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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Teknik Informatika JURNAL BERKALA ILMIAH EFISIENSI JURNAL LPPM BIDANG EKOSOSBUDKUM International Journal of Artificial Intelligence Research JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Neraca Manajemen, Akuntansi, dan Ekonomi
Ferdy Roring
Universitas Sam Ratulangi, Manado, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Library & Information Science

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Journal : International Journal of Artificial Intelligence Research

 1 
The Effect of Brand Credibility and Customer Loyalty on Iphone Smart Phone Brand Image Silcyljeova Moniharapon; Lucky O.H. Dotulong; Paulina Van Rate; Ferdy Roring; Mirah H.Rogi; Indrie Debbie Palandeng
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.741

Abstract

This study aims to analyze the relationship between brand credibility variables, customer loyalty to the brand image of Iphone smartphone users. This study involved 40 respondents from students of the Faculty of Economics, Sam Ratulangi University, the data collection method used a questionnaire and the data analysis method used a multiple regression analysis approach which was then processed using SPSS. The results of this study state that brand credibility and customer loyalty have a positive and significant effect on brand image. Based on the results of the research that has been done, suggestions are made, including the following: (1) Researchers suggest that future research expand the object of research so that the results can be generalized better than previous research. (2) Then, the company must also improve its brand image, and must pay attention to brand credibility and customer loyalty, because it is proven that greater brand credibility accompanied by existing customer loyalty will improve the existing brand image. This is an opportunity for the company to support the company's success in the future.
Can Internal, Cultural and Personal Factors Create A Culture of Innovation in SME in The Province of North Sulawesi? (Learning From COVID-19) Roring, Ferdy; Maramis, Joubert B.; Sumual, Jacline Indirany; Kindangen, Wulan Deisy; Rompas, Wensy Frangky Israel
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1124

