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Commodification Digital Comics on Instagram Account @asupankomik_ Rafi’i; Khairul Syafuddin
International Journal of Economics (IJEC) Vol. 2 No. 1 (2023): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i1.279

Abstract

Instagram is one of the social media that is used to disseminate information widely. The social media has power in its visual text. One account that uses Instagram is @asupankomik_. The account uses Instagram not to upload personal content. However, to reupload works from other comic creators. This study aims to determine the commodification of text by the @asupankomik_ account in order to gain profit. The method used in this research is qualitative. The unit of analysis in this study is content from the @asupankomik_ account. The analysis technique used is semiotic analysis from Charles S. Pierce. The results of this study found that the content chosen by these accounts tends to describe the life of the middle and lower social classes. This can lead to stereotypes about their lives. In addition, the commodification carried out by @asupankomik_ changed the use value of comics as entertainment content into content for economic gain. The benefits are not only in the form of money. But also in the form of investment in the form of the number of followers and posts.
The Propaganda of Intolerance Act on Instagram: Multimodal Discourse Analysis on #patungbundamaria Khairul Syafuddin; Jamalullail; Mohammad Nuruzzaman
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2357

Abstract

The case of covering the Virgin Mary statue using a tarpaulin is one of the viral cases related to religious issues. The case involved an Islamic mass organization in Kulon Progo Yogyakarta and the owner of the Sasana Adhi Rasa prayer house, ST Yacobus. Some of the posts about the case use the hashtag #patungbundamaria. Hashtags, which intended originally to promote sculpture products, suddenly used to increase the reach of spreading issues. This is as an effort to carry out propaganda that has the potential to bring up a discourse of intolerance. This study aims to determine the form of multimodal discourse from the case of the closing of the Bunda Maria statue in Kulon Progo, as well as the propaganda formed. This research method uses a qualitative approach with a constructivist paradigm. The analysis technique is through multimodal discourse analysis. Researchers look at the use of multimodal text to build propaganda messages with the addition of hashtag modes. The results of this study indicate that the emergence of the issue of the Virgin Mary statue by using hashtags begins in the form of gray propaganda. This is because the data to raise this issue is still not valid due to pursuing posting speed. However, from the process of developing issues on social media, the message shift to white propaganda. In addition, netizens on Instagram have a concern in rejecting intolerance. They seek to suppress the emergence of intolerant discourse by providing comments that encourage tolerance between religious communities.
The Political Economy of Muslim Identity in 411 Action by Online Media : (Semiotic Analysis of Tribunnews Journalists Reports on Youtube) Khairul Syafuddin
Islamic Studies Journal for Social Transformation ISJOUST Vol 7, No 1, 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/isjoust.v7i1.6825

Abstract

The People's Defenders National Movement (GNPR) held the 411 Action to demand President Jokowi step down from his position. Even though the action was in the name of defending the people, it contained the practice of Muslim identity politics. This Muslim identity can be exploited by the media to reap benefits from the audience. The theory in this research is propaganda and commodification. The purpose of this study is to analyze Tribunnews' efforts to make a profit in the context of political economy. This study uses qualitative methods through semiotic analysis of Rolland Barthes. The results of this study see that Muslim identities tend to be displayed in Tribunnews live reports. Setting the point of view of the journalist's camera makes Muslim identity a spectacle material to be used as a commodity material. In addition, the selection of action images also strengthened the propaganda message of the demonstration. There are various signs displayed in the live report, such as white cloth clothes, caps, and other clothes that symbolize Islamic religious identity. In addition to commodification, there are propaganda practices carried out through this media. Propaganda practices are carried out to build a position between the protagonist and antagonist through broadcasts on Youtube.
PENINGKATAN LITERASI KEAMANAN DIGITAL DAN PERLINDUNGAN DATA PRIBADI BAGI SISWA DI SMPN 154 JAKARTA Khairul Syafuddin; Jamalullail; Rafi'i
Eastasouth Journal of Impactive Community Services Vol 1 No 03 (2023): Eastasouth Journal of Impactive Community Services (EJIMCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejimcs.v1i03.119

