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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen Jurnal Manajerial Jurnal Ilmiah Akuntansi Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ecogen Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Manajemen Kreatif Jurnal Journal of Advances in Accounting, Economics, and Management Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open
Misti Hariasih
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Customer Purchase Behavior, Word Of Mouth, dan Live Music Terhadap Keputusan Pembelian pada Generasi Z di Cafe Ampm Sidoarjo Komala, Dewi Komala; Ardelia, Jaufa Putri; Hariasih, Misti
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7690

Abstract

This study aims to examine the influence of consumer purchasing behaviour, word of mouth (WoM), and live music performances on the purchasing decisions of Generation Z at Café AMPM Sidoarjo. A quantitative approach was employed, with the population consisting of Generation Z individuals in Sidoarjo Regency who have previously visited Café AMPM and are aged between 14 and 28 years. The sampling technique used was non-probability sampling with a purposive sampling method, involving 100 respondents. Data were collected through the distribution of questionnaires and measured using a Likert scale. For data processing and analysis, the study utilised the PLS-SEM method with the aid of SmartPLS software version 3.0. The findings indicate that consumer purchasing behaviour, word of mouth, and live music each have an influence on purchasing decisions at Café AMPM Sidoarjo.
Pengaruh Promotion, Online Customer Review dan Trust terhadap Keputusan Pembelian pada Marketplace Lazada Hana Fitania Indri Leksono; Lilik Indayani; Misti Hariasih
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1010

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, ulasan pelanggan daring (online customer review), dan kepercayaan terhadap keputusan pembelian konsumen pada platform marketplace Lazada. Latar belakang penelitian ini adalah meningkatnya transaksi digital di Indonesia, yang menuntut pemahaman lebih dalam mengenai faktor-faktor yang memengaruhi perilaku konsumen. Pendekatan yang digunakan bersifat kuantitatif, dengan pengumpulan data melalui kuesioner terhadap 100 responden pengguna aktif Lazada. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Trust berpengaruh positif dan signifikan terhadap Keputusan Pembelian.merupakan determinan utama dalam mendorong intensi pembelian pada marketplace.
Pengaruh Digital Marketing, Brand Ambassador dan Citra Merek terhadap Keputusan Pembelian Produk Scora di Sidoarjo Fitriyah, Lailatul; Komala Sari, Dewi; Hariasih, Misti
Jurnal Disrupsi Bisnis Vol. 9 No. 1 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i1.56395

Abstract

Penelitian dilakukan untuk mengetahui pengaruh digital marketing, brand ambassador, dan citra merek terhadap keputusan pembelian produk Scora di Sidoarjo. Metodologi penelitian ini didasari oleh pendekatan kuantitatif deskriptif, untuk populasinya meliputi semua pembeli produk Scora di Sidoarjo, dan sampel yang diambil 100 orang. Data dikumpulkan melalui kuesioner dan skala Likert digunakan untuk mengukur jawaban. Analisis data dilakukan dengan metode Partial Least Square – Structural Equation Modelling (PLS-SEM) menggunakan perangkat lunak SmartPLS 5.0. Hasil penelitian membuktikan bahwa variabel digital marketing berpengaruh terhadap variabel keputusan pembelian dengan koefisien parameter sebesar 0.391, T statistic (3.645) > T tabel (1.96) dan P value < 0,5 sebesar 0.000. Variabel brand ambassador terhadap variabel keputusan pembelian menghasilkan nilai signifikansi sebesar 0.264, nilai T statistic mencapai (2.702), melebihi T tabel (1.96) serta P value < 0,5 yaitu 0.007. Variabel citra merek berpengaruh pada keputusan pembelian dengan menghasilkan nilai koefisien parameter sebesar (0.287), nilai T statistic (3.273) > nilai T tabel (1.96) serta untuk P value < 0.5 yaitu sebesar 0.001. Temuan ini menegaskan bahwa ketiga variabel tersebut secara signifikan memengaruhi keputusan pembelian produk Scora di Sidoarjo.  
The Influence of E-WOM, Brand Trust and Promotion on Purchase Decision of The Originote Products on Tiktokshop Mardhiana, Tryesa; Hariasih, Misti; Yani, Muhammad
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14382