Abstract

Many researches prove that SMEs (Small Medium Enterprises or SMEs) are thepillars of an economy. SMEs absorb a lot of labor and have a significant contributionto the economic growth of a country and region. SMEs also have a very large numberand are spread in every existing business sector, so SMEs receive serious attentionfrom both academics, researchers and the government. This study has a specificpurpose, namely to analyze and test the influence of perceived difficulties, responsesto difficuties, open-mindedness culture, creativity as well as adaptive ability),Individualism, power distance, uncertainty avoidance and masculinity / femininity),learning Capability (LC), Intellectual capital, Knowledge management, socialnetwork) on innovation culture, which is an aspect of originality or novelty in thisstudy. This study used a sample of SMEs in North Sulawesi Province and usedmultiple regression analysis techniques. The results of the analysis show thatperceived difficulties (X1), responses to difficulties (X2), open-mindedness culture(X3), creativity (X4) and adaptive ability (X5) have a significant effect (below 5%)on Innovation culture. The results of the analysis show that Learning Capability(LC) (X6), Intellectual capital (X7), Knowledge management (X8), social network(X9) have a significant effect (below 5%) on Innovation culture. The analysis resultsshow that Individualism (X10), uncertainty avoidance (X12) and masculinity /femininity (X13) have a significant effect (below 5%) on the culture of innovation.However, the power distance variable (X11) does not significantly affect the cultureof innovation. The results of the analysis show that the influence of perceiveddifficulties (X1), responses to difficulties (X2), open-mindedness culture (X3),creativity (X4) and adaptive ability (X5) has a significant effect (below 5%) oninnovation culture, remains significant even though it has been controlled for aspectsof the owner's age, ethnicity and business age. The results of testing the effect ofinternal factors (Learning Capability (LC) (X6), Intellectual capital (X7),Knowledge management (X8), social network (X9) on innovation culture (Y), showdifferent results specifically on the Learning Capability (LC) variable (X6), wherewhen controlled for aspects of ethnicity and business age, this variable becomesinsignificant on innovation culture. For the results of testing the effect of culturalcultural factors (Individualism (X10), power distance (X11), uncertainty avoidance(X12) and masculinity / femininity (X13) on innovation culture (Y), with variablecontrol of owner age, ethnicity and business age, no impact on innovation culture.
Co-Authors Adolfina, . . Agatha Lombogia Agus S. Soegoto Agus Supandi Soegoto Agus Supandi Soegoto Ahmad Ziedan Minibari Alkatiri, Suhailah . Altje L. Tumbel Altje L. Tumbel Andriyanto Andriyanto Awa, Reinhard . Bernhard Tewal Bode Lumanauw Bogdadi, Faranisa Christovel Suwu Cimilivia Simange Daniel Kurniawan Djodjobo, Bilklif . Djurwati Soepeno Dumat, Faly Etam Farlane S. Rumokoy Frederik G. Worang, Frederik G. Ginsu, Frasisco F.G Gledis Claudia Kandati Goran Tokan, Alief Syahrizal Greis M Sendow Greis M. Sendow Greis Sendow, Greis Greissela Anggriani Sehangunaung Halimatu Sadiah, Sinta Wulandari Hana Yoflike Mokodompit Hendra Novie Tawas Herlina Efrilia Seke Hilarius Go’o Indrie Debbie Palandeng Ivonne S Saerang Ivonne S. Saerang James D. D. Massie James D. D. Massie James D. D. Massie, James D. D. James D.D. Massie James Dicky Dannie Massie Jane G. Poluan Jantje L. Sepang Kalele, Amelia E. Kalengkongan, Regita Vanesa Juliana Karinda, Melanie V. A. Kasih Jenelina Pingkan Tamamekeng Kawatu, Jessika Margareth Kezia Sondakh Kindangen, Wulan Deisy Kojo, Christoffel . Koleangan, Rosalina M. Koroh, Grachia Trivosa Chrispengster Kumar, Marco C. Lampengan, Pricilia Langi, Chensy Cesya Lapian, Joyce. S.L.H.V. Lapian, S. L. H. Joyce Lisbeth Mananeke Lisvany E. Manurung Lontaan, Gabriela Jenifer Lucky Dotulong Lucky O.H. Dotulong Lumanauw, Bode . Maikell Marchall Maino, Glorya P. Mananeke, Lisbeth . Mandey, Silvyah L. Mangantar, Marjam . Maramis, Joubert B. Maramis, Joubert B. Mawey Z. Alfa, Mawey Z. Mike Sendow, Greis Mirah H.Rogi Moniharapon, Silcyljeova . Mumbunan, Marthin Thomas Olivia Syanne Nelwan Pantilu, Dealisna . Paputungan, Putri Rizkia Paramulia, Olivia Christy Paransa, Rexi Pareraway, Angelia Steelyasinta Paulina Van Rate Permana Putra, Dean Piri, Prisly H. Pontoh, Marsella Engeline Putri Claudia Massie Rantung, Priccilya R. L. Rate, Paulina V. RENALDO MARCELLINO PELENGKAHU Revalda Milenia Tololiu Rita Taroreh Rompas, Wensy Frangky Israel Rumagit, Gaby I Rumondor, Prillyana Esther S. L. H. V Joyce Lapian S.L.H.V Joyce Lapian S.L.H.V. Joyce Lapian Seidy, Makarawung . Sengkey, Windri S. Silcyljeova Moniharapon Silcyljeova Moniharapon Silcyljeova Moniharapon Silvya L Mandey Silvya L. Mandey Silvya L. Mandey Silvya L. Mandey Sinurat, Elinawati S. M. Soebakir, Budi D. Sri Murni Stevani F. Taroreh Steven A. Pottu Sumual, Jacline Indirany Syavira Suci Supratman Taroreh, Gheany Andrea Tendean, Marsel R. Tilaar, Florida . Tindige, Putra F. Tombeng, Brigitte . Tompodung, Esther Tumbuan, Willem J. F. A. Victor P. K. Lengkong Walangare, Jasinta Livy Warouw, Rocki Waya Imanuela Zipora Purukan Wemben, Franasista Viana Willem J.F.A Tumbuan Wongkar, Inri M. Yosua Ronaldo Suwu