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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen Jurnal Manajerial Jurnal Ilmiah Akuntansi Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Academia Open Jurnal Ecogen Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Manajemen Kreatif Jurnal Journal of Advances in Accounting, Economics, and Management Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies
Misti Hariasih
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Pengaruh Live Selling, Content Marketing dan Influencer terhadap Keputusan Pembelian Produk Lozy Hijab di E-Commerce Puspitasari, Natasya Dwi; Hariasih, Misti; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5831

Abstract

This digital era has caused a paradigm shift in society who in their daily lives have done all their activities by utilizing the internet. This also has an impact on the process of reforming the Muslim fashion model in Indonesia. One of the fashion brands oriented in the modern era is Lozy Hijab. This study aims to analyze the effect of Live Selling, Content Marketing, and Influencers on purchasing decisions for Lozy Hijab products in E-Commerce. This research was conducted using quantitative methods with the population being people who are active users of social media and consumers of Lozy Hijab products. Sampling was carried out using non-probability sampling techniques through the quota sampling method so that a sample of 96 respondents was obtained. Data analysis in this study was carried out using the SPSS version 25 tool. So that the results obtained state that Live Selling, Content Marketing, and Influencers have an effect on purchasing decisions for Lozy Hijab products in E-Commerce.
Pengaruh Brand Awareness, Brand Image, dan Brand Equity, terhadap Peningkatan Repurchase Intention pada Produk Chatime Sodikin, Ananda Putri; Misti Hariasih; Febriansah, Rizky Eka
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.5835

Abstract

The purpose of this study is to determine and analyze the effect between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. This study uses a quantitative approach with a population of all consumers from adolescents to adults who have bought and consumed Chatime products> 1 time in the Sidoarjo and Pasuruan areas, then for the total sample of this study, which amounted to 100 people using non probability sampling techniques. Then for data collection techniques through distributing questionnaires, the data will be processed using data analysis techniques using Multiple Linear Regression Analysis, Data Instrument Test (Reliability Test and Validity Test), Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Hypothesis Test (T Test), and Coefficient of Determination (R2). Data processing in this study used the SPSS application (Version 25). From several tests carried out, the results show that there is a significant influence between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. From these results it can be seen that a product can become a product that is favored by the public if the product itself can create a strong memory through a good image and value in the minds of the public.
The Influence of Growth Opportunity, Capital Structure, Dividend Policy on Firm Value in Agricultural Sector Companies in the Plantation Sub-Sector: Pengaruh Growth Opportunity, Struktur Modal, Kebijakan Dividen Terhadap Nilai Perusahaan pada Perusahaan Sektor Pertanian Sub Sektor Perkebunan Setiyani, Ayu Fera; Hariasih, Misti
Indonesian Journal of Public Policy Review Vol. 9 (2020): Januari
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v9i0.1157

Abstract

This study aims to examine the effect of growth opportunity, capital structure, dividend policy on firm value. The approach used in this research is a quantitative approach. The population in this study are plantation sub-sector companies listed on the Indonesia Stock Exchange. The sampling technique used purposive sampling method. The sample in this study were 6 companies listed on the Indonesia Stock Exchange in 2015-2019. The data used in this study is secondary data taken from the Indonesia Stock Exchange. Data analysis uses Eviews 9 analysis with the aim of testing growth opportunity (X1), capital structure (X2) and dividend policy (X3) on firm value (Y). The results of this study indicate that there is a significant influence between growth opportunity, capital structure, dividend policy on firm value. Likewise, the variables of growth opportunity, capital structure, dividend policy have a simultaneous effect on firm value.
Pengaruh Digital Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Make Over Fitriyah, Yeni; Hariasih, Misti; Kusuma, Kumara Adji
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.54816