Abstract

Penggunaan media baru telah menjadi kebutuhan primer di tengah masyarakat. Hal ini terlihat dari ketergantungan penggunaan smartphone dalam kehidupan sehari-hari, khususnya bagi para siswa. Hasil survei yang dilakukan oleh Kemkominfo memperlihatkan indeks Literasi Digital Indonesia mencapai 3,49, dari skala 1 – 5. Indeks tersebut membuat pemerintah perlu mendorong peningkatan literasi digital di masyarakat. Kegiatan pengabdian kepada masyarakat yang dilakukan di SMPN 154 Jakarta bagian dari upaya peningkatan kemampuan literasi mereka sejak dini. Bentuk kegiatan yang dilakukan adalah dengan penyuluhan. Peserta juga diberikan form evaluasi kecakapan proteksi perangkat digital untuk mengetahui sejauh mana kesadaran mereka tentang keamanan digital. Dari hasil evaluasi diketahui bahwa tingkat kesadaran keamanan digital relatif rendah. Hasil tersebut membuat kegiatan literasi keamanan digital sangat penting dilakukan kepada remaja. Dalam kegiatan ini, para siswa lebih ditekankan pada aspek keamanan digital, seperti pembuatan password hingga identitas diri untuk terhindar dari kejahatan digital.
Pelatihan Penggunaan DNA Analyzer untuk Melihat Penyebaran Wacana Jelang 2024 Bagi HMI Ciputat Khairul Syafuddin; Rafi'i Rafi'i; Jamalullail Jamalullail
Easta Journal of Innovative Community Services Vol 2 No 01 (2023): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejincs.v2i01.150

Abstract

Pemilihan Umum (Pemilu) Presiden dan Wakil Presiden Republik Indonesia akan dilakukan pada tahun 2024. Menjelang pesta demokrasi tersebut, saat ini telah banyak wacana yang disebarkan oleh berbagai pihak melalui media. Wacana tersebut disebarkan melalui media massa maupun media baru yang terhubung melalui internet. Banyak konten yang mengandung wacana politik, di mana konten-konten yang beredar dapat mempengaruhi khalayak terhadap satu pandangan tertentu. Baik konten yang disebarkan melalui media sosial maupun pemberitaan di media online. Agar mahasiswa sebagai generasi muda dan pemilih pemula dalam Pemilu nantinya, penting bagi mereka memiliki bekal dalam memahami wacana yang beredar dalam berbagai bentuk teks. Kegiatan pengabdian masyarakat ini berfokus pada pelatihan penggunaan aplikasi DNA Analyzer untuk memahami wacana yang dibangun melalui pesan yang ada di media. Adapun mitra dalam kegiatan ini adalah mahasiswa yang terhimpun dalam organisasi Himpunan Mahasiswa Islam (HMI) yang berada di Tangerang Selatan. Pemilihan mitra tersebut karena organisasi HMI adalah organisasi yang aktif dalam mengikuti perkembangan politik, sehingga bekal pengetahuan dalam penggunaan teknologi untuk memahami penyebaran wacana politik menjadi satu hal yang penting untuk dimiliki. Melalui kegiatan ini diharapkan para mahasiswa tersebut semakin mudah dalam memahami dan menganalisis wacana yang berkembang di sekitar mereka. Dengan demikian mereka dapat lebih berhati-hati dan bijak dalam memahami informasi yang dikonsumsinya, sehingga tidak mudah terpengaruh dengan wacana yang berpotensi menggiring mereka dalam pandangan yang negatif.
Collaboration to Build Resilient Farmers' Human Resources: Digital Literacy Program in Agriculture as a Joint Education Effort Syafuddin, Khairul; Meidina, Aulia Putri
WIMAYA Vol. 4 No. 02 (2023)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/wimaya.v4i02.88

