran. Kesimpulan kegiatan Pengabdian kepada Masyarakat ini adalah: Peserta sangat antusias, kegiatan semula dilaksanakan satu hari menjadi dua hari, peserta menyelesaikan pembuatan gantungan kunci sebanyak lima unit, kreativitas bentuk dan kualitas gantungan kunci beragam, dan ketrampilan peserta semakin meningkat. Saran yang perlu disampaikan adalah perlu pelatihan tentang memasarkan gantungan kunci dan pengenalan memasarkan melalui media sosial  
Peran Integrated Marketing Communication (Imc) dalam Meningkatkan Keputusan Pembelian Produk dengan Pemasaran Berbasis Komunitas Sebagai Variabel Moderasi pada Brand Pastry.Series Rengga Kurniawan; Denny Bernardus
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.420

Abstract

Tujuan daripada tesis ini adalah untuk mengetahui pengaruh dan peran beberapa variabel bebas dalam Grand Theory Integrated Marketing Communication (IMC) yakni Influencer Marketing, Word Of Mouth, Daya Tarik Iklan pada variable terikat keputusan pembelian konsumen. Pada bagian yang lain, juga dianalisa masing-masing variabel bebas X1, X2 dan X3 pengaruhnya terhadap keputusan pembelian dengan memasukkan variabel bebas pemasaran berbasis komunitas sebagai faktor moderasi dalam kerangka konseptual penelitian. Metode analisis menggunakan pendekatan kuantitatif dengan Analisis Structural Equation Modelling (SEM). Pada penelitian ini metode pengumpulan data dilakukan dengan menyebarkan kuesioner baik yang bersifat online maupun offline. Kuesioner bersifat pernyataan yang harus dikonfirmasi oleh sebanyak 65 responden atau konsumen pastry.series dengan metode sampel jenuh. Variabel penelitian terdiri dari 3 variabel bebas, 1 faktor moderasi dan 1 variabel terikat. Berdasarkan pada total 5 variabel yang diuji dijabarkan kembali menjadi sejumlah 17 indikator yang dimana dijadikan dasar dalam menggali data 28 pernyataan kuesioner dari para responden.
Analisis faktor efektivitas komunikasi pemasaran pada lokasi proyek properti Citraraya Tangerang Tan, Ellys; Teofilus, Teofilus; Bernardus, Denny; Sarwoko, Endi
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10069

Abstract

This research aims to analyze factors in the effectiveness of marketing communication that can increase consumer interest in visiting property projects. This research was conducted in the context of property or real estate using a framing theory that the way we present information affects the way people perceive and take action.  The method used in this research is a descriptive quantitative research method using questionnaires as research instruments and Exploratory Factor Analysis. The targeted respondents with age above 25 years,  income above ten million rupiah and domiciled in Jabodetabek and Java Island. Of the 300 questionnaires distributed, there were 200 valid respondent data and entered the target. This research is expected to contribute to property companies so that the factors resulting from the research can be used in marketing communications more effectively in increasing consumer interest in visiting the location. The results stated that the dimensions of location, price, facilities, reputation, environment, service, events, and influencers are valid as dimensions of factors attracting consumer visits.
Implementasi Pembelajaran Entrepreneurship Mahasiswa Berbasis The 5E Learning Cycle Model Bernardus, Denny
Jurnal Entrepreneur dan Entrepreneurship Vol. 1 No. 1 (2012): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1105.592 KB) | DOI: 10.37715/jee.v1i1.3

Abstract

The 5E Learning Cycle Model merupakan metode pembelajaran berbasis proyek. Artinya bahwa mahasiswa tidak hanya diberikan teori tetapi juga pengalaman menerapkan setiap tahap dari The 5E Learning Cycle Model berbasis siklus yang mencakup: (1) engagement;(2) exploration; (3) identification; (4) ideation; (5) visualization and evaluation; dan (6) execution and monitoring. Melalui metode pembelajaran ini berhasil dilahirkan “startup” bisnis ritel dari mahasiswa di tempat-tempat komersial yang ditunjuk (mal dan food court). Adanya “startup” bisnis ritel bermanfaat memberikan pengalaman hands-on mengenai bagaimana proses mendirikan bisnis ritel. Selanjutnya, pengetahuan dan berbagai keterampilan manajemen penjualan dan pemasaran, operasional, keuangan dan sumber daya manusia juga berhasil ditransfer kepada mahasiswa.
Supporting Start-ups in Indonesia: Examining Government Policies, Incubator Business, and Sustainable Structure for Entrepreneurial Ecosystems and Capital Bernardus, Denny; Arisa, Ma'rifani Fitri; Sufa, Siska Armawati; Suparwata, Dewa Oka
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.372

