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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen Jurnal Manajerial Jurnal Ilmiah Akuntansi Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ecogen Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Manajemen Kreatif Jurnal Journal of Advances in Accounting, Economics, and Management Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open
Misti Hariasih
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Peran Influencer, Fitur Live Streaming dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk Skincare The Originote pada Aplikasi Tik Tok Usman, Dhea Monicha; Hariasih, Misti; Pebrianggara, Alshaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2063

Abstract

The Tik Tok application has become one of the most popular digital media that is widely used by entrepreneurs as an online shopping platform and has around 99.1 million users in Indonesia in 2021, with an average of 68% female users and 32% male users. This research aims to examine the role of influencers, live streaming features and electronic word of mouth on purchasing decisions for The Originote skincare products on the Tik Tok application. With an unknown population, the Lemeshow formula is used to calculate the sample size, with 100 respondents. This research is quantitative and uses the Smart PLS analysis tool. The research results show that Influencers have a significant positive effect on Purchasing Decisions, the Live Streaming Feature has a significant positive effect on Purchasing Decisions and Electronic Word of Mouth has no effect on Purchasing Decisions for The Originote Skincare Products on the Tik Tok Application.
Pengaruh Live Selling, Content Marketing dan Influencer terhadap Keputusan Pembelian Produk Lozy Hijab di E-Commerce Puspitasari, Natasya Dwi; Hariasih, Misti; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5831

Abstract

This digital era has caused a paradigm shift in society who in their daily lives have done all their activities by utilizing the internet. This also has an impact on the process of reforming the Muslim fashion model in Indonesia. One of the fashion brands oriented in the modern era is Lozy Hijab. This study aims to analyze the effect of Live Selling, Content Marketing, and Influencers on purchasing decisions for Lozy Hijab products in E-Commerce. This research was conducted using quantitative methods with the population being people who are active users of social media and consumers of Lozy Hijab products. Sampling was carried out using non-probability sampling techniques through the quota sampling method so that a sample of 96 respondents was obtained. Data analysis in this study was carried out using the SPSS version 25 tool. So that the results obtained state that Live Selling, Content Marketing, and Influencers have an effect on purchasing decisions for Lozy Hijab products in E-Commerce.
Pengaruh Brand Awareness, Brand Image, dan Brand Equity, terhadap Peningkatan Repurchase Intention pada Produk Chatime Sodikin, Ananda Putri; Misti Hariasih; Febriansah, Rizky Eka
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.5835

Abstract

The purpose of this study is to determine and analyze the effect between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. This study uses a quantitative approach with a population of all consumers from adolescents to adults who have bought and consumed Chatime products> 1 time in the Sidoarjo and Pasuruan areas, then for the total sample of this study, which amounted to 100 people using non probability sampling techniques. Then for data collection techniques through distributing questionnaires, the data will be processed using data analysis techniques using Multiple Linear Regression Analysis, Data Instrument Test (Reliability Test and Validity Test), Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Hypothesis Test (T Test), and Coefficient of Determination (R2). Data processing in this study used the SPSS application (Version 25). From several tests carried out, the results show that there is a significant influence between Brand Awareness, Brand Image, and Brand Equity on increasing Repurchase Intention on Chatime products. From these results it can be seen that a product can become a product that is favored by the public if the product itself can create a strong memory through a good image and value in the minds of the public.
The Influence of Growth Opportunity, Capital Structure, Dividend Policy on Firm Value in Agricultural Sector Companies in the Plantation Sub-Sector: Pengaruh Growth Opportunity, Struktur Modal, Kebijakan Dividen Terhadap Nilai Perusahaan pada Perusahaan Sektor Pertanian Sub Sektor Perkebunan Setiyani, Ayu Fera; Hariasih, Misti
Indonesian Journal of Public Policy Review Vol. 9 (2020): Januari
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v9i0.1157