Abstract

This study aims to analyze the influence of E-WOM, Brand Trust, and Promotion on the purchase decision of The Originote products through Tiktokshop. The study uses a quantitative approach with a population of users of The Originote products who shop at Tiktokshop. The sample was determined using a non-probability sampling method with a purposive sampling technique, referring to the Rao Purba formula, resulting in 96 respondents. However, this abstract does not clearly explain the purposive sampling criteria used, so further explanation is needed to improve the clarity of the methodology. Data were collected through a questionnaire with interval and Likert scale measurements, but the constructs or items measured, such as E-WOM dimensions, Brand Trust aspects, and types of Promotion, were not detailed, making it difficult to assess the reliability and validity of the measuring instrument. Data analysis used the SmartPLS 3.0 application, and the results of the study showed that E-WOM had a significant positive influence on the Purchase Decision of The Originote Products at Tiktokshop, e-WOM on the e-commerce platform increased the perception of product quality and influenced consumer purchase intentions.  Brand Trust also has a significant positive influence on The Originote Product Purchase Decision on Tiktokshop, brand trust increases customer loyalty and encourages repeat purchases. Promotion also has a significant positive influence on The Originote product purchase decision on Tiktokshop, promotion on e-commerce platforms can significantly increase consumer purchase intentions.
Pengaruh online marketing, content creator dan produk bundling terhadap minat beli produk Somethinc Fadhliyah, Putri Nazilatul; Febriansah, Rizky Eka; Hariasih, Misti
Jurnal Akuntansi dan Manajemen Vol. 23 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v23i1.325

Abstract

This study aims to analyze how online marketing, content creators, and Product Bundling affect Purchase Intention for Somethinc skincare products. The approach applied is a descriptive quantitative method using purposive sampling and involving 100 respondents who are users of Somethinc products. Data were collected through a Likert scale-based questionnaire distributed via social media. Data analysis was conducted using the Partial Least Square (PLS) method through SmartPLS 3.0 software. The study found that Online marketing and Product Bundling have a positive and significant effect on Purchase Intention, while Content creators do not show a significant effect. These results confirm that effective digital marketing strategies and proper product bundling can drive consumer purchase intention, whereas the content produced by creators has not yet been able to exert a strong direct impact. This study is expected to serve as a reference for developing marketing strategies for beauty products in the digital era, particularly regarding the behavior of young consumers.
Pengaruh Inovasi Produk, Kualitas Layanan Purna Jual, dan Kepercayaan Merek Terhadap Kepuasan Konsumen Pengguna iPhone Nugroho, Duta Atma Jati Aji; Sumartik, Sumartik; Hariasih, Misti
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1371

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk, kualitas layanan purna jual, dan kepercayaan merek terhadap kepuasan konsumen di kalangan pengguna iPhone di Kabupaten Sidoarjo. Permasalahan penelitian berfokus pada kontribusi ketiga variabel tersebut dalam membentuk pengalaman dan kepuasan pengguna smartphone di segmen premium. Metode penelitian menggunakan pendekatan kuantitatif dengan pengambilan sampel purposif sebanyak 100 responden yang memiliki pengalaman membeli dan menggunakan iPhone. Analisis data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa inovasi produk, kualitas layanan purna jual, dan kepercayaan merek memiliki dampak positif dan signifikan terhadap kepuasan konsumen. Temuan ini menegaskan bahwa keunggulan teknologi, sistem dukungan layanan resmi yang responsif, dan reputasi merek yang konsisten merupakan faktor kunci dalam mendorong kepuasan pengguna. Studi ini menyimpulkan bahwa integrasi pengembangan fitur kreatif dan layanan pelanggan yang prima dapat memperkuat loyalitas merek dan mempertahankan daya saing perusahaan di tengah dinamika persaingan industri teknologi global.
PENGARUH BRAND TRUST, BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MIE GACOAN DI KOTA SIDOARJO) Putri, Diva Maharani; Oetarjo, Mas; Hariasih, Misti
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21691

