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BELAJAR TENTANG ALAM: INFLUENCER ANAK DALAM MEMPROMOSIKAN WISATA INDONESIA Khairul Syafuddin; Lusi Anggraini; Siti Joshinta Malik
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 2 (2023): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol2.2023.103

Abstract

Kehadiran influencer dalam mempromosikan wisata di media baru kini sangatlah penting. Hal ini karena para influencer telah memiliki pengikut yang tertarget. Hal ini membuat konten mereka memiliki potensi besar untuk mempengaruhi keinginan seseorang untuk mengunjungi suatu tempat wisata. Salah satunya influencer anak di Youtube yang memiliki akun Superduper Ziyan. Kehadiran anak untuk mempersuasi penonton memiliki peran yang cukup penting, khususnya ketika yang dipromosikan adalah wisata bermain. Tujuan penelitian ini untuk mengetahui peran anak sebagai influencer dalam mempromosikan wisata alam. Penelitian ini menggunakan teori society of the spectacle yang ditawarkan oleh Guy Debord. Metode penelitian ini menggunakan pendekatan kualitatif. Peneliti melakukan analisis terhadap konten yang dibuat oleh Superduper Zyan terkait kunjungannya ke Seaworld Ancol. Penelitian ini melihat bahwa narasi yang dibawakan oleh Superduper Zydan berpotensi untuk menarik pengunjung ke wisata tersebut, khususnya bagi penonton anak. Hal ini dikonstruksi dengan membangun rasa menyenangkan seorang anak yang berwisata bersama keluarga. Keseruan yang diproduksi menjadi bahan tontonan melalui beragam visualisasi dari setiap scene mampu untuk memberikan pengalaman penonton seakan berada di sana. Hal ini secara emosi berpotensi untuk menarik minat penonton mengunjungi Seaworld Ancol.
KOMODIFIKASI NILAI ISLAM DALAM FASHION MUSLIM DI INSTAGRAM Khairul Syafuddin; Ni’amatul Mahfiroh
Profetika: Jurnal Studi Islam Vol. 21, No. 1, Special Issue 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v21i1.11644

Abstract

One effect of the development of internet technology is the birth of social media. Instagram is a social media that is currently used by more than 61 million people in Indonesia. The number shows that Instagram has become an effective tool for an industry in the context of political economy practices, one of which is in the Muslim fashion industry. One of the Muslim fashion industries engaged in the digital world is santun.inv. This account has compared him to being a producer of the hijrah shirt. Based on its branding and products sold through its Instagram account, it can be seen in this account that has carried out the commodification of Islamic values through commodity tools. That way it can be seen, now the value of Islam can not only be operated at the level of scientific review and da’wah. But the function has shifted to become an economic tool.
Contesting Western Narratives: A Multimodal Analysis of Al Jazeera’s Terrorism Discourse on the Israel–Palestine Conflict Syafuddin, Khairul; Mahanani, Prima Ayu Rizqi; Ihsani, A. Fikri Amiruddin
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.13071

Abstract

The escalating Israeli Palestinian conflict since October 2023 highlights the role of media in shaping public perception. Al Jazeera English utilizes YouTube to disseminate information globally, influencing opinions through a documentary video entitled "How Israel Won the West | The Big Picture." This study analyzes the discourse of terrorism carried out by Israel as a form of violation of international humanitarian law. This research employed an explora- tory qualitative approach, utilizing multimodal discourse analysis techniques. The selected documentary video serves as the unit of analysis due to its employment of various modes that influence the discourse directed at the audience. The results of this study indicate that the discourse in the documentary reflects violations of international humanitarian law com- mitted by Israel in the conflict with Palestine. The narrative and visuals presented highlight Israel's actions that are often justified, creating the impression of immunity from humanitar- ian law despite attacking civilians. Strong support from Western countries such as the United States further strengthens Israel's position and hinders the implementation of the law that should be carried out. This investigation advances the field of international media studies by illustrating how Al Jazeera utilized the YouTube platform to contest prevailing Western- backed narratives and to mobilize global public opinion regarding the conflict.
Konsumsi Pemberitaan Media Online di Masa Pandemi oleh Ikatan Pelajar Riau Yogyakarta (IPRY-KB) Komisariat Bengkalis Selama Covid-19 Fajar Kurnia Ilahi; Khairul Syafuddin
Jurnal Riset Komunikasi (JURKOM) Vol. 4 No. 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.349

Abstract

The limitations of movement and a lot of free time during the pandemic have an impact on each individual's media consumption. the need for news or new information in various regions makes individuals more intense in surfing various online news media. Thus, everyone's online media consumption has changed and led to new trends during the Covid-19 pandemic. The purpose of this study is to find out how the consumption of news from Ikatan Pelajar Riau Yogyakarta Komisariat Bengkalis (IPRY-KB) through online media on local news in Yogyakarta during the Covid-19 pandemic based on the media used, the duration when consuming it, to the news content that is often consumed. This research uses dependency theory, qualitative method, and purposive sampling technique by selecting 5 IPRY-KB students as informants. The results showed that IPRY-KB students' media consumption regarding local news in Yogyakarta during the Covid-19 pandemic; first, the media used are online media on a national scale and local media in Yogyakarta; second, the duration used to access news is 5 to 20 minutes; third, news about Covid-19 is the most frequently accessed and consumed topic. Reporting in online media is considered more convenient for IPRY-KB students so that they choose information sources from online media. The use of online media has also become part of the millennial generation's culture that wants fast-paced, including getting information.
Twitter sebagai Medium yang Berpotensi Bagi Organisasi: Mengonstruksikan Pesan Hijau di Twitter Tangguh Okta Wibowo; Khairul Syafuddin; Maria Advenita Gita Elmada
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 1 (2023): February 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i1.771

Abstract

This study examines the topic of environmental sustainability, which is currently emphasized by governments and organizations. How do organizations, in particular, utilize the term "green" to designate their products and services? A green label plays a crucial role in establishing a favorable reputation for an organization, allowing it to be identified as a promoter of environmental sustainability. This study explores the utilization of the green concept on Twitter deeper. Utilizing the Netlytic program, tweets containing the terms "green" or "environmental" are submitted to a content analysis. This study shows, using collected data, that Twitter is utilized as a "technology weapon" to promote the organization's image. By accommodating digital traces by users on Twitter, researchers see a "digital space" formed to be utilized as a space for organizations to produce content based on environmental communication. This information has consequences for the green labeling of an organization and enables the enhancement of a good image that adds value to the organization's reputation to establish itself as a pro-environmental organization. Important findings from this study suggest that Twitter could be utilized by organizations to improve their status on the map as a green organization.