Abstract

This article aims to examine the importance of the role of government and society in collaborating, especially in improving society's capabilities in the agricultural sector. In this case, development communication has an important role, especially in the form of participatory development communication and community empowerment. However, technological aspects cannot be separated from development communication. Electronic agriculture (e-Agriculture) has become something that farmers need to do to improve the quality of their agriculture. Since the penetration of information and communication technology, the use of this technology has become increasingly massive, especially in searching for information. This encourages the active role of government and society in providing facilities to support the development of human resources for farmers. In this case, digital literacy skills are very important for farmers to have, starting from searching for information, managing information resources, forming digital collaborations, to efforts to increase digital participation. These skills need to be built wisely so that the use of technology in the agricultural realm can be carried out well.
Consuming entertainment as Roamers: A study of generation Z’s television viewership in the digital era Wibowo, Tangguh Okta; Syafuddin, Khairul; Elmada, Maria Advenita Gita
ProTVF Vol 8, No 1 (2024): March 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i1.45596

Abstract

Background: Before the digital era, television was spotlighted for people who enjoyed audio-visual shows. However, in the digital era, television viewers in Indonesia have decreased. The ease of access to infrastructure, the Internet, and mobile technology devices makes viewers, especially Generation Z (Gen-Z), prefer shows that can be enjoyed flexibly anytime and anywhere. Purpose: This paper discusses the trend of television viewers for Gen-Z amid the “onslaught” of streaming platforms. Methods: This study uses a survey method on Gen-Z, interpreted descriptively and qualitatively. Results: Based on the data obtained, this research illustrates that Gen-Z viewers can be said to be roamers or viewers who enjoy broadcast shows that move between streaming platforms. The study results show that the digital era has changed Gen-Z viewers’ behavior according to their technological devices and subscription streaming platforms. Conclusion: This research indirectly shows that the digital era and the presence of streaming platforms have made viewers increasingly fragmented, so television is not famous for Gen-Z to enjoy audio-visual shows, especially entertainment. Implications: The theoretical implication is that this roaming behavior may be a typical characteristic of Gen-Z. Future research could explore whether this behavior excludes Gen-Z or represents a broader trend among the emerging generation.
The Political Economy of Muslim Identity in 411 Action by Online Media (Semiotic Analysis of Tribunnews Journalists Reports on Youtube) Syafuddin, Khairul
Islamic Studies Journal for Social Transformation Vol 7 No 1 (2023)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/isjoust.v7i1.6969

Abstract

The People's Defenders National Movement (GNPR) held the 411 Action to demand President Jokowi step down from his position. Even though the action was in the name of defending the people, it contained the practice of Muslim identity politics. This Muslim identity can be exploited by the media to reap benefits from the audience. The theory in this research is propaganda and commodification. The purpose of this study is to analyze Tribunnews' efforts to make a profit in the context of political economy. This study uses qualitative methods through semiotic analysis of Rolland Barthes. The results of this study see that Muslim identities tend to be displayed in Tribunnews live reports. Setting the point of view of the journalist's camera makes Muslim identity a spectacle material to be used as a commodity material. In addition, the selection of action images also strengthened the propaganda message of the demonstration. There are various signs displayed in the live report, such as white cloth clothes, caps, and other clothes that symbolize Islamic religious identity. In addition to commodification, there are propaganda practices carried out through this media. Propaganda practices are carried out to build a position between the protagonist and antagonist through broadcasts on Youtube.
Representasi Manusia Sampah Sebagai Subaltern pada Cerita Anak: Analisis Wacana Multimodal dalam Buku Poupelle of Chimney Town Syafuddin, Khairul; Lusianawati, Hayu; Rafi'i
KOMUNIKA Vol. 11 No. 1 (2024): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v11i01.12758