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, influencer marketing, dan brand image terhadap keputusan pembelian produk Make Over dengan pendekatan kuantitatif melalui survei terhadap 100 responden pengguna Make Over di Sidoarjo. Data dikumpulkan menggunakan skala Likert dan dianalisis menggunakan Smart Partial Least Square (PLS) versi 4.0. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh signifikan terhadap keputusan pembelian dengan t-statistik 2.012 (>1,96) dan p-value 0.044 (<0,05); influencer marketing juga berpengaruh signifikan dengan t-statistik 1.969 (>1,96) dan p-value 0.049 (<0,05); serta brand image memiliki pengaruh signifikan dengan t-statistik 4.365 (>1,96) dan p-value 0.000 (<0,05). Temuan ini menegaskan bahwa ketiga variabel tersebut secara signifikan memengaruhi keputusan pembelian produk Make Over.
Pengaruh Influencer Marketing, Online Customer Review, dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening di Shopee Amelia, Ananda Mety; Hariasih, Misti; Indayani, Lilik
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1306

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing, Online Customer Review, dan Brand Image terhadap keputusan pembelian produk Scarlett Whitening di Shopee. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 150 responden di Jawa Timur yang telah membeli produk Scarlett Whitening. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert, kemudian dianalisis dengan SmartPLS 3.0 untuk menguji validitas, reliabilitas, serta hubungan struktural antarvariabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif dan signifikan terhadap keputusan pembelian. Model penelitian memiliki nilai R² sebesar 0,788, yang berarti 78,8% variasi keputusan pembelian dapat dijelaskan oleh Influencer Marketing, Online Customer Review, dan Brand Image. Di antara ketiganya, Influencer Marketing memberikan pengaruh terbesar, diikuti oleh Online Customer Review, sedangkan Brand Image memiliki pengaruh paling rendah namun tetap signifikan. Penelitian ini menegaskan bahwa strategi pemasaran digital yang memadukan peran influencer, kredibilitas ulasan pelanggan, dan pengelolaan citra merek mampu meningkatkan keputusan pembelian konsumen pada platform e-commerce. Hasil penelitian memberikan implikasi penting bagi pelaku industri kecantikan dalam merumuskan strategi pemasaran yang lebih efektif dan relevan dengan perilaku konsumen online.
Pengaruh Komunikasi Pemasaran, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Krupuk Pratama Di Sidoarjo Qur’Ana, Dinda Ucik; Hariasih, Misti; Sari, Dewi Komala
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7915

Abstract

This study aims to determine the Effect of Marketing Communication, Price and Service Quality on Consumer Satisfaction of Krupuk Pratama. This study uses a quantitatve approach with the population being krupuk pratama consumers. The sampling technique in this study was carried out using a non probability sampling method with a purposive sampling technique with a total of 100 respondents. The collection technique was by distributing questionnaires and answers were measured using a likert scale. The analysis technique in this study used the PLS-SEM method with the help of SmartsPLS 3.0 software. The results of this study prove that marketing communication has an effect on krupuk pratama consumer satisfaction, and servive quality has an effect on krupuk pratama consumer satisfaction.
Pengaruh Brand Personality, Brand Experience, dan Brand Love Terhadap Brand Loyalty (Studi pada Starbucks Sidoarjo) Chariri, Mochammad Iqbal; Yani, Muhammad; Hariasih, Misti
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7755

Abstract

This study aims to explore the influence of Brand Personality, Brand Experience, and Brand Love on Brand Loyalty at Starbucks Sidoarjo. The approach used in this research is quantitative with descriptive methods, involving all Starbucks customers in Sidoarjo as a population, and a sample of 100 people was taken. The sample selection was carried out using purposive sampling technique, with the criteria of men and women who were more than 17 years old and made direct purchases at Starbucks Sidoarjo outlets. Data were obtained through a questionnaire, and responses were rated using a Likert scale. To analyze the data, the PLS-SEM method was applied with the help of SmartPLS 3. 0 software. The findings of this study indicate that Brand Personality has an effect on Brand Loyalty of Starbucks products in Sidoarjo, Brand Experience also contributes to Brand Loyalty of Starbucks products in Sidoarjo, and Brand Love has an influence on Brand Loyalty of Starbucks products in Sidoarjo.
Pengaruh Customer Purchase Behavior, Word Of Mouth, dan Live Music Terhadap Keputusan Pembelian pada Generasi Z di Cafe Ampm Sidoarjo Komala, Dewi Komala; Ardelia, Jaufa Putri; Hariasih, Misti
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7690