Abstract

This study aims to examine the effect of growth opportunity, capital structure, dividend policy on firm value. The approach used in this research is a quantitative approach. The population in this study are plantation sub-sector companies listed on the Indonesia Stock Exchange. The sampling technique used purposive sampling method. The sample in this study were 6 companies listed on the Indonesia Stock Exchange in 2015-2019. The data used in this study is secondary data taken from the Indonesia Stock Exchange. Data analysis uses Eviews 9 analysis with the aim of testing growth opportunity (X1), capital structure (X2) and dividend policy (X3) on firm value (Y). The results of this study indicate that there is a significant influence between growth opportunity, capital structure, dividend policy on firm value. Likewise, the variables of growth opportunity, capital structure, dividend policy have a simultaneous effect on firm value.
Pengaruh Digital Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Make Over Fitriyah, Yeni; Hariasih, Misti; Kusuma, Kumara Adji
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.54816

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, influencer marketing, dan brand image terhadap keputusan pembelian produk Make Over dengan pendekatan kuantitatif melalui survei terhadap 100 responden pengguna Make Over di Sidoarjo. Data dikumpulkan menggunakan skala Likert dan dianalisis menggunakan Smart Partial Least Square (PLS) versi 4.0. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh signifikan terhadap keputusan pembelian dengan t-statistik 2.012 (>1,96) dan p-value 0.044 (<0,05); influencer marketing juga berpengaruh signifikan dengan t-statistik 1.969 (>1,96) dan p-value 0.049 (<0,05); serta brand image memiliki pengaruh signifikan dengan t-statistik 4.365 (>1,96) dan p-value 0.000 (<0,05). Temuan ini menegaskan bahwa ketiga variabel tersebut secara signifikan memengaruhi keputusan pembelian produk Make Over.
Pengaruh Komunikasi Pemasaran, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Krupuk Pratama Di Sidoarjo Qur’Ana, Dinda Ucik; Hariasih, Misti; Sari, Dewi Komala
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7915

Abstract

This study aims to determine the Effect of Marketing Communication, Price and Service Quality on Consumer Satisfaction of Krupuk Pratama. This study uses a quantitatve approach with the population being krupuk pratama consumers. The sampling technique in this study was carried out using a non probability sampling method with a purposive sampling technique with a total of 100 respondents. The collection technique was by distributing questionnaires and answers were measured using a likert scale. The analysis technique in this study used the PLS-SEM method with the help of SmartsPLS 3.0 software. The results of this study prove that marketing communication has an effect on krupuk pratama consumer satisfaction, and servive quality has an effect on krupuk pratama consumer satisfaction.
Pengaruh Brand Personality, Brand Experience, dan Brand Love Terhadap Brand Loyalty (Studi pada Starbucks Sidoarjo) Chariri, Mochammad Iqbal; Yani, Muhammad; Hariasih, Misti
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7755

Abstract

This study aims to explore the influence of Brand Personality, Brand Experience, and Brand Love on Brand Loyalty at Starbucks Sidoarjo. The approach used in this research is quantitative with descriptive methods, involving all Starbucks customers in Sidoarjo as a population, and a sample of 100 people was taken. The sample selection was carried out using purposive sampling technique, with the criteria of men and women who were more than 17 years old and made direct purchases at Starbucks Sidoarjo outlets. Data were obtained through a questionnaire, and responses were rated using a Likert scale. To analyze the data, the PLS-SEM method was applied with the help of SmartPLS 3. 0 software. The findings of this study indicate that Brand Personality has an effect on Brand Loyalty of Starbucks products in Sidoarjo, Brand Experience also contributes to Brand Loyalty of Starbucks products in Sidoarjo, and Brand Love has an influence on Brand Loyalty of Starbucks products in Sidoarjo.
Pengaruh Customer Purchase Behavior, Word Of Mouth, dan Live Music Terhadap Keputusan Pembelian pada Generasi Z di Cafe Ampm Sidoarjo Komala, Dewi Komala; Ardelia, Jaufa Putri; Hariasih, Misti
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7690