Abstract

This research investigates the complex dynamics that shape the sustainability of start-ups in Indonesia, focusing on the influence of government policies, networks, capital structure, entrepreneurial ecosystem, and business incubators. Using Structural Equation Modeling with Partial Least Squares, this study analyzes data collected from 315 sample start-ups across various sectors. The results show significant relationships among the factors studied. Government policy emerges as a critical determinant, impacting business incubators and the broader entrepreneurial ecosystem. Networks and capital structures also play an essential role, in influencing business incubators and the entrepreneurial landscape. This study highlights the interconnectedness of these elements and underscores the importance of a holistic approach to foster sustainable start-ups. Theoretical implications suggest integrating factors in entrepreneurship models, emphasizing the role of policy-driven ecosystem development, network-centric approaches, and consideration of financial dynamics. Practical implications guide policy makers, entrepreneurs, investors, and business incubator managers in shaping a supportive and dynamic start-up ecosystem. While acknowledging limitations, this study contributes valuable insights into entrepreneurship and offers a foundation for future investigations into the sustainability of start-ups in various contexts.
The Exploration Study of Entrepreneurial Leadership as Strategic Asset in Ciputra Group Saksono, Lily Ambarwati; Bungin, Burhan; Bernardus, Denny
Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i1.12097

Abstract

In the era of the Industrial Revolution 4.0, which is full of uncertainty, a leader who has a combination of leadership qualities and entrepreneurial spirit is needed for organizational growth, development, and sustainability. The research explored the dimensions of entrepreneurial leadership exemplified by Ciputra, the founder of Ciputra Group. It explored how these dimensions influenced the behavior of leaders who interacted directly with him. The research applied a post-positivist qualitative approach with a Simple Research Design (SRD) and the Coding Color Analysis Procedure (CCAP) to analyze the data. The primary data collection method was conducted through interviews with five informants. The results identify 10 dimensions of entrepreneurial leadership, including resilience, which has yet to be highlighted in previous related research. Resilience, in particular, is notably present among Ciputra Group leaders. Additionally, the results reveal five influences of Ciputra in entrepreneurial leadership dimensions on the behavior of leaders who interact directly with him. The findings are intended to inspire and provide valuable insights to leaders, especially founders, seeking to enhance their organizational performance and sustainability. By understanding and adopting these entrepreneurial leadership dimensions, leaders can better navigate the complexities of today’s business environment and drive their organizations toward tremendous success.
DETERMINING FACTORS OF STUDENT'S ENTREPRENEURIAL INTENTION IN INDONESIA: A META-ANALYSIS Bernardus, Denny; Murwani, Fulgentius Danardana; Satrya, Dewa Gde; Aji, Imanuel Deny Krisna
Jurnal Aplikasi Manajemen Vol. 17 No. 3 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.11

Abstract

This study aims to conduct a meta-analysison determining factors that affect student's entrepreneurial intention. There are a variety of findings from several studies on the influence of the variables on entrepreneurial intention (Zhao et al., 2010; Bae et al., 2014). According to Wolf (1986), there is a need for synthesis on the various findings of several studies by using a meta-analysis approach.The meta-analysis procedure adopts the procedure by Baeet al.(2014), which includes sample identification for meta-analysis, determination, and measurement on the analyzed variables, and data analysis.This procedure has been able to filter samples from twelve dissertations/theses that place entrepreneurial intention as the critical variables in the studies. This procedure has also been able to determine eight predictors of entrepreneurial intention, which includesperceived desirability, entrepreneurship education, perceived feasibility, entrepreneurial self-efficacy, entrepreneurial attitude, internal locus of control, need for achievement, and adversityquotient. The meta-analysis findings show six significant predictors, which are perceived desirability, perceived feasibility, entrepreneurial self-efficacy, entrepreneurial attitude, need for achievement, and adversityquotient. Besides that, entrepreneurship education and internal locus of controlare two insignificant predictors.
THE EFFECT OF EXPERIENTIAL LEARNING ON ATTITUDES AND INTENTION: AN EXPERIMENTAL DESIGN Bernardus, Denny; Murwani, Fulgentius Danardana; Aji, Imanuel Deny Krisna; Padmawidjaja, Liestya; Kusumojanto, Djoko Dwi; Wardoyo, Cipto; Jatiperwira, Stefan Yudana
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.10