Abstract

This study aims to examine the influence of consumer purchasing behaviour, word of mouth (WoM), and live music performances on the purchasing decisions of Generation Z at Café AMPM Sidoarjo. A quantitative approach was employed, with the population consisting of Generation Z individuals in Sidoarjo Regency who have previously visited Café AMPM and are aged between 14 and 28 years. The sampling technique used was non-probability sampling with a purposive sampling method, involving 100 respondents. Data were collected through the distribution of questionnaires and measured using a Likert scale. For data processing and analysis, the study utilised the PLS-SEM method with the aid of SmartPLS software version 3.0. The findings indicate that consumer purchasing behaviour, word of mouth, and live music each have an influence on purchasing decisions at Café AMPM Sidoarjo.
Pengaruh Price Discount, Fashion Involvement Dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna Produk Fashion E-Commerce Shopee Fatimatuz Zahro; Misti Hariasih; Lilik Indayani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5839

Abstract

The purpose of this study is to determine and analyze the effect of price discounts, fashion involvement and shopping lifestyle on increasing impulse buying on users of fashion products in e-commerce shopee. This research was conducted using quantitative methods and the population was people who were shopee E-commerce consumers and consumers aged 17 years and over. The sample determination was carried out using non-probability sampling techniques through purposive sampling method so that a sample of 96 respondents was obtained. The types of data in this study include primary data and secondary data, with data collection techniques using questionnaires. Data analysis in this study was carried out using SPSS version 25 which includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, T test, and determination coefficient test (R2). So that the results obtained state that price discount, fashion involvement and shopping lifestyle have an effect on impulse buying.  
Pengaruh Brand Awareness, Brand Image, dan Brand Trust terhadap Keputusan Pembelian KFC di Suncity Mall Sidoarjo Dhita Putri Natasha; Misti Hariasih; Muhammad Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.5842