Abstract

This study aims to determine the influence of Brand Trust, Brand Image and Sercive Quality on the Purchasing Decision of Mie Gacoan customers in Sidoarjo City. The approach used is quantitative with descriptive methods. The population in this study includes all customers who have purchased Mie Gacoan in the Sidoarjo City area. The sampling technique was carried out using the Non-Probability Sampling Technique with a Purposive Sampling approach, so that a sample of 100 respondents was obtained. The data for this study were collacted using a questionnaire distributed through Google Form. The data obtained will be analysed using the Partial Least Square (PLS) method with the help of SmartPLS 3.0 software. The results of this study found that Brand trust influences the purchasing decision of Mie Gacoan customers in Sidoarjo City, Brand image influences the purchasing decision of Mie Gacoan customers in Sidoarjo City, Service quality influences the purchasing decision of Mie Gacoan customers in Sidoarjo City.
Pengaruh Social Media Marketing, Fear of Missing Out, dan Hedonic Motivation terhadap Impulsive Buying pada Eiger Store Andira, Delsy; Indayani, Lilik; Hariasih, Misti
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2753

Abstract

This study aims to analyze the influence of Social Media Marketing, Fear of Missing Out (FOMO), and Hedonic Motivation on Impulsive Buying among Eiger Store consumers. The study used a quantitative approach with a survey method of 100 Eiger Store consumer respondents in East Java Province aged 19-35 years and had purchased Eiger products at least once. The sampling technique used purposive sampling. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that Social Media Marketing, Fear of Missing Out (FOMO), and Hedonic Motivation had a positive and significant effect on Impulsive Buying. This study provides practical implications for Eiger Store to optimize digital marketing strategies by considering the psychological aspects and hedonic motivations of consumers, especially Generation Z, in increasing sales effectiveness.
Pengaruh Brand Image, Influencer Marketing, dan Kualitas Produk terhadap Keputusan Pembelian Gen Z pada Produk Erigo Tsania, Indah Rizqi; Hariasih, Misti; Febriansah, Rizky Eka
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2747

Abstract

This study aims to examine the impact of Brand Image, Influencer Marketing, and Product Quality on Gen Z Purchasing Decisions on Erigo products. This study uses a quantitative and survey approach. Sampling uses a non-probability sampling technique and the research sample is Gen Z in Sidoarjo Regency who have purchased Erigo products, with a sample size of 100 respondents. Data collection through an online questionnaire sent via Google Form. Indicator measurements apply a Likert scale and are analyzed using SmartPLS 4.0 through validity, reliability, R-Square testing, and hypothesis testing. The results of the study revealed that there is a significant influence between the variables of brand image, influencer marketing, and product quality on Gen Z purchasing decisions on Erigo products. This finding confirms that the strength of brand image, influencer credibility, and consistency of product quality play a major role in increasing Gen Z's interest and purchasing decisions towards local products such as Erigo.
Pengaruh Variasi Produk, Online Customer Review, Sosial Media Marketing terhadap Keputusan Pembelian pada Ayam Geprek Jon Ananta, Devy Savia; Hariasih, Misti; Febriansah, Rizky Eka
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2749