Abstract

In this study, we examined the effect of an entrepreneurship program based on experiential learning on attitudes and intentions. We used a quasi-experimental design. Data were collected by questionnaire from a sample of 200 students attending in an entrepreneurship program and another sample of 200 students as a control group. Our results indicate that the entrepreneurship program significantly improved students'innovativeness, entrepreneurial self-efficacy, and entrepreneurial intention. Furthermore, the students in an entrepreneurship program have a higher (average) innovativeness, entrepreneurial selfefficacy, and entrepreneurial intention, at the end of the entrepreneurship program, than a control group of students.
THE ROLE OF EMPLOYEE DEMOGRAPHICS, WORK STRESS, AND REWARDS ON JOB SATISFACTION AND EMPLOYEE PERFORMANCE Ratri, Kinanthi Gusti Reina; Wahjudono, Denny Bernardus Kurnia
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.16

Abstract

This research was conducted at a private university in East Java (University X). The purpose of this study was to examine demographic factors as moderating variables on the relationship between job stress and job satisfaction and the relationship between rewards and job satisfaction and measure the effect of job satisfaction on job performance at the university. 106 administrative staff and 101 lecturers are the samples in this study. The sampling technique was employed using simple random sampling. Structural Equation Model used to analyze the multivariate data. Results showed that employee demographics of both respondents do not act as moderators on the relationship between job stress and job satisfaction and the relationship between rewards and job satisfaction. Likewise, the job satisfaction variable in this study does not provide a mediating effect on the relationship between job stress and employee performance and the relationship between rewards and employee performance. Significant results for administrative staff are shown in the relationship between rewards and job satisfaction and the relationship between rewards and employee performance. As for lecturers, significant results are shown in the relationship between job stress and performance and the relationship between reward and job satisfaction. Further research suggested conducting workload analysis for each position, developing an appropriate reward system, further research to determine the factors that can predict performance, and research continued by using unstructured demographic data, such as income levels or workloads.
RECOGNIZING THE ENTREPRENEURIAL OPPORTUNITIES: A COMMON OUTCOME OF AN ENTREPRENEURIAL MINDSET Bernardus, Denny; Murwani, Fulgentius Danardana; Aji, Imanuel Deny Krisna; Padmawidjaja, Liestya; Jatiperwira, Stefan Yudana; Hitipeuw, Imanuel
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.20

Abstract

Entrepreneurship is important for economic growth in Indonesia. Entrepreneurial opportunities are essential to maintain a business. This study is intended to explore how business teams recognize entrepreneurial opportunities as a common outcome of their entrepreneurial mindsets. Specifically, this study explores how business teams express their ideas for introducing innovative products in a marketplace where entrepreneurial opportunities underlie those ideas. This study used a qualitative descriptive approach to achieve a comprehensive summarization. A few business teams had already enrolled in the entrepreneurship course. Each business team was asked to report how the business team recognized entrepreneurial opportunities. Content analysis was used to analyze the business team reports. The business team reports were coded into main categories, which the main categories were then analyzed using manifest analysis. The results showed that the business teams recognized the entrepreneurial opportunities underlying their business ideas. Business ideas have several characteristics. This study has implications, limitations, and suggestions for future studies.
Co-Authors Asra Al Fauzi Ayu Widiarti, Nuning Sri Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Burhan Bungin Chicilia Nova Yatna Cipto Wardoyo Denpharanto Agung Krisprimandoyo Dewa Gde Satrya, Dewa Gde Dewa Oka Suparwata Dinata, Yuwono Martha Diska Lora Sekarwangi Eko Budi Santoso Elia Ardyan Endi Sarwoko Eric Harianto Eunice Ali Fulgentius Danardana Murwani Giam (Gian) Wan Lie Grace Citra Dewi Hadisantoso, Edoardus Imanuel Deny Krisna Aji Imanuel Hitipeuw Jatiperwira, Stefan Yudana Jusnita, R. Ayu Erni Kazia Laturette Kusumojanto, Djoko Dwi Laijran, Darryl Abraham Lie, Teofilus Liestya Padmawidjaja Liliana Dewi Lily Ambarwati Saksono Maichal Maichal MARIFANI FITRI ARISA Menny, Alviano Herbert Mitchell Mitchell Mohammad Naufaluddin Murry Harmawan Saputra Mu’min, Halek Narto Narto, Narto Natasha Jessica Setiawan Patrisia Amanda Pascarina Purwono, Bambang Sugiyono Agus Rabia Nur Hania Ratri, Kinanthi Gusti Reina Rengga Kurniawan Rismawati br Sitepu Saksono, Lily Ambarwati Siahaan, Salmon Charles P. T. Slamet Riyadi Steve Setio Sufa, Siska Armawati Suyanto Suyanto Tan, Ellys Teofilus Teofilus, Teofilus Thomas Stefanus Kaihatu Tjandra, Aurelia Sugita Tommy Christian Efrata Utami, Chritina Whidya Wirawan ED Radianto Yulianah Yulianah Yulianah Yulianah Yuwono Martha Dinata