Abstract

Kondisi kelas sosial dalam sebuah masyarakat tidak dapat terlepas dari pengamatan kelompok kapitalis untuk dikomodifikasi menjadi sebuah komoditas. Praktik komodifikasi ini sangat menguntungkan pihak kapitalis sebagai pemilik modal dari sisi materiil. Hal ini dapat mereka lakukan melalui praktik representasi kelas sosial menjadi sebuah komoditas tontonan dan hiburan untuk dinikmati khalayak. Salah satu produk dari industri ini adalah cerita anak yang berjudul Poupelle of Chimney Town: Petualangan Poupelle di Kota Cerobong Asap. Kisah fiksi tersebut merepresentasikan kehidupan manusia pinggiran, khususnya subaltern dari kelas sosial bawah. Hal ini sekaligus menjadi sebuah kritik sosial yang dikemas dalam bentuk cerita anak yang dapat menumbuhkan kesadaran kelas bagi khalayak. Penelitian ini menggunakan teori representasi yang ditawarkan oleh Stuart Hall. Di mana narasi dan visual yang ditampilkan dilihat memiliki kepentingan politis dalam merepresentasikan kehidupan masyarakat miskin di era modern. Metode yang digunakan adalah analisis wacana multimodal dengan pendekatan kualitatif. Peneliti menggunakan teknik observasi dan dokumentasi untuk mengumpulkan data primer. Adapun teknik validitas data yang digunakan peneliti adalah triangulasi teori guna mendapatkan hasil penelitian yang lebih objektif. Hasil dari penelitian ini menunjukkan bahwa cerita anak tersebut membangun representasi dari masyarakat subaltern di era modern. Di mana dalam kelompok subaltern terdapat kekuasaan yang juga dimiliki oleh setiap individu. Hal ini menunjukkan bahwa dalam realita di masyarakat, kelompok yang termarjinalkan sekalipun tetap memiliki power untuk menunjukkan posisi sosialnya. Selain itu, cerita ini juga menunjukkan bahwa cerita anak dapat dibuat berdasarkan narasi dari masalah sosial modern.
PENDIDIKAN ANTI KEKERASAN DAN CYBERBULLYING TERHADAP PEREMPUAN DAN ANAK DI DEPOK Supriadi; Syafuddin, Khairul; Rahayunianto, Arry
SEMANGGI : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 02 (2023): Oktober 2023
Publisher : LPPM Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/sjpm.v2i02.225

Abstract

Berdasarkan data yang dirilis KOMNAS HAM Perempuan, selama pandemi COVID-19, kekerasan terhadap perempuan menunjukkan peningkatan yang sangat tajam. Demikian pula kekerasan berbasis siber menunjukkan peningkatan yang signifikan. Hal ini menunjukkan bahwa isu kekerasan, baik di ranah keluarga, publik, maupun berbasis dunia maya, merupakan masalah yang harus mendapat perhatian dari berbagai pihak. Pengetahuan dan pemahaman tentang bentuk-bentuk kekerasan khususnya terhadap perempuan dan anak, baik di lingkungan keluarga, di ruang publik maupun berbasis siber, sangat diperlukan untuk menghindari kekerasan, baik secara langsung maupun secara virtual. Tim Dosen Fakultas Ilmu Komunikasi Universitas Sahid Jakarta melaksanakan kegiatan pengabdian masyarakat di Rawa Denok Depok tepatnya bertempat di Rawa Denok Rt 04, RW 12, Rangkapan Jaya Baru, Pancoran Mas, Depok pada tanggal 29 Juli 2022. kegiatan pengabdian ini untuk memberikan pengetahuan dan pemahaman tentang bentuk-bentuk kekerasan terhadap perempuan dan anak. Terutama kekerasan dalam rumah tangga dan kekerasan di dunia maya. Dengan ilmu yang dimilikinya diharapkan dapat mencegah terjadinya kekerasan. Kegiatan pengabdian dilakukan dalam bentuk pemberian materi tatap muka. Mitra tersebut adalah Majelis Taklim Nurul Qur'an dan Majelis Taklim Annisa, Rawa Denok Depok. Sesi pertama diberikan materi tentang bentuk-bentuk kekerasan terhadap perempuan dan anak di lingkungan keluarga dan cara pencegahannya, sesi kedua diberikan materi tentang etika berkomunikasi di dunia maya dan tips menghindari kekerasan. Pengukuran efektivitas kegiatan dilakukan dengan pemberian materi yaitu penambahan dan pengetahuan serta pemahaman tentang bentuk-bentuk kekerasan terhadap perempuan dan anak khususnya di lingkungan keluarga, dan di dunia maya dilakukan pretest dan postest.