Abstract

                Technological developments and changes in people's lifestyles have affected daily food preferences, where branded fast food is increasingly in demand because it is considered practical, modern, and a symbol of social status. Consumers prefer fast food restaurants such as KFC, McDonald's, and Hoka-Hoka Bento because they offer quality, speed, and innovation in products and promotions. KFC is one of the fastfood restaurants that is very popular with consumers, as seen from the results of the Top Brand Award survey, KFC has managed to maintain the top position for three consecutive years, from 2021 to 2023. This research was conducted using quantitative methods and the population is people who are KFC consumers at Suncity Mall Sidoarjo and consumers aged 17 years and over. The sample determination was carried out using non-probability sampling technique through purposive sampling method so that a sample of 96 respondents was obtained. The types of data in this study include primary data and secondary data, with data collection techniques using questionnaires. Data analysis in this study was carried out using SPSS version 25 which includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, T test, and coefficient of determination (R2) test. So that the results obtained state that Brand Awareness, Brand Image, and Brand Trust have an effect on KFC purchasing decisions at Suncity Mall Sidoarjo.
Co-Authors Ahmad Firdausi Ainatul Mardhiyah Ainun Najib Aisyah Andriani Alshaf Pebrianggara Amelia, Ananda Mety Amirul Fahmi Amrin Hidayat Ananda Putri Sodikin Ananta, Ayu Viana Rezeki Andjani, Salsabilla Anggraeni, Nur Fitriana Anggreta Queen Lorena Angraeni, Dian Fransisca Dewi Nur Annafik Asmaul Khusna Annisa Nur Navisha Aprilina Indah Aprilya, Arintha Galuh Aqhillah Maulitha Kisbiyah Ardelia, Jaufa Putri Arini, Yulita Tri Armeilia, Neta Arul Maulana, Enggit Arum Tri Wahyuni Aruna, Salvara Tyara Asyari, Fijar Dwi Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Chariri, Mochammad Iqbal Denta Scotania Balqis Detak Prapanca Dewi Andriani Dewi Komala Sari Dhita Putri Natasha Dwi Rahma Fitria Dwi Saputri, Cindy Chareynina Eko Satriyo Hadi Nata Fakhiroh, Silvi Zakiyatul Faricha Mufida Laili Fatimatuz Zahro Febriansah , Rizky Eka Febriansyah, Rizky Eka Febriati, Adhita Uti Fina Nur Falah Fiola Fiorentiana Firdausi, Heisyah Apriliana Tri Firmasyah, Mochammad Fajarudin Fitriani, Rizky Dwi Putri Fitriyah, Silva Nur Lailatul Fitriyah, Yeni Gitania, Ahmita Dwi Habibil Muttaqien Hafidz Rizal Ahmad Hana Fitania Indri Leksono Herlinda Maya Kumala Sari, Herlinda Maya Kumala Herlinda Maya Kumalasari Hesti Vidiastutik Hidayah, Fatikhatu Hidayati, Fitriana Nurul Irawan, Farid Ircham Arief Ramadhan Komala, Dewi Komala Kumara Adji Kusuma Lailah, Elok Zahrotul Lailiya, Friska Nur Lalas Prakoso, Alexsis Lilik Indayani Lukmawati, Ella Mahendra, Danar Putra Mariani, Anti Mas Oetarjo Maulana, Mohamad Danang Maulida, Reva Rahma Millatur rohmah Moch Rofiuddin Mochamad Nashrullah Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Muhammad Rizky Vegas Ramadhan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Mustajib, Khariza Ramdhania Putri Natasya Dwi Puspitasari Nihlatul Qudus Sukma Nirwana Niken Faizatul Kharimah Ningsih, Fitriana Nizam Maulana At thaariq NUR FADILAH Nur Hayati Eka Kusniawati Nur Hidayah Nuzula, Elsa Firdausi Nuzulah, Firdausi Nyadia Ofianti Oetarjo, Mas Okta, Selly Prapanca , Detak Prasetyo, Totok Dwi Pujianingsih, Vonny Putri Puspitasari, Natasya Dwi Putri Sekar Kinasih Putri, Cici Anisa Putri, Fani Aprilia Putri, Fitriana Salsabila Putri, Mia Nasrida Putri, Rachelita Agista Nasruhan Qur’Ana, Dinda Ucik Rachmah, Nur Maulidah Rahmawati, Riza Dwi Ramadani, Mita Putri Ria Ratna Juwita Rita Ambarwati Rita Ambarwati Sukmono Rizal Yulianto Rizaldy, Rahmat Rizky Eka Febriansah Rohmadhani, Salsabela Diniarti Sakdiyah, Aminatus Sekar Kinasih, Putri Setiawan, Bayu Dwi Setiyani, Ayu Fera Sodikin, Ananda Putri Sudarso, Satrio Sumartik Syaifudin, Muhammad Afif Tanti Krisnaningsih Tasya Diva Prameswara Tasya May Fatmala Tina, Eli Agus Tinanto, Bagus Tegar Tofan Dwiyan Rosyadi Ulhaq, Muhammad Zidhan Usman, Dhea Monicha Wahyu Annas Wahyu Annas Surya Hadinata Wahyuni, Eka Risma Wantiningsih, Fitria Febri Widyastuti, Nur Azmi Yuniar, Anisya Noorvita Zahrina Nilamsari Zahrotul Maftuhkin Zahrotul Maftuhkin Zakiyah, Alfin