Abstract

This study aims to examine the influence of consumer purchasing behaviour, word of mouth (WoM), and live music performances on the purchasing decisions of Generation Z at Café AMPM Sidoarjo. A quantitative approach was employed, with the population consisting of Generation Z individuals in Sidoarjo Regency who have previously visited Café AMPM and are aged between 14 and 28 years. The sampling technique used was non-probability sampling with a purposive sampling method, involving 100 respondents. Data were collected through the distribution of questionnaires and measured using a Likert scale. For data processing and analysis, the study utilised the PLS-SEM method with the aid of SmartPLS software version 3.0. The findings indicate that consumer purchasing behaviour, word of mouth, and live music each have an influence on purchasing decisions at Café AMPM Sidoarjo.
Pengaruh Promotion, Online Customer Review dan Trust terhadap Keputusan Pembelian pada Marketplace Lazada Hana Fitania Indri Leksono; Lilik Indayani; Misti Hariasih
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1010

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, ulasan pelanggan daring (online customer review), dan kepercayaan terhadap keputusan pembelian konsumen pada platform marketplace Lazada. Latar belakang penelitian ini adalah meningkatnya transaksi digital di Indonesia, yang menuntut pemahaman lebih dalam mengenai faktor-faktor yang memengaruhi perilaku konsumen. Pendekatan yang digunakan bersifat kuantitatif, dengan pengumpulan data melalui kuesioner terhadap 100 responden pengguna aktif Lazada. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Trust berpengaruh positif dan signifikan terhadap Keputusan Pembelian.merupakan determinan utama dalam mendorong intensi pembelian pada marketplace.
Pengaruh Digital Marketing, Brand Ambassador dan Citra Merek terhadap Keputusan Pembelian Produk Scora di Sidoarjo Fitriyah, Lailatul; Komala Sari, Dewi; Hariasih, Misti
Jurnal Disrupsi Bisnis Vol. 9 No. 1 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i1.56395