Abstract

This study aims to determine the influence of product variety, online customer reviews, and social media marketing on purchasing decisions for Ayam Geprek Jon products in the Sidoarjo region. This study uses a descriptive method with a quantitative approach. The research sample consisted of 100 respondents selected purposively, namely those domiciled in Sidoarjo City, active Instagram users, and have purchased Geprek Jon products. Data were obtained through a questionnaire that measured the indicators of each variable, then analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique with SmartPLS 3.0 software. The results show that product variety makes it easier for consumers to choose products according to their tastes and needs. Online customer reviews play an important role in providing information and increasing potential buyers' trust in the product. Meanwhile, social media marketing is effective as an interactive communication tool that attracts consumers' attention and builds closeness with the brand.
Co-Authors Ahmad Firdausi Ainatul Mardhiyah Ainun Najib Ainun Najib Aisyah Andriani Alshaf Pebrianggara Alshaf Pebrianggara Amelia, Ananda Mety Amirul Fahmi Amrin Hidayat Ananta, Ayu Viana Rezeki Ananta, Devy Savia Andira, Delsy Andjani, Salsabilla Anggraeni, Nur Fitriana Anggreta Queen Lorena Angraeni, Dian Fransisca Dewi Nur Annafik Asmaul Khusna Annisa Nur Navisha Annisa Rahmadini Aprilina Indah Aprilya, Arintha Galuh Aqhillah Maulitha Kisbiyah Ardelia, Jaufa Putri Arini, Yulita Tri Armeilia, Neta Arul Maulana, Enggit Arum Tri Wahyuni Aruna, Salvara Tyara Asyari, Fijar Dwi Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Chariri, Mochammad Iqbal Denta Scotania Balqis Detak Prapanca Dewi Andriani Dewi Komala Sari Dewi Komala Sari Dwi Rahma Fitria Dwi Saputri, Cindy Chareynina Eka Oktaviani Eko Satriyo Hadi Nata Elok Zahrotul Lailah Fadhliyah, Putri Nazilatul Fakhiroh, Silvi Zakiyatul Faricha Mufida Laili Fatimatuz Zahro Febriansah , Rizky Eka Febriansyah, Rizky Eka Febriati, Adhita Uti Fina Nur Falah Fiola Fiorentiana Firdausi, Heisyah Apriliana Tri Firmasyah, Mochammad Fajarudin Fitriana Ningsih Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fitriyah, Silva Nur Lailatul Fitriyah, Yeni Gitania, Ahmita Dwi Habibil Muttaqien Hafidz Rizal Ahmad Hana Fitania Indri Leksono Herlinda Maya Kumala Sari, Herlinda Maya Kumala Herlinda Maya Kumalasari Hesti Vidiastutik Hidayah, Fatikhatu Hidayati, Fitriana Nurul Irawan, Farid Ircham Arief Ramadhan Komala Sari, Dewi Komala, Dewi Komala Kumara Adji Kusuma Lailah, Elok Zahrotul Lailatul Fitriyah Lailiya, Friska Nur Lalas Prakoso, Alexsis Lilik Indayani Lukmawati, Ella Mahendra, Danar Putra Mardhiana, Tryesa Mariani, Anti Mas Oetarjo Maulana, Mohamad Danang Maulida, Reva Rahma Millatur rohmah Moch Rofiuddin Mochamad Nashrullah Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Monica Cindy Amanda Muhammad Afif Syaifudin Muhammad Rizky Vegas Ramadhan Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Mustajib, Khariza Ramdhania Putri Natasha, Dhita Putri Nihlatul Qudus Sukma Nirwana Niken Faizatul Kharimah Ningsih, Fitriana Nizam Maulana At thaariq Nugroho, Duta Atma Jati Aji NUR FADILAH Nur Hayati Eka Kusniawati Nur Hidayah Nuzulah, Firdausi Nyadia Ofianti Oetarjo, Mas Okta, Selly Prapanca , Detak Prasetyo, Totok Dwi Pujianingsih, Vonny Putri Puspitasari, Natasya Dwi Putri Sekar Kinasih Putri, Cici Anisa Putri, Diva Maharani Putri, Fani Aprilia Putri, Mia Nasrida Putri, Rachelita Agista Nasruhan Qur’Ana, Dinda Ucik Rachmah, Nur Maulidah Rahmawati, Riza Dwi Ramadani, Mita Putri Ria Ratna Juwita Rita Ambarwati Rita Ambarwati Sukmono Rizal Yulianto Rizaldy, Rahmat Rizky Eka Febriansah Rohmadhani, Salsabela Diniarti Sakdiyah, Aminatus Sekar Kinasih, Putri Setiawan, Bayu Dwi Setiyani, Ayu Fera Sodikin, Ananda Putri Sudarso, Satrio Sumartik Syaifudin, Muhammad Afif Tanti Krisnaningsih Tasya Diva Prameswara Tasya May Fatmala Tina, Eli Agus Tinanto, Bagus Tegar Tofan Dwiyan Rosyadi Tsania, Indah Rizqi Ulhaq, Muhammad Zidhan Usman, Dhea Monicha Wahyu Annas Wahyu Annas Surya Hadinata Wahyu Layyinah, Zahrotul Wahyuni, Eka Risma Wantiningsih, Fitria Febri Widyastuti, Nur Azmi Yuniar, Anisya Noorvita Zahrina Nilamsari Zahrotul Maftuhkin Zahrotul Maftuhkin Zakiyah, Alfin