Abstract

Penelitian dilakukan untuk mengetahui pengaruh digital marketing, brand ambassador, dan citra merek terhadap keputusan pembelian produk Scora di Sidoarjo. Metodologi penelitian ini didasari oleh pendekatan kuantitatif deskriptif, untuk populasinya meliputi semua pembeli produk Scora di Sidoarjo, dan sampel yang diambil 100 orang. Data dikumpulkan melalui kuesioner dan skala Likert digunakan untuk mengukur jawaban. Analisis data dilakukan dengan metode Partial Least Square – Structural Equation Modelling (PLS-SEM) menggunakan perangkat lunak SmartPLS 5.0. Hasil penelitian membuktikan bahwa variabel digital marketing berpengaruh terhadap variabel keputusan pembelian dengan koefisien parameter sebesar 0.391, T statistic (3.645) > T tabel (1.96) dan P value < 0,5 sebesar 0.000. Variabel brand ambassador terhadap variabel keputusan pembelian menghasilkan nilai signifikansi sebesar 0.264, nilai T statistic mencapai (2.702), melebihi T tabel (1.96) serta P value < 0,5 yaitu 0.007. Variabel citra merek berpengaruh pada keputusan pembelian dengan menghasilkan nilai koefisien parameter sebesar (0.287), nilai T statistic (3.273) > nilai T tabel (1.96) serta untuk P value < 0.5 yaitu sebesar 0.001. Temuan ini menegaskan bahwa ketiga variabel tersebut secara signifikan memengaruhi keputusan pembelian produk Scora di Sidoarjo.  
Co-Authors Ahmad Firdausi Ainatul Mardhiyah Ainun Najib Ainun Najib Aisyah Andriani Alshaf Pebrianggara Amirul Fahmi Amrin Hidayat Ananda Mety Amelia Ananta, Ayu Viana Rezeki Ananta, Devy Savia Andira, Delsy Andjani, Salsabilla Anggita Zam Zahira Anggraeni, Nur Fitriana Anggreta Queen Lorena Angraeni, Dian Fransisca Dewi Nur Annafik Asmaul Khusna Annisa Nur Navisha Annisa Rahmadini Aprilina Indah Aprilya, Arintha Galuh Aqhillah Maulitha Kisbiyah Ardelia, Jaufa Putri Arini, Yulita Tri Arul Maulana, Enggit Arum Tri Wahyuni Aruna, Salvara Tyara Asyari, Fijar Dwi Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Chariri, Mochammad Iqbal Denta Scotania Balqis Detak Prapanca Dewi Andriani Dewi Komala Sari Dewi Komala Sari Dhita Putri Natasha Dwi Rahma Fitria Dwi Saputri, Cindy Chareynina Eko Satriyo Hadi Nata Elok Zahrotul Lailah Fadhliyah, Putri Nazilatul Fakhiroh, Silvi Zakiyatul Faricha Mufida Laili Fatimatuz Zahro Febriansah , Rizky Eka Febriansyah, Rizky Eka Febriati, Adhita Uti Fina Nur Falah Fiola Fiorentiana Firdausi, Heisyah Apriliana Tri Firmasyah, Mochammad Fajarudin Fitriana Ningsih Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fitriyah, Silva Nur Lailatul Fitriyah, Yeni Gitania, Ahmita Dwi Habibil Muttaqien Hafidz Rizal Ahmad Hana Fitania Indri Leksono Herlinda Maya Kumala Sari, Herlinda Maya Kumala Herlinda Maya Kumalasari Hesti Vidiastutik Hidayah, Fatikhatu Hidayati, Fitriana Nurul Irawan, Farid Ircham Arief Ramadhan Komala Sari, Dewi Komala, Dewi Komala Kumara Adji Kusuma Lailah, Elok Zahrotul Lailatul Fitriyah Lailiya, Friska Nur Lalas Prakoso, Alexsis Lilik Indayani Lukmawati, Ella Mahendra, Danar Putra Mardhiana, Tryesa Mariani, Anti Mas Oetarjo Maulana, Mohamad Danang Maulida, Reva Rahma Millatur rohmah Moch Rofiuddin Mochamad Nashrullah Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Monica Cindy Amanda Muhammad Afif Syaifudin Muhammad Rizky Vegas Ramadhan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Mustajib, Khariza Ramdhania Putri Neta Armeilia Nihlatul Qudus Sukma Nirwana Niken Faizatul Kharimah Ningsih, Fitriana Nizam Maulana At thaariq Nugroho, Duta Atma Jati Aji NUR FADILAH Nur Hayati Eka Kusniawati Nur Hidayah Nuzulah, Firdausi Nyadia Ofianti Oetarjo, Mas Okta, Selly Prasetyo, Totok Dwi Pujianingsih, Vonny Putri Puspitasari, Natasya Dwi Putri Sekar Kinasih Putri, Cici Anisa Putri, Diva Maharani Putri, Fani Aprilia Putri, Mia Nasrida Putri, Rachelita Agista Nasruhan Qudrotun Ilahiyah Qur’Ana, Dinda Ucik Rachmah, Nur Maulidah Rahmawati, Riza Dwi Ramadani, Mita Putri Ria Ratna Juwita Rita Ambarwati Rita Ambarwati Sukmono Rizal Yulianto Rizaldy, Rahmat Rizky Eka Febriansah Rizky Febriansah Rohmadhani, Salsabela Diniarti Sakdiyah, Aminatus Sekar Kinasih, Putri Setiawan, Bayu Dwi Setiyani, Ayu Fera Sodikin, Ananda Putri Sudarso, Satrio Sumartik Syaifudin, Muhammad Afif Tanti Krisnaningsih Tasya Diva Prameswara Tasya Fatmawati Arifin Tasya May Fatmala Tina, Eli Agus Tinanto, Bagus Tegar Tofan Dwiyan Rosyadi Tsania, Indah Rizqi Ulhaq, Muhammad Zidhan Usman, Dhea Monicha Wahyu Annas Wahyu Annas Surya Hadinata Wahyu Layyinah, Zahrotul Wantiningsih, Fitria Febri Widyastuti, Nur Azmi Yuniar, Anisya Noorvita Zahrina Nilamsari Zahrotul Maftuhkin Zahrotul Maftuhkin Zahrotul Wahyu Layyinah Zakiyah